CN1131636C - Cable television network basd personalized television advertisement transmitting and receiving system - Google Patents
Cable television network basd personalized television advertisement transmitting and receiving system Download PDFInfo
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- CN1131636C CN1131636C CN 00132128 CN00132128A CN1131636C CN 1131636 C CN1131636 C CN 1131636C CN 00132128 CN00132128 CN 00132128 CN 00132128 A CN00132128 A CN 00132128A CN 1131636 C CN1131636 C CN 1131636C
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Abstract
The present invention belongs to the technical field of cable televisions and digital televisions, and is composed of a video server, an advertisement application server, a multiplexer, a scrambler, a conditional reception server, a QAM modulator, an up converter, an independent calculation and storage unit on a set top box, a specific program on the set top box, and a specific program stored in the advertisement application server. The present invention provides the customization of users to advertisement watch for attracting the users to pay attention to advertisement programs. Consequently, the real effective bandwidth of playing advertisements is enhanced, namely that different audience can select concerned advertisement categories to watch in advertisement time. Therefore, the advertisement efficiency is enhanced.
Description
Technical field
The invention belongs to cable TV, digital television techniques field, being particularly related to the technology of utilizing cable TV network to transmit digital television signal, mainly is the television advertising that utilizes private information in the Moving Picture Experts Group-2 and the information on services in the DVB standard to transmit number format.
Background technology
At present TV station is because the restriction that broadcasted by analog signal, and the mode that TV station broadcasts advertisement has significant limitation, the advertisement of broadcast certain fixedly the ad content that broadcasts of period be on all four to all users; Mainly be not have can be well to combine with user's interest, be that careful classification broadcast is not carried out in the advertisement that TV station broadcasts, what make that all spectators watch all is identical advertisement, and the in fact different advertisements that spectators were concerned about is just different, and for example the advertisement that the young and old people liked is different.And existing patent and technology mainly concentrate on the broadcast of advertisement under the analog signal transmission situation and making, the display device, can't support different spectators can select the different advertisement of watching simultaneously.This machine-made advertising programme is difficult to play expected effect usually at present---and a lot of users distract attention once running into the advertisement switching channels, or reduce the attentiveness to TV programme.These all greatly reduce the audience ratings of advertising programme and the actual effective bandwidth that advertisement is broadcast.Utilize video on demand techniques to realize the advertising programme program request though also have in addition, but do not retrieve rating how to utilize digital technology to realize the personalized television advertisement, promptly same channel can allow different spectators select to watch different advertising programmes at one time.
Summary of the invention
The objective of the invention is for overcoming the weak point of prior art, a kind of personalized television advertisement transmission and receiving system based on cable television network proposed, can on the basis that advertisement is forced to broadcast, provide the user customization to audience rating of advertisement, attract the attentiveness of user to advertising programme, thereby improve the actual effective bandwidth that advertisement is broadcast, be that the advertisement classification that different spectators can select oneself to be concerned about in the time spot is watched, therefore the efficient of advertisement be improved.
A kind of personalized television advertisement transmission and receiving system that the present invention proposes based on cable television network, comprise video server, be used for anolog TV signals are preserved with number format, and the vision signal of number format broadcasted according to broadcast time of formulating and order; Advertisement application server adopts general calculation machine server and software; Multiplexer is used for the TS of a plurality of MPEG-2 of meeting standards is flowed the compound TS stream that becomes; Scrambler, it meets the scrambling of DVB standard to corresponding TS stream according to the control of Conditional Access server; The Conditional Access server, control is to corresponding TS stream; QAM modulator and upconverter, it is online by radio frequency interface signal to be sent to cable TV; Set-top box, be used to receive the advertisement of broadcasting, receive the mutual request that the user sends by remote controller simultaneously, decision flows to television set to which kind of advertisement and displays the play, and independently calculating storaging unit and special procedure thereof on the set-top box, the special procedure that is stored in the advertisement application server is formed; Said advertisement application server is connected with video server by local area network (LAN), said video server links to each other with multiplexer by cable (Cable), this multiplexer links to each other with scrambler with advertisement application server respectively, this scrambler links to each other with the Conditional Access server, be connected with upconverter with the QAM modulator by the ASI interface simultaneously, it is online that said upconverter sends to cable TV to signal by radio frequency interface again; Said set-top box is connected with cable television network by radio frequency interface, and is connected with television set by common AV interface.Independently calculating storaging unit on the said set-top box can be IC-card.
For reaching the purpose of personalized advertisement, need classify to advertisement according to certain attributive character, the broadcast of a series advertisements is as a service (Service), and each advertisement body all is an incident (Event), and a service is made of a plurality of incidents.The advertisement body divides two kinds, and the advertisement of formula browsed in a promptly common television advertising and literal.Usually same gray advertisement can occur with above-mentioned dual mode simultaneously, and can set incidence relation between them, it is big that difference is that common television advertising needs data quantity transmitted to browse the data volume of advertisement of formula than literal, but effect will be got well.
Special procedure on the advertisement application server of the present invention is made of ad classification and broadcasting method and may further comprise the steps:
(1) (common TV advertisement) classifies to advertised event;
(2) create a service (Service) that meets the DVB standard, a certain classification advertised event is all unified to be programmed in this service, generate the relevant table of this service (Service);
(3) the broadcast strategy of each service of definition.
Dedicated program is made of the advertisement display processing method on the set-top box of the present invention, may further comprise the steps:
(1) input of reception spectators' remote controller if spectators select the advertisement menu, then enters audience rating of advertisement state is set, and carries out 2;
(2) the advertisement classification that will watch is set;
(3) be provided with whether watch related advertisement;
(4) the advertisement appointment mode is set;
(5) enter the audience rating of advertisement state;
(6) the rating advertisement classification of setting according to spectators receives the respective advertisement in the TS stream, if the service of the common TV form of this advertisement can in time receive, then is input to TV and shows;
(7) otherwise, if spectators have set related advertising, the advertisement of normal tv signal form is waited in the then advertisement of display text form.
(8) time spot finishes, then EP (end of program).
The present invention mainly defers in the digital video-frequency broadcast standard (DVB) about " digit broadcasting system of TV, voice and data business: the frame structure of cable television system, chnnel coding and modulation (ETS 300 429), abbreviation DVB-C.The DVB system uses cladding to use synchronization structure, and the compatibility of the television services of the coding standard (ISO13818 is called for short MPEG-2) based on motion video and related sound is provided.Transmission of one line meets the data flow of Moving Picture Experts Group-2 in each physical channel in each cable TV network, i.e. transport stream (being called for short TS stream).Can compound one or more TV programme in each transport stream.Among the MPEG-2, each road TV programme is called as program (Program), and is referred to as service (Service) in DVB.May comprise elementary streams such as one or more video flowings, audio stream and private data stream in each program stream.Each circuit-switched data flows all by a unique identifier, the label that is referred to as to divide into groups (being called for short PID).
The components of system as directed of MPEG-2 (ISO/IEC13818-1) has stipulated to comprise in the transport stream the distinctive descriptive information of program (being called for short PSI).DVB expands PSI, becomes information on services (being called for short SI), for the user provides programme information, and helps the Integrated Receive Decoder received signal, realizes configuration automatically.
PSI and SI transmit in the mode of table (Table), and each table all is made up of plurality of segments (Section).During transmission, Section directly is inserted in the transport stream.The PID of PSI and SI has the grouping label of specific assigned.PSI and SI press certain speed repeated broadcast, guarantee that user's access is at any time watched.
PSI is used for being provided with automatically and the guiding decoder is decoded, and is made of four kinds of tables:
(1) Program Association Table (PAT): what programs are used for describing code stream has, the PID of its corresponding Program Map Table (PMT), and the PID of network information table;
(2) Program Map Table (PMT): describe this program and form, the PID of each code stream by what code streams;
(3) CAT Conditional Access Table (CAT): the PID that describes authorized user message (EMM);
(4) network information table (NIT): describe the situation and the major parameter of program belonging network, DVB is to the expansion to some extent of NIT table;
SI has added 9 kinds of tables on this basis, wherein has 4 kinds of tables more commonly used:
(1) services set contingency table (BAT): the information of services set is provided, mainly comprises the service of title and this services set of composition of services set;
(2) service describing table (SDT): described the information of each service in the system, mainly comprised the title of service, provider's title of service;
(3) Event Information Table (EIT): information such as the title of description program, start and end time, program description;
(4) Time of Day table (TDT): descriptive system now and the date
Can encrypted transmission except Event Information Table, other table is encrypted transmission not all.
Of particular note, the useful information that comprises in all tables all is the form appearance with descriptor (Descriptor).
The present invention mainly considers do not having under the situation of return path, and the user is provided the customization to audience rating of advertisement, realizes " accurate mutual " between user and the cable TV station to a certain extent; Utilize the disposal ability and the storage capacity of receiving equipment simultaneously, be user-friendly to advertising message.
The present invention has following beneficial effect:
(1) the optional adline of user: the rating that the user can customized advertising;
(2) default selection: in a single day the user finishes the customization of audience rating of advertisement, promptly becomes default setting, remains valid before the change in next time always;
(3) support the advertising message association: system is related between display ads when broadcasting advertisement, and the user can preengage the advertisement of watching video type, or directly browses the character property advertisement;
(4) recording/playback Advertising Brief information: the user can select certain advertising segment, and prompt system writes down the summary info of this fragment, so that inquiry afterwards.
(5) advertisement reservation.
Therefore,,, therefore improved, obtained the information that own hope obtains watching the interest of advertisement owing to can select the classification of advertisement from the spectators aspect.For advertiser, because the target complex of advertisement is clear and definite, reduced advertising cost, broadcast actual effective bandwidth thereby improve advertisement, help improving the distribution/sharing efficiency of advertisement.
Description of drawings
Fig. 1 is a main assembly schematic diagram of the present invention.
Fig. 2 is the special procedure embodiment block diagram of Advertisement Server of the present invention.
Fig. 3 is the special procedure embodiment block diagram on the set-top box of the present invention.
Embodiment
A kind of personalized television advertisement transmission based on cable television network of the present invention combines each accompanying drawing with receiving system embodiment and is described in detail as follows:
Main assembly of the present invention as shown in Figure 1, comprise video server, advertisement application server, multiplexer, scrambler, Conditional Access server, QAM modulator, upconverter, set-top box, and independently calculating storaging unit and special procedure thereof on the set-top box, the special procedure that is stored in the advertisement application server is formed; Said advertisement application server is connected with video server by local area network (LAN), said video server links to each other with multiplexer by Cable, this multiplexer links to each other with scrambler with advertisement application server respectively, this scrambler links to each other with the Conditional Access server, be connected with upconverter with the QAM modulator by the ASI interface simultaneously, it is online that said upconverter sends to cable TV to signal by radio frequency interface again; Said set-top box is connected with cable television network by radio frequency interface, and is connected with television set by common AV interface.
Above-mentioned advertisement application server can adopt general calculation machine server and software, and present embodiment adopts with the server hardware of square company and the Windows of Microsoft.Advertisement application server is connected with video server by local area network (LAN), above-mentioned video server is special-purpose hardware and software equipment, present embodiment adopts the video server of EVS company, its function is to preserve anolog TV signals with number format, and according to broadcast time of formulating and order the vision signal of number format is broadcasted.This video server links to each other with multiplexer by Cable, and above-mentioned multiplexer is the hardware and software equipment of a special use, is responsible for a compound TS stream, the equipment of present embodiment employing U.S. DIVICOM company of becoming of the TS of a plurality of MPEG-2 of meeting standards stream.Above-mentioned scrambler is the hardware and software equipment of a special use, and present embodiment adopts the DBN-26 equipment of U.S. SkyStream company, and its function is the scrambling that corresponding TS stream is met the DVB standard according to the control of Conditional Access server.This scrambler is connected with upconverter with the QAM modulator by the ASI interface, and QAM modulator and upconverter adopt the DVB-7500 equipment of Hirschmann company.It is online that this upconverter sends to cable TV to signal by radio frequency interface again.In the family, set-top box is connected with cable television network by radio frequency interface, receives the advertisement of broadcasting, and receives the mutual request that the user sends by remote controller simultaneously, and decision flows to television set to which kind of advertisement and displays the play.The set-top box of present embodiment adopts the ST5500 scheme of French SGS THOMOSOM company, and is connected with television set by common AV interface.Independently calculating storaging unit on the set-top box wherein adopts IC-card.
Fig. 2 is the block diagram of dedicated program on the present embodiment advertisement application server, may further comprise the steps:
(1) (common TV advertisement) classifies to advertised event;
(2) create a service (Service) that meets the DVB standard, a certain classification advertised event is all unified to be programmed in this service, generate the relevant table of this service (Service);
(3) the broadcast strategy of each service of definition.
This program at first provides the interface to operating personnel advertisement to be divided into different kinds, for example health products, Liquor, household electrical appliance class or the like, and the standard of classification can be according to public confessed standards in the actual life.Therefore according to different kinds, create a service (Service) that meets the DVB standard then, all advertising programmes of this kind are placed in this service, every kind of service has just comprised the TV programme of the television advertising of a kind.And then, for example be that circulation is broadcasted or once broadcasted according to the broadcast strategy of every kind of service of needs definition of broadcasting.Broadcast according to the broadcast strategy of formulating at last.
Fig. 3 is a dedicated program on the set-top box of present embodiment, may further comprise the steps:
(1) input of reception spectators' remote controller if spectators select the advertisement menu, then enters audience rating of advertisement state is set, and carries out 2;
(2) the advertisement classification that will watch is set;
(3) be provided with whether watch related advertisement;
(4) the advertisement appointment mode is set;
(5) enter the audience rating of advertisement state;
(6) the rating advertisement classification of setting according to spectators receives the respective advertisement in the TS stream, if the service of the common TV form of this advertisement can in time receive, then is input to TV and shows;
(7) otherwise, if spectators have set related advertising, the advertisement of normal tv signal form is waited in the then advertisement of display text form.
(8) time spot finishes, then EP (end of program).
This program at first receives user's remote controller input, if the user has selected advertisement button, then program enters audience rating of advertisement state is set, and selects oneself to be ready the classification of the television advertising watched by the user, and be provided with whether watch that related advertisement, so-called related advertisement are exactly the advertisement of plain text simultaneously.When TV programme has entered the time spot, this program is just play according to the advertisement classification that the user selects, if selected television advertising fails in time to transmit, then can whether be provided with related advertisement and decide the related advertisement of broadcast or allow the user wait for according to the user.The user can also preengage own interested advertisement, and these advertisements just can be stored on the set-top box in advance, and the user can access at any time and watch.
Claims (1)
1, a kind of personalized television advertisement transmission and receiving system based on cable television network comprise video server, are used for anolog TV signals are preserved with number format, and according to broadcast time of formulating and order the vision signal of number format are broadcasted; Advertisement application server adopts general calculation machine server and software; Multiplexer is used for the TS of a plurality of MPEG-2 of meeting standards is flowed the compound TS stream that becomes; Scrambler, it meets the scrambling of DVB standard to corresponding TS stream according to the control of Conditional Access server; The Conditional Access server, control is to corresponding TS stream; QAM modulator and upconverter, it is online by radio frequency interface signal to be sent to cable TV; Set-top box, be used to receive the advertisement of broadcasting, receive the mutual request that the user sends by remote controller simultaneously, decision flows to television set to which kind of advertisement and displays the play, and independently calculating storaging unit and special procedure thereof on the set-top box, the special procedure that is stored in the advertisement application server is formed; Said advertisement application server is connected with video server by local area network (LAN), said video server links to each other with multiplexer by cable, this multiplexer links to each other with scrambler with advertisement application server respectively, this scrambler links to each other with the Conditional Access server, be connected with upconverter with the QAM modulator by the ASI interface simultaneously, it is online that said upconverter sends to cable TV to signal by radio frequency interface again; Said set-top box is connected with cable television network by radio frequency interface, and is connected with television set by common AV interface.Independently calculating storaging unit on the said set-top box can be IC-card.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 00132128 CN1131636C (en) | 2000-12-15 | 2000-12-15 | Cable television network basd personalized television advertisement transmitting and receiving system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 00132128 CN1131636C (en) | 2000-12-15 | 2000-12-15 | Cable television network basd personalized television advertisement transmitting and receiving system |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN1359237A CN1359237A (en) | 2002-07-17 |
| CN1131636C true CN1131636C (en) | 2003-12-17 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN 00132128 Expired - Fee Related CN1131636C (en) | 2000-12-15 | 2000-12-15 | Cable television network basd personalized television advertisement transmitting and receiving system |
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| CN (1) | CN1131636C (en) |
Families Citing this family (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1294742C (en) * | 2004-01-20 | 2007-01-10 | 大唐微电子技术有限公司 | System and method for individualized customizing of set-top box equipment |
| CN100409686C (en) * | 2004-09-28 | 2008-08-06 | 梁光海 | Remote controlled single channel outputting method for concentrating controller in digital analog TV-set |
| CN100389593C (en) * | 2005-09-23 | 2008-05-21 | 鸿富锦精密工业（深圳）有限公司 | Set top box and its video server overload processing method |
| EP1968316A1 (en) * | 2007-03-06 | 2008-09-10 | Nagravision S.A. | Method to control the access to conditional access audio/video content |
| CN102034405B (en) * | 2009-09-30 | 2013-03-06 | 中兴保全股份有限公司 | Interactive advertising announcement system |
| CN101877778A (en) * | 2009-12-02 | 2010-11-03 | 宝利微电子系统控股公司 | Method for repeatedly playing TV programs by TV or set top box |
| CN101867784B (en) * | 2010-02-02 | 2012-09-26 | 深圳市同洲电子股份有限公司 | Method for filtering advertisements, digital television receiving terminal, server terminal and system |
| CN101777294A (en) * | 2010-03-05 | 2010-07-14 | 四川长虹电器股份有限公司 | Method for sending, transmission and reception of digital television advertisement |
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2000
- 2000-12-15 CN CN 00132128 patent/CN1131636C/en not_active Expired - Fee Related
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| CN1359237A (en) | 2002-07-17 |
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Owner name: BEIJING YONGXIN TONGFANG DIGITAL TV TECHNOLOGY CO Free format text: FORMER OWNER: BEIJING YONGXIN TONGFANG INFORMATION ENGINEERING CO., LTD. Effective date: 20040709 |
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Effective date of registration: 20040709 Address after: 100085, Beijing, Haidian District, 5-2 East Road, B, building 402, Beijing hi tech building, room Patentee after: Beijing Novel-Tongfang Digital TV Technology Co., Ltd. Address before: 100084 Yongxin Tongfang office building, Haidian District, Beijing, China Patentee before: Yongxin Tongfang Information Engrg. Co., Ltd., Beijing |
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| C56 | Change in the name or address of the patentee |
Owner name: BEIJING YONGXIN SHI BO DIGITAL TV TECHNOLOGY CO., Free format text: FORMER NAME OR ADDRESS: BEIJING YONGXIN TONGFANG DIGITAL TV TECHNOLOGY CO., LTD. |
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| CP01 | Change in the name or title of a patent holder |
Address after: Room 402, block B, Beijing hi tech building, 5-2 East Road, Beijing, Haidian District Patentee after: Beijing Novel-SuperTV Digital TV Technology Co., Ltd. Address before: Room 402, block B, Beijing hi tech building, 5-2 East Road, Beijing, Haidian District Patentee before: Beijing Novel-Tongfang Digital TV Technology Co., Ltd. |
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| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20031217 Termination date: 20141215 |
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| EXPY | Termination of patent right or utility model |