CN101867784B - Method for filtering advertisements, digital television receiving terminal, server terminal and system - Google Patents
Method for filtering advertisements, digital television receiving terminal, server terminal and system Download PDFInfo
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- CN101867784B CN101867784B CN201019164053A CN201019164053A CN101867784B CN 101867784 B CN101867784 B CN 101867784B CN 201019164053 A CN201019164053 A CN 201019164053A CN 201019164053 A CN201019164053 A CN 201019164053A CN 101867784 B CN101867784 B CN 101867784B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4755—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for defining user preferences, e.g. favourite actors or genre
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
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- Human Computer Interaction (AREA)
- Information Transfer Between Computers (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The embodiment of the invention discloses a method for filtering advertisements. The method comprises the following steps: a digital television receiving terminal generates an advertisement information filtering request and uploads to a front-end server according to the demand, wherein the advertisement information filtering request contains the ID of the digital television receiving terminal and the filtering conditions of advertisements; the front-end server generates an advertisement filtering configuration file according to the advertisement information filtering request and downloads the file to the digital television receiving terminal; and the digital television receiving terminal controls the display of the advertisement information downloaded by the front-end server according to the advertisement filtering configuration file. By adopting the method of the invention, different advertisement filtering configuration files can be configured to different users, thus satisfying the watching demands of different users.
Description
Technical Field
The invention relates to the field of digital televisions, in particular to a method for filtering advertisements, a digital television receiving terminal, a server side and an advertisement display system.
Background
With the rapid development of communication technology, the application range of the digital television receiving terminal is rapidly expanded, a user can watch digital television programs, surf the internet and browse web pages and other application operations through the digital television receiving terminal, and a front-end server generally issues some non-video advertisement information in the application operation process of the user.
In the prior art, the display of the delivered advertisement information by the front-end server is uniformly controlled, or is displayed all the time, or is not displayed all the time. For example, the front-end server issues the advertisement information 1 and the advertisement information 2 to the digital television receiving terminals of the user a and the user B, if the user a does not want to see the advertisement information 1, the front-end server can only control the advertisement information 1 on the digital television receiving terminals of the user a and the user B or does not display the advertisement information 1, or displays the advertisement information 1, and cannot implement different advertisement control display for different users according to the actual needs of the users, which brings inconvenience to the users.
Disclosure of Invention
The technical problem to be solved by the embodiments of the present invention is to provide a method for filtering advertisements, a digital television receiving terminal, a server, and an advertisement display system.
In order to solve the above technical problem, an embodiment of the present invention provides a method for filtering an advertisement, including:
the digital television receiving terminal generates an advertisement information filtering request according to the requirement and uploads the advertisement information filtering request to a front-end server, wherein the advertisement information filtering request comprises the ID of the digital television receiving terminal and an advertisement filtering condition;
the front-end server generates an advertisement filtering configuration file according to the advertisement information filtering request and issues the advertisement filtering configuration file to the digital television receiving terminal;
the digital television receiving terminal controls and displays the advertisement information issued by the front-end server according to the advertisement filtering configuration file;
wherein,
the advertisement filtering configuration file comprises an ID of the digital television receiving terminal and a numerical value of an advertisement space mask value, and whether advertisement information of a certain specified position is displayed or not can be set by setting the numerical value of the advertisement space mask value.
Accordingly, an embodiment of the present invention provides a digital television receiving terminal, including:
the request unit is used for generating an advertisement information filtering request according to the requirement and uploading the advertisement information filtering request to a front-end server, wherein the advertisement information filtering request comprises the ID of the digital television receiving terminal and an advertisement filtering condition;
the control display unit is used for controlling and displaying the advertisement information issued by the front-end server according to the advertisement filtering configuration file generated by the front-end server according to the advertisement information filtering request;
wherein,
the advertisement filtering configuration file comprises an ID of the digital television receiving terminal and a numerical value of an advertisement space mask value, and whether advertisement information of a certain specified position is displayed or not can be set by setting the numerical value of the advertisement space mask value.
An embodiment of the present invention provides a front-end server, including:
the receiving unit is used for receiving the advertisement information filtering request uploaded by the digital television receiving terminal;
the file generating unit is used for generating an advertisement filtering configuration file according to the advertisement information filtering request and issuing the advertisement filtering configuration file to the digital television receiving terminal;
wherein,
the advertisement filtering configuration file comprises an ID of the digital television receiving terminal and a numerical value of an advertisement space mask value, and whether advertisement information of a certain specified position is displayed or not can be set by setting the numerical value of the advertisement space mask value.
An embodiment of the present invention further provides an advertisement display system, including:
the digital television receiving terminal is used for generating an advertisement information filtering request according to the requirement, uploading the advertisement information filtering request to the front-end server, receiving an advertisement filtering configuration file generated by the front-end server according to the request, and controlling and displaying the advertisement information issued by the front-end server according to the advertisement filtering configuration file;
and the front-end server is used for generating an applied advertisement filtering configuration file according to the advertisement information filtering request uploaded by the digital television receiving terminal and issuing the advertisement filtering configuration file to the digital television receiving terminal.
The embodiment of the invention has the following beneficial effects:
according to the invention, the digital television receiving terminal can generate an advertisement information filtering request according to the user requirement and then upload the advertisement information filtering request to the front-end server, and receive the corresponding advertisement filtering configuration file generated by the front-end server according to the request, and the digital television receiving terminal can control and display the advertisement information issued by the front-end server according to the advertisement filtering configuration file, so that different advertisement filtering configuration files can be configured for different users, the watching requirements of different users are met, the use convenience of the users is greatly improved, and better use experience is brought for the users.
Drawings
FIG. 1 is a flow diagram of one embodiment of a method of filtering advertisements of the present invention;
FIG. 2 is a schematic flow chart diagram illustrating a method for filtering advertisements in accordance with yet another embodiment of the present invention;
FIG. 3 is a schematic block diagram of an exemplary embodiment of an advertising display system;
fig. 4 is a schematic structural diagram of a further embodiment of an advertisement display system according to the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention will be described in further detail with reference to the accompanying drawings.
FIG. 1 is a flow chart of an embodiment of a method for filtering advertisements, comprising the following steps:
100. and the digital television receiving terminal generates an advertisement information filtering request according to the requirement and uploads the advertisement information filtering request to the front-end server.
The advertisement information comprises non-video advertisements, such as text advertisements, picture advertisements or advertisements combining text and pictures.
The advertisement information filtering request comprises the ID of the digital television receiving terminal and advertisement filtering conditions.
The advertisement filtering condition comprises a numerical value of an advertisement bit mask value, the advertisement bit is a specified display position of certain advertisement information, the mask value refers to the position of a specified advertisement bit at a certain bit of data, whether the advertisement information of a specified position is displayed or not can be set by setting the numerical value of the advertisement bit mask value, for example, when the numerical value of the advertisement bit mask value is 0, the advertisement information of the specified position corresponding to the advertisement bit mask value is not displayed, and when the numerical value of the advertisement bit mask value is 1, the advertisement information of the specified position corresponding to the advertisement bit mask value is displayed.
It should be noted that the digital television receiving terminal is preferably implemented as a set-top box.
For example, the front-end server issues three non-video advertisement messages, which are: the advertisement 1 corresponds to the display position 1, the advertisement 2 corresponds to the display position 2, the advertisement 3 corresponds to the display position 3, a user of the digital television receiving terminal a only wants to see the advertisement 3, wherein a three-digit binary number represents a numerical value of an advertisement bit mask value, a first digit represents the display position 1, a second digit represents the display position 2, a third digit represents the display position 3, when the numerical value of the advertisement bit mask value is set to be 0, the advertisement information of the corresponding position is not displayed, and when the numerical value of the advertisement bit mask value is set to be 1, the advertisement information of the corresponding position is displayed, and then the numerical value of the advertisement bit mask value can be set to.
101. And the front-end server generates an advertisement filtering configuration file according to the advertisement information filtering request and issues the advertisement filtering configuration file to the digital television receiving terminal.
And after receiving the advertisement information filtering request uploaded by the digital television receiving terminal, the front-end server generates a corresponding advertisement filtering configuration file according to the request and by combining with the relevant rules set by the front-end server and sends the advertisement filtering configuration file to the digital television receiving terminal.
It should be noted that the advertisement filtering configuration file includes the ID of the digital television receiving terminal and the numerical value of the advertisement bit mask value, and may further include a check value added for verifying the data consistency at both ends. And the front-end server issues the generated advertisement filtering configuration file to the digital television receiving terminal corresponding to the ID according to the ID of the digital television receiving terminal.
102. And the digital television receiving terminal controls and displays the advertisement information issued by the front-end server according to the advertisement filtering configuration file.
Preferably, the digital television receiving terminal controls and displays the advertisement information issued by the front-end server according to the numerical value of the advertisement space mask value in the advertisement filtering configuration file.
For example, the front-end server issues three non-video advertisement messages, which are: the advertisement 1 corresponds to a display position 1, the advertisement 2 corresponds to a display position 2, the advertisement 3 corresponds to a position 3, the digital television receiving terminal a has obtained a corresponding advertisement filtering configuration file, wherein a three-digit binary number represents a numerical value of an advertisement bit mask value, a first digit represents the display position 1, a second digit represents the display position 2, a third digit represents the display position 3, when the numerical value of the advertisement bit mask value is set to be 0, the digital television receiving terminal a represents that the advertisement information of the corresponding position is not displayed, when the numerical value of the advertisement bit mask value is 1, the advertisement information of the corresponding position is displayed, and when the numerical value of the obtained advertisement bit mask value is set to be 001, the digital television receiving terminal a displays the advertisement of the display position 3, namely the advertisement 3, to a user according to.
FIG. 2 is a flow chart of another embodiment of a method for filtering advertisements, comprising the steps of:
200. and the digital television receiving terminal generates an advertisement information filtering request according to the requirement and uploads the advertisement information filtering request to the front-end server.
The advertisement information comprises non-video advertisements, such as text advertisements, picture advertisements or advertisements combining text and pictures.
The advertisement information filtering request comprises the ID of the digital television receiving terminal and advertisement filtering conditions.
The advertisement filtering condition comprises a numerical value of an advertisement bit mask value, the advertisement bit is a specified display position of certain advertisement information, the mask value refers to the position of a specified advertisement bit at a certain bit of data, whether the advertisement information of a specified position is displayed or not can be set by setting the numerical value of the advertisement bit mask value, for example, when the numerical value of the advertisement bit mask value is 0, the advertisement information of the specified position corresponding to the advertisement bit mask value is not displayed, and when the numerical value of the advertisement bit mask value is 1, the advertisement information of the specified position corresponding to the advertisement bit mask value is displayed.
It should be noted that the digital television receiving terminal is preferably implemented as a set-top box.
For example, the front-end server issues three non-video advertisement messages, which are: the advertisement 1 corresponds to the display position 1, the advertisement 2 corresponds to the display position 2, the advertisement 3 corresponds to the display position 3, a user of the digital television receiving terminal a only wants to see the advertisement 3, wherein a three-digit binary number represents a numerical value of an advertisement bit mask value, a first digit represents the display position 1, a second digit represents the display position 2, a third digit represents the display position 3, when the numerical value of the advertisement bit mask value is set to be 0, the advertisement information of the corresponding position is not displayed, and when the numerical value of the advertisement bit mask value is set to be 1, the advertisement information of the corresponding position is displayed, and then the numerical value of the advertisement bit mask value can be set to.
201. And the front-end server analyzes the advertisement information filtering request uploaded by the digital television terminal.
The analysis process comprises the steps of analyzing a check value in the advertisement filtering request information, analyzing the ID of the digital television receiving terminal, and analyzing advertisement bit data, wherein the advertisement bit data can be described in a TLV format, T represents the type of the advertisement bit to be filtered, L represents the length of the data, and whether the value of the V data corresponds to the advertisement bit is on or off.
202. And the front-end server judges whether the advertisement information filtering request is legal or not, generates a corresponding advertisement filtering configuration file according to the advertisement information filtering request and issues the advertisement filtering configuration file to the digital television terminal if the advertisement information filtering request is legal, and issues a default advertisement filtering configuration file of the front-end server to the digital television receiving terminal if the advertisement information filtering request is not legal.
It should be noted that, the determining whether the advertisement filtering information is legal includes determining whether a check value in the advertisement filtering request information is legal, analyzing whether the ID of the digital television receiving terminal is legal, and analyzing whether the advertisement bit data conforms to a rule preset by the front-end server, for example, when the rule set by the advertisement information server side of some advertisement slots is certain to be displayed, and the request submitted by the digital television receiving terminal requires that the information of the advertisement slots is not displayed, the front-end server determines that the advertisement information filtering request is illegal.
The preset rule can be preset by a management operator of the front-end server according to requirements.
It should be noted that, when the advertisement information filtering request is legal, the front-end server converts the information in the request into an advertisement filtering configuration file according to a certain format, that is, only the format conversion is performed, so that the requirement of advertisement information filtering provided by the digital television receiving terminal can be completely met.
And when the advertisement information filtering request is illegal, the front-end server issues a default advertisement filtering configuration file to the digital television receiving terminal, wherein the default advertisement filtering configuration file can be configured to display the advertisement information of all advertisement positions by default or the advertisement information of other advertisement positions except the advertisement positions which need to be displayed is not displayed.
It should be further noted that, in other embodiments, when the advertisement filtering request is illegal, the front-end server may also set which advertisement slots can be filtered according to the advertisement filtering request submitted by the user, that is, adaptively meet part of the user's requirements.
It should be noted that the advertisement filtering configuration file includes the ID of the digital television receiving terminal and the numerical value of the advertisement bit mask value, and may further include a check value added for verifying the data consistency at both ends. And the front-end server issues the generated advertisement filtering configuration file to the digital television receiving terminal corresponding to the ID according to the ID of the digital television receiving terminal.
203. And the digital television receiving terminal uses the advertisement filtering configuration file issued by the front-end server to replace the original advertisement filtering configuration file on the digital television receiving terminal.
204. And the digital television receiving terminal controls and displays the advertisement information issued by the front-end server according to the advertisement filtering configuration file.
Preferably, the digital television receiving terminal controls and displays the advertisement information issued by the front-end server according to the numerical value of the advertisement space mask value in the advertisement filtering configuration file.
For example, the front-end server issues three non-video advertisement messages, which are: the advertisement 1 corresponds to a display position 1, the advertisement 2 corresponds to a display position 2, the advertisement 3 corresponds to a position 3, the digital television receiving terminal a has obtained a corresponding advertisement filtering configuration file, wherein a three-digit binary number represents a numerical value of an advertisement bit mask value, a first digit represents the display position 1, a second digit represents the display position 2, a third digit represents the display position 3, when the numerical value of the advertisement bit mask value is set to be 0, the digital television receiving terminal a represents that the advertisement information of the corresponding position is not displayed, when the numerical value of the advertisement bit mask value is 1, the advertisement information of the corresponding position is displayed, and when the numerical value of the obtained advertisement bit mask value is 011, the digital television receiving terminal a displays only the advertisement 2 and the advertisement 3 to a user according to the numerical value of.
FIG. 3 is a schematic structural diagram of an embodiment of an advertisement display system according to the present invention, including:
the digital television receiving terminal 1 is used for generating an advertisement information filtering request according to the requirement, uploading the advertisement information filtering request to the front-end server 2, receiving an advertisement filtering configuration file generated by the front-end server 2 according to the request, and controlling and displaying the advertisement information issued by the front-end server according to the advertisement filtering configuration file.
And the front-end server 2 is used for generating an applied advertisement filtering configuration file according to the advertisement information filtering request uploaded by the digital television receiving terminal 1 and issuing the advertisement filtering configuration file to the digital television receiving terminal 1.
The advertisement information filtering request and the advertisement filtering configuration file are described in the above embodiments of the method, and will not be repeated here.
Wherein, the digital television receiving terminal 1 includes:
and the request unit 11 is configured to generate an advertisement information filtering request according to a requirement, and upload the advertisement information filtering request to the front-end server 2, where the advertisement information filtering request includes an ID of the digital television receiving terminal 1 and an advertisement filtering condition.
And a control display unit 12, configured to control and display the advertisement information issued by the front-end server according to the advertisement filtering configuration file generated by the front-end server 2 according to the advertisement information filtering request.
The front-end server 2 includes:
a receiving unit 21, configured to receive an advertisement information filtering request uploaded by the digital television receiving terminal 1.
The file generating unit 22 is configured to generate an advertisement filtering configuration file according to the advertisement information filtering request received by the receiving unit 21, and send the advertisement filtering configuration file to the digital television receiving terminal 1.
Fig. 4 is a schematic structural diagram of another embodiment of the advertisement display system of the present invention, and unlike the embodiment shown in fig. 3, the digital television receiving terminal 1 further includes:
a replacing unit 13, configured to replace the original advertisement filtering configuration file on the digital television receiving terminal 1 with the advertisement filtering configuration file generated by the front-end server 2 according to the advertisement information filtering request.
The file generating unit 21 of the front-end server 2 further includes:
the parsing unit 211 is configured to parse the advertisement information filtering request.
A determining unit 212, configured to determine whether the advertisement information filtering request is legal, if so, generate a corresponding advertisement filtering configuration file according to the advertisement information filtering request and issue the advertisement filtering configuration file to the digital television terminal 1, and if not, issue a default advertisement filtering configuration file of the front-end server 2 to the digital television receiving terminal 1, where it needs to be noted that, when the advertisement filtering request is illegal, the front-end server 2 may also set which advertisement slots can be filtered according to the advertisement filtering request submitted by the user, that is, adaptively meet part of the requirements of the user.
The analysis and determination process is substantially the same as that in the above method embodiment, and is not repeated here.
It should be noted that a digital television receiving terminal and a front-end server according to the present invention are substantially the same as the digital television receiving terminal 1 and the front-end server 2 in the above system embodiment, and detailed description thereof is omitted.
The digital television receiving terminal of the present invention includes but is not limited to: terminals having a function of receiving digital Television, such as a set-top box, an Internet Protocol Television (IPTV), a digital Television all-in-one machine, and a Television handset.
Therefore, by implementing the invention, the digital television receiving terminal can generate the advertisement information filtering request according to the user requirement and then upload the advertisement information filtering request to the front-end server, and receive the corresponding advertisement filtering configuration file generated by the front-end server according to the request, and the digital television receiving terminal can control and display the advertisement information issued by the front-end server according to the advertisement filtering configuration file, so that different advertisement filtering configuration files can be configured for different users, the watching requirements of different users are met, the use convenience of the users is greatly improved, and better use experience is brought for the users.
While the foregoing is directed to the preferred embodiment of the present invention, it will be understood by those skilled in the art that various changes and modifications may be made without departing from the spirit and scope of the invention.
Claims (11)
1. A method of filtering advertisements, comprising:
the digital television receiving terminal generates an advertisement information filtering request according to the requirement and uploads the advertisement information filtering request to a front-end server, wherein the advertisement information filtering request comprises the ID of the digital television receiving terminal and an advertisement filtering condition;
the front-end server generates an advertisement filtering configuration file according to the advertisement information filtering request and issues the advertisement filtering configuration file to the digital television receiving terminal;
the digital television receiving terminal controls and displays the advertisement information issued by the front-end server according to the advertisement filtering configuration file;
wherein,
the advertisement filtering configuration file comprises an ID of the digital television receiving terminal and a numerical value of an advertisement space mask value, and whether advertisement information of a certain specified position is displayed or not can be set by setting the numerical value of the advertisement space mask value.
2. The method of claim 1, wherein the step of the front-end server generating an advertisement filtering configuration file according to the advertisement information filtering request and issuing the advertisement filtering configuration file to the digital television receiving terminal comprises:
the front-end server analyzes the advertisement information filtering request uploaded by the digital television terminal;
the front-end server judges whether the advertisement information filtering request is legal or not according to preset judgment rules, if so, generates a corresponding advertisement filtering configuration file according to the advertisement information filtering request and issues the advertisement filtering configuration file to the digital television terminal, and if not, issues an advertisement filtering configuration file default by the front-end server to the digital television receiving terminal.
3. The method of claim 2, further comprising:
and the digital television receiving terminal uses the advertisement filtering configuration file issued by the front-end server to replace the original advertisement filtering configuration file on the digital television receiving terminal.
4. A method according to claim 2 or 3, wherein the decision rule comprises:
judging whether the check value in the advertisement filtering request information is legal or not;
analyzing whether the ID of the digital television receiving terminal is legal or not;
and analyzing whether the advertisement bit data in the advertisement information filtering request conforms to a preset rule of the front-end server.
5. The method as claimed in claim 2 or 3, wherein the step of issuing the advertisement filtering configuration file default by the front-end server to the digital television receiving terminal when the front-end server determines that the advertisement filtering request is illegal comprises:
and extracting part of advertisement filtering conditions in the illegal advertisement filtering request according to the requirement, generating an applied default advertisement filtering configuration file and issuing the default advertisement filtering configuration file to the digital television request receiving terminal.
6. The method of claim 5 wherein the default ad filter profile is configurable by default to display ad information for all ad spots or none of the ad information for ad spots other than those that are necessarily displayed.
7. A digital television receiving terminal, comprising:
the request unit is used for generating an advertisement information filtering request according to the requirement and uploading the advertisement information filtering request to a front-end server, wherein the advertisement information filtering request comprises the ID of the digital television receiving terminal and an advertisement filtering condition;
the control display unit is used for controlling and displaying the advertisement information issued by the front-end server according to the advertisement filtering configuration file generated by the front-end server according to the advertisement information filtering request;
wherein,
the advertisement filtering configuration file comprises an ID of the digital television receiving terminal and a numerical value of an advertisement space mask value, and whether advertisement information of a certain specified position is displayed or not is set by setting the numerical value of the advertisement space mask value.
8. The digital television receiving terminal of claim 7, further comprising:
and the replacing unit is used for replacing the original advertisement filtering configuration file on the digital television receiving terminal by the advertisement filtering configuration file generated by the front-end server according to the advertisement information filtering request.
9. A front-end server, comprising:
the receiving unit is used for receiving the advertisement information filtering request uploaded by the digital television receiving terminal;
the file generating unit is used for generating an advertisement filtering configuration file according to the advertisement information filtering request and issuing the advertisement filtering configuration file to the digital television receiving terminal;
wherein,
the advertisement filtering configuration file comprises an ID of the digital television receiving terminal and a numerical value of an advertisement space mask value, and whether advertisement information of a certain specified position is displayed or not is set by setting the numerical value of the advertisement space mask value.
10. The front-end server of claim 9, wherein the file generation unit comprises:
the analysis unit is used for analyzing the advertisement information filtering request;
and the judging unit is used for judging whether the advertisement information filtering request is legal or not, generating a corresponding advertisement filtering configuration file according to the advertisement information filtering request and issuing the advertisement filtering configuration file to the digital television terminal if the advertisement information filtering request is judged to be legal, and issuing the advertisement filtering configuration file which is defaulted by the front-end server to the digital television receiving terminal if the advertisement information filtering request is judged to be legal.
11. An advertisement display system, comprising:
the digital television receiving terminal according to any one of claims 7 to 8;
and a front-end server according to any one of claims 9 to 10 connected to a digital television receiving terminal.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201019164053A CN101867784B (en) | 2010-02-02 | 2010-02-02 | Method for filtering advertisements, digital television receiving terminal, server terminal and system |
| PCT/CN2011/070620 WO2011095096A1 (en) | 2010-02-02 | 2011-01-26 | Advertisement filtering method, digital television reception terminal, server end and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201019164053A CN101867784B (en) | 2010-02-02 | 2010-02-02 | Method for filtering advertisements, digital television receiving terminal, server terminal and system |
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| CN102595196A (en) * | 2012-01-12 | 2012-07-18 | 华为技术有限公司 | Method and device for receiving application data |
| US20130311301A1 (en) * | 2012-05-17 | 2013-11-21 | Ad-Vantage Networks, Inc. | Content easement and management system for internet access providers and premise operators |
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| CN106326316B (en) * | 2015-07-08 | 2022-11-29 | 腾讯科技（深圳）有限公司 | Webpage advertisement filtering method and device |
| CN108256894B (en) * | 2017-02-07 | 2022-03-29 | 阿里巴巴（中国）有限公司 | Advertisement display control method, equipment, server and client |
| CN109672704B (en) * | 2017-10-16 | 2022-02-25 | 阿里巴巴集团控股有限公司 | Message processing method and device and electronic equipment |
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2010
- 2010-02-02 CN CN201019164053A patent/CN101867784B/en not_active Expired - Fee Related
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2011
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| CN1359237A (en) * | 2000-12-15 | 2002-07-17 | 清华同方股份有限公司 | Cable television network basd personalized television advertisement transmitting and receiving system |
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Also Published As
| Publication number | Publication date |
|---|---|
| CN101867784A (en) | 2010-10-20 |
| WO2011095096A1 (en) | 2011-08-11 |
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