CN102034405B - Interactive advertising announcement system - Google Patents

Abstract

An interactive advertising announcement system is connected to a display unit. The interactive advertising bulletin system comprises a server and a connection interface. The server is used for storing a plurality of advertisement classification data and transmitting the advertisement classification data. The connection interface is connected with the display unit and is connected with the server through a network, and the connection interface carries a service interface program. The connection interface selects the required advertisement classification data through the service interface program to read the advertisement classification data and output to the display unit.

Description

Interactive Advertising Announcement System

technical field

The invention relates to a media playing system, in particular to an interactive advertisement announcement system. the

Background technique

With the rapid development of media and the increase in the number of TV stations, the commercial benefits brought about are also considerable. Advertising companies use the advertising time provided by TV programs with high ratings to get the highest exposure rate for the products they represent, so as to attract viewers. eyes and increase purchase rates. Therefore, how to make advertisements with customer intuition, customer demand orientation and fun, which can arouse the audience's desire to buy, is a major challenge for advertising companies. the

However, for the viewers watching, they are passively receiving a variety of advertisements, but they may not be the products that the public want to buy, and the viewers will definitely waste their time. In this way, the publicity costs spent by the advertising companies cannot achieve the maximum benefit . In addition, assuming that viewers want to buy an electric razor, but they don’t know anything about electric razors, they may only see one or two related advertisements a day while watching TV. In the advertisement, obtain the information of the product to be purchased. the

Or during the mid-year celebrations of department stores, viewers can only learn about the special prices of some department stores through passive advertising, and cannot provide a list of mid-year celebration information for each department store, and the audience must organize them by themselves Relevant information wastes a lot of time in this way, so how to efficiently provide audiences with overall advertising information and advertising information that audiences are interested in is an issue to be resolved. the

Contents of the invention

In view of this, the present invention proposes an interactive advertisement announcement system, which is connected to the display unit and includes a server for storing multiple advertisement classification data and transmitting advertisement classification data. The server includes a user database for storing a user database. The personal data of the recipient; the connection interface, connected to the display unit and connected to the server through the network, loaded with the service interface program, through the service interface program, select the required advertisement classification data to read the advertisement classification data, or automatically through the system Analyze the category of content watched by the user, and then automatically and proactively push (PUSH) the advertisement of this category to the user and output it to the display unit; wherein, the server can actively transmit the corresponding advertisement classification data to the connection interface according to the personal data. the

The effect of the present invention is that the viewer can set the type of advertisement message or bulletin item to watch through the service interface program on the home TV, so as to watch a series of related advertisements and bulletin items. the

Another effect of the present invention is that viewers can set personal data and customize the list of required advertisements through the service interface program, and advertisers can use the personal data of viewers and the self-defined list to send relevant advertising messages or announcement items to audience. the

Description of drawings

FIG. 1 is a block diagram of a first embodiment of the present invention. the

FIG. 2 is a block diagram of a second embodiment of the present invention. the

Description of main component symbols

1 display unit

10 server

11 Advertisement classification data

12 User database

121 Personal Information

122 Custom Menu

20 Connection interface

21 Service interface program

22 output interface

23 coding unit

24 remote control module

Detailed ways

Please refer to FIG. 1 , which is an interactive advertisement announcement system disclosed in the first embodiment of the present invention, which is connected to a display unit 1 . The interactive advertisement announcement system includes a server 10 and a connection interface 20 . The server 10 is used for storing a plurality of advertisement classification data 11 and transmitting the advertisement classification data 11 . For example, the advertisement classification data 11 includes electrical appliances, daily necessities, outdoor activities and so on. The connection interface 20 is connected to the display unit 1 and connects to the server 10 through the network. The connection interface 20 is loaded with a service interface program 21. The viewer selects the required advertisement classification data 11 through the service interface program 21 to read the advertisement classification data 11 and Output to display unit 1. the

The display unit 1 is a TV set at home, and the viewer connects the display unit 1 to the connection interface 20, and the connection interface 20 is connected to the server 10 through the network. At this point, the viewer can select or load the advertisement classification data 11 that they want to watch through the service interface program 21 . Assuming that the viewer selects the advertisement classification data 11 representing the notebook computer, the server 10 transmits the advertisement classification data 11 to the connection interface 20 , and the viewer can watch the advertisement or bulletin information related to the notebook computer through the display unit 1 . the

The service interface program 21 belongs to the Graphical User Interface (Graphical User Interface) program, with an intuitive graphical design, which is convenient for the audience to operate. In addition, the connection interface 20 is further equipped with a remote control module 24 , the viewer only needs to use the remote control module 24 to operate the service interface program 21 and select the advertisement classification data 11 to watch. The advertisement classification data 11 can be in RSS (Really Simple Syndication) format, which provides viewers with easy links to various classifications, summaries and announcements, and has the advantages of real-time, cost-effectiveness and unified standards. the

Referring to FIG. 2 , it is an interactive advertising system disclosed in the second embodiment of the present invention. It can be seen from FIG. 2 that the connection interface 20 further includes an output interface 22 and an encoding unit 23 . The output interface 22 is connected to the display unit 1 for outputting image data. The output interface 22 is selected from the group consisting of AV terminal, S terminal, component terminal, IEEE 1394, VGA, DVI and HDMI. Viewers can be connected to the output interface 22 according to the format of the video input port of the display unit 1 , providing the audience with diversified video output options. The encoding unit 23 is connected to the server 10 through the network, receives the advertisement classification data 11 and converts the image data corresponding to the interface format of the output interface 22 . The interface format is selected from the group consisting of AV terminal, S-video, component, IEEE 1394, VGA, DVI and HDMI. the

In order to provide more services and personalized services for the audience, the server 10 further sets up a user database 12 for storing the audience's personal data 121 and the audience's customized menu 122 . Viewers input personal data 121 through the service interface program 21 and upload it to the user database 12 . The server 10 actively transmits the corresponding advertisement classification data 11 to the connection interface 20 according to the audience's personal data 121, such as age, gender, interest, marital status, education, driver's license type, belief, and income, and the audience can use the service interface Program 21 selects interesting advertisement classification data 11 to view. Of course, the viewer can update and manage the personal data 121 and upload it to the user database 12 through the service interface program 21 . the

Viewers can also set a custom menu 122 by themselves, and put the advertisement classification data 11 they like and are interested in into the custom menu 122. This function is selected, updated and managed by the audience through the service interface program 21 Data 11 to generate custom menu 122, and upload to user database 12. The viewer can select the customized menu 122 previously stored in the user database 12 through the service interface program 21 to receive the advertisement classification data 11 in the customized list 122 . the

For example, assuming that the audience is interested in mobile phones, cars and basketball, they can select the advertisement classification data 11 corresponding to mobile phones, cars and basketball through the service interface program 21 to add to the custom menu 122 and upload them to the user database 12. When viewers want to see related advertisements and announcements, they only need to use the service interface program 21 to select the custom menu 122 stored in the user database 12, and then they can quickly obtain relevant advertisements and information. the

Although the technical content of the present invention has been disclosed above with preferred embodiments, it is not intended to limit the present invention, and any modifications and modifications made by those skilled in the art without departing from the spirit of the present invention should be included in the present invention. Therefore, the scope of protection of the present invention should be defined by the claims. the

Claims (10)

1. An interactive advertisement announcement system, connected to a display unit, comprising: a server for storing a plurality of advertisement classification data and transmitting the advertisement classification data, the server including a user database for storing a user's personal data; and A connection interface, connected to the display unit and connected to the server through the network, carrying a service interface program, through which the required advertisement classification data is selected to read the advertisement classification data and output to the display unit; Wherein, the server can actively transmit corresponding advertisement classification data to the connection interface according to the personal data. 2. The advertisement announcement system according to claim 1, wherein the service interface program is a graphic user interface program for user operation. 3. The advertisement announcement system according to claim 1, wherein the connection interface further comprises a remote controller module for users to operate the service interface program. 4. The advertisement announcement system as claimed in claim 1, characterized in that: the connection interface further comprises: an output interface for connecting the display unit and outputting an image data; and An encoding unit is connected to the server through the network, receives the advertisement classification data and converts the image data corresponding to the interface format of the output interface. 5. The advertisement announcement system as claimed in claim 4, characterized in that: the output interface is selected from the group consisting of AV terminal, S terminal, component terminal, IEEE 1394, VGA, DVI and HDMI. 6. The advertisement announcement system according to claim 1, wherein the user database is used to store the user's personal data and the user's customized menu. 7. The advertisement announcement system according to claim 6, wherein the user inputs, updates and manages the personal data through the service interface program and uploads the personal data to the user database. 8 . The advertisement announcement system according to claim 1 , wherein the server can automatically analyze the category of content watched by the user, and then proactively transmit the corresponding advertisement classification data to the connection interface. 9. The advertisement announcement system as claimed in claim 6, characterized in that: the user selects, updates and manages the advertisement classification data through the service interface program to generate the self-defined menu and upload it to the user database . 10. The advertisement announcement system according to claim 9, wherein the user can select the self-defined list through the service interface program to receive the advertisement classification data in the self-defined menu.

Images