CN107918879A - A kind of method based on the self-service red packet form advertisements of mobile phone app - Google Patents
A kind of method based on the self-service red packet form advertisements of mobile phone app Download PDFInfo
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- CN107918879A CN107918879A CN201610885011.1A CN201610885011A CN107918879A CN 107918879 A CN107918879 A CN 107918879A CN 201610885011 A CN201610885011 A CN 201610885011A CN 107918879 A CN107918879 A CN 107918879A
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- advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0209—Incentive being awarded or redeemed in connection with the playing of a video game
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- Entrepreneurship & Innovation (AREA)
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Abstract
The invention discloses a kind of method based on the self-service red packet form advertisements of mobile phone app, user utilizes big data using mobile Internet, the self-service forms for sending advertisement red packet of mobile phone app can be passed through, suitable user is given the content transmission of advertisement, user can obtain the reward of red packet form if opening and watching advertisement, the present invention allows user advertising expenditure directly to client, client sees that advertisement can earn reward, it is a kind of advertising method of precisely efficient two-win, client has at the same time can also send paid advertisement when want advertisement by the way that mobile phone app is self-service, some sale of people at the same time and task dispatching information of seeking help can also be issued.
Description
Technical field
The present invention relates to the communication technology and its computer application field, one kind is based on the self-service red packet form push of mobile phone app
The method of advertisement.
Background technology
When people have the information to issue demand, will sending advertisement, conventional ads pattern is：Businessman pays to advertisement
Business, advertiser force to be communicated to client using various media ...
As the continuous progress of the communication technology and the continuous improvement of mobile phone widespread popularity, present mobile phone are whole as mobile Internet
End, quantity possess huge market, the information acquiring pattern of present people is mostly obtained by mobile phone up to several hundred million.Therefore it is various
By mobile phone advertisement marketing mode, come into being, but mobile phone advertisement is mostly to attack and bomb as traditional approach, makes people strong
Urgent formula passively receives, and impact people's eyeball be easy to cause various advertising wear outs, or even dislike, influences advertising results, user is
Turn a blind eye to advertisement, or even the state of shielding......Advertisement at the same time, which can not classify, is accurately communicated to the client of needs, simply
Cast net by the mode of quantity and make up quality gap, input publicity cost is huge, therefore gray number be all locked as it is a collection of
Small range client, for commonly having the client of want advertisement, cost high effect is poor, cannot bear at all, and normal client
Also can not self-service mode send.
The clients such as present handset Wechat, Alipay have a kind of function of giving bonus, and can provide electronic cash or gift
The modes such as volume, while there is simple message to express certain ad content above red packet, it is deeply welcomed by the people, but it is most
In order to entertain, advertising results are very poor, and customer range is restricted, and can not selectively be sent to the client of needs.
The content of the invention
It is an object of the invention to overcome the deficiency of existing advertisement, this is a popular self-service precisely using mobile client
The method for issuing paid advertising message, client can see advertisement by opening the red packet received and obtain definite remuneration and make money.
It to people provide it is a kind of everybody arbitrarily can precisely issue, advertisement putting is simpler, effectively precisely, cost more
It is low, facilitate it is easy-to-use, novel advertisement system.
It receives crowd based on big data information energy precise positioning, everybody can become advertiser by mobile phone app with
Accurately advertisement, sending advertisement information gives the people needed to self-service mode in the form of red packet advertisement.
Client selectively receives advertising message with compensation, by checking that it is certain that red packet advertisement opening advertisement page can obtain
Advertisement reward sees that advertisement is made money.
The reception condition of advertisement can be accurately understood by client-side information interaction feedback of advertisement business, had both met that advertiser declared
Pass and require, client can be rewarded by seeing that advertisement obtains corresponding red packet again, and understand ad content, reach the situation of two-win.
The technical solution adopted by the present invention to solve the technical problems is：One kind is pushed away based on the self-service red packet forms of mobile phone app
The method for sending advertisement, includes the following steps：
A kind of method based on the self-service red packet form advertisements of mobile phone app of the present invention, when respective client uses mobile phone
Corresponding red packet advertisement prompting is had on screen：Such as red packet, gift box, banknote.......Dynamic is sailed or static state appears in
On screen, client can open red packet and watch corresponding ad content and get red packet, and the red packet form of expression includes but not limited to
The above mode.
A kind of method based on the self-service red packet form advertisements of mobile phone app of the present invention, user can according to big data,
It is purposeful precisely to select a kilometer range around corresponding client, such as base area point location, such as age, such as gender, ratio
Such as occupation, custom selection client is precisely issued.
A kind of method based on the self-service red packet form advertisements of mobile phone app of the present invention, big data can pass through
Client enrollment certification, positioning, collect the various technical approach acquisitions in the backstages such as interpretation of records analysis including but not limited to the above
Mode.
In red packet advertisement described in a kind of method based on the self-service red packet form advertisements of mobile phone app of the present invention
Hold and include but not limited to the above mode for various forms such as copy, picture, link, consulting investigation, orders
Red packet type described in a kind of method based on the self-service red packet form advertisements of mobile phone app of the present invention is electronics
Cash, prize volume, preferential cash equivalent volume, prize volume, etc. including but not limited to the above mode
A kind of method appearance forrns based on the self-service red packet form advertisements of mobile phone app of the present invention for red packet, banknote,
Gift box, present, either statically or dynamically form appearance appearance including but not limited to the above mode one kind of the present invention is based on
Red packet advertisement described in the method for the self-service red packet form advertisements of mobile phone app is supported to link up chat interaction and form ordering system.Visitor
Family both sides can link up in time and feed back, understand at the same support form ordering system and task system quickly reach sale and do things
Task is completed to be rewarded, while supports mutual Function of Evaluation, advertiser will appreciate that each red packet transmission situation, after client's neck
It can simply reply and praise, thank to message
Red packet described in a kind of method based on the self-service red packet form advertisements of mobile phone app of the present invention is divided into common hair
When putting and put on someone's head the mode of getting, for example seek advice from, investigate and ask about thing.Publisher is put on someone's head to submitting correct option information to represent
Accreditation, can just carry out red packet granting.A kind of method based on the self-service red packet form advertisements of mobile phone app of the present invention
The advertisement position page of the red packet advertisement can be that one or more combining form occurs, and client clicks on red packet and is possible to obtain
Obtain the gray red packet subsidy of third party and the random Grand Prix of official.
It is mobile mutual that the method for cell phone system advertisement of the present invention includes but not limited to mobile phone and tablet computer etc.
Among the display device application software such as networked product and VR virtual realities, AR augmented realities, MR mixed realities, for example, it is virtual existing
The users such as the rainy red packet drifted by wind of it in the real world, gift box, banknote can be put in information consultation for taking and then seeing that the inside is passed on etc.
Corresponding red packet reward is obtained after appearance.
Following function is realized by above-mentioned technology：
1st, your advertising expense can be issued client at random by it, allowed people to click on red packet and checked advertising message, moreover it is possible to obtain red packet
Material benefit, user can be by seeing that advertisement is made money ...
2nd, you can accurately be sent to information the client of needs according to your demand, such as：Clothes shop promotes, and is sent to attached
20-35 Junior Lady ... closely, such as noon restaurant's speciality, the working that can be sent in neighbouring one kilometer
Race ... than can not find if any child can edit information be pushed near people allow everybody to help to find ... such as you think
Some type of work is looked in somewhere, the people that can send job hunting information to the related occupation in somewhere mutually recommends ..., and your house goes out
Rent the personage in no house of nearby going to work etc..
3rd, allow each client to become businessman and accurately send advertisement.Sending advertisement has 3 kinds of modes one to download the self-service hairs of app
Cloth information two logs in public platform issue three and logs in the registration issue of red packet advertiser website
4th, when client plays mobile phone, the red packet or gift box of the different colours type fallen in screen can be arbitrarily clicked on, is looked into
See information therein, make money, can also obtain certain number red packet or lottery ticket gifts, telephone expenses even official it is super
Grand Prix etc. is pleasantly surprised, and random advertisements red packet and timing red packet rain also have official's Grand Prix red packet activity to be conducive to stimulate client to pay close attention to
5, which receive red packet, precisely reply feedback.Details evaluation, which thumbs up etc., is conducive to businessman to the analysis of advertising results, also has
Judge beneficial to evaluation of other clients to merchant advertisement content.
6 users can carry out interaction by clicking on the content inside red packet, link up and realize that the functions such as order are such as ordered
Take out, order goods etc.
7 users, which meet difficulty, can be realized compensable advice by forms such as cash red packets, put the interaction of the forms such as answer, client on someone's head
Award to useful answer.
Compared with prior art, the beneficial effects of the invention are as follows：
1 understands the situation of client by mobile phone big data, advertiser is accurately sent advertisement to relative clients, improves
Advertising efficiency.
2 clients see that advertisement is charged with compensation, and advertising expense is made concessions to client, is favorably actively received with people, improves advertisement
Effect.
3 everybody can mobile phone is self-service release news by way of, improve advertisement utilization rate, allowing has want advertisement
Individual also can freely release news, and excavated advertisement colony, expanded customer range, improved benefit.
4 clients can be by the self-service issuing advertisement information of mobile phone, everybody can do whenever and wherever possible customization model as needed
Enclose, the releasing advertisements such as advertisement number, mode is flexible, saves cost and expense.
5 are conducive to more accurately supplement the big data information content more by the association analysis to ad content and crowd
Accurately serviced for people.
A kind of method based on the self-service red packet form advertisements of mobile phone app of the present invention by mobile phone app advertisement forms,
Opened up it is a kind of precisely, efficiently, the advertisement new model of low price, allows and achievees the purpose that mutual reciprocity and mutual benefit between advertiser and client.
Described above is only the general introduction of technical solution of the present invention, the present invention is made with reference to the accompanying drawings and embodiments further detailed
Illustrate, but a kind of method based on the self-service red packet form advertisements of mobile phone app is not limited to embodiment.
Brief description of the drawings
Fig. 1 is the ad distribution flow diagram of the present invention
Fig. 2 is the advertisement schematic diagram of the present invention
Embodiment
Embodiment one is joined as shown in Figure 1, and one kind of the present invention is based on the self-service red packet form advertisements of mobile phone app
Method,
, it is necessary to register and log in when user releases news, subsequently into the page --- sending advertisement is clicked on, into the page ---
Input editing ad content or link --- selection send client crowd and require according to circumstances to be screened（Such as, apart from model
Enclose, the age, gender, quantity etc.）--- input sets advertising expense to pay --- and then click on and send.
For example a fashion clothing shop is needed to new product clothes, age general 18---30 in 2 kilometer ranges of circumference is told
Young vogue women, system can screen qualified crowd nearby according to big data and be matched, can be through the above way
Selection is sent to respective client advertisement and red packet.
Embodiment two is joined as shown in Figure 2, and one kind of the present invention is based on the self-service red packet form advertisements of mobile phone app
Method：
User receives the situation of information, and when user plays mobile phone, mobile phone screen last time floats the icon of lower red packet form at random, client
It can select to open, can also select to ignore, when red packet opening is clicked on, it may appear that passage or picture or link,
Client watches advertisement and then clicks on and determined behind advertisement, can receive the electronic cash of certain amount of money immediately, be stored in the account of client
Family, for being consumed later, client can thumb up ad content and comment on to be referred to for everybody, and user can direct point
Hit and enter order, carry out online booking etc..
Claims (7)
- A kind of 1. method based on the self-service red packet form advertisements of mobile phone app, it is characterised in that：User is by clicking on Mobile phone screen Red packet form on curtain opens ad content, red packet reward can be obtained after viewing, while user can also use mobile phone app to move Terminal or the self-service selectable issuing advertisement information of computer platform, pay prize advertisement while issue by electronic payment mode Encourage.
- 2. according to the method described in claim 1, it is characterized in that, the method further includes：It is self-service to release news, refer to user It can use and app programs or webpage are logged on mobile phone or computer, oneself editor's information word, picture, video carry out advertising message Issue.
- 3. according to the method described in claim 1, it is characterized in that, the method further includes：The red packet occurred on mobile phone screen Appearance form include red packet, gift box, lottery ticket, gift or gift coupons and the various appearance shapes for representing property value Formula.
- 4. according to the method described in claim 1, it is characterized in that, the method further includes：The red packet reward that user obtains can By be integration, lottery ticket, gift, electronic money and produce value any reward in the form of.
- 5. according to the method described in claim 1, it is characterized in that, the method further includes：Advertisement form includes but not limited to Word, picture, image and advertisement link advertisement performance form.
- 6. according to the method described in claim 1, it is characterized in that, the method further includes：User self-help release news when Wait, can accurately have by big data collection distance, positioning, age, gender, income, occupational information, custom, educational background analysis Suitable client is selected in selection.
- 7. according to the method described in claim 1, it is characterized in that, the method further includes：Mobile phone app softwares used in user Mobile-terminal platform include：Mobile phone, tablet computer and notebook and VR virtual realities, AR augmented realities, MR mixed realities Equipment platform.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610885011.1A CN107918879A (en) | 2016-10-11 | 2016-10-11 | A kind of method based on the self-service red packet form advertisements of mobile phone app |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610885011.1A CN107918879A (en) | 2016-10-11 | 2016-10-11 | A kind of method based on the self-service red packet form advertisements of mobile phone app |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107918879A true CN107918879A (en) | 2018-04-17 |
Family
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610885011.1A Pending CN107918879A (en) | 2016-10-11 | 2016-10-11 | A kind of method based on the self-service red packet form advertisements of mobile phone app |
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| CN (1) | CN107918879A (en) |
Cited By (7)
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|---|---|---|---|---|
| CN108764979A (en) * | 2018-05-15 | 2018-11-06 | 陈琪 | A kind of transmitting advertisement information system based on advertisement video red packet APP |
| CN109067847A (en) * | 2018-07-10 | 2018-12-21 | 维沃移动通信有限公司 | A kind of resource transfers method receives terminal, sends terminal and server |
| CN109599039A (en) * | 2019-01-11 | 2019-04-09 | 张凯 | A kind of method and system playing e-advertising |
| CN110060101A (en) * | 2019-04-18 | 2019-07-26 | 陈琪 | A kind of advertisement video information-pushing method |
| CN110351656A (en) * | 2019-07-12 | 2019-10-18 | 成都心野科技有限公司 | A kind of message put-on method |
| CN111047304A (en) * | 2019-12-06 | 2020-04-21 | 中国建设银行股份有限公司 | Method and system for acquiring online red packet of random amount based on one-way non-circulation |
| CN114968035A (en) * | 2022-05-24 | 2022-08-30 | 北京有竹居网络技术有限公司 | Interaction method, device, equipment and medium |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108764979A (en) * | 2018-05-15 | 2018-11-06 | 陈琪 | A kind of transmitting advertisement information system based on advertisement video red packet APP |
| CN109067847A (en) * | 2018-07-10 | 2018-12-21 | 维沃移动通信有限公司 | A kind of resource transfers method receives terminal, sends terminal and server |
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| CN110351656A (en) * | 2019-07-12 | 2019-10-18 | 成都心野科技有限公司 | A kind of message put-on method |
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| CN111047304A (en) * | 2019-12-06 | 2020-04-21 | 中国建设银行股份有限公司 | Method and system for acquiring online red packet of random amount based on one-way non-circulation |
| CN114968035A (en) * | 2022-05-24 | 2022-08-30 | 北京有竹居网络技术有限公司 | Interaction method, device, equipment and medium |
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