CN109599039A - A kind of method and system playing e-advertising - Google Patents
A kind of method and system playing e-advertising Download PDFInfo
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- CN109599039A CN109599039A CN201910028315.XA CN201910028315A CN109599039A CN 109599039 A CN109599039 A CN 109599039A CN 201910028315 A CN201910028315 A CN 201910028315A CN 109599039 A CN109599039 A CN 109599039A
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
- G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
- G09F9/35—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being liquid crystals
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0217—Discounts or incentives, e.g. coupons or rebates involving input on products or services in exchange for incentives or rewards
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
- G09F19/12—Advertising or display means not otherwise provided for using special optical effects
- G09F19/18—Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds
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- General Business, Economics & Management (AREA)
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Abstract
The invention discloses a kind of methods for playing e-advertising, this method comprises: the static content of real-time detection Current ad；Interaction content is generated according to static content and preset scheme；Play interaction content.The invention also discloses a kind of systems for playing e-advertising, including advertising display module and material management server, for storing the static content of advertisement；Interactive content engine server, for according to the static content and preset scheme generation interaction content in material management server；The interaction content of generation is output to advertising display module for controlling, and interactive data feedback is reported to interactive content engine server by terminal control unit；Input equipment is interacted, for receiving the interaction input signal of user, and sends terminal control unit to.The present invention realizes generates advertisement interaction content in real time, greatly improves advertising results.
Description
Technical field
The present invention relates to the technologies for playing e-advertising, more particularly to play the technology of interactive electronic advertisement.
Background technique
Advertisement machine has all been placed in many public places such as market, airport, railway station and office building etc. now, and it is wide to play electronics
Accuse, for current e-advertising based on picture, visual form, broadcast mode has more grillages column, multiple groups carousel etc., advertisement launch with
After management system is collected into ad material, ad material update is arrived by network remote or local (such as USB flash disk storage medium)
Playing device such as liquid crystal advertiser, will be wide by preset strategy (including based on time, place, audient crowd's attribute etc.)
Material is accused to be shown on the screen of terminal device.However in the case where information and fast-developing digitlization, user's logarithm
Word content is accustomed to, and there is no feelings of freshness, and the residence time before advertisement is shorter and shorter, in addition the advertisement of unidirectional non-interaction
Also the feedback that user can not be obtained in time, can not achieve effective excitation, and the recruitment evaluation period is longer.Therefore market in urgent need can be with
The advertisement technology that user is sufficiently interacted, enables spectators to be actively engaged in advertisement, to obtain more preferably advertising results.
Summary of the invention
Primary and foremost purpose of the invention is to provide a kind of method for playing e-advertising, and it is wide can to generate and play in real time interaction
Accuse content.
Another object of the present invention is to provide a kind of system for playing e-advertising, interaction can be generated and played in real time
Ad content.
To realize above-mentioned each purpose, the present invention adopts the following technical scheme:
A kind of method playing e-advertising is provided alleged by an object of the present disclosure, comprising steps of
The static content of real-time detection Current ad；
Interaction content is generated according to the static content and preset scheme；
Play the interaction content.
Further, it after playing the interaction content, further comprises the steps of:
Collect and report interactive data；
Parameter adjustment is carried out to the preset scheme for generating interaction content according to the interactive data.
Further, when playing the interaction content, the input interface of interaction is at least following one of:
Handheld device, camera, infrared, microphone or somatosensory device；
Corresponding interaction control form is at least following one of:
Remote control equipment control, mobile phone are across screen control, screen touch control, gesture control, sound control, lip shape control.
Further, during playing the interaction content or after, Advertising incentive information is provided in real time.
Further, the interaction content is by server according to the static state in the generating algorithm and server in preset scheme
The interaction content of generation is issued to terminal to generate by content, then interaction content described in terminal plays；
Alternatively, the interaction content is by terminal according to the static content next life of generating algorithm and local in preset scheme
At then playing the interaction content.
The so-called system for playing e-advertising of second purpose of the invention, including advertising display module, the system are also wrapped
It includes:
Material management server, for storing the static content of advertisement；
Interactive content engine server, for according to the static content and preset scheme in the material management server
Generate interaction content；
The interaction content of generation is output to the advertising display module for controlling by terminal control unit, and will interaction
Data feedback is reported to the interactive content engine server；
Input equipment is interacted, for receiving the interaction input signal of user, and sends the terminal control unit to.
Further, the terminal control unit is also used to obtain the static content of advertisement, and root from material management server
According to the generating algorithm for the preset scheme that interactive content engine server issues, interaction content is generated.
Further, the interaction input equipment comprises at least one of the following:
Handheld device, camera, infrared, microphone or somatosensory device.
Further, the interactive content engine server adjusts the ginseng of preset scheme according to the interactive data reported
Number updates generating algorithm.
Further, the terminal control unit in interactive advertisement playing process or after, Advertising incentive is provided in real time
Information is sent to the advertising display module.
The present invention is handled in real time by the static content to advertisement, and providing a kind of generate in real time can be in interactive advertisement
The technical solution of appearance provides more playing display forms to interactive advertisement content, greatly improves advertising results, make user
Can active participate in advertisement.The present invention can be incuded by inputs such as handheld device, camera, infrared or microphones to be set
Standby and user interaction；Interaction forms are also relatively abundanter, including remote control equipment controls, across screen control, screen touch, gesture, sound
Or lip shape etc..It and is that user provides discount coupon, coupons or excitation in kind in real time by interaction.And it can collect and report
User participates in the data of interaction, and feedback arrives system, so that the production and dispensing to interaction content carry out Continuous optimization.
Beneficial effects of the present invention, which are far above, enumerates all main points in above-mentioned, is not added and repeats as space is limited.It needs further
It is emphasised that: it is other it is any because of alleged by the present invention to technological change caused by the realization for thinking i.e. resulting technical solution, with
It is to belong to one of ordinary skilled in the art though not recording in plain text herein and with beneficial effect caused by this change
It can deduce with commercial field personnel.
The present invention is specifically described in the following with reference to the drawings and specific embodiments:
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
Other attached drawings are obtained according to these attached drawings.
Fig. 1 is the method flow schematic diagram provided in an embodiment of the present invention for playing e-advertising；
Fig. 2 is the system structure diagram provided in an embodiment of the present invention for playing e-advertising；
Fig. 3 is another system structure diagram for playing e-advertising provided in an embodiment of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts all other
Embodiment shall fall within the protection scope of the present invention.
Static ad content can be text, picture or video etc. at present, however static content generally carried
Core information point primary and secondary can not be communicated to user in the short time by more elements.In addition common display advertising designs homogeneity
Seriously, static content is difficult to that user is caused to pay close attention to；And video ads cost of manufacture is higher, a large amount of medium and small advertisers are difficult to provide height
The video content of quality；No matter picture or video, be all unidirectional delivery information, without user interaction, cannot achieve instant
Staining effect and interaction excitation.In the first embodiment of the present invention, the method for playing interactive electronic advertisement is described.Mainly include
Following steps:
The static content of step 101, real-time detection Current ad.If the static content of Current ad is picture, know in real time
Content in other picture, such as text, pattern, personage etc..Pass through OCR (optical character identification), characteristics of image comparison and people
The technologies such as face identification, obtain the analysis result of the static content of Current ad.
Step 102 generates interaction content according to static content and preset scheme.It may include in preset scheme in static state
The algorithm and parameter for holding processing, generate interactive advertisement content.After such as identifying the text in picture, preset scheme is to play text
It waves effect, and receives user and click text to carry out elimination game interaction.Design parameter includes the speed and number that text waves
Amount etc..
Interaction content can be by server according to the static content next life in the generating algorithm and server in preset scheme
At and the interaction content of generation being issued to terminal, then interaction content described in terminal plays.Alternatively, interaction content is by end
End is generated according to the static content of generating algorithm and local in preset scheme, then plays interaction content.
Step 103 plays interaction content.After interaction content generates, interaction content is played on the screen, user can participate in
Interaction, the input interface of interaction includes but is not limited to: handheld device (such as mobile phone or tablet computer), camera, infrared, Mike
Wind or somatosensory device.Corresponding interaction control form includes: remote control equipment control, mobile phone across screen control, screen touch control, hand
Gesture control, sound control or lip shape control etc..Such as when text is eliminated game interaction advertisement and played, user can in hand oneself
Mobile phone as input, after connecting by bluetooth or WiFi network with advertisement machine, carry out on mobile phone screen click display
Text, that is, controllable advertisement machine is more advantageous to protection advertisement machine in this way, and the LCD screen for sharing advertisement machine also brings along and defends
Raw problem, therefore this advertisement machine that public place is more applicable for across screen interaction, also save interactive advertising machine and are separately configured
The cost of other interaction input equipments.
In addition during playing interaction content or after, Advertising incentive information can be provided in real time.If user is pre-
If time in eliminate text all in interactive game, then can with discount taken certificate, show discount two dimensional code, user's hand
It can be obtained the coupons after machine scanning.To motivate user to participate in more interactive advertisement contents.
After playing the interaction content, can also include:
Step 104, collect and report of user interactive data；Then according to interactive data to the preset of generation interaction content
The adjustment of scheme progress algorithm and parameter.As according to winning probability mistake current under the character motion speed conditions being arranged at present
Height can then be turned up movement speed to increase game difficulty, keep motivation benefit more reasonable.
Interactive advertisement content of the invention server can generate beyond the clouds, can also generate in terminal local, according to not
Environment can choose corresponding embodiment.Interactive advertisement server beyond the clouds is described in the second embodiment of the present invention
The technical solution of generation.The system of the broadcasting e-advertising of the present embodiment, comprising:
Advertising display module 201, for playing static advertising and interactive advertisement, such as LCD screen or projection；Material pipe
Server 202 is managed, for storing the static content of advertisement；Interactive content engine server 203, for being taken according to material management
The static content and preset scheme being engaged in device 202 generate interaction content；Terminal control unit 204, for controlling the interaction of generation
Content is output to advertising display module 201, and interactive data feedback is reported to interactive content engine server 203；Interaction
Input equipment 205 for receiving the interaction input signal of user, and sends terminal control unit 204 to.Interact input equipment 205
Including but not limited to: handheld device, camera, infrared, microphone or somatosensory device etc..
Interactive content engine server 203 can also be according to the parameter of the interactive data adjustment preset scheme reported, more
Newly-generated algorithm.In addition in terminal control unit 204 in interactive advertisement playing process or after, can provide in real time advertisement swash
It encourages information and is sent to advertising display module 201.
The technical solution that interactive advertisement is generated in terminal control unit is described in the third embodiment of the present invention, this scheme one
As need terminal control unit that can be customized or secondary development.The system of the broadcasting e-advertising of the present embodiment, comprising:
Advertising display module 301, for playing static advertising and interactive advertisement, such as LCD screen or projection；Material pipe
Server 302 is managed, for storing the static content of advertisement；For according to the static content in material management server 302 and in advance
Set schemes generation interaction content；The interaction content of generation is output to advertising display module for controlling by terminal control unit 304
301, and interactive data feedback is reported to interactive content engine server 303；Input equipment 305 is interacted, is used for receiving
The interaction input signal at family, and send terminal control unit 304 to.
Terminal control unit 304 in the present embodiment can be directly out of, material management server 302 obtains advertisement static state
Hold, and the generating algorithm of the preset scheme issued according to interactive content engine server 303, generates interaction content.It is interactive
Content engines server 303, which can issue, updates generating algorithm to terminal control unit 304, and according to the data reported to algorithm
It is adjusted update.
The internal structure of terminal control unit 304 can also be further subdivided into and back-end controller 3042, back-end controller
3042 for obtaining the static content of advertisement from material management server 302, and is sent to front controller 3041, front-end control
Interaction content is sent display module 301 by device 3041, and can generate with 303 synchronized update of interactive content engine server
Algorithm, and report interaction effect to interactive content engine server 303.
It should be noted that each unit or module in the present invention can be realized as individual hardware or software, and
And the combination for realizing modules function is can according to need using individual hardware or software.
Those of ordinary skill in the art will appreciate that all or part of the steps in the various methods of above-described embodiment is can
It is completed with instructing relevant hardware by program, which can store in computer readable storage medium, and storage is situated between
Matter may include: read-only memory (ROM, Read Only Memory), random access memory (RAM, Random Access
Memory), disk or CD etc..
It is provided for the embodiments of the invention application program distribution method and terminal device above, is described in detail,
Used herein a specific example illustrates the principle and implementation of the invention, and the explanation of above embodiments is only used
In facilitating the understanding of the method and its core concept of the invention；At the same time, for those skilled in the art, according to the present invention
Thought, there will be changes in the specific implementation manner and application range, in conclusion the content of the present specification should not be construed as
Limitation of the present invention.
Claims (10)
1. a kind of method for playing e-advertising, which is characterized in that this method comprises:
The static content of real-time detection Current ad；
Interaction content is generated according to the static content and preset scheme；
Play the interaction content.
2. the method according to claim 1, wherein being further comprised the steps of: after playing the interaction content
Collect and report interactive data；
Parameter adjustment is carried out to the preset scheme for generating interaction content according to the interactive data.
3. the method according to claim 1, wherein when playing the interaction content, the input interface of interaction
It is at least following one of:
Handheld device, camera, infrared, microphone or somatosensory device；
Corresponding interaction control form is at least following one of:
Remote control equipment control, mobile phone are across screen control, screen touch control, gesture control, sound control, lip shape control.
4. the method according to claim 1, wherein during playing the interaction content or after,
Advertising incentive information is provided in real time.
5. method according to any one of claims 1 to 4, which is characterized in that the interaction content by server according to
The interaction content of generation is issued to terminal to generate by the static content in generating algorithm and server in preset scheme,
Then interaction content described in terminal plays；
Alternatively, the interaction content is generated by terminal according to the static content of generating algorithm and local in preset scheme,
Then the interaction content is played.
6. a kind of system for playing e-advertising, including advertising display module, which is characterized in that the system also includes:
Material management server, for storing the static content of advertisement；
Interactive content engine server, for according in the material management server static content and preset scheme generate
Interaction content；
The interaction content of generation is output to the advertising display module for controlling by terminal control unit, and by interactive data
Feedback is reported to the interactive content engine server；
Input equipment is interacted, for receiving the interaction input signal of user, and sends the terminal control unit to.
7. system according to claim 6, which is characterized in that the terminal control unit is also used to from material management service
Device obtains the static content of advertisement, and the generating algorithm of the preset scheme issued according to interactive content engine server, generates
Interaction content.
8. system according to claim 7, which is characterized in that the interaction input equipment comprises at least one of the following:
Handheld device, camera, infrared, microphone or somatosensory device.
9. system according to claim 8, which is characterized in that the interactive content engine server is according to reporting
Interactive data adjusts the parameter of preset scheme, updates generating algorithm.
10. according to the described in any item systems of claim 6 to 9, which is characterized in that the terminal control unit is in interactive advertisement
In playing process or after, Advertising incentive information is provided in real time and is sent to the advertising display module.
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| CN201910028315.XA CN109599039A (en) | 2019-01-11 | 2019-01-11 | A kind of method and system playing e-advertising |
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| CN201910028315.XA CN109599039A (en) | 2019-01-11 | 2019-01-11 | A kind of method and system playing e-advertising |
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| CN111916011A (en) * | 2020-08-24 | 2020-11-10 | 上海碧虎网络科技有限公司 | Advertisement projection system with interactive function |
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| CN111508394A (en) * | 2020-05-21 | 2020-08-07 | 广州恒德智汇有限公司 | Interactive wall system |
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| CN114095888B (en) * | 2020-07-16 | 2022-11-22 | 深圳瞬玩科技有限公司 | Interactive advertisement display method and system based on cloud mobile phone |
| CN111916011A (en) * | 2020-08-24 | 2020-11-10 | 上海碧虎网络科技有限公司 | Advertisement projection system with interactive function |
| CN114095770A (en) * | 2020-08-24 | 2022-02-25 | 上海碧虎网络科技有限公司 | A method and system for synchronous playback of advertisements |
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