Michael R Hyman
Dr. Michael R. Hyman is the President and Founder of the Institute for Marketing Futurology and Philosophy in Las Cruces, New Mexico. He is also a Distinguished Achievement Professor Emeritus of Marketing at New Mexico State University. He earned a B.S. in psychology from the University of Maryland and an MBA and Ph.D. in marketing from Purdue University. His roughly 135 academic journal articles, 60 conference papers (12 that received a best-paper award), four co-authored/co-edited books, 30 other academic contributions, and 50 non-academic works attest to his writing compulsion. He has served on 16 editorial review boards and as a journal co-editor and associate editor. His research interests include marketing theory, marketing ethics, consumer advertising, survey research methods, philosophical analyses in marketing, and marketing futurology.
He is transitioning from full-time faculty to emeritus status on July 1, 2023, in part to further focus on scholarly, society-bettering, and academic service activit
Phone: 575-522-8463
Address: Institute for Marketing Futurology and Philosophy
5260 Redman Road
Las Cruces, NM 88001-7556
He is transitioning from full-time faculty to emeritus status on July 1, 2023, in part to further focus on scholarly, society-bettering, and academic service activit
Phone: 575-522-8463
Address: Institute for Marketing Futurology and Philosophy
5260 Redman Road
Las Cruces, NM 88001-7556
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Books by Michael R Hyman
Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.
Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research.
Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups
Fully explains the process of sampling, analyzing data, and reporting results
Features tips on developing questionnaires for face-to-face, Internet, and postal surveys
Helps you keep an eye on your competition and analyze their results
When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing
Research Kit For Dummies.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Book Chapters by Michael R Hyman
Book Reviews by Michael R Hyman
Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.
Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research.
Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups
Fully explains the process of sampling, analyzing data, and reporting results
Features tips on developing questionnaires for face-to-face, Internet, and postal surveys
Helps you keep an eye on your competition and analyze their results
When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing
Research Kit For Dummies.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Without a profile that includes socio-economic, behavioral, and psychological aspects, efficient and socially responsible marketing to single-mother households is compromised. Relative to dual-parent families, single-mother families tend to have fewer resources and less buying power, children who consume more materialistic and compulsively, and children who more strongly influence decision making for both own-use and family-use products. Timely research would ensure that these and other tendencies now differentiate single-mother from dual-parent families in ways that marketers should address. Hence, our threefold goal is (1) to consolidate and highlight gaps in existing theory applied to studying children’s influence on consumption-related decision making in single-mother families, and (2) to propose a hybrid framework that merges two theories conducive to such research, and (3) to identify promising research propositions for future research.
effect of cognition and anticipated emotions on such intentions. To explore the possibility that imagined outcomes—prompted by anticipated emotions—and select cognitive factors antecede cheating intentions, the authors developed and tested a model that relates anticipated regret, anticipated elation, locus of control, and personal expertise to willingness to cheat. The empirical results, which rely on five extant scales and a new multiitem vignette measure of cheating intentions, validate this dual-process model. Also, the results show that anticipated elation is a source of value for students, which positively affects their willingness to cheat.
Design/methodology/approach: A content analysis of Futures, a leading multi-disciplinary futures studies journal, provides preliminary evidence regarding the extent and positivity of marketing scholars’ engagement in futures discourse. An extensive review of the high-tech (e.g., genetics, robotics, information technology, and nanotechnology), futurology, and meaning of life (e.g., positive psychology, philosophy, posthumanism, quality of life) literatures informed this prospectus.
Findings: The context analysis suggests that marketers are philosophically detached from contemplating possible, probable, and desirable futures or from using futurology research tools. Based on the literature review, we posit scholars can organize marketing futurology around an aspirational definition of marketing unencum-bered by macromarketing-level criticisms, an organized set of higher- and lower-order questions, and a basic prescription for avoiding dystopia-inducing negative externalities.
Originality/value: An aspirational definition, organized set of questions, and prescription for avoiding negative externalities represent novel conceptual contributions to the extant marketing literature. By focusing on marketing-facilitated activity to create a 'sustainable good life' for all persons, this framework addresses ethicality and sustainability concerns about marketing.
Keywords: Future studies, positive psychology, high-tech, definition of marketing, emerging technologies, future scenarios