Yooshik Yoon
Kyung Hee University, Convention & Exhibition Administration, Faculty Member
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The existing research in the field of tourism has exhibited a clearer understanding of how residents perceive the dynamic and complex phenomena of tourism. Since the goals of tourism planning and development are to seek maximization of... more
The existing research in the field of tourism has exhibited a clearer understanding of how residents perceive the dynamic and complex phenomena of tourism. Since the goals of tourism planning and development are to seek maximization of benefits and minimization of the costs of tourism, it is apparent that the effective evaluation of tourism impacts will be valuable information in successful strategies for tourism product development and operation. With these perspectives, this study attempted to investigate the underlying dimensions explaining residents’ perceived tourism impacts and to identify relationships between determinants and residents’ perceived tourism impacts. The social exchange theory provided a fundamental framework for this study. The dimensions of the tourism impacts were addressed by explicating economic, social/cultural, environmental/physical impacts of tourism development from literature review. Ten determinants which affect residents’ perception were identified ...
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본 연구는 관광지 이미지에 따른 관광지 애착도의 영향연구를 분석함에 있어서 새로운 관광경험 추구(새로운 경험, 독특한 경험, 모험적인 경험)의 조절효과를 중심으로 분석을 실시하였다. 특히, 최근 1년 동안 여행한 목적지 중 가장 기억에 남는 관광지 이미지와 관광지 애착도의 영향관계에 있어서 목적지로부터의 새로...
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This paper was to investigate effects of shopping quality and shopping risk on future behavioral intention (satisfaction, repurchase behavioral intention, recommendation) in shopping tourism, based on theories of consumer behavior. Data... more
This paper was to investigate effects of shopping quality and shopping risk on future behavioral intention (satisfaction, repurchase behavioral intention, recommendation) in shopping tourism, based on theories of consumer behavior. Data were collected from tourists who visited shopping centers in special tourist zones designated by ministry of culture, sports and tourism. Total 1,759 questionnaires were analysed. Results of the study are as follow. Firstly, it was found that shop quality and accessibility were variables influencing on satisfaction, and accessibility was a variable on repurchase behavior. Salesperson factor and product factor had significant positive effects on satisfaction, repurchase behavior, and recommendation intention. Secondly, psychological/ performance factors of shopping risk decreased satisfaction, repurchase behavior, and recommendation intention. Thirdly, satisfaction had positive effects on repurchase behavior and recommendation intention. Fourthly, it ...
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As interests in sustainability have been increasing and discussions of environmental issues are ongoing globally, the MICE industry (Meeting, Incentive Travel, Convention, and Exhibition), which is attracting attention as a high... more
As interests in sustainability have been increasing and discussions of environmental issues are ongoing globally, the MICE industry (Meeting, Incentive Travel, Convention, and Exhibition), which is attracting attention as a high value-added industry, also became an important part of the sustainability domain. Consequently, there has been a rise in hosting ‘green conventions’, or ‘green MICE’ which are designed to minimize all the negative impacts on the environment such as energy and water consumption. At some point, a large number of studies had been conducted for the development of green conventions, but most of them mainly used empirical methods. Although the Ministry of Environment has presented guidelines and some domestic exhibition convention centers have implemented strategies, they are not enough compared to overseas countries. This study aims to examine the latest guidelines to supplement the guidelines of Korea’s green convention. In this regard, the study will use a comp...
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ABSTRACT This research examined and compared the emotional labor in two distinctive cultures (South Korea and Japan), both based on an oriental culture. It confirmed that in both countries emotional labor adhered to company restrictions,... more
ABSTRACT This research examined and compared the emotional labor in two distinctive cultures (South Korea and Japan), both based on an oriental culture. It confirmed that in both countries emotional labor adhered to company restrictions, but the research identified differences between Korean and Japanese salespersons in terms of their emotional labor. However, it verified that both Korean and Japanese salespersons experience exhaustion as a result of emotional labor. It contributes to the human resources managers in the service industry and emphasizes that cultural differences should be considered in understanding the emotional labor and burnout of service industry employees.
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ABSTRACT This study analyzes the relationship between perceived risk, evaluation, satisfaction, and behavioral intention of tourists attending a local festival. Based on a survey with a sample of 465 respondents attending a local festival... more
ABSTRACT This study analyzes the relationship between perceived risk, evaluation, satisfaction, and behavioral intention of tourists attending a local festival. Based on a survey with a sample of 465 respondents attending a local festival in South Korea, a structural equation model (SEM) is proposed that involves festival-related perceived risk, perceptual evaluation, overall satisfaction, and behavioral intention for future attendance at this and other festivals. Firstly, the results show that while risk may lead to a negative perception of a festival, it has no effect on satisfaction or subsequent behavioral intention. Secondly, the results show that direct causality exists between perception, satisfaction and future intention. Thirdly, a demand for diversity in programs determines perceptions of risk, which in turn permits a segmentation of visitors based on these characteristics. The findings of this study contribute to successful planning and marketing strategies to meet the demands of psychologically segmented tourists, especially in festival studies.
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ABSTRACT This study attempts to identify what the community characteristics affect residents' perceptions of tourism development. To address the above objective, two research questions were developed:(1) how do host... more
ABSTRACT This study attempts to identify what the community characteristics affect residents' perceptions of tourism development. To address the above objective, two research questions were developed:(1) how do host community residents perceive and categorize the impacts of tourism development? and (2) are there any relationships between the host community's characteristics, and perception and categorization of tourism impacts? Three hundred sixteen questionnaires obtained from a mail survey of Virginian residents ...
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Research Interests: Business, Marketing, Geography, Perception, Advertising, and 4 moreChina, Tourism, Destinations, and Honeymoon
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본 연구는 관광의 사회문화적 의미를 고찰하고 중국인 관광객의 특성을 고찰하기 위하여 Urry의 관광객 시선 이론을 기반으로 서울을 방문한 중국 관광객들이 장소에 대해 어떤 시선을 가지고 관광을 경험하고, 또한 경험후의 변화한 시선을 분석하였다. 자료 수집은 2016년 5월부터 6월까지 서울을 방문한 경험이 있는 10명의 중국인을 대상으로 심층인터뷰를 진행하였다. 수집된 자료는 근거이론 방법론을 적용함으로써 중국관광객의... more
본 연구는 관광의 사회문화적 의미를 고찰하고 중국인 관광객의 특성을 고찰하기 위하여 Urry의 관광객 시선 이론을 기반으로 서울을 방문한 중국 관광객들이 장소에 대해 어떤 시선을 가지고 관광을 경험하고, 또한 경험후의 변화한 시선을 분석하였다. 자료 수집은 2016년 5월부터 6월까지 서울을 방문한 경험이 있는 10명의 중국인을 대상으로 심층인터뷰를 진행하였다. 수집된 자료는 근거이론 방법론을 적용함으로써 중국관광객의 서울의 시선 형성 과정에 대한 패러다임을 규명하였다. 축 코딩의 결과 ‘관광 전 시선’을 중심현상이었고 ‘관광 전 사전기대’는 중심현상을 이끄는 인과적 조건이었다. 또한 중심현상은 ‘중국특성’이라는 맥락적 조건의 영향을 받으며 ‘관광중의 인상적 현상’이라는 중재적 조건은 ‘사전기대와의 비교’라는 상호작용전략을 조장하도록 작용하였다. 마지막으로 이러한 상호작용에 의해 ‘관광 후 변화된 시선’ 이라는 결과로 분석되었다. 이러한 연구결과는 중국관광객에 대한 심도 깊은 이해에 기여하였으며 중국관광객을 대상으로 한 관광자원 개발에 있어 기초자료를 마련하였다. 또한 양적연구방법의 한계점을 극복한 질적연구 방법으로 접근함으로써 관광업계의 학계와 산업계에 학문적 실무적 시사점을 제시하였다.
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Scholars have rarely considered the role of social capital in shaping residents’ reactions to tourism development. A theoretical model integrating research on residents’ attitudes, community development, and social capital was developed... more
Scholars have rarely considered the role of social capital in shaping residents’ reactions to tourism development. A theoretical model integrating research on residents’ attitudes, community development, and social capital was developed and tested on a sample of 556 Korean rural residents using structural equation modeling. Multi-group analysis was used to test the moderating effects of social capital on each path relationships proposed in the model. Results indicated that perceived environmental impacts of tourism influenced community satisfaction, which in turn predicted support for tourism. Residents’ perceptions of the socioeconomic impacts of tourism influenced their support for rural tourism. Social capital shaped the ways in which residents responded to tourism development. Interestingly, our results suggest that a high level of social capital among community members is not always desirable as it does not foster pro-tourism attitudes. The lesson to be drawn is that only if the negative consequences of social capital are recognized and managed can communities be built in ways that contribute to sustainable rural tourism development.
Research Interests: Business, Sociology, Human Geography, Tourism Studies, Tourism Management, and 12 moreCommunity Engagement & Participation, Community Development, South Korea, Structural Equation Modeling, Community Based Natural Resources Management, Social Capital, Rural Tourism, Sustainable Tourism, Tourism Impacts, Tourism, Sustaianable Development, and Tourism Geographies
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This study aimed to capture the underlying quality dimensions (value antecedents) that distinguish between first‐timers and repeaters and that cultivate festival loyalty. Structural relationships were analyzed across the quality... more
This study aimed to capture the underlying quality dimensions (value antecedents) that distinguish between first‐timers and repeaters and that cultivate festival loyalty. Structural relationships were analyzed across the quality dimensions, value, and loyalty for first‐time and repeat visitors. Structural equation modeling revealed that program and convenient facilities alone were antecedents to value for repeaters, whereas food and souvenir, as well
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This research is to explore Norwegians’ image of US lodging facilities with a two‐stage perceptual survey of Norwegian residents. Focus group surveys are first conducted to determine the important attributes delineating Norwegians’... more
This research is to explore Norwegians’ image of US lodging facilities with a two‐stage perceptual survey of Norwegian residents. Focus group surveys are first conducted to determine the important attributes delineating Norwegians’ perceptions of US lodging facilities. Subsequently, a questionnaire containing the important perceptual attributes, along with socio‐demographic measurement and preference attributes, is developed and used in the on‐site survey. The 169 questionnaires collected in the surveys reveal that skilled employees, safety, friendly employees, and in‐room facilities are the important attributes determining Norwegians’ perceptions of overall service quality of US hotels/motels. Consequently, marketing implications and suggestions for future studies are provided.
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... Key Words: Tourism Destination Competitiveness, Tourism Stakeholders, Tourism Impact, Place Attachment, Environmental Attitude, Structural Equation Modeling (SEM) ... equation model of tourism destination competitiveness from the... more
... Key Words: Tourism Destination Competitiveness, Tourism Stakeholders, Tourism Impact, Place Attachment, Environmental Attitude, Structural Equation Modeling (SEM) ... equation model of tourism destination competitiveness from the tourism stakeholders' perspective. ...
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This study develops and empirically tests a measurement model of tourism destination image (DI). Data used are obtained from a convenience sample of overseas travellers (n=231) at Kimpo International Airport in Seoul, South Korea. Through... more
This study develops and empirically tests a measurement model of tourism destination image (DI). Data used are obtained from a convenience sample of overseas travellers (n=231) at Kimpo International Airport in Seoul, South Korea. Through a second-order factor analysis in ...