manuela zorzi

The essays collected into this volume are organized into five interrelated sections exploring discourse on the interaction between sensation, perceptions of colour and the various forms of their cultural representation. The contributors analyse aspects related to colour ‘labelling’, its mediation and representation, consider traditional and new approaches to colour, and explore the cultural productivity of colour across different fields. Colour is presented within a conceptual framework that fosters alliances between the humanities and the social and natural sciences. Part I is dedicated to studying colour from a cognitive perspective, while Part II contains essays dealing with issues surrounding the translation of colour lexicons and covers topics such as the Chinese qing macro-colour category and colour metonymy in advertising. The papers grouped together in Part III explore the negotiation that occurs between colours and literature in a masterpiece of Chinese literary criticism W...