Research Interests:
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Research Interests:
The paper deals with the perception and image of the town Cheb in the context of historical heritage. Since 2017, the town has been running a tour of historic trusses. The aim of the research was to determine the influence of this... more
The paper deals with the perception and image of the town Cheb in the context of historical heritage. Since 2017, the town has been running a tour of historic trusses. The aim of the research was to determine the influence of this activity on the image of the town, or whether the historic roofs already form part of the image of the town at least for some Czech residents and citizens. So far, the image of the city has not been systematically investigated. Two surveys have been carried out, one among the city residents and one among the citizens of the Czech Republic. It was found that the city of Cheb is associated with historical heritage in the minds of the respondents. However, outside the town of Cheb the historical trusses are not yet sufficiently associated with the perception of it. The article also presents a semantic differential with citizens' perception of the town of Cheb.
Research Interests:
Cílem kapitoly je zmapovat nabídku venkovského cestovního ruchu podél toku řeky Ohře. Nejprve je charakterizováno zkoumané území s využitím základních deskriptivních statistických údajů (obce v okolí řeky Ohře). Dále je na základě analýzy... more
Cílem kapitoly je zmapovat nabídku venkovského cestovního ruchu podél toku řeky Ohře. Nejprve je charakterizováno zkoumané území s využitím základních deskriptivních statistických údajů (obce v okolí řeky Ohře). Dále je na základě analýzy nabídky cestovního ruchu, primární (atraktivity) i sekundární (infrastruktura cestovního ruchu), zhodnocen potenciál pro rozvoj venkovského cestovního ruchu ve sledovaném území. Formou příkladů je zmapována aktuální nabídka nejvýznamnějších produktů venkovského cestovního ruchu spojených s řekou Ohře, včetně evaluace nadregionálních produktů Vodácká Ohře a Cyklostezka Ohře.The aim of the chapter is to map the offer of rural tourism along the Ohře river. First, the researched area is characterized using basic descriptive statistics data (municipalities around the river Ohře). Furthermore, based on the analysis of the offer of tourism, primary (attractiveness) and secondary (tourism infrastructure), the potential for development is evaluated.rural to...
Research Interests:
Příspěvek se zabývá motivací k návštěvě Plzeňského a Karlovarského kraje a následné realizace cesty na konkrétní atraktivity či realizace určité aktivity domácími návštěvníky. I když Plzeňský a Karlovarský kraj nejsou přesnými příklady... more
Příspěvek se zabývá motivací k návštěvě Plzeňského a Karlovarského kraje a následné realizace cesty na konkrétní atraktivity či realizace určité aktivity domácími návštěvníky. I když Plzeňský a Karlovarský kraj nejsou přesnými příklady overturismu, v podmínkách ČR se i na území těchto krajů nacházejí více navštěvovaná místa oproti republikovému průměru. V příspěvku jsou porovnány motivy k cestě z výzkumu profilu návštěvníků, který byl prováděn v letní sezoně 2019 na území obou krajů na vzorcích 821 za Plzeňský a 593 respondentů za Karlovarský kraj s realizovanými cestami či záměrem návštěvy atraktivit či aktivit. Cílem příspěvku je možnost využití motivů k cestě k tomu, aby byly řízeny turistické proudy v destinacích. Motivů lze využití pro zmírnění nadměrného zatížení vybraných destinací nebo turistických center. Dalším cílem příspěvku je i identifikace méně zatížených atraktivit či míst, která odpovídají motivaci k návštěvě ve vybraných krajích.Paper deals with motivation to trave...
Research Interests:
The project is to build a multifunctional building for tourism development in the area. For this purpose it is necessary reconstruction of the former vicarage and its surroundings. Attractive village center and to create conditions to... more
The project is to build a multifunctional building for tourism development in the area. For this purpose it is necessary reconstruction of the former vicarage and its surroundings. Attractive village center and to create conditions to support the development and management of tourism in the region of Šumava foothills. This is connected with the office building of destination management organizations, information corner (info-) for tourists and space for a small museum exhibition. The project will assist not only the tourists who come to the place, but will also help operators of tourism services in the region and local residents. The purpose of this project is to exploit the potential of tourism in the region for its development. Among these conditions rectory building return to operational status and help to improve the visual view of the village center
Vánoce jsou považovány za tradiční svátek, ale také za čas nadměrného konzumu různého zboží a služeb. Během této doby se uskutečňují různé eventy, které jsou často využívány ke komercializaci kultury na celém světě. V současnosti se do... more
Vánoce jsou považovány za tradiční svátek, ale také za čas nadměrného konzumu různého zboží a služeb. Během této doby se uskutečňují různé eventy, které jsou často využívány ke komercializaci kultury na celém světě. V současnosti se do popředí pozornosti dostávají i tradiční vánoční trhy, jejichž tradice do České republiky přišla ze sousedních německy mluvících zemí. Dnes mohou návštěvníci všech velkých turisticky zajímavých měst navštívit jeden či několik vánočních trhů, které jsou tematicky odlišeny a nabízejí téměř vše, co si návštěvník může přát. Menší města a obce začaly tento zvyk používat také. Rozsah těchto eventů je ovšem menší a většinou slouží pro setkávání rezidentů a pro určitou formu PR. Není tomu jinak ani v případě města Cheb. Příspěvek porovnává hodnocení návštěvníků vánočních trhů mezi roky 2016 a 2017. Cílem průzkumu je zjistit vnímání autenticity a její dopady na návštěvníky vánočních trhů a vzájemně je porovnat. Data byla sbírána pomocí dotazování návštěvníků v ...
Research Interests:
Satisfaction of visitors in tourism destinations is one of the most discussed topics in destination management and marketing. Many destinations report high satisfaction of their visitors. The objective of this study is to analyze overall... more
Satisfaction of visitors in tourism destinations is one of the most discussed topics in destination management and marketing. Many destinations report high satisfaction of their visitors. The objective of this study is to analyze overall satisfaction and satisfaction components in eleven tourism areas within South Bohemia, a typical Czech rural region, and to define the high level of satisfaction using benchmarking as a methodological approach. Using ANOVA and Pearson’s correlation, we identified the high level of satisfaction following the against-the-best benchmarking and the against-the-industry average approach. The results also show that perceived atmosphere in a destination, willingness to help and friendliness are the most significant components correlating with overall satisfaction.
Research Interests:
The target of my bachelor work was the revaluating of the present state of tourism in the area Lipensko. On the basis of acquired secondary data from literature and Internet sources I assessed in this area diversified structure of the... more
The target of my bachelor work was the revaluating of the present state of tourism in the area Lipensko. On the basis of acquired secondary data from literature and Internet sources I assessed in this area diversified structure of the assumptions of tourism and uneven distribution of these assumptions. By the help of acquired primary data from questionnaire research I appraised structure of the present visitors and differences in visitor characteristics among groups of visitors. On the basis of executed research on supply and demand of tourism in the observed area I identified the themes appropriate to the optimization use this area of tourism and recreation
Research Interests:
Research Interests:
Research Interests:
Research Interests:
European integration is increasingly becoming the current subject of a number of research studies. Much attention is devoted to the socio-economic aspects of integration. Even after a lengthy integration process, we can still find... more
European integration is increasingly becoming the current subject of a number of research studies. Much attention is devoted to the socio-economic aspects of integration. Even after a lengthy integration process, we can still find differences between the two sides of the border. The focus of this research paper is on the current state ofknowledge of research into the cross-border region and cross-border activities, particularly in the Bohemia-Bavaria border region. Several research studies dealing with cross-border purchasing behavior have been conducted in recent years. This article attempts to summarize these research activities and studies. In terms of methodology, it is based on the desk research of secondary data sources. For example, this paper examines the methodology used, the methods in which the data wereacquired (if relevant), the number of respondents, regional focus, the primary purpose and the focus of the study. Most research studies dealt with shoppers’ motivesfortra...
Research Interests:
Christmas is considered as a traditional holiday, but also a time of excessive consumption of various goods and services. During this time, there are various events that are often used to commercialization of culture around the world.... more
Christmas is considered as a traditional holiday, but also a time of excessive consumption of various goods and services. During this time, there are various events that are often used to commercialization of culture around the world. Traditional Christmas markets, tak more attention also in the Czech Republic. They came to the Czech Republic from neighboring German-speaking countries. Today, visitors to all major tourist attractions can visit one or several Christmas markets that are thematically different and offer almost everything a visitor may wish for. Smaller towns and municipalities have begun to use this habit. However, the range of these events is smaller and their purpose is mostly for meeting residents each other and for a certain form of PR. Nor is it otherwise in the case of Cheb. The paper compares the evaluation of visitors to the Christmas markets between 2016 and 2017. The aim of the survey is to find out the social and traditionaly cultural value of Christmas mark...
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Czech border regions differ greatly in the socio-economical, demographical and natural areas. Tourism in the border regions is a very important part of the economy, because of the character of the landscape. Nature in connection with the... more
Czech border regions differ greatly in the socio-economical, demographical and natural areas. Tourism in the border regions is a very important part of the economy, because of the character of the landscape. Nature in connection with the culture potential creates very attractive regions for the development of the relatively new economic industry – tourism. Currently, the best known tourism destinations have problems with crowding and travel is become a megatrend. Czech border regions have a good absorbing capacity for tourists and in these rural regions there are good conditions for the sustainable development of rural and nature-oriented tourism. We focus on the tourism field in three Czech border regions: the Pilsen, Karlovy Vary, and Usti regions. We compare three regions on the Czech/German border
Research Interests:
Research Interests: History, Advertising, Politics, Youtube, Tourism, and 4 morePopularity, Eyetracking, Recall, and Memory Recall
Research Interests:
Current situation in competitiveness in tourism is influenced by impacts of strong global competition. Small and Medium Enterprises could use cooperation as a tool how to succeed on the market. There are many of strategies of cooperation,... more
Current situation in competitiveness in tourism is influenced by impacts of strong global competition. Small and Medium Enterprises could use cooperation as a tool how to succeed on the market. There are many of strategies of cooperation, e.g. strategic alliance, cluster, joint venture etc. Tourism, this is the field, where cooperation is needed more often. There are tendencies for cooperation between private sector, public sector and even between private and public sector like well-known public-private-partnership. This article is focused on the topic of cooperation in tourism field in Pilsen region and identifies main motives and barriers in cooperation there. Questionnaire survey had been used to get needed information about current state of cooperation. Results of survey show good relationship between public sector and private sector and also between public subjects each another. Survey identified lack of cooperation between professional organizations and Chamber of Commerce. Relations inside public sector are not good and close enough and there is definitely space for improvement. This article describes one specific example of current state of cooperation in region/destination only. Further research should be focused on bigger regions and comparison.
Research Interests:
Research Interests:
The paper evaluates the statistical monitoring of accommodation facilities in Czech Republic and its use in destinačním management. This article tries to point out deficiencies in current monitoring of tourist offer, which has a major... more
The paper evaluates the statistical monitoring of accommodation facilities in Czech Republic and its use in destinačním management. This article tries to point out deficiencies in current monitoring of tourist offer, which has a major impact on the work destination management organizations. For the current destination management, this means that they can not rely on the official register of accommodation, but it is necessary to carry out monitoring using best field research. The main causes of deviations official monitoring accommodation is seen as the methodology and its frequent changes. Another major problem is reported unwillingness of truthful information by individual providers of accommodation services for various reasons. The studied area is characterized by uneven distribution of accommodation capacities in tourism centers. High concentrations of accommodation facilities is achieved in the center of residential district and tourist centers. The difference in the results of ...
Czech border regions differ greatly in the socio-economical, demographical and natural areas. Tourism in the border regions is a very important part of the economy, because of the character of the landscape. Nature in connection with the... more
Czech border regions differ greatly in the socio-economical, demographical and natural areas. Tourism in the border regions is a very important part of the economy, because of the character of the landscape. Nature in connection with the culture potential creates very attractive regions for the development of the relatively new economic industry – tourism. Currently, the best known tourism destinations have problems with crowding and travel is become a megatrend. Czech border regions have a good absorbing capacity for tourists and in these rural regions there are good conditions for the sustainable development of rural and nature-oriented tourism. We focus on the tourism field in three Czech border regions: the Pilsen, Karlovy Vary, and Usti regions. We compare three regions on the Czech/German border
Research Interests:
This research article focuses on the ecological operation of accommodation services in Bulgaria. The aim of this article is to evaluate the application of various green management elements and measures in selected hotels in Bulgaria,... more
This research article focuses on the ecological operation of accommodation services in Bulgaria. The aim of this article is to evaluate the application of various green management elements and measures in selected hotels in Bulgaria, namely in the cities of Sofia and Varna. The research will pay attention to the implementation of individual green measures in hotel operations as well as a comparison between hotel categories and hotels in the two cities in terms of the application of green measures. Running an environmentally friendly hotel can have several positive effects. It significantly manifests itself in the area of marketing – it creates an image, has an effect on current and prospective guests, and defines the positioning of the hotel. It also impacts the economic and operational aspects, with ecological elements having the potential to reduce hotels’ operating costs. The societal impact of running hotels in an environmentally friendly fashion lies in resource conservation an...
Research Interests:
Tourism connects people around the world and shows the cultural differences. Tourists meet their needs and needs of learning through exploring new places. Tourism has not only positive side. It can negatively affect the environment,... more
Tourism connects people around the world and shows the cultural differences. Tourists meet their needs and needs of learning through exploring new places. Tourism has not only positive side. It can negatively affect the environment, social and cultural environment. The work focuses on the analysis of organizations that use the offer of destinations and opportunities in the market, trying to increase the competitiveness of destinations and manage its further development. It is certain that destination must be competitive both within and outside. Destinations are getting into the competition, where they must be prepared to use its key benefits supported a comprehensive and coordinated range of services. So you can achieve that successful destination attracts visitors who are happy and spread further positive experience. It is necessary to properly manage and promote tourism for obtaining positive effects of tourism. For these purposes should serve destination management organizations ...
Current situation in competitiveness in tourism is influenced by impacts of strong global competition. Small and Medium Enterprises could use cooperation as a tool how to succeed on the market. There are many of strategies of cooperation,... more
Current situation in competitiveness in tourism is influenced by impacts of strong global competition. Small and Medium Enterprises could use cooperation as a tool how to succeed on the market. There are many of strategies of cooperation, e.g. strategic alliance, cluster, joint venture etc. Tourism, this is the field, where cooperation is needed more often. There are tendencies for cooperation between private sector, public sector and even between private and public sector like well-known public-private-partnership. This article is focused on the topic of cooperation in tourism field in Pilsen region and identifies main motives and barriers in cooperation there. Questionnaire survey had been used to get needed information about current state of cooperation. Results of survey show good relationship between public sector and private sector and also between public subjects each another. Survey identified lack of cooperation between professional organizations and Chamber of Commerce. Re...
Research Interests:
Research Interests:
This study attempts to provide first tentative insights into the audience reception of intertwining of political satire and destination marketing imagery by analysing the “America First, the Netherlands Second” video and a student sample... more
This study attempts to provide first tentative insights into the audience reception of intertwining of political satire and destination marketing imagery by analysing the “America First, the Netherlands Second” video and a student sample audience response. In 2017, a series of YouTube videos named “America First” went viral. The video that started the viral phenomenon was “America First, the Netherlands Second”, responding in a satirical manner to the “America First” message of the inaugural speech of U.S. president Donald J. Trump. They reached extreme popularity both in number of views and in number of new memetic videos with similar satirical messages. These videos were a form of political expression and at first sight did not seem to have much in common with communication in tourism. However, the videos included typical destination marketing imagery, intertwined with satirical representations and thus representing a humorous “spoof” on destination marketing. Currently, not much ...
Research Interests: History, Advertising, Politics, Youtube, Tourism, and 4 morePopularity, Eyetracking, Recall, and Memory Recall
Research Interests: Business, Economics, Accessibility, Czech, Social Tourism, and 6 moreDisability, Tourism, Accommodation, Greenways, L, and Z
Nemateriální kulturní dědictví (intangible cultural heritage), úspěšný konceptuální (ale i jazykový) novotvar vytvořený experty mezinárodní organizace UNESCO pro označení prvků expresivní kultury sdílených různými typy komunit celého... more
Nemateriální kulturní dědictví (intangible cultural heritage), úspěšný konceptuální (ale i jazykový) novotvar vytvořený experty mezinárodní organizace UNESCO pro označení prvků expresivní kultury sdílených různými typy komunit celého světa, pro které se v minulosti používaly termíny typu folklor, tradice či (tradiční) lidová kultura, se v posledních letech v mezinárodní kulturní politice etabloval jako ur-čitá protiváha "tvrdším" konceptům jako je světové dědictví. Na vytváření konceptu nemateriálního kulturního dědictví se na přelomu milénia výrazným způsobem podíleli odborníci z oblasti etnologických a antropologických věd (především ev-ropské etnologie a folkloristiky), kteří se dnes zabývají jak základním výzkumem kriticky interpretujícím jeho používání a dopady, tak související aplikovanou od-bornou činností. Pravděpodobně nejvýznamnější formou této aplikované odborné činnosti je práce v poradních orgánech Mezivládního výboru UNESCO pro zachování nemate-riálního kultu...