This paper analyzes the impact of COVID-19 pandemic on the process of digitalization of Italian opera houses. Based on a conceptual framework provided by the literature on dynamic capabilities and digital transformation, the evidence... more
This paper analyzes the impact of COVID-19 pandemic on the process of digitalization of Italian opera houses. Based on a conceptual framework provided by the literature on dynamic capabilities and digital transformation, the evidence collected from six case studies is presented. Results are discussed with reference to two ideal-types of pandemic-induced paths (“back to normal” vs “new normal”) and to the variables that explain differences in strategies: history, digital mindset of human resources staff, dominance, leadership and external integration. Relevant implications for both theory and policy and managerial practice are presented with regard to present and future innovation paths.
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The paper Services & Innovation: from the explanatory framework to the Tuscan case study, drawing from a recent empirical research conducted in Tuscany, analyses the relationship between advanced business services and innovation. The... more
The paper Services & Innovation: from the explanatory framework to the Tuscan case study, drawing from a recent empirical research conducted in Tuscany, analyses the relationship between advanced business services and innovation. The authors investigate the role that advanced business services have played and are playing in innovation in the region of Tuscany. The attention is focused upon not just the different types of services available but rather on the potential innovative effect that these services can have on the acquiring businesses. The authors highlight an explanatory framework aimed at explaining the relationship between the supply of advanced business services to SMEs and policy implications. The paper also stresses the critical elements that characterise the supply of advanced business services in Tuscany that emerged from the empirical work
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In the present paper, we intend to provide a preliminary framework to analyze the process of digitalization in opera consumption, by exploring the analogies with digitalization in luxury markets. Two main issues are discussed. First, we... more
In the present paper, we intend to provide a preliminary framework to analyze the process of digitalization in opera consumption, by exploring the analogies with digitalization in luxury markets. Two main issues are discussed. First, we consider digitalization as a tool for market expansion and possibly “democratization” through increased accessibility. Evidence suggests that, rather than generating new opera audiences, digitalization provides an extension of opera experience for the existing customer base, that is especially relevant for second and third “tier” customers. Second, we look at the early stages in the adoption of digital marketing approaches and especially at the creation of online communities based on social networks.
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Tourism is one of the most important industries in the world. On the one hand, tourism activities provide a significant boost to many national economies but on the other hand, they severely impact the environment. Tourism SMEs are... more
Tourism is one of the most important industries in the world. On the one hand, tourism activities provide a significant boost to many national economies but on the other hand, they severely impact the environment. Tourism SMEs are therefore needed to transform their activities from a linear economy to a circular economy (CE). However, the tourism industry has not yet shown a clear and decisive transition towards CE. There is no or very little academic discussion on why the tourism industry has not yet adopted CE and how tourism SMEs can adopt CE. In this context, we analyzed a sample of 256 tourism SMEs (hotels and accommodations, travel agencies, tour operators, and reservation service activities) based in Cyprus, France, Italy, and Spain. Our survey reveals a ruthless situation regarding the adoption of environmental certifications. There is a very low demand to adopt an environmental certification in the tourism industry. Moreover, the adoption of CE among tourism SMEs is not so ...
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This chapter draws conclusions by stressing that, through the wide coverage of different perspectives, this book describes the ‘burst’ of the city tourism concept, showing the several and relatively uncontrollable—and thus difficult to... more
This chapter draws conclusions by stressing that, through the wide coverage of different perspectives, this book describes the ‘burst’ of the city tourism concept, showing the several and relatively uncontrollable—and thus difficult to manage—nuances of tourism(s) in the urban context. In particular, the chapter discusses what tourism research is supposed to suggest to policymakers. It distinguishes three plausible scenarios in which the weight of urban tourism in development strategies may vary, i.e. marginal tourism, dominant tourism and surrogate tourism, and articulates them by emphasising different features and variations in how synergies between city tourism and urban development take place.
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The 'global–local nexus' is far more than merely a question of the geographic scale at which economic processes occur. More fundamentally, it is a question of where power lies, and it is a central problematic facing both firms and... more
The 'global–local nexus' is far more than merely a question of the geographic scale at which economic processes occur. More fundamentally, it is a question of where power lies, and it is a central problematic facing both firms and states.» (Dicken, 1994: 102).
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The image of a region or a city is an emerging topic in most debates about economic development strategies at the local and national level. Local and national policies of innovation which form an essential part of modern policies of local... more
The image of a region or a city is an emerging topic in most debates about economic development strategies at the local and national level. Local and national policies of innovation which form an essential part of modern policies of local development are less and less an expression of government and increasingly an exercise of governance. The concept that allows best to describe and understand the practical meaning and implications of governance is ‘policy network’. The establishment, selection and retention of relationships with other actors within policy-networks constitutes the essence of policy-making.
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Page 1. PAESAGGIO E ATTRATTIVITÀ DEI TERRITORI E DEI TALENTI Page 2. ... Page 10. Page 11. 11 I CONCETTI DI PAESAGGIO E ATTRATTIVITÀ E IDENTIFICAZIONE DEI CASI ECCELLENTI EUROPEI PAESAGGIO E ATTRATTIVITÀ DEI TERRITORI E DEI TALENTI ...
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SAGGI DONZELLI Storia e scienze sociali Maurice Agulhon // salotto, il circolo e il caffè. 1 luoghi della sociabilità nella Francia borghese (1810-1848) Riccardo Bassani e Fiora Bellini Caravaggio assassino. La carriera di un... more
SAGGI DONZELLI Storia e scienze sociali Maurice Agulhon // salotto, il circolo e il caffè. 1 luoghi della sociabilità nella Francia borghese (1810-1848) Riccardo Bassani e Fiora Bellini Caravaggio assassino. La carriera di un «valenthnomo» fazioso nella Roma della controriforma Piero ...
Copyright O 1997 hy FrancoAngeli srl, Milano, Haly Edizione Anno I-2' 3' 4' 5' 6' 7' 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 È vietata la riproduzione, anche parziale o ad uso interno o... more
Copyright O 1997 hy FrancoAngeli srl, Milano, Haly Edizione Anno I-2' 3' 4' 5' 6' 7' 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 È vietata la riproduzione, anche parziale o ad uso interno o didattico, con qualsiasi mezzo effettuata, compresa la fotocopia, non ...
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... Il marketing territoriale. Sfide per l'Italia nella nuova economia, Autori e curatori ...
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Public and scholarly debates have often suggested that a "market-conforming" innovation policy should act "on demand", responding to the actual, perceived needs of companies rather than to biased, political... more
Public and scholarly debates have often suggested that a "market-conforming" innovation policy should act "on demand", responding to the actual, perceived needs of companies rather than to biased, political imperatives. This contrasts with the increasing attention by contemporary marketing to the "hidden needs" of customers. This paper suggests a vision of innovation policy that is based on the management of policy networks and on an extended "second-generation" toolbox. We confront innovation policy requirements with marketing approaches such as the marketing of innovation, industrial marketing, service marketing and relationship marketing. It is suggested that marketing not only can supply innovation policies with specific techniques, but may contribute to deal with more essential problems in innovation policy, like need assessment, risk acceptance, subsidiarity and targeting.
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The paper aims to reach insights into city branding in the Covid-19 context to discuss the projected brand propositions and their reliance oan sustainable brand attributes and values. This study explores the immediate response of... more
The paper aims to reach insights into city branding in the Covid-19 context to discuss the projected brand propositions and their reliance oan sustainable brand attributes and values. This study explores the immediate response of overtouristified cities to the post-pandemic crisis by focusing on four iconic cultural cities in Italy, which are Florence, Milan, Rome, and Venice, and the related Facebook communication in summer 2020, right after the end of the lockdown following the first wave of contagion in the country. A content analysis of the official Facebook accounts of these cities provided an explorative insight into different destination brand approaches to dealing with the pandemic threat, revealed fading urban characters of the tourism experience and an expansion of the destinations from a spatial perspective, towards city-region destinations. The findings suggest potential configurations of the sustainable destination brand whose formation, in the case of the overtouristif...
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Based on one year of intensive interaction with and feedback from practitioners, this paper provides a twofold contribution of a conceptual nature. On the one hand, it attempts to clarify the nature of the crisis in comparison with the... more
Based on one year of intensive interaction with and feedback from practitioners, this paper provides a twofold contribution of a conceptual nature. On the one hand, it attempts to clarify the nature of the crisis in comparison with the past experiences. On the other hand, with reference to the literature on dynamic capabilities, it outlines, in an ideal-typical way, two diverging and co-existing (and therefore conflicting) perspectives of the recovery process that are summarized in – respectively – the “back to normal” and the “new normal” discourses.
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For a long time, tourism has been to many scholars of management a less than optimal choice in their academic and research strategies. Some of them would have probably even denied to tourism the status of “industry”. Even economists,... more
For a long time, tourism has been to many scholars of management a less than optimal choice in their academic and research strategies. Some of them would have probably even denied to tourism the status of “industry”. Even economists, including scholars of development, looked at tourism with skepticism. Low-tech, seasonal, knowledge-unintensive tourism was the worst of the possible post-industrial outcomes and no serious economic policy could be based on it. This scenario has changed very rapidly in recent years. Both internationally and in Italy, the number of scholars, institutes, journals, publications and teaching programs dealing with tourism has increased, involving several disciplines. Globalisation has also established new horizons in terms of tourism variety and development, encouraging the emergence of new tourist profiles. The traditional mass tourism model. has greatly changed, generating tourism supply and demand systems characterized by flexible production, organization...
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This article presents the results of an interdisciplinary research work on the emergence and impact of virtual technologies on the valorization of cultural experience. After reviewing the literature on immersive museography and the... more
This article presents the results of an interdisciplinary research work on the emergence and impact of virtual technologies on the valorization of cultural experience. After reviewing the literature on immersive museography and the concepts of immersion, interaction and social interaction within a cultural experience, we focus our analysis on the drivers of the users’ satisfaction through a three-step research path. Firstly, we realized a preliminary qualitative overview of users’ reactions to virtual environments in a series of selected cultural experiences. Secondly, we designed a model focusing on immersion and social interaction as the two potentially critical drivers of satisfaction. Thirdly, we realized a quantitative study of a project concerning an intangible cultural asset. The results of this study give evidence to the link between immersion and emotion and emphasize the essential mediating role of social interaction. These conclusions are consistent with present technolog...
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In the hotel industry the concierge is a key role placed at the customer-supplier interface, managing some of the most important service encounters in the guest’s hospitality experience. The paper discusses the impact of new technologies... more
In the hotel industry the concierge is a key role placed at the customer-supplier interface, managing some of the most important service encounters in the guest’s hospitality experience. The paper discusses the impact of new technologies that challenge, but also contribute to reshape, the importance of this role. The outsourcing trend is another threat to the traditional concierge, which is made possible in the new scenario. A new balance between technological and human factors may emerge out of the complex transformation process that the hospitality industry is presently undergoing.
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Le dossier thématique de ce numéro de la revue Téoros se veut une contribution à une réflexion sur le phénomène du tourisme urbain et l’impact à long terme de ce dernier sur les territoires. Il s’agit de réflexions ponctuelles qui, tout... more
Le dossier thématique de ce numéro de la revue Téoros se veut une contribution à une réflexion sur le phénomène du tourisme urbain et l’impact à long terme de ce dernier sur les territoires. Il s’agit de réflexions ponctuelles qui, tout de même, abordent des questions clés, surtout sur le plan de l’encadrement conceptuel. Quatre articles composent ce dossier thématique. Ils répondent, chacun à sa manière, aux mutations et aux transformations continues que le tourisme fait aux villes.