Islam Elgammal
Suez Canal University, Tourism Studies, Faculty Member
- Discourse Analysis, Tourism Planning and Policy, Sustainable Tourism Development, Tourism Planning & Development, Tourism Impacts, Environmental Preservation through Tourism, and 9 moreAlterations in Urban Island Tourism Destinations, Risk and crisis management, Tourism Flows, Destination Marketing, Tourism Sustainability, Tourism Studies, Content Analysis (Research Methodology), Tourism, and Tourism Marketingedit
- A motivated academic who is open to the world and looking for opportunities to improve itedit
Research Interests:
PurposeBased on self-determination theory (SDT), this paper seeks to identify autonomous motivations driving nostalgia-related cultural tourism among visitors to satisfy their craving to revisit Luxor and re-root their identities. This... more
PurposeBased on self-determination theory (SDT), this paper seeks to identify autonomous motivations driving nostalgia-related cultural tourism among visitors to satisfy their craving to revisit Luxor and re-root their identities. This paper looked at the nexus of destination image and past experience, as well as nostalgic visitors' revisit intention and actual behavior toward Luxor.Design/methodology/approachPartial least squares-structural equation modeling (PLS-SEM) was employed to quantitatively analyze 354 responses from Luxor's visitors, and 17 interview transcripts were narrated using MAXQDA software.FindingsAutonomous motivations influenced revisit intentions significantly, and revisit intentions acted as a strong mediator between actual visit behavior and autonomous motivations.Practical implicationsDestination marketers need to create nostalgic emotional bonds with people and destinations by planning cultural events that leave visitors with unforgettable memories o...
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Sustainable purchasing attitudes have been a topic of increasing research interest; however, to date, limited studies have investigated its antecedents, particularly within Generation Z in developing countries. In this paper, we... more
Sustainable purchasing attitudes have been a topic of increasing research interest; however, to date, limited studies have investigated its antecedents, particularly within Generation Z in developing countries. In this paper, we empirically explore the factors that affect young consumers’ attitudes to purchasing sustainably within the holistic approach of terror management theory (TMT) by qualitatively exploring how the TMT constructs of death salience and self-esteem influence sustainability attitudes within Gen Z in Saudi Arabia, while considering the role of religion in the proposed TMT framework. Using purposive sampling, qualitative rich data were collected from 18 interviews with young consumers (Gen Z). Our findings revealed insights that help to understand the attitudes that influence sustainable purchasing judgments among young consumers in Saudi Arabia. This contributes to a better understanding of the holistic literature on sustainable purchasing attitudes and may have se...
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Artificial intelligence (AI) has recently become the focus of academia and practitioners, reflecting the substantial evolution of scientific production in this area, particularly during the COVID-19 era. However, there is no known... more
Artificial intelligence (AI) has recently become the focus of academia and practitioners, reflecting the substantial evolution of scientific production in this area, particularly during the COVID-19 era. However, there is no known academic work exploring the major trends and the extant and emerging themes of scientific research production of AI leading journals. To this end, this study is to specify the research progress on AI among the top-tier journals by highlighting the development of its trends, topics, and key themes. This article employs an integrated bibliometric analysis using evaluative and relational metrics to analyze, map, and outline the key trends and themes of articles published in the leading AI academic journals, based on the latest CiteScore of Scopus-indexed journals between 2020 and 2021. The findings depict the major trends, conceptual and social structures, and key themes of AI leading journals’ publications during the given period. This paper represents valua...
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Purpose In spite of the increased interest of academics, there has not been a thorough examination of the actors and factors of accessible tourism (AT) development. The purpose of this study is to investigate the relationships between... more
Purpose In spite of the increased interest of academics, there has not been a thorough examination of the actors and factors of accessible tourism (AT) development. The purpose of this study is to investigate the relationships between stakeholders’ attitudes, collaborative intervention and corporate sustainability and responsibility (CS&R) and the implementation of accessible tourism (IAT). Design/methodology/approach Focus group discussion, an expert content validity test and structural equation modelling were all used as part of a mixed-methods approach. At the longest sea beach in the world, located in Bangladesh, data was collected from the tourism stakeholders using an on-site questionnaire survey. Findings Stakeholders’ attitude is significantly related to their collaborative intervention, but accessibility inclusive corporate substantiality and responsibility (AICSR) mediates the relationships between attitude and implementation, as well as collaborative intervention and impl...
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Abstract Purpose In spite of the increased interest of academics, there has not been a thorough examination of the actors and factors of accessible tourism (AT) development. The purpose of this study is to investigate the relationships... more
Abstract
Purpose
In spite of the increased interest of academics, there has not been a thorough examination of the actors and factors of accessible tourism (AT) development. The purpose of this study is to investigate the relationships between stakeholders’ attitudes, collaborative intervention and corporate sustainability and responsibility (CS&R) and the implementation of accessible tourism (IAT).
Design/methodology/approach
Focus group discussion, an expert content validity test and structural equation modelling were all used as part of a mixed-methods approach. At the longest sea beach in the world, located in Bangladesh, data was collected from the tourism stakeholders using an on-site questionnaire survey.
Findings
Stakeholders’ attitude is significantly related to their collaborative intervention, but accessibility inclusive corporate substantiality and responsibility (AICSR) mediates the relationships between attitude and implementation, as well as collaborative intervention and implementation. As a result, AICSR is identified as a key driver in the IAT.
Research limitations/implications
Purposive sampling was used to select stakeholders from Bangladesh’s most popular tourist destination. Nonetheless, the statistically valid model of this exploratory study can be tested for generalization in other contexts with a large sample size. The findings will bring diverse stakeholders to light and encourage barrier-free tourist growth that could improve the destinations’ comparative advantage and competitiveness.
Originality/value
This study is, to the best of the authors’ knowledge, one of the first studies to use rigorous quantitative methods to investigate AT implementation with a focus on CS&R. It adds to the existing AT literature by providing a scale and model of IAT while highlighting the extent to which AT can be implemented within CS&R.
Purpose
In spite of the increased interest of academics, there has not been a thorough examination of the actors and factors of accessible tourism (AT) development. The purpose of this study is to investigate the relationships between stakeholders’ attitudes, collaborative intervention and corporate sustainability and responsibility (CS&R) and the implementation of accessible tourism (IAT).
Design/methodology/approach
Focus group discussion, an expert content validity test and structural equation modelling were all used as part of a mixed-methods approach. At the longest sea beach in the world, located in Bangladesh, data was collected from the tourism stakeholders using an on-site questionnaire survey.
Findings
Stakeholders’ attitude is significantly related to their collaborative intervention, but accessibility inclusive corporate substantiality and responsibility (AICSR) mediates the relationships between attitude and implementation, as well as collaborative intervention and implementation. As a result, AICSR is identified as a key driver in the IAT.
Research limitations/implications
Purposive sampling was used to select stakeholders from Bangladesh’s most popular tourist destination. Nonetheless, the statistically valid model of this exploratory study can be tested for generalization in other contexts with a large sample size. The findings will bring diverse stakeholders to light and encourage barrier-free tourist growth that could improve the destinations’ comparative advantage and competitiveness.
Originality/value
This study is, to the best of the authors’ knowledge, one of the first studies to use rigorous quantitative methods to investigate AT implementation with a focus on CS&R. It adds to the existing AT literature by providing a scale and model of IAT while highlighting the extent to which AT can be implemented within CS&R.
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The COVID-19 pandemic has been an active crisis for businesses around the globe. This paper adopts the Dynamic Capabilities (DC) theory to investigate factors that may account for differences in entrepreneurial marketing (EM) adoption and... more
The COVID-19 pandemic has been an active crisis for businesses around the globe. This paper adopts the Dynamic Capabilities (DC) theory to investigate factors that may account for differences in entrepreneurial marketing (EM) adoption and entrepreneurial marketing opportunities during two stages of the recent COVID-19 pandemic, namely the full and partial closure. The existing study provides useful insights into the functioning of entrepreneurial marketing that make the related opportunities and challenges visible. Additionally, the paper explores entrepreneurial marketing strategies employed by Saudi entrepreneurs within the Food and Beverage sector (F&B) to mitigate the uncertainty and challenges posed by the pandemic. Since the nature of the research inquiry is exploratory, semi-structured interviews with seventeen restaurant and cafe owners were conducted to explore the phenomena under investigation and confirm the constructs used for the model development. Under exceptional cir...
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Purpose This study aims to explore community involvement in sustainable tourism development (STD) at Siwa Oasis, Egypt, and examines the perspectives of local communities, visitors and governmental decision makers concerning the area’s... more
Purpose This study aims to explore community involvement in sustainable tourism development (STD) at Siwa Oasis, Egypt, and examines the perspectives of local communities, visitors and governmental decision makers concerning the area’s STD plans. It provides a brief discussion on the stakeholders’ conflict of interest alongside exploring the costs and benefits of STDs for the community. This study examines the area’s problems and challenges and expands the discussion on STD by providing a deep understanding of the oasis context, which involves a broad range of issues. Design/methodology/approach In this exploratory study, 18 semi-structured interviews were conducted with three groups of stakeholders (local community, governmental decision makers and visitors) to investigate the current practices of STD and the future vision for the area. Data were coded and interpreted using thematic analysis. Findings This paper provides empirical insights into how STDs can be practised in an oasis...
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<jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>Umrah is a religious ritual that takes place inside the Holy Mosque in Makkah. Umrah can be performed any time during... more
<jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>Umrah is a religious ritual that takes place inside the Holy Mosque in Makkah. Umrah can be performed any time during the year; however, performing Umrah in the month of Ramadan is much rewarded. Although the kingdom of Saudi Arabia is hosting this event each year, studies that focus on exploring the Holy Mosque visitor segments are scarce. This study aims to explore and describe the marketing segments of Umrah performers relative to their Umrah experience inside the Holy Mosque of Makkah. Most specifically, this study aims to explore segments of Umrah performers based on their perception of servicescape, hedonic and convenience value and the visitors' outcome behaviors [i.e. intention to revisit and positive word of mouth (PWOM)].</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>Mixed-method techniques of data collection [i.e. self-administered questionnaires (<jats:italic>n</jats:italic> = 278) and short discussions (<jats:italic>n</jats:italic> = 10)] were used.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>Cluster analysis is used for data analysis. The findings revealed four clusters of Umrah performers: real, occasional, rational and passionate performers.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>This study is a first attempt to target pilgrims based on their experience with the servicescape during the organized religious event; despite its exploratory nature, it reveals interesting insights that will be useful for managers and scholars. Although the study helps to enrich the existing knowledge on visitors' experience and proposes some implications for practitioners, it does have some limitations. First, convenience sampling was used, and hence the findings cannot be generalized. Second, the limited period of observation did not allow the authors to provide a complete picture of the pilgrims' behavior; for this reason, the study findings partially describe the phenomenon. Another limitation is related to the difficulty of approaching respondents from Asia or South East Asia although they constitute a significant percentage of the total Umrah performers every year; this is because of the language barrier as data was collected from only English and Arabic speakers. Hence, to overcome these limitations, it is suggested that future studies could be expanded to target Asian respondents and perhaps other nationalities; and could be undertaken in other religious contexts. Moreover, an interesting future study could be carried out to compare the same model during other religious events. Added to that, another growing area of research could be approached by researchers, such as the impact of pilgrims sharing their experiences on influencing E-PWOM.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Practical implications</jats:title> <jats:p>The findings reveal several implications for policymakers and stakeholders. The segmentation of Umrah performers assists destination managers, policymakers and local firms involved in managing this mass event to identify effective marketing decision-makers, business strategies and policymakers to satisfy the needs of these visitors (Disegna <jats:italic>et al.</jats:italic>, 2011). Particularly, the identification of the key characteristics of these visitors can help destination marketers to develop a marketing mix that suits the needs of each cluster (Smith <jats:italic>et al.</jats:italic>, 2014). Despite that the performers' main motivation is the religious purpose, marketing strategists can attract the attention of these visitors to visit other religious, cultural and heritage sites in the country.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Social implications</jats:title> <jats:p>Encouraging the visit to other tourist spots in Saudi has several impacts on nourishing the economy and the community. Tourism in Saudi could encourage entrepreneurs to start new ventures to satisfy the need of visitors to the country. Small-medium enterprises could benefit from tourism as they could target market niches in which leader companies are not serving. For instance, hand-made souvenirs are one of these industries that could grow to satisfy the need of visitors.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>The results contribute to the literature of event segmentation by identifying visitors' profiles to rarely investigated destinations. The findings reveal several implications for policymakers and stakeholders.</jats:p> </jats:sec>
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<jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>Umrah is a religious ritual that takes place inside the Holy Mosque in Makkah. Umrah can be performed any time during... more
<jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>Umrah is a religious ritual that takes place inside the Holy Mosque in Makkah. Umrah can be performed any time during the year; however, performing Umrah in the month of Ramadan is much rewarded. Although the kingdom of Saudi Arabia is hosting this event each year, studies that focus on exploring the Holy Mosque visitor segments are scarce. This study aims to explore and describe the marketing segments of Umrah performers relative to their Umrah experience inside the Holy Mosque of Makkah. Most specifically, this study aims to explore segments of Umrah performers based on their perception of servicescape, hedonic and convenience value and the visitors' outcome behaviors [i.e. intention to revisit and positive word of mouth (PWOM)].</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>Mixed-method techniques of data collection [i.e. self-administered questionnaires (<jats:italic>n</jats:italic> = 278) and short discussions (<jats:italic>n</jats:italic> = 10)] were used.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>Cluster analysis is used for data analysis. The findings revealed four clusters of Umrah performers: real, occasional, rational and passionate performers.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>This study is a first attempt to target pilgrims based on their experience with the servicescape during the organized religious event; despite its exploratory nature, it reveals interesting insights that will be useful for managers and scholars. Although the study helps to enrich the existing knowledge on visitors' experience and proposes some implications for practitioners, it does have some limitations. First, convenience sampling was used, and hence the findings cannot be generalized. Second, the limited period of observation did not allow the authors to provide a complete picture of the pilgrims' behavior; for this reason, the study findings partially describe the phenomenon. Another limitation is related to the difficulty of approaching respondents from Asia or South East Asia although they constitute a significant percentage of the total Umrah performers every year; this is because of the language barrier as data was collected from only English and Arabic speakers. Hence, to overcome these limitations, it is suggested that future studies could be expanded to target Asian respondents and perhaps other nationalities; and could be undertaken in other religious contexts. Moreover, an interesting future study could be carried out to compare the same model during other religious events. Added to that, another growing area of research could be approached by researchers, such as the impact of pilgrims sharing their experiences on influencing E-PWOM.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Practical implications</jats:title> <jats:p>The findings reveal several implications for policymakers and stakeholders. The segmentation of Umrah performers assists destination managers, policymakers and local firms involved in managing this mass event to identify effective marketing decision-makers, business strategies and policymakers to satisfy the needs of these visitors (Disegna <jats:italic>et al.</jats:italic>, 2011). Particularly, the identification of the key characteristics of these visitors can help destination marketers to develop a marketing mix that suits the needs of each cluster (Smith <jats:italic>et al.</jats:italic>, 2014). Despite that the performers' main motivation is the religious purpose, marketing strategists can attract the attention of these visitors to visit other religious, cultural and heritage sites in the country.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Social implications</jats:title> <jats:p>Encouraging the visit to other tourist spots in Saudi has several impacts on nourishing the economy and the community. Tourism in Saudi could encourage entrepreneurs to start new ventures to satisfy the need of visitors to the country. Small-medium enterprises could benefit from tourism as they could target market niches in which leader companies are not serving. For instance, hand-made souvenirs are one of these industries that could grow to satisfy the need of visitors.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>The results contribute to the literature of event segmentation by identifying visitors' profiles to rarely investigated destinations. The findings reveal several implications for policymakers and stakeholders.</jats:p> </jats:sec>
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Purpose The primary objectives of this paper are to examine the mediating effect of team learning (TL) in the relationship between shared leadership (SL) and team performance (TP), to investigate the important contingencies-moderating... more
Purpose The primary objectives of this paper are to examine the mediating effect of team learning (TL) in the relationship between shared leadership (SL) and team performance (TP), to investigate the important contingencies-moderating role of workplace bullying in the relationship between SL and TL and to investigate the moderating role of job insecurity in the relationship between TL and TP in health-care organizations. Design/methodology/approach Based on the social learning theory, this study used the aggregation approach to collect data, by using a structured questionnaire and the purposive sampling technique, from 223 respondents (60 leaders and 174 team members) of 60 sales teams from the top 10 pharmaceutical companies. A structural equation modeling on SmartPLS 3.2.9. was then used for analyzing the data collected. Findings The results indicate that SL significantly affects TP and that TL partially mediates this relationship. Workplace bullying has a significant impact as it...
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Originality/Value: This study is based on original research that produces new knowledge by using the study approach in collecting data, reports and interprets the findings and discusses possible implications.
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Ancient Egyptian heritage has been explored over centuries; however, its secrets have not been fully discovered. This study aims to highlight the idea of dream incubation that was used by Ancient Egyptians and explore its applicability... more
Ancient Egyptian heritage has been explored over centuries; however, its secrets have not been fully discovered. This study aims to highlight the idea of dream incubation that was used by Ancient Egyptians and explore its applicability under the umbrella of health tourism and special-interest tourism. Such resurrection of Ancient intangible heritage was explored in the Siwa Oasis protected area; located in the western desert of Egypt. Siwa possesses a number of features that may facilitate the application of Dream incubation. Theoretical background will be given, focusing on dream incubation sleep temples in Ancient Egypt. The case of Siwa is then discussed to explore opportunities for dream incubation as a new type of special-interest tourism and health tourism. This was done by using three focus groups with potentially involved stakeholders. The findings suggested a model of Dream Incubation Tourism consisting of four aspects (location, dreamer, incubation rite and stakeholders). ...
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ABSTRACT This study investigates the relationship between religious servicescape and service experience and subsequent intentions to revisit. The context is “Umrah,” a journey focusses on spirituality. The study looks at service... more
ABSTRACT This study investigates the relationship between religious servicescape and service experience and subsequent intentions to revisit. The context is “Umrah,” a journey focusses on spirituality. The study looks at service experience at a fine granular level of the dimensions, i.e. hedonic value, peace of mind, novelty. A mixed-method approach was utilized. The model then extended to investigate the boundary conditions of these relationships using rejuvenation as a moderator. A sample of 278 pilgrims participated in 2018. The findings suggest that servicescape is an antecedent for service experience and service experience have a positive influence on the intention to revisit.
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ABSTRACT This study investigated sustainability communication through destination websites. In particular, it suggested an online sustainability communication checklist (OSC-Checklist) that informs, motivates, and engages stakeholders to... more
ABSTRACT This study investigated sustainability communication through destination websites. In particular, it suggested an online sustainability communication checklist (OSC-Checklist) that informs, motivates, and engages stakeholders to contribute towards the development of environmental, sociocultural, and economic sustainability. The OSC-Checklist was applied to the official websites of the top 50 competitive destinations with the aim of evaluating the extent to which each destination communicates sustainability on its website. The results indicated that the sample destinations lack an appropriate online approach to communicate sustainability. The results also revealed that the less developed and competitive destinations scored higher in terms of communicating sustainability than other more competitive developed destinations. Theoretical and practical implications are also provided.
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Title of the dissertationGreen tourism planning: triple bottom line sustainability - rhetoric or reality. A case study of the Bluestone development.SupervisorProfessor Eleri JonesDirector of Research, Cardiff School of Management,... more
Title of the dissertationGreen tourism planning: triple bottom line sustainability - rhetoric or reality. A case study of the Bluestone development.SupervisorProfessor Eleri JonesDirector of Research, Cardiff School of Management, University of Wales Institute, CardiffInstitution awarding the Ph. D. DegreeUniversity of WalesDate of defence13th December 2007Goal and objectives of the dissertationGoalThe goal of this dissertation was to evaluate the achievability of triple bottom line sustainability (TBLS) and whether in this particular case study, i.e. the Bluestone development partly in the Pembrokeshire National Park in West Wales, it could be regarded as rhetoric, reality or a "guiding fiction". This development is particularly interesting as it is half in a National Park where the environment, under National Park regulations, should have the first priority. The Bluestone development involved a number of public-sector stakeholders who prioritised different aspects of the...
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This study highlighted the important role of sport events in promoting domestic tourism in Egypt. In particular, this study designed to explore attendees’ motivation, satisfaction and behavioral intention, and further examine the... more
This study highlighted the important role of sport events in promoting domestic tourism in Egypt. In particular, this study designed to explore attendees’ motivation, satisfaction and behavioral intention, and further examine the influence of motivation and satisfaction on intention to return to event and hosting destination. This is in order to identify what needs to be considered for such events to contribute towards domestic tourism development. In this regard, the 10 th University Youth Week of Egypt (September 2015) was investigated. In this big event, more than 6000 youth from 25 Egyptian universities participated in sports, arts, scouting, social, cultural and scientific activities. Quantitative and qualitative data was collected from a sample of 812 attendees and analyzed by using SPSS V.16 and multiple regression analysis. The results showed that youth motivations and satisfaction have a significant influence on behavioral intentions towards the event and the hosting destin...
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Knowledgeable and skilled tourism labor is one of the outcomes of a good tourism educational system. Researchers indicated that the use of active-learning strategies provides an average rate of student attention of 75%. StudentCentered... more
Knowledgeable and skilled tourism labor is one of the outcomes of a good tourism educational system. Researchers indicated that the use of active-learning strategies provides an average rate of student attention of 75%. StudentCentered Learning (SCL) is the way by which students can be involved in learning activities through the lecture time which helps in constructing their understanding of the topic presented. In order to implement a SCL environment, attention must be given to different aspects of the learning process.The aim of this study is to foster an exchange of ideas between the lecturer and students, their role and responsibilities and explore its impact on achieving the module outcomes. A constructivist approach was adopted which focuses on how the mind organizes experience, the processes involved and how learning is subsequently constructed. Three groups of level-one Tourism students enrolled in Research Methods at Cardiff School of Management, UK was the focus of the stu...
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ABSTRACT Discourse Analysis (DA) is a useful research tool which is widely used among psychology and linguistic researchers. Yet, various tourism scholars are also employing the tool in their work but many other researchers are finding it... more
ABSTRACT
Discourse Analysis (DA) is a useful research tool which is widely used among psychology and linguistic researchers. Yet, various tourism scholars are also employing the
tool in their work but many other researchers are finding it difficult and complex; especially when the tool is employed differently in different piece of research. This paper
discusses different ways of conceptualizing and using DA; particularly, it highlights the
use of DA as a methodology and as a method. The paper reviews the types of DA and
elaborates on one type which is not commonly applied in tourism and Information
System (IS) research (i.e. Meso-level of DA). The discussion throughout the paper is
guided by two practical studies in tourism and IS; each has used and conceptualized
DA in a different way; as a method and as a methodology. This paper does not seek to
promote a particular type of DA or a set of procedures to follow; rather, it tries to
move a further step towards the understanding and practical usage of DA.
Discourse Analysis (DA) is a useful research tool which is widely used among psychology and linguistic researchers. Yet, various tourism scholars are also employing the
tool in their work but many other researchers are finding it difficult and complex; especially when the tool is employed differently in different piece of research. This paper
discusses different ways of conceptualizing and using DA; particularly, it highlights the
use of DA as a methodology and as a method. The paper reviews the types of DA and
elaborates on one type which is not commonly applied in tourism and Information
System (IS) research (i.e. Meso-level of DA). The discussion throughout the paper is
guided by two practical studies in tourism and IS; each has used and conceptualized
DA in a different way; as a method and as a methodology. This paper does not seek to
promote a particular type of DA or a set of procedures to follow; rather, it tries to
move a further step towards the understanding and practical usage of DA.
Research Interests:
ABSTRACT This paper focuses on the debate around the planning application to build a major holiday village in a National Park, an application complicated by the fact that the proposed site straddled the boundaries of two planning... more
ABSTRACT This paper focuses on the debate around the planning application to build a major holiday village in a National Park, an application complicated by the fact that the proposed site straddled the boundaries of two planning authorities driven by very different policy ...
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ABSTRACT
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ABSTRACT This paper focuses on the debate around the planning application to build a major holiday village in a National Park, an application complicated by the fact that the proposed site straddled the boundaries of two planning... more
ABSTRACT This paper focuses on the debate around the planning application to build a major holiday village in a National Park, an application complicated by the fact that the proposed site straddled the boundaries of two planning authorities driven by very different policy ...
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This study investigates the relationship between religious servicescape and service experience and subsequent intentions to revisit. The context is “Umrah,” a journey focusses on spirituality. The study looks at service experience at a... more
This study investigates the relationship between religious servicescape and service experience and subsequent intentions to revisit. The context is “Umrah,” a journey focusses on spirituality. The study looks at service experience at a fine granular level of the dimensions, i.e. hedonic value, peace of mind, novelty. A mixed-method approach was utilized. The model then extended to investigate the boundary conditions of these relationships using rejuvenation as a moderator. A sample of 278 pilgrims participated in 2018. The findings suggest that servicescape is an antecedent for service experience and service experience have a positive influence on the intention to revisit.
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Protecting cultural Intangible heritage has been considered as a crucial base for achieving sustainable tourism. Hand weaving is a type of intangible heritage which was known since the Pharonic era and continued through Greco-Roman,... more
Protecting cultural Intangible heritage has been considered as a crucial base for achieving sustainable tourism. Hand weaving is a type of intangible heritage which was known since the Pharonic era and continued through Greco-Roman, Coptic, Islamic and modernera. Many countries have developed hand weaving and employed such a valuable profession in serving the tourism industry. This study is aiming at investigating the current hand weaving industry in Akhmim and asses its opportunity in being used as tool for achieving sustainable tourism development by alleviating poverty of the local community. It further explores the challenges of the current hand weaving practitioners in Akhmim and the willingness of the young generation to start a career in hand weaving. A mixed method (qualitative and quantitative) approach was used and sample of Akhmim hand weavers formed the bases of the current study. Since many of the interviewees were illiterate, a face to face structured questionnaire was used to collect data from indigenous practitioners in Akhmim. A total of 62 questionnaires were completed through visiting the current main places for hand weaving in Akhmim. Results shows that while 83.3% of hand weavers asserted that marketing has been the main challenge for the development of hand weaving; business men indicated that lack of innovative designs and quality control are the main problems facing the industry.
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Ancient Egyptian heritage has been explored over centuries; however, its secrets have not been fully discovered. This study aims to highlight the idea of dream incubation that was used by Ancient Egyptians and explore its applicability... more
Ancient Egyptian heritage has been explored over centuries; however, its secrets have not been fully discovered. This study aims to highlight the idea of dream incubation that was used by Ancient Egyptians and explore its applicability under the umbrella of health tourism and special-interest tourism. Such resurrection of Ancient intangible heritage was explored in the Siwa Oasis protected area; located in the western desert of Egypt. Siwa possesses a number of features that may facilitate the application of Dream incubation. Theoretical background will be given, focusing on dream incubation sleep temples in Ancient Egypt. The case of Siwa is then discussed to explore opportunities for dream incubation as a new type of special-interest tourism and health tourism. This was done by using three focus groups with potentially involved stakeholders. The findings suggested a model of Dream Incubation Tourism consisting of four aspects (location, dreamer, incubation rite and stakeholders). The findings also highlighted the challenges that could be faced in taking a step towards this type of the revival of ancient culture heritage and hence a number of recommendations were suggested.
Research Interests:
This study investigated sustainability communication through destination websites. In particular, it suggested an online sustainability communication checklist (OSC-Checklist) that informs, motivates, and engages stakeholders to... more
This study investigated sustainability communication through destination websites. In particular, it suggested an online sustainability communication checklist (OSC-Checklist) that informs, motivates,
and engages stakeholders to contribute towards the development of environmental, sociocultural, and economic sustainability. The OSC-Checklist was applied to the official websites of the top 50 competitive
destinations with the aim of evaluating the extent to which each destination communicates sustainability on its website. The results indicated that the sample destinations lack an appropriate online approach to communicate sustainability. The results also revealed that the less developed and competitive destinations scored higher in terms of communicating sustainability than other more competitive developed destinations. Theoretical and practical implications are also provided.
and engages stakeholders to contribute towards the development of environmental, sociocultural, and economic sustainability. The OSC-Checklist was applied to the official websites of the top 50 competitive
destinations with the aim of evaluating the extent to which each destination communicates sustainability on its website. The results indicated that the sample destinations lack an appropriate online approach to communicate sustainability. The results also revealed that the less developed and competitive destinations scored higher in terms of communicating sustainability than other more competitive developed destinations. Theoretical and practical implications are also provided.
Research Interests:
This study investigated sustainability communication through destination websites. In particular, it suggested an online sustainability communication checklist (OSC-Checklist) that informs, motivates, and engages stakeholders to... more
This study investigated sustainability communication through destination websites. In particular, it suggested an online sustainability communication checklist (OSC-Checklist) that informs, motivates,
and engages stakeholders to contribute towards the development of environmental, sociocultural, and economic sustainability. The OSC-Checklist was applied to the official websites of the top 50 competitive
destinations with the aim of evaluating the extent to which each destination communicates sustainability on its website. The results indicated that the sample destinations lack an appropriate online approach to communicate sustainability. The results also revealed that the less developed and competitive destinations scored higher in terms of communicating sustainability than other more competitive developed destinations. Theoretical and practical implications are also provided.
and engages stakeholders to contribute towards the development of environmental, sociocultural, and economic sustainability. The OSC-Checklist was applied to the official websites of the top 50 competitive
destinations with the aim of evaluating the extent to which each destination communicates sustainability on its website. The results indicated that the sample destinations lack an appropriate online approach to communicate sustainability. The results also revealed that the less developed and competitive destinations scored higher in terms of communicating sustainability than other more competitive developed destinations. Theoretical and practical implications are also provided.
Greenhushing selectively communicates fewer pro-sustainability actions by businesses than are practiced; based on a perception of customers' rights to consumerism. We first studied the gap between the communication of sustainability... more
Greenhushing selectively communicates fewer pro-sustainability actions by businesses than are practiced; based on a perception of customers' rights to consumerism. We first studied the gap between the communication of sustainability practices in the audits and websites of 31 small rural tourism businesses in the Peak District National Park (UK). The analysis showed that businesses only communicate 30% of all the sustainability actions practiced. Their websites emphasised customer benefits, using explicit, affective, experiential and active language that legitimises the customers' hedonistic use of the landscape, while downplaying complex issues and normalising sustainability to reduce customer guilt. Just one website mentioned climate change. We found that greenhushing results from a low moral intensity, masking potentially negative consequences of perceived lower competence, whilst protecting business from more cynical consumers who may interpret their statements as hypocritical. Subsequent textual analysis and interviews were used to understand how communication constitutes these organisations. We propose that greenhushing reshapes and constitutes tourism businesses through their communications. Moreover, greenhushing is a form of public moralisation that adopts communication practices similar to greenwashing, reflecting the social norms expected from a business; however, in this case, located in a moral muteness, rather than moral hypocrisy, that businesses accept but resent. Abstract Greenhushing selectively communicates fewer pro-sustainability actions by businesses than are practiced; based on a perception of customers' rights to consumerism. We first studied the gap between the communication of sustainability practices in the audits and websites of 31 small rural tourism businesses in the Peak District National Park (UK). The analysis showed that businesses only communicate 30% of all the sustainability actions practiced. Their websites emphasised customer benefits, using explicit, affective, experiential and active language that legitimises the customers' hedonistic use of the landscape, while downplaying complex issues and normalising sustainability to reduce customer guilt. Just one website mentioned climate change. We found that greenhushing results from a low moral intensity, masking potentially negative consequences of perceived lower competence, whilst protecting business from more cynical consumers who may interpret their statements as hypocritical. Subsequent textual analysis and interviews were used to understand how communication constitutes these organisations. We propose that greenhushing reshapes and constitutes tourism businesses through their communications. Moreover, greenhushing is a form of public moralisation that adopts communication practices similar to greenwashing, reflecting the social norms expected from a business; however, in this case, located in a moral muteness, rather than moral hypocrisy, that businesses accept but resent.
Research Interests:
Discourse Analysis (DA) is a useful research tool which is widely used among psychology and linguistic researchers. Yet, various tourism scholars are also employing the tool in their work but many other researchers are finding it... more
Discourse Analysis (DA) is a useful research tool which is widely used among psychology and linguistic researchers. Yet, various tourism scholars are also employing the tool in their work but many other researchers are finding it difficult and complex; especially when the tool is employed differently in different piece of research. This paper discusses different ways of conceptualizing and using DA; particularly, it highlights the use of DA as a methodology and as a method. The paper reviews the types of DA and elaborates on one type which is not commonly applied in tourism and Information System (IS) research (i.e. Meso-level of DA). The discussion throughout the paper is guided by two practical studies in tourism and IS; each has used and conceptualized DA in a different way; as a method and as a methodology. This paper does not seek to promote a particular type of DA or a set of procedures to follow; rather, it tries to move a further step towards the understanding and practical usage of DA. Indeed, we think this paper provides a rigor and logic sequence of using the tool and facilitates future applications by tourism scholars in different disciplines.
