- Government Offices of Sweden, Swedish Ministry of Culture, Faculty Memberadd
- Mobile Web 2.0, Web 2.0, Technology, Media Economics, Mobile Media, New Media, and 37 moreMobile Technology, Cyberjournalism, Judgment and Decision Making (Judgment And Decision Making), Professional Practice (Journalism), Mobile and Telecommunicaions, Digital Media, Mobile Banking, Online Journalism, New Communication Technologies, Location-based media, User Innovation, Economics of Innovation, Information Technology, Media, Mobile apps, Interactive and Digital Media, Management, Knowledge Management, Media Ecology, Advertising, E Marketing, Social Marketing, Media and Cultural Studies, Journalism, Digital Journalism, Media Studies, Communication, Marketing, Business, Digital Divide, Cross-Media Studies, generation life phase users mobile media internet consumption Sweden wireless smartphone adoption diffusion, Cross-Media Sensemaking, News Consumption, Neda Tahmasebifar, Mobile Phone Generations, and The advantages of CDMA over GSM UMUT OKCUedit
- Oscar Westlund holds a tenured position as Associate Professor at the department of Journalism, Media and Communicati... moreOscar Westlund holds a tenured position as Associate Professor at the department of Journalism, Media and Communication (JMG) at the University of Gothenburg.
Westlund was Research Leader at the Government offices of Sweden April 2015 to February 2016, for the inquiry "Medieutredningen" appointed by the Swedish Ministry of Culture. He has previously also worked as Associate Professor at the Culture Aesthetics Organizations and Society division (CAOS) at the IT-University of Copenhagen (2012-2014). He has also been a visiting researcher at Reuters Institute for the Study of Journalism at Oxford University (2011), and has been a research partner i projects conducted at Chalmers University of Technology in Gothenburg (2007-2009) and the Institute for Prospective Technology Studies in Seville (2009-2010).
Westlund is an interdisciplinary researcher focusing on the transformations and relationships between old and new media. He has specialized in qualitative and quantitative longitudinal studies of media organizations, media content and services, as well as media usage patterns. He researches the evolving dynamics and interplay of journalism, ICTs and crisis communications on individual, generational and societal level. Westlund serves on the editorial boards of Digital Journalism, Journal of media Business Studies, Journal of Media Innovations and Mobile Media & Communication. He has published widely in Swedish and English, including the monograph “Cross-media news work – Sensemaking of the Mobile Media (R)evolution” (2011). Westlund has published widely in international peer-review journals, including articles in Digital Journalism, Information, Communication & Society, Journalism Practice, Mobile Media & Communication, European Review, Northern Lights, International Journal on Media Management, Behaviour & Information Technology, New Media & Society and International Journal of Communication
Westlund currently pursues research into the diverse role legacy media and digital/mobile media play for various generations in everyday life and during crisis situations. He collaborates and co-authors various articles and chapters relating to the changing mediascape, transforming media use patterns, and also changing ways of cross-media news work. He teaches on journalism, media and communication for undergraduate-, Masters-, and PhD students.
See my website for updated information: www.oscarwestlund.comedit
Medieutredningens forskningsantologi (SOU 2016:30) Book download: http://www.medieutredningen.se/wp-content/uploads/2016/04/SOU_2016_30_webb.pdf Conference presentation at MEG 2016 in Gothenburg April 7th:... more
Medieutredningens forskningsantologi (SOU 2016:30)
Book download: http://www.medieutredningen.se/wp-content/uploads/2016/04/SOU_2016_30_webb.pdf
Conference presentation at MEG 2016 in Gothenburg April 7th: https://www.youtube.com/watch?v=4qQvs9TMkAM&feature=youtu.be
Book download: http://www.medieutredningen.se/wp-content/uploads/2016/04/SOU_2016_30_webb.pdf
Conference presentation at MEG 2016 in Gothenburg April 7th: https://www.youtube.com/watch?v=4qQvs9TMkAM&feature=youtu.be
Research Interests:
Research Interests:
This is a governmental report (SOU 2015:94) from the Media Inquiry (Medieutredningen). The Media inquiry involved Anette Novak, Göran Blomberg, Sookia Carlsson, Lukasz Lindell, Martina Wagner and Oscar Westlund The book has mainly been... more
This is a governmental report (SOU 2015:94) from the Media Inquiry (Medieutredningen).
The Media inquiry involved Anette Novak, Göran Blomberg, Sookia Carlsson, Lukasz Lindell, Martina Wagner and Oscar Westlund
The book has mainly been authored by Anette Novak, Göran Blomberg and Oscar Westlund.
The Media inquiry involved Anette Novak, Göran Blomberg, Sookia Carlsson, Lukasz Lindell, Martina Wagner and Oscar Westlund
The book has mainly been authored by Anette Novak, Göran Blomberg and Oscar Westlund.
Research Interests:
This is a longitudinal study into the sensemaking of mobile media and the transforming tensions of innovation within a newspaper organisation. The study focuses the thinkings and doings among media workers from editorial-, business- and... more
This is a longitudinal study into the sensemaking of mobile media and the transforming tensions of innovation within a newspaper organisation. The study focuses the thinkings and doings among media workers from editorial-, business- and IT departments, emphasizing that scholars should preferably study all three groups in order to grasp innovation processes. The results shed light on the transforming tensions between these groups, as well as bearing witness to the changes in the culture and organisation of contemporary newspapers. It shows how techies are becoming inexorably intertwined in digital developments and how they shape cross-media news work. The study also shows how increases in the possibilities and expectations for participation are changing the tensions between media producers and users. Also noted is how the changing tensions between humans and machines further impact the shaping and management of journalism, in general, and services for mobile media, in particular. Finally, the study illustrates how the shaping of mobile media has not only been influenced by media workers’ concept of newspaper journalism, but also that their construction of the new transforms how they relate to the old.
Research Interests:
Search faces (at least) two major challenges. One is to improve the efficiency of retrieving relevant content for all digital formats (images, audio, video, 3D shapes, etc). The second is to make relevant information retrievable in a... more
Search faces (at least) two major challenges. One is to improve the efficiency of retrieving relevant content for all digital formats (images, audio, video, 3D shapes, etc). The second is to make relevant information retrievable in a range of platforms, particularly in high diffusion ones for mobiles. The two challenges are interrelated but distinct. This report aims to assess the potential of future Mobile Search. Two broad groups of search-based applications can be identified. The first group adapts and emulates web search processes and services to the mobile environment. The second is made up of services which exploit the unique features of mobile devices and mobile environments. Examples of these context-aware services include location-based services or interfacing to the internet of things (RFID networks).
The report starts by providing an introduction to mobile search. It highlights differences and commonalities with search technologies on other platforms (Chapter 1). Chapter 2 is devoted to the supply side of mobile search markets. It describes mobile markets, presents key figures and gives an outline of main business models and players. Chapter 3 is dedicated to the demand side of the market. It studies users’ acceptance and demand using the results of a case study in Sweden. Chapter 4 presents emerging trends in technology and markets that could shape mobile search. This vision was partly based on an analysis of forward-looking scenarios for mobile, developed by the authors and evaluated by experts in the field (Chapter 5). Another input was a questionnaire to which 61 experts responded. Drivers, barriers and enablers for mobile search were summarised in a SWOT analysis. The report concludes with some policy recommendations in view of the likely socio-economic implications of mobile search in Europe.
The report starts by providing an introduction to mobile search. It highlights differences and commonalities with search technologies on other platforms (Chapter 1). Chapter 2 is devoted to the supply side of mobile search markets. It describes mobile markets, presents key figures and gives an outline of main business models and players. Chapter 3 is dedicated to the demand side of the market. It studies users’ acceptance and demand using the results of a case study in Sweden. Chapter 4 presents emerging trends in technology and markets that could shape mobile search. This vision was partly based on an analysis of forward-looking scenarios for mobile, developed by the authors and evaluated by experts in the field (Chapter 5). Another input was a questionnaire to which 61 experts responded. Drivers, barriers and enablers for mobile search were summarised in a SWOT analysis. The report concludes with some policy recommendations in view of the likely socio-economic implications of mobile search in Europe.
Research Interests:
This is a thorough investigation into contemporary young people and their media life. The article conceptualizes a typology of media life, drawing on a theoretical body involving the sociology of generations, life course research, media... more
This is a thorough investigation into contemporary young people and their media life. The article conceptualizes a typology of media life, drawing on a theoretical body involving the sociology of generations, life course research, media life and individualization. This empirically derived typology makes a strong instrument for an understanding of the media life of the young, furnishing insights into how they have constructed their use of media. The investigation is based on a robust national survey with Swedes born 1994–2001, conducted in 2010, and focusing on four media: television, gaming, the Internet and mobile devices. Two of the findings are particularly surprising. Firstly, the results reveal that the young generally lead heterogeneous media lives, varying with age and sex. Secondly, although some young people literarily live their life in media, there are also de facto young who live a life without media. This is particularly pronounced for gaming and mobile use.
It has been posited that different generations are largely influenced by the characteristics of the media landscape they inherit and grow into in their formative years. However, we also know from empirical studies that individual media... more
It has been posited that different generations are largely influenced by the characteristics of the media landscape they inherit and grow into in their formative years. However, we also know from empirical studies that individual media use changes over the life course. At present no empirical study has analysed and compared the use of several news media among different generations in relation to both life cycle factors and media development over significant periods of time. Hence, this article explores the topic through its cross-generational comparison of transforming news media usage. As a point of departure, the generation analyses use the widely recognized classification of the dutifuls (1926–1945), the baby boomers (1946–1964), generation X (1965–1976) and the dotnets (1977–1995). Five analytically distinct media system eras, covering 1986 to 2011, are utilized for embedding the empiric analyses into distinct media system contexts. The findings evidence the generational hypothesis on formative socialization, especially with regards to the dutifuls and the baby boomers. Nevertheless, age and life cycle are also identified as critically important factors. The findings show that the elderly persist with legacy news media, while younger generations predominantly orient towards news platforms that have emerged in the digital mediascape, even though this traditional classification seems to be too broad for analysis of media development. Consequently, researchers should ideally acknowledge this double effect of age in future research on media usage, as well as work further on developing relevant classifications of generation relevant research for our understanding of transforming media use.
The technological convergence of mobile “phones” and multimedia has been taking place since the 1990s, but it was not until the commercial birth of touchscreen-enabled mobile devices, offered with flat-rate subscriptions for mobile... more
The technological convergence of mobile “phones” and multimedia has been taking place
since the 1990s, but it was not until the commercial birth of touchscreen-enabled mobile
devices, offered with flat-rate subscriptions for mobile internet, that widespread production
and use of news-related content and services began to flourish. Accessing mobile news has
gained traction in the everyday life of the public. In parallel, legacy news media have in recent
years developed news provision, by repurposing or customising journalistic content published
for mobile sites and/or applications. This article explores the production of mobile news, by
discussing and synthesising the findings of the contemporary literature found in the nexus of
journalism and mobile media. It posits a model of journalism focusing on the roles of humans
and technology in activities characterised by customising or repurposing. The article also presents
a research agenda focusing on the production of mobile news.
since the 1990s, but it was not until the commercial birth of touchscreen-enabled mobile
devices, offered with flat-rate subscriptions for mobile internet, that widespread production
and use of news-related content and services began to flourish. Accessing mobile news has
gained traction in the everyday life of the public. In parallel, legacy news media have in recent
years developed news provision, by repurposing or customising journalistic content published
for mobile sites and/or applications. This article explores the production of mobile news, by
discussing and synthesising the findings of the contemporary literature found in the nexus of
journalism and mobile media. It posits a model of journalism focusing on the roles of humans
and technology in activities characterised by customising or repurposing. The article also presents
a research agenda focusing on the production of mobile news.
News media are forming omnipresence strategies to become accessible anytime, anywhere and through any device. Mobile news services and mobile applications play an increasingly influential role in contemporary newspapers. This is an... more
News media are forming omnipresence strategies to become accessible anytime, anywhere and through any device. Mobile news services and mobile applications play an increasingly influential role in contemporary newspapers. This is an in-depth study of a newspaper organization contemplating the challenges coupled with mobile media. It shows how heterogeneous sensemaking processes emerge among media workers from editorial, business and IT departments. Most importantly, it shows two polarized constellations within the newspaper organization when it comes to the shaping of its mobile application. Several arguments were used in their respective rhetoric, and at the loci of their attention was the negotiation of a producer- versus a participation-centric design. An alliance of media workers from the editorial and IT departments won ground for their producer-centric proposal, enacting an iPhone application primarily based on auto-directed flows of traditional news reporting. They produced a self-fulfilling prophecy, creating cues for other newspapers in a newspaper industry characterized by isomorphism.
Newspapers are in flux. Having seen their traditional businesses battered by forces that include structural changes fuelled by the rapid growth of networked digital technologies and cyclical shifts in the economy, mainstream news... more
Newspapers are in flux. Having seen their traditional businesses battered by forces that include structural changes fuelled by the rapid growth of networked digital technologies and cyclical shifts in the economy, mainstream news publishers have intensified efforts to adapt their journalism processes and products. However, growing digital revenue streams to match, if not surpass, the losses in print circulation and advertising incomes has proved difficult. A bright or at least not quite so dim spot glows from mobile devices. Drawing on data from an annual audit conducted in 2008, 2009, 2010 and 2011, this article examines how 66 metropolitan newspapers in England, Scotland, Wales and Northern Ireland have performed with respect to channels, content, conversation and commerce (4C’s) of mobile news. While findings show the expansion of newspapers’ mobile endeavours, these are uneven and characterised by repurposing existing content and duplicating traditional commercial models.
"Scientists work by collecting observable evidence of different phenomena, from which they analyse and construct theoretical explanations. Consequently, science involves systematic efforts to increase human knowledge, a phenomenon that is... more
"Scientists work by collecting observable evidence of different phenomena, from which they analyse and construct theoretical explanations. Consequently, science involves systematic efforts to increase human knowledge, a phenomenon that is usually described as ‘cumulativity’. Most scientists would probably agree that (excellent) research should be cumulative, and by this they usually mean that scientists should accommodate and refer to the publications of other scholars. This article suggests that our perception of science would benefit from a broader and more nuanced approach to cumulativity. The article therefore provides a discussion on how contemporary scholars can approach cumulativity by adopting the fundamental ideology of the web 2.0 and web squared concepts. A proposition for an altered approach is posited through web squared cumulativity conceptualization, involving a more open and collaborative approach. The discussion provides a foretaste of contemporary initiatives that suggest the spread of this emerging trend.
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"Media managers are facing the challenge of navigating their organizations through a series of extensive changes involving economic, editorial, and technological challenges. Media managers need to develop a better understanding of user... more
"Media managers are facing the challenge of navigating their
organizations through a series of extensive changes involving economic, editorial, and technological challenges. Media managers need to develop a better understanding of user behavior and demand. This article addresses the news media landscape and the dynamics at play between print and online media, departing from an elaboration on theories of displacing and complementing effects. The empirical journey focuses on changes over time with regard to how people make use of evening tabloids through print and online. A dataset that comprises annual postal-based surveys carried out from 1998 to 2009 is used for the analysis. The results show an historical change regarding the usage patterns of evening tabloids. First, online news, in general, has acquired a stronger position among users over time, at the expense of the readership of printed evening tabloids. Second, with regard to the interrelated roles of print and online news sites, the latter constitute the primary channel for users—in particular, among 16- to 49-year-olds. Third, gender has the strongest complementing effect, as men are distinguished users of both print and online news. When it comes to explaining displacing effects, these take place among the more highly educated, and the smallest displacing
effects are found among 50- to 85-year-olds. The results
illustrate the complex dynamics at hand with regard to simultaneous
displacing and complementing effects, which nurtures sage
managerial implications."
organizations through a series of extensive changes involving economic, editorial, and technological challenges. Media managers need to develop a better understanding of user behavior and demand. This article addresses the news media landscape and the dynamics at play between print and online media, departing from an elaboration on theories of displacing and complementing effects. The empirical journey focuses on changes over time with regard to how people make use of evening tabloids through print and online. A dataset that comprises annual postal-based surveys carried out from 1998 to 2009 is used for the analysis. The results show an historical change regarding the usage patterns of evening tabloids. First, online news, in general, has acquired a stronger position among users over time, at the expense of the readership of printed evening tabloids. Second, with regard to the interrelated roles of print and online news sites, the latter constitute the primary channel for users—in particular, among 16- to 49-year-olds. Third, gender has the strongest complementing effect, as men are distinguished users of both print and online news. When it comes to explaining displacing effects, these take place among the more highly educated, and the smallest displacing
effects are found among 50- to 85-year-olds. The results
illustrate the complex dynamics at hand with regard to simultaneous
displacing and complementing effects, which nurtures sage
managerial implications."
Research Interests:
After more than a decade of development work and hopes, the usage of mobile Internet has finally taken off. Now, we are witnessing the first signs of evidence of what might become the explosion of mobile content and applications that will... more
After more than a decade of development work and hopes, the usage of mobile Internet has finally taken off. Now, we are witnessing the first signs of evidence of what might become the explosion of mobile content and applications that will be shaping the (mobile) Internet of the future. Similar to the wired Internet, search will become very relevant for the usage of mobile Internet. Current research on mobile search has applied a limited set of methodologies and has also generated a narrow outcome of meaningful results. This article covers new ground, exploring the use and visions of mobile search with a users' interview-based qualitative study. Its main conclusion builds upon the hypothesis that mobile search is sensitive to a mobile logic different than today's one. First, (advanced) users ask for accessing with their mobile devices the entire Internet, rather than subsections of it. Second, success is based on new added-value applications that exploit unique mobile functionalities. The authors interpret that such mobile logic involves fundamentally the use of personalised and context-based services.
Research Interests:
Abstract: The mobile phone has technologically changed from a voice- and text oriented communication tool to a multimedia device. But are people using it as a multimedia device? This article examines the diffusion and adoption of mobile... more
Abstract: The mobile phone has technologically changed from a voice- and text oriented communication tool to a multimedia device. But are people using it as a multimedia device? This article examines the diffusion and adoption of mobile devices for multimedia, with a focus on journalistic news content. The article highlights two aspects of mobile multimedia use: diffusion, seeking the factors that differentiate users from non-users, and attitudes, looking specifically at adoption behaviour. The results are based on several quantitative surveys conducted in 2005, 2006, and 2007, which are representative for the country of Sweden.
Résumé : Le téléphone mobile, à l’origine un instrument privilégiant la voix et le texte, est devenu un appareil technologique multimédia. Mais dans quelle mesure les utilisateurs profitent-ils de ces fonctions multimédias? Cet article examine la diffusion et l’adoption d’appareils mobiles multimédias tout en mettant l’accent sur leur contenu journalistique. Il souligne deux aspects de l’utilisation mobile multimédia : sa diffusion (quels facteurs différencient les utilisateurs des indifférents?) et les attitudes à son égard (plus précisément, quels sont les comportements d’adoption typiques?). Les résultats proviennent de plusieurs sondages quantitatifs représentatifs de la Suède qui ont été effectués en 2005, 2006 et 2007.
Résumé : Le téléphone mobile, à l’origine un instrument privilégiant la voix et le texte, est devenu un appareil technologique multimédia. Mais dans quelle mesure les utilisateurs profitent-ils de ces fonctions multimédias? Cet article examine la diffusion et l’adoption d’appareils mobiles multimédias tout en mettant l’accent sur leur contenu journalistique. Il souligne deux aspects de l’utilisation mobile multimédia : sa diffusion (quels facteurs différencient les utilisateurs des indifférents?) et les attitudes à son égard (plus précisément, quels sont les comportements d’adoption typiques?). Les résultats proviennent de plusieurs sondages quantitatifs représentatifs de la Suède qui ont été effectués en 2005, 2006 et 2007.
Research Interests:
In recent years the mobile phone has evolved from essentially an interpersonal communication device to a multimedia machine providing always-on internet connection. However, actual use of mobile internet, including functions such as news... more
In recent years the mobile phone has evolved from essentially an interpersonal communication device to a multimedia machine providing always-on internet connection. However, actual use of mobile internet, including functions such as news services, has been slow in most countries. This article focuses on questions related to usability and cost for using the mobile as a news medium, drawing upon cross-cultural data gathered in Sweden and Japan during fall 2007. Although Japan and Sweden have superficially equivalent news media systems, the Japanese more favourably perceive the usefulness of accessing news on the mobile than do Swedes. However, the Japanese judge mobile news as more expensive and are less willing to pay for it. In reporting on this research, the article illustrates some of the methodological challenges in doing cross-cultural comparisons.
Research Interests:
Focuses development trends that affect the newspaper industry. Introduces the metaphor of Media MMA - a battle with new conditions.
Research Interests:
Research Interests:
Westlund, Oscar, 1979- (author) Göteborgs universitet, Institutionen för journalistik, medier och kommunikation (JMG) Färdigh, Mathias A., 1974- (author) Göteborgs universitet Göteborgs universitet, Institutionen för journalistik, medier... more
Westlund, Oscar, 1979- (author) Göteborgs universitet, Institutionen för journalistik, medier och kommunikation (JMG) Färdigh, Mathias A., 1974- (author) Göteborgs universitet Göteborgs universitet, Institutionen för journalistik, medier och kommunikation (JMG) Statsvetenskapliga institutionen University of Gothenburg Faculty of Social Sciences. Department of Journalism, Media and Communication (JMG). University of Gothenburg Faculty of Social Sciences. Department of Political Science. 2010 English. In: IX World Media Economics and Management ...
This article contributes with a unique quantitative study of newspaper executives’ perceptions on the interest and collaboration contained within digital media innovation among staff in the editorial, business and IT departments. Two... more
This article contributes with a unique quantitative study of newspaper executives’ perceptions on the interest and collaboration contained within digital media innovation among staff in the editorial, business and IT departments. Two research questions are explored: (1) Do newspaper executives perceive that there is diverging interest in digital media innovation across the editorial, business and IT departments of their organization? (2) Amid digital media innovation, and also in relation to the interest in such activities among departments, do newspaper executives’ perceive that the collaboration between members of editorial, business and IT departments has increased? The empirical analysis draws upon two surveys of Norwegian newspaper executives conducted in April 2011 and April 2013. Results show that the various explorations of digital media are not perceived to have fostered increased collaboration between the actors in the three departments. However, there was a significant relationship related to the size of newspapers measured by circulation: larger newspapers had higher scores on intra-organizational collaboration. Media workers involved in production (editorial staff of the newsroom) and sales (business department) are perceived to be significantly less interested in digital innovation work compared to their colleagues in the IT department. Multivariate analysis revealed the technologists perceived interest in change to be a key predictor for perceived change in intra-organizational collaboration. This indicates the important role of the IT department, in relation to the newsroom and the business department, for innovation relating to the production and distribution of news.
Research Interests:
Research Interests:
This introduction article to the special section "News Consumption in an Age of Mobile Media" reviews research into mobile news consumption, and illuminates how the selection of five original articles authored by scholars from a range of... more
This introduction article to the special section "News Consumption in an Age of Mobile Media" reviews research into mobile news consumption, and illuminates how the selection of five original articles authored by scholars from a range of countries on three continents contributes to the field. The reader will note several themes in the different papers. Playing on alliteration, these can be seen to be the thematic areas of patterns, people, place, and participation.
Research Interests:
Legacy news media have invested substantially in developing digital and mobile news provisioning, alongside the widespread diffusion of information and communication technologies. Amid these developments, many people have shifted the ways... more
Legacy news media have invested substantially in developing digital and mobile news provisioning, alongside the widespread diffusion of information and communication technologies. Amid these developments, many people have shifted the ways they access the news in everyday life, with mobile devices gaining much significance. This has shifted the roles traditionally played by newspapers, television stations, radio broadcasters and news sites, ultimately relating to their democratic functions and the diminishing effect of their business models. This article will describe and explain displacing vis-à-vis complementary effects among age cohorts. It shows how the recent uptake of mobile devices has influenced news consumption via newspapers and news sites. It investigates three research questions, each focusing age cohorts in relation to single-media use, cross-media use, and nonuse. The article presents a statistical analysis of datasets nationally representative to Sweden and the specific case of evening tabloids. The data used originate from scientific omnibus survey projects conducted annually from 1986 to 2012 at the University of Gothenburg. The findings show that the public generally engage in single-media rather than cross-media news consumption, whereas age cohorts have developed divergent forms of single-media use: (a) the 1930s and 1940s age cohort are primarily single-media users in print, (b) the 1950s, 1960s, and 1970s age cohorts are computer-oriented single-media users; and (c) the 1980s and 1990s age cohorts are mainly single-media users via mobile devices, but also cross-media users of mobile devices combined with a computer. As of 2012, the uptake of mobile news and cross-media news consumption reached new records, whereas the single-media use of printed newspapers reached a new low. The integrated theoretical framework proves useful for comprehending such transforming news consumption among age cohorts, and reveals the significance for legacy news media to explore and exploit the opportunities arising from mobile devices and tablets.
Research Interests:
The media landscape is undergoing continuous change. These changes mark influence in relation to news media organizations, journalism practices, the content created, as well as the ways news is accessed at different spatial and temporal... more
The media landscape is undergoing continuous change. These changes mark influence in relation to news media organizations, journalism practices, the content created, as well as the ways news is accessed at different spatial and temporal contexts. The birth of digitalization, with its disruptive impact and array of Internet-based opportunities, has brought along numerous changes that are important for scholars and practitioners of media management to grasp. Since the mid-1990s, a growing body of literature has reported on ...
Research Interests:
Mediers betydelse för sin publik kan belysas på många olika sätt. En ansats som blivit allt vanligare är att undersöka allmänhetens förtroende för medier. Förtroende står för ett slags symboliskt kapital, som uppfattas framför allt... more
Mediers betydelse för sin publik kan belysas på många olika sätt. En ansats som blivit allt vanligare är att undersöka allmänhetens förtroende för medier. Förtroende står för ett slags symboliskt kapital, som uppfattas framför allt relaterat till mediets kvalitativa vikt. Det handlar mindre om mediets utbredning och mera om dess upplevda betydelse. Under det gångna decenniet har genomförts ett flertal kvantitativa studier av allmänhetens förtroende både för medier som samhällsinstitution och för enskilda medier.
Detta PM analyserar svenskarnas inställning till internet som nyhetsmedium genom två påståenden om hur man ser på nyheter på nätet. Det empiriska underlaget är GOTA-undersökningen från 2006. En postenkät skickades ut till 3000 svenskar i... more
Detta PM analyserar svenskarnas inställning till internet som nyhetsmedium genom två påståenden om hur man ser på nyheter på nätet. Det empiriska underlaget är GOTA-undersökningen från 2006. En postenkät skickades ut till 3000 svenskar i åldern 15-65 i sex medelstora kommuner och nettosvarsfrekvensen var 55 procent.
Under de senaste åren har tillgången till mobiltelefoni varit nästan total bland vuxna svenskar. 1 Hur mycket och vad de använder mobiltelefonen till varierar. Mobiltelefonen har nått en bred framgång som kommunikationsmedium. Utrustad... more
Under de senaste åren har tillgången till mobiltelefoni varit nästan total bland vuxna svenskar. 1 Hur mycket och vad de använder mobiltelefonen till varierar. Mobiltelefonen har nått en bred framgång som kommunikationsmedium. Utrustad med en mobiltelefon kan världens medborgare idag kommunicera med varandra bortom tidsmässiga och rumsliga begränsningar. 2 Många aktörer arbetar för att utveckla nya affärsmöjligheter i mobiltelefonen.
Frågan om digitala mediers inverkan på traditionella medier är en angelägen fråga, såväl för tidnings-och mediebranschen, som för den forskning som bedrivs kring medier i allmänhet och dagspressen i synnerhet. För en krisdrabbad... more
Frågan om digitala mediers inverkan på traditionella medier är en angelägen fråga, såväl för tidnings-och mediebranschen, som för den forskning som bedrivs kring medier i allmänhet och dagspressen i synnerhet. För en krisdrabbad tidningsbransch innebär förändrade läsvanor, ny teknik och möjligheter för tidningsläsarna att snabbt förflytta sig mellan olika nättidningar och webbplatser, att konkurrensen från olika aktörer ökar samtidigt som man har svårt att generera lönsamhet runt de tjänster man erbjuder sina läsare på nätet.
Oscar Westlund nyheter utgör en betydelsefull del av det medieinnehåll som svensken kan ta del av i olika medier såsom tV, press, radio, internet och mobiltelefoner. I den alltmer mångfacetterade och teknologiserade medievärlden har... more
Oscar Westlund nyheter utgör en betydelsefull del av det medieinnehåll som svensken kan ta del av i olika medier såsom tV, press, radio, internet och mobiltelefoner. I den alltmer mångfacetterade och teknologiserade medievärlden har individerna fått fler val att ta ställning till. denna artikel fokuserar på nyhetsanvändning i Göteborg, i synnerhet bland unga vuxna.
Vad gör du just nu? det är en fråga flera miljoner människor svarar på dagligen genom sina statusuppdateringar i sociala nätverk som Facebook och twitter. det har i den allmänna debatten, i samhället, på arbetsplatser och i hemmen blivit... more
Vad gör du just nu? det är en fråga flera miljoner människor svarar på dagligen genom sina statusuppdateringar i sociala nätverk som Facebook och twitter. det har i den allmänna debatten, i samhället, på arbetsplatser och i hemmen blivit allt påtagligare att svenskarna är uppkopplade i sociala nätverk.
Abstract The past decade has seen great developments in the telecom sector. The mobile phone has changed from being a communication device, to become a multimedia device. It provides always-on connection to internet and acquaintances... more
Abstract The past decade has seen great developments in the telecom sector. The mobile phone has changed from being a communication device, to become a multimedia device. It provides always-on connection to internet and acquaintances beyond time and space. The diffusion of these mobile devices is taking place rather rapidly in the Western world.
Inom forskningen är det tämligen vanligt att det förs diskussioner kring hur nya digitala medier har gett människor nya perspektiv och möjligheter till att förhålla sig till media oavsett tid och rum. 1 Enligt min mening är mobiltelefonen... more
Inom forskningen är det tämligen vanligt att det förs diskussioner kring hur nya digitala medier har gett människor nya perspektiv och möjligheter till att förhålla sig till media oavsett tid och rum. 1 Enligt min mening är mobiltelefonen nutidens främsta exemplifiering av dessa möjligheter, och just mobiliteten lyfts ofta fram som dess främsta fördel. Spatiala och temporala begränsningar har inneburit att medieanvändningen tidigare varit bundna till särskilda platser, vanligen också till olika tidpunkter på dygnet.
Abstract During the 1990s news publishers established an online presence and in the 2000s they developed cross-media news work. This has resulted in changing news accessing habits, with varied magnitude among generations. This article... more
Abstract During the 1990s news publishers established an online presence and in the 2000s they developed cross-media news work. This has resulted in changing news accessing habits, with varied magnitude among generations. This article aims to construct theoretically sound news media generations, through statistical analysis of data from a nationally representative scientific omnibus survey conducted in 2010.
Oscar Westlund när mobiltelefonens spridning tog fart bland svenskarna under mitten av nittiotalet anammades den i syfte att användas som ett interpersonellt kommunikationsmedium genom röstsamtal. efterhand har mobilen kompletterats med... more
Oscar Westlund när mobiltelefonens spridning tog fart bland svenskarna under mitten av nittiotalet anammades den i syfte att användas som ett interpersonellt kommunikationsmedium genom röstsamtal. efterhand har mobilen kompletterats med sMs, MMs, e-post och chatt. teknologisk innovation har sedan millennieskiftet möjliggjort för mobiltelefonen att bli ett multimedium som i dagsläget snarast kan liknas vid en personlig och allestädes närvarande schweizisk armékniv.
Oscar Westlund nyhetssverige är i hög grad präglat av papperstidningar och public service-kanaler i radio och tv. emellertid har användningen av dessa nyhetsmedier minskat något under det senaste decenniet (se inledningskapitlet i denna... more
Oscar Westlund nyhetssverige är i hög grad präglat av papperstidningar och public service-kanaler i radio och tv. emellertid har användningen av dessa nyhetsmedier minskat något under det senaste decenniet (se inledningskapitlet i denna volym). det förklaras delvis utifrån att sverige blivit ett internet-och gratistidningsland (Bergström 2007, Westlund 2007a, se också Mathias Färdighs kapitel i denna volym). Gratis-och nättidningars gemensamma kännetecken är att de tillhandahåller korta nyheter som är gratis.
Oscar Westlund nyheter och mobiltelefoni är globalt spridda fenomen som utgör en integrerad del av svenskarnas vardag. Kring millennieskiftet förenades dessa två fenomen genom att funktioner som radio och internet tekniskt integrerades i... more
Oscar Westlund nyheter och mobiltelefoni är globalt spridda fenomen som utgör en integrerad del av svenskarnas vardag. Kring millennieskiftet förenades dessa två fenomen genom att funktioner som radio och internet tekniskt integrerades i mobiltelefoner. I dagsläget ger i princip alla mobiltelefoner som säljs möjlighet till internetuppkoppling.
De flesta tillskriver den lokala papperstidningen och tv: n de funktioner som undersöks. Vanan att ta del av de olika medierna har dock betydelse i sammanhanget. Det är t. ex. framför allt de regelbundna morgontidningsläsarna som... more
De flesta tillskriver den lokala papperstidningen och tv: n de funktioner som undersöks. Vanan att ta del av de olika medierna har dock betydelse i sammanhanget. Det är t. ex. framför allt de regelbundna morgontidningsläsarna som attribuerar den lokala papperstidningen de olika funktionerna, och det är i huvudsak de regelbundna nättidningsläsarna som värderar nättidningens funktioner i högre utsträckning än övriga grupper osv
Oscar Westlund de senaste två decennierna har präglats av ett expanderande nyhetsmedielandskap–som en följd av bl. a. digitalisering och en uppluckring av Public service systemet. traditionella nyhetsmedier har etablerat... more
Oscar Westlund de senaste två decennierna har präglats av ett expanderande nyhetsmedielandskap–som en följd av bl. a. digitalisering och en uppluckring av Public service systemet. traditionella nyhetsmedier har etablerat flerkanalspubliceringsformer, och därtill har fler privata aktörer vuxit fram, där tV4 och Metro är de mest framstående exemplen. trots att utbudet av medier har ökat så har inte den tid svenskarna ägnar åt medier ökat särskilt (Mediebarometern 2007).
Abstract Traditional newspapers have become media houses engaged in the cross-media production of news in both print and digital channels. In this context, the mobile phone has become increasingly important, as it has technologically... more
Abstract Traditional newspapers have become media houses engaged in the cross-media production of news in both print and digital channels. In this context, the mobile phone has become increasingly important, as it has technologically changed from being a voice-and text-oriented communication tool to a multimedia device. More and more newspapers are exploring opportunities for developing mobile services and mobile business models.
Som magisteruppsats vid Institutionen för journalistik och masskommunikation (JMG), Göteborgs universitet, har Oscar Westlund valt att skriva om och diskutera en fråga vars svar många tidningar är intresserade av: hur ser betalningsviljan... more
Som magisteruppsats vid Institutionen för journalistik och masskommunikation (JMG), Göteborgs universitet, har Oscar Westlund valt att skriva om och diskutera en fråga vars svar många tidningar är intresserade av: hur ser betalningsviljan ut för nyheter på nätet? Inte många tidningar tar betalt för sina nyheter på nätet idag, och hur det kommer att se ut i framtiden vet vi ännu inte.
Mobiltelefonens roll i svenskarnas vardagsliv har förändrats avsevärt under senare år.
Oscar Westlund att ta del av nyheter utgör för merparten av svenskarna en vardaglig aktivitet. däremot skiljer sig sätten som man tar del av nyheter på så vis att man använder olika nyhetsmedier, och tar del av olika sorters innehåll.... more
Oscar Westlund att ta del av nyheter utgör för merparten av svenskarna en vardaglig aktivitet. däremot skiljer sig sätten som man tar del av nyheter på så vis att man använder olika nyhetsmedier, och tar del av olika sorters innehåll. trots att utbudet av medier har ökat kraftigt de senaste två decennierna så har inte den tid svenskarna ägnar åt medier ökat särskilt mycket (Mediebarometern 2007). Istället kan vi se en ökad konkurrens bland medierna om användarnas tid och uppmärksamhet.
Sammantaget innebär detta att kvällspressen har ökat sin totala räckvidd–papper plus webb–sedan millennieskiftet. I synnerhet Aftonbladet har fått fler regelbundna läsare, eftersom nättidningen bidragit till en kraftigt ökad räckvidd... more
Sammantaget innebär detta att kvällspressen har ökat sin totala räckvidd–papper plus webb–sedan millennieskiftet. I synnerhet Aftonbladet har fått fler regelbundna läsare, eftersom nättidningen bidragit till en kraftigt ökad räckvidd mellan 2000 och 2007. I den allmänna analysen av förändringar i nätnyhetsanvändning bland socio-demografiska grupper står 15-29-åringar för den relativt största ökningen. Nättidningsläsningen ökar vidare inom så gott som samtliga sociala klasser medan papperstidningsläsningen minskar.
År 2006 fortsatte dagspressens samlade upplaga att sjunka något. det är framförallt kvällspressen som står för nedgången, med en upplageförlust om drygt tre procent. På en övergripande nivå kan den långsiktiga nedgången förstås mot... more
År 2006 fortsatte dagspressens samlade upplaga att sjunka något. det är framförallt kvällspressen som står för nedgången, med en upplageförlust om drygt tre procent. På en övergripande nivå kan den långsiktiga nedgången förstås mot bakgrund av sociala och ekonomiska förändringar i det svenska samhället samt av förändringar i mediesystemet. det handlar om ett expanderande och alltmer differentierat mediesystem.
Abstract In recent years the mobile phone has evolved from essentially an interpersonal communication device to a multimedia machine providing always-on internet connection. However, actual use of mobile internet, including functions such... more
Abstract In recent years the mobile phone has evolved from essentially an interpersonal communication device to a multimedia machine providing always-on internet connection. However, actual use of mobile internet, including functions such as news services, has been slow in most countries. There is little research on the role of mobiles as multimedia devices, especially with respect to accessing the news.
Olika former av medier har under lång tid utgjort en central del i svenskarnas vardagsliv. det talas om att vi lever medieliv eftersom vi inte bara använder medier, men rentav lever ett liv i medier, eftersom medierna blivit en självklar... more
Olika former av medier har under lång tid utgjort en central del i svenskarnas vardagsliv. det talas om att vi lever medieliv eftersom vi inte bara använder medier, men rentav lever ett liv i medier, eftersom medierna blivit en självklar del av vardagen (deuze, 2009; 2011a; 2011b). detta hänger samman med att alltfler medier har blivit mer personliga och mer portabla. trådlösa och mobila nätverk för åtkomst till internet har, tillsammans med utveckling och distribution av såväl mobiler som bärbara datorer och medieplattor (t. ex.
Människors känsla av förtroende har undersökts i flera forskningssammanhang. en sökning på förtroende i biblioteksdatabasen libris ger omkring trehund ra sökträffar, och söker man på trust tiofaldigas sökresultatet.
Denna rapport innehåller tre friståendet kapitel, skrivna av fil dr Oscar Westlund. Dessa kapitel handlar om den nya tid som vi befunnit oss i ett tag nu; den digitala tiden. Rapporten är skriven på uppdrag av forskningsprogrammet... more
Denna rapport innehåller tre friståendet kapitel, skrivna av fil dr Oscar Westlund. Dessa kapitel handlar om den nya tid som vi befunnit oss i ett tag nu; den digitala tiden. Rapporten är skriven på uppdrag av forskningsprogrammet Dagspresskollegiet, ett forskningsprogram som framför allt studerat mediekonsumtionens utveckling över tid. Kollegiets arbete startades redan i slutet av 1970-talet, då lokalradion var den konkurrent som dagspressen bekymrade sig för.
This dissertation makes a longitudinal study of transforming tensions in media production processes. It focuses on the thoughts and actions of new and mobile media in the interplay between staff from editorial-, business and IT... more
This dissertation makes a longitudinal study of transforming tensions in media production processes. It focuses on the thoughts and actions of new and mobile media in the interplay between staff from editorial-, business and IT departments in an organization coupled with the old newspaper medium. It makes the story of change processes in a relatively typical large regional newspaper organization in the Western world (Göteborgs-Posten, Sweden).
Detta PM analyserar individers nyhetsanvändning i mobilen. Dess empiriska fokus är vad för slags nyhetsfunktioner man använder sig av, samt var man använder sig av dessa. Analysen bygger på postenkäten Mobilbarometern som skickades ut... more
Detta PM analyserar individers nyhetsanvändning i mobilen. Dess empiriska fokus är vad för slags nyhetsfunktioner man använder sig av, samt var man använder sig av dessa. Analysen bygger på postenkäten Mobilbarometern som skickades ut till 2000 svenskar i åldern 15-65 under hösten 2007. Nettosvarsfrekvensen var 39 procent.
OSCAR WESTLUND 2009 var ett genombrottsår för mobilen som nät-och nyhetsmedium. Den dagliga användningen har bland allmänheten fördubblats, och bland vissa grupper ser vi än större ökningar. Genombrottet kan delvis förstås utifrån den... more
OSCAR WESTLUND 2009 var ett genombrottsår för mobilen som nät-och nyhetsmedium. Den dagliga användningen har bland allmänheten fördubblats, och bland vissa grupper ser vi än större ökningar. Genombrottet kan delvis förstås utifrån den tekniska utvecklingen av mobiltelefonen från kommunikationsmedium till ett multimedium. I början av 2000-talet utvecklades särskilt möjligheterna att ta del av internetrelaterade tjänster i mobilen.
Aim: The aim of this paper is to get insight in the online newspaper readers thoughts of news on the Internet, and also their attitudes towards paying for their content. The paper is defined to online newspaper readers who visit one or... more
Aim: The aim of this paper is to get insight in the online newspaper readers thoughts of news on the Internet, and also their attitudes towards paying for their content. The paper is defined to online newspaper readers who visit one or more online newspapers at least three times per week. The questions raised in this paper are;
In contemporary journalism, there is a need for better conceptualizing the changing nature of human actors, nonhuman technological actants, and diverse representations of audiences—and the activities of news production, distribution, and... more
In contemporary journalism, there is a need for better conceptualizing the changing nature of human actors, nonhuman technological actants, and diverse representations of audiences—and the activities of news production, distribution, and interpretation through which actors, actants, and audiences are inter-related. This article explicates each of these elements—the Four A’s—in the context of cross-media news work, a perspective that lends equal emphasis to editorial, business, and technology as key sites for studying the organizational influences shaping journalism. We argue for developing a sociotechnical emphasis for the study of institutional news production: a holistic framework through which to make sense of and conduct research about the full range of actors, actants, and audiences engaged in cross-media news work activities. This emphasis addresses two shortcomings in the journalism studies literature: a relative neglect about (1) the interplay of humans and technology, or manual and computational modes of orientation and operation, and (2) the interplay of editorial, business, and technology in news organizations. This article’s ultimate contribution is a cross-media news work matrix that illustrates the interconnections among the Four A’s and reveals where opportunities remain for empirical study.
Research Interests: Management, Sociology, Computer Science, Human Computer Interaction, Media Studies, and 18 moreNew Media, Media and Cultural Studies, Journalism, Digital Media, User Experience (UX), Audience Studies, Audience and Reception Studies, User-Generated Content, Social Media, Online Journalism, Audience Measurement, Audience Participation, Audience Research, Digital Marketing, Commodification, Journalism And Mass communication, Audiences and Consumers Behaviour, and Young News Audience
In M. Friedrichsen and W. Mu¨hl-Benninghaus (eds.), (2013) Handbook of Social Media Management, Media Business and Innovation, DOI 10.1007/978-3-642-28897-5_11,
Berlin Heidelberg: Springer-Verlag, pp. 179-200
Berlin Heidelberg: Springer-Verlag, pp. 179-200