- Department of Communication
PO Box 5060
Atlanta, GA 30302-5060 - 404-413-5753
Amelia Arsenault
Georgia State University, Communication, Faculty Member
- Central European University, Center for Media and Communication Studies (CMCS), Department MemberUniversity of Pennsylvania, The Annenberg School for Communication, Department MemberUniversity of Southern California, Annenberg School for Communication & Journalism, Department Memberadd
- Strategic Communication, Networks, New Media, Communication, Sociology of the Media, Media Development, and 19 morePublic Diplomacy, Internet & Society, Global communication and social change, Technology, Digital Media, Online Journalism, Media Studies, Intercultural Communication, Digital Story Telling, Paywalls, Iphones, Facebook, Google, Digital Marketing, Virtual Revolution, Youtube, Development communication, Mass media, and Communicationsedit
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Since the African independence movements of the 1960s and 70s and subsequent calls for a New World Information Communication Order (NWICO) free from Western dominance, there have been frequent discussions about how to ameliorate... more
Since the African independence movements of the 1960s and 70s and subsequent calls for a New World Information Communication Order (NWICO) free from Western dominance, there have been frequent discussions about how to ameliorate sub-Saharan Africa’s relegation to the margins of global news flows. Multiple scholars have documented that, while international news flows into the continent with increasing volume and speed, very little flows outwards (e.g. Katz & Wedell, 1977; McBride, 1980; Cavanaugh, 1989; Franklin & Love, 1998; Golan, 2008). When it comes to global news, Africa remains the “dark continent,” which significantly influences the ability of African countries to negotiate in the international arena. Over the last four years ago, Al Jazeera English has made covering and reaching Africa a corner stone of its editorial mission – to “give voice to the voiceless.” It highlights the fact that it has twelve bureaus on the African continent, more than any other global news broadcaster, and features more in depth coverage of African issues told from an African perspective. Drawing upon interviews and qualitative network analysis, this chapter scrutinizes Aljazeera’s English’s activities in sub-Saharan Africa. It examines the extent to which AJE has provided an alternative to the prevailing discourses on sub Saharan Africa adopted by its peer news organizations and has moved Africa out of the global news periphery.
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Research Interests:
Research Interests:
The datafication of media and the application of big data services to that data are facilitating new forms of networked associations between media companies. Moreover, big data represents an emerging global format, theoretically analogous... more
The datafication of media and the application of big data services to that data are facilitating new forms of networked associations between media companies. Moreover, big data represents an emerging global format, theoretically analogous to the global proliferation of television formats; media organizations around the world are using big data in an effort to compete in a globalized media marketplace and to better tailor content to local audiences. The article argues that these two interrelated trends have intensified the merging of Internet networks and communication networks, creating new centres of power – not based on control of content but on control of data. The first section provides theoretical and historical context surrounding the proliferation of big data within media industries. The second section examines how ‘hyperscale’ big data networks are solidifying the relationships between large Internet companies and media companies. The article concludes with an exploration of how big data have emerged as a global format in the media industries.
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Research Interests:
This article proposes a hypothesis on the nature of power in the network society, the social structure of the Information Age. It argues that the ability to control connection points between different networks (e.g. business, media and... more
This article proposes a hypothesis on the nature of power in the network society, the social structure of the Information Age. It argues that the ability to control connection points between different networks (e.g. business, media and economic networks) is a critical source of power in contemporary society. It then tests this hypothesis through a case study of Rupert Murdoch, CEO of NewsCorp. The operational dynamics of Rupert Murdoch and NewsCorp are examined in order to illustrate how corporate media actors negotiate the power dynamics of the network society to serve their overarching business goals. It identifies key strategies used by these actors to penetrate new markets and expand audience share including: political brokering, leveraging public opinion, instituting sensationalist news formulas, customizing media content and diversifying and adapting media holdings in the face of technological and regulatory changes.
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Research Interests:
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This report explores the origins of media development research, outlines existing empirical measurements of the impact of media development projects, and examines relevant theories about the relationship between media modernization and... more
This report explores the origins of media development research, outlines existing empirical measurements of the impact of media development projects, and examines relevant theories about the relationship between media modernization and societal progress. In reviewing the literature, it lays the groundwork for The Media Map Project, a study on the impact of media development worldwide, funded by the World Bank and the Bill and Melinda Gates Foundation.
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Over the past decade, scholars, practitioners, and leading diplomats have forcefully argued for the need to move beyond one-way, mass-media-driven campaigns and develop more relational strategies. In the coming years, as the range of... more
Over the past decade, scholars, practitioners, and leading diplomats have forcefully argued for the need to move beyond one-way, mass-media-driven campaigns and develop more relational strategies. In the coming years, as the range of public diplomacy actors grows, the issues become more complexly intertwined, and the use of social media proliferates, the focus on relations will intensify along with the demands for more sophisticated strategies. These changes in the international arena call for a connective mindshift: a shift from information control and dominance to skilled relationship management.
Leading international scholars and practitioners embark on a forward-looking exploration of creative conceptual frameworks, training methods, and case studies that advance relational, networking, and collaborative strategies in public diplomacy. Light on academic jargon and rich in analysis, this volume argues that while relationships have always been pivotal to the practice of public diplomacy, the relational dynamics are changing. Rather than focus on specific definitions, the contributors focus on the dynamic interplay of influence in the public diplomacy environment. That environment includes state and non-state actors, public and private partners, competitors and collaborators, new and old media, and is conditioned by power, ethics, and cultures.
This book is an essential resource to students and practitioners interested on how to build relationships and transform them into more elaborate network structures through public communication. It will challenge you to push the boundaries of what you think are the mechanisms, benefits, and potential issues raised by a relational approach to public diplomacy.
Leading international scholars and practitioners embark on a forward-looking exploration of creative conceptual frameworks, training methods, and case studies that advance relational, networking, and collaborative strategies in public diplomacy. Light on academic jargon and rich in analysis, this volume argues that while relationships have always been pivotal to the practice of public diplomacy, the relational dynamics are changing. Rather than focus on specific definitions, the contributors focus on the dynamic interplay of influence in the public diplomacy environment. That environment includes state and non-state actors, public and private partners, competitors and collaborators, new and old media, and is conditioned by power, ethics, and cultures.
This book is an essential resource to students and practitioners interested on how to build relationships and transform them into more elaborate network structures through public communication. It will challenge you to push the boundaries of what you think are the mechanisms, benefits, and potential issues raised by a relational approach to public diplomacy.
Research Interests:
Research Interests:
Research Interests:
Research Interests:
As a strategic telecommunications network, PANA will enable African countries to communicate with each other without recourse to non���African channels. Thus through PANA's work, the voice of Africa will be heard proclaiming and... more
As a strategic telecommunications network, PANA will enable African countries to communicate with each other without recourse to non���African channels. Thus through PANA's work, the voice of Africa will be heard proclaiming and defending the collective interest of the nations and people of Africa (quoted in Cavanagh 1989, 355).
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Restricted until 30 Nov. 2011. In the face of rapid technological change, the global diffusion of electronic communication networks, and the related rise of a 24-hour global communication sphere, states around the world at all levels of... more
Restricted until 30 Nov. 2011. In the face of rapid technological change, the global diffusion of electronic communication networks, and the related rise of a 24-hour global communication sphere, states around the world at all levels of development and power have expanded their attempts to control and shape information flows both at home and abroad. States seek both to protect their information spaces from unwanted intrusions and to influence the information spaces of other states in order to achieve broader goals. The United States, as the world's "information superpower," has been a leader in the adoption of informational strategy as a tool of international relations, providing expertise, training, and direct messaging campaigns to countries around the world. While the US government is commonly discussed as a unitary actor with one agenda, the majority of existing studies of information and state power focus on one particular program or area, such as public diplomacy...
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Amelia Arsenault. Centers of gravity in public diplomacy 2.0: a case study of U.S. efforts in South Africa. Los Angeles, California: University of Southern California. Annenberg School for Communication and Journalism. Center on Public... more
Amelia Arsenault. Centers of gravity in public diplomacy 2.0: a case study of U.S. efforts in South Africa. Los Angeles, California: University of Southern California. Annenberg School for Communication and Journalism. Center on Public Diplomacy (CPD Perspectives on public policy, 2015, paper 5), 2015.
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Research Interests:
Research Interests:
Even before its first live broadcast, Al Jazeera English (AJE) sought to set itself apart from other global news organizations. Although headquartered in the Middle East, it eschewed any domestic or regional agenda. It promised that... more
Even before its first live broadcast, Al Jazeera English (AJE) sought to set itself apart from other global news organizations. Although headquartered in the Middle East, it eschewed any domestic or regional agenda. It promised that unlike its primary competitors CNNI and BBC World, who often privilege stories and speakers from their countries of origin, AJE would give previously unheard news and views from the global south equal weight and equal time.
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In 1969, Dr. Robert F. Delaney, Director of the Edward R. Murrow Center of the Fletcher School of Law and Diplomacy told participants of the Emergency Committee for a Reappraisal of United States Overseas Information Policies and Programs... more
In 1969, Dr. Robert F. Delaney, Director of the Edward R. Murrow Center of the Fletcher School of Law and Diplomacy told participants of the Emergency Committee for a Reappraisal of United States Overseas Information Policies and Programs that the global dispersion of radio and television platforms represented “nothing less than a new diplomacy, a new weapons system” that could ameliorate America’s declining world image in the wake of international dissatisfaction with the Vietnam War and U.S. racial policies.1
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SCANDAL POLITICS IN THE NEW MEDIA ENVIRONMENT Analytical Note Spring 2008 Amelia Arsenault Scandal Politics Review You have to survive 11 days on a scandal and then you can move on���Alistair Campbell (Morgan 2005: 11).��� Ever since the... more
SCANDAL POLITICS IN THE NEW MEDIA ENVIRONMENT Analytical Note Spring 2008 Amelia Arsenault Scandal Politics Review You have to survive 11 days on a scandal and then you can move on���Alistair Campbell (Morgan 2005: 11).��� Ever since the Washington Post brought down a president with its coverage of Watergate, every media outlet in the nation has lusted after any possible opportunity to alter the course of political history. Every editor wants to be the next Ben Bradlee. Every reporter wants to be the next Bob ...
More Info: (2011, forthcoming). In Dwayne R. Winseck & Dal Yong Jin (Eds.) Media Political Economies: Hierarchies, Markets and Finance in the Global Media Industries. London: Bloomsbury Academic. ... Sorry, the author hasn't uploaded... more
More Info: (2011, forthcoming). In Dwayne R. Winseck & Dal Yong Jin (Eds.) Media Political Economies: Hierarchies, Markets and Finance in the Global Media Industries. London: Bloomsbury Academic. ... Sorry, the author hasn't uploaded a copy yet. Please check back later. ... Thank you! Your feedback has been sent. ... Want an instant answer to your question? Check the FAQs.
This report explores the origins of media development research, outlines existing empirical measurements of the impact of media development projects, and examines relevant theories about the relationship between media modernization and... more
This report explores the origins of media development research, outlines existing empirical measurements of the impact of media development projects, and examines relevant theories about the relationship between media modernization and societal progress. In reviewing the literature, it lays the groundwork for The Media Map Project, a study on the impact of media development worldwide, funded by the World Bank and the Bill and Melinda Gates Foundation. ... More Info: Co-authored with Shawn Powers. Commissioned by Internews and the Media Map Project.
USC Center on Public Diplomacy| Special Reports Direct link to this article: http://uscpublicdiplomacy. com/index. php/newsroom/specialreports_detail/1667/Published: APR 5, 2006-5: 34PM PST Special Reports Special reports are articles... more
USC Center on Public Diplomacy| Special Reports Direct link to this article: http://uscpublicdiplomacy. com/index. php/newsroom/specialreports_detail/1667/Published: APR 5, 2006-5: 34PM PST Special Reports Special reports are articles collecting the most relevant public diplomacy articles and information on topical issues, and are posted periodically by our research team at the USC Center on Public Diplomacy. THE DANISH CARTOON CRISIS: THE IMPORT AND IMPACT OF PUBLIC DIPLOMACY APR 5, 2006-5: ...
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The Center for Global Communication Studies (CGCS) evaluated BBC Media Action’s (formerly the BBC World Service Trust) impact on the world of global development research and practice. Through an online survey and in-depth interviews with... more
The Center for Global Communication Studies (CGCS) evaluated BBC Media Action’s (formerly the BBC World Service Trust) impact on the world of global development research and practice. Through an online survey and in-depth interviews with key players in the field, CGCS analyzed the extent to which the organization’s research, workshops, and conferences have influenced and impacted the work of global donors, practitioners, think tanks, and scholars on the subject of the role of media and communication platforms in improving governance outcomes, health outcomes, and humanitarian response outcomes. At the same time, this project provided a broader understanding of how those working in the field are thinking about the role of communication in development, where they see the most potential, and what they see as the major gaps in the research.
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abstract: This article proposes a hypothesis on the nature of power in the network society, the social structure of the Information Age. It argues that the ability to control connection points between different networks (e.g. business,... more
abstract: This article proposes a hypothesis on the nature of power in the network society, the social structure of the Information Age. It argues that the ability to control connection points between different networks (e.g. business, media and economic networks) is a critical source of power in contemporary society. It then tests this hypothesis through a case study of Rupert Murdoch, CEO of NewsCorp. The operational dynamics of Rupert Murdoch and NewsCorp are examined in order to illustrate how corporate media actors negotiate the power dynamics of the network society to serve their overarching business goals. It identifies key strategies used by these actors to penetrate new markets and expand audience share including: political brokering, leveraging public opinion, instituting sensa-tionalist news formulas, customizing media content and diversifying and adapt-ing media holdings in the face of technological and regulatory changes.
The online version of this article can be found at:
� This article assesses the implications of movements towards entertainmentcentered, market-driven media systems.
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Research Interests:
Research Interests:
Research Interests:
Today, the media empires of Time Warner, Disney, News Corp., Bertelsmann, CBS, NBC, and Viacom span large portions of the globe and exert considerable economic, political, and cultural power. This article presents a macro-level portrait... more
Today, the media empires of Time Warner, Disney, News Corp., Bertelsmann, CBS, NBC, and Viacom span large portions of the globe and exert considerable economic, political, and cultural power. This article presents a macro-level portrait of the networked forms of organization, production, and distribution in which the world's largest multi-national media organizations operate. First, it provides a detailed accounting of the internal structures of and the partnerships between these transnational media conglomerates. Second, it ...
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Abstract This article proposes a hypothesis on the nature of power in the network society, the social structure of the Information Age. It argues that the ability to control connection points between different networks (eg business, media... more
Abstract This article proposes a hypothesis on the nature of power in the network society, the social structure of the Information Age. It argues that the ability to control connection points between different networks (eg business, media and economic networks) is a critical source of power in contemporary society. It then tests this hypothesis through a case study of Rupert Murdoch, CEO of NewsCorp. The operational dynamics of Rupert Murdoch and NewsCorp are examined in order to illustrate how corporate media actors negotiate the power ...
Research Interests:
As a strategic telecommunications network, PANA will enable African countries to communicate with each other without recourse to non���African channels. Thus through PANA's work, the voice of Africa will be heard proclaiming and defending... more
As a strategic telecommunications network, PANA will enable African countries to communicate with each other without recourse to non���African channels. Thus through PANA's work, the voice of Africa will be heard proclaiming and defending the collective interest of the nations and people of Africa (quoted in Cavanagh 1989, 355).
Abstract Today, the media empires of Time Warner, Disney, News Corp., Bertelsmann, CBS, NBC, and Viacom span large portions of the globe and exert considerable economic, political, and cultural power. This article presents a macro-level... more
Abstract Today, the media empires of Time Warner, Disney, News Corp., Bertelsmann, CBS, NBC, and Viacom span large portions of the globe and exert considerable economic, political, and cultural power. This article presents a macro-level portrait of the networked forms of organization, production, and distribution in which the world's largest multi-national media organizations operate. First, it provides a detailed accounting of the internal structures of and the partnerships between these transnational media conglomerates.