Business of Medicine Conference

Conference Agenda

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Thursday, Oct. 10, 2024

12:00–6:00 pm | Various Business and Governance Meetings

3:00–6:00 pm | Registration hours

4:00–6:00 pm | Thursday Night Social: Guac With a Doc
Salon I

6:00–8:00 pm | Dinner on own

Friday, Oct. 11, 2024

7:30 am–7:30 pm | Registration hours

11:00 am–6:00 pm | Exhibits Open

11:45 am–12:30 pm | Lunch/Exhibits 

12:30–1:00 pm | Opening General Session
Salon K

Opening Remarks, AMA Distinguished Service Award

The Global State of Practice Viability
Michael Suk, MD, American Medical Association board chair

1:00–2:30 pm | Ask the Expert: The Business of Medical Practice (Ethics)
Salon K

Moderator: Tina Philip, DO; Panelists: Guy Patterson, CEBS, TMAIT; Tejas Patel, Lead Underwriter, TMLT; Hal Katz, Partner, Husch Blackwell; Ingrid Aguirre, Director, VMG Health

• Identify strategies to maintain practice viability
• Recognize common financial pitfalls and liabilities
• Assess considerations when transitioning between practice models
  
  

2:45–3:45 pm | Concurrent CME 
Salon GM            
The Business of TMA: Parliamentary Process and Mock House of Delegates
Brad Holland, MD; John Flores, MD

• Describe the purpose and principles of parliamentary procedure
• Describe the distinct types of motions presented in a mock House of Delegates proceeding
  
  

Salon J
The Future of Medicine in 40 Minutes: Patient Care will Prosper, Everything Else ... Not So Much!(Ethics)
David Mackey, MD

• Recognize the new competition to big insurance and the big three pharmacy benefits managers (PBMs)
• Describe the “Great Physician Replacement Theory”
• Discuss the “Renaissance of Private Practice”
  
  

4:00–5:00 pm | Concurrent CME
Salon GM
Artificial and Augmented Intelligence: What, Why and How (Ethics)
Alvaro Moreira, MD

• Summarize what augmented and artificial intelligence are and how data-driven insights can be used to improve health outcomes
• Describe practical ways to use augmented intelligence safely and ethically in health care 
  
  

Salon J
Direct Primary Care 101
Amy Townsend, MD

• Define “Direct Primary Care”
• Investigate the current factors in our health care system that have led to the rapid growth of the direct primary care model
• Explore how the direct primary care model can enhance quality, reduce costs, and increase access to high-value primary care
  
  

5:00–6:00 pm | Networking Happy Hour
Expo Hall, Foyer

6:00–8:00 pm | Dinner on own

8:00–11:00 pm | All-Conference Mixer: Musical Bingo
Pearl Ballroom

Saturday, Oct. 12, 2024

6:00 am–4:00 pm | Registration hours

7:00 am–12:30 pm | Exhibits Open

7:00–8:30 am | Networking Breakfast 

7:15–8:50 am | Ask the Expert: The Business of Personal Finance (no CME)
Physicians need information on managing personal finances, particularly at key times throughout their careers. This session will cover member questions on debt management, education planning, and investments.

Moderator: Kimberly Monday, MD

Early Career
7:15 –7:45 am: Introduction and Discussion
7:45 –8:00 am: Question and Answer session

Mid- and Established Career
8:05 –8:35 am: Introduction and Discussion
8:35 –8:50 am: Question and Answer session                 

9:00–10:00 am | Concurrent CME
Salon J
Corporate Practice of Medicine and Health Care Outcomes
Sheila Magoon, MD 

• Describe the corporate practice of medicine
• Analyze health care outcomes in a corporate medicine model
  
  

Salon GM
Communicate with Impact: Mastering Message Framing (Ethics)
Therese Gopaul-Robinson, MPH

• Identify types of message framing to help increase patient compliance and/or get the attention of management
• Discuss the best message framing practices depending on the audience
• Assess common mistakes in getting your message heard
  
  

10:00–11:00 am | Hotel Check Out
Salon I
Small Talks Coffee Breaks

10:10-10:30 am | Small Talk A
10:30-10:50 am | Small Talk B
10:50-11:10 am | Small Talk C

11:15 am–12:15 pm | Concurrent CME
Salon GM
Augmented Intelligence: Benefits and Challenges (Ethics)
Rehan Ahmed, MD

• ​Discuss the use and benefits of augmented intelligence in patient care
• Explain the challenges and implications of implementing and using augmented intelligence in health care 

Salon J
Practice Marketing: Creating Your Brand
Manny Lifshen

• Define key brand values that make your practice unique

• Analyze avenues for marketing and the costs/benefits of each

• Assess the different resources and tools for developing your practice advertising

• Discuss the keys to effectively communicate your brand to target audiences
  
  

12:30–2:00 pm | General Session / Lunch: Is There a New Business of Medicine?
Salon K

Hosted by TMA Women Physicians Section with support from TMA Insurance Trust
Moderator: Maria C. Monge, MD; Panelists: Sara G. Austin, MD, Anna Buteau, MD; Zishan Hirani, MD; Cynthia L. Peacock MD

• Assess the evolving landscape of medicine
• Define strategies to engage young physicians
• Discuss approaches to appeal to the next generation of patients
  
  

2:15–3:15 pm | Legislative Update: What’s Coming in 2025 (Ethics)
Salon K

Clayton Stewart, chief lobbyist, TMA

Ray Callas, MD, president, TMA

• Discuss upcoming legislative issues and proposed regulations expected in 2025
• Assess how these changes may affect medicine in Texas

Special Thanks to Our 2024 Sponsors

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