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Sponsorship Opportunities

SXSW Sponsorship delivers the greatest impact and visibility leading up to, throughout, and following the SXSW Conference & Festivals. Align with SXSW as a top-level sponsor, or create a uniquely customized SXSW program that meets specific marketing goals with hands-on assistance from the SXSW team.

Market at SXSW


C4 at SXSW 2024 – Photo by Jordan Hefler

Sponsorship Vision

 

Through custom activations, uniquely branded engagements, product integrations, targeted social media efforts, and prominent logo alignment with SXSW, your brand has the tools to inform, entertain, and inspire a captive global audience.

"For us to be able to talk to them [attendees] in such a direct way but a very authentic way as well - that’s really what the festival has allowed us to be able to do as a brand."

Philip Mauney, Sr. Manager Experiential Marketing, Porsche North America

Visualize a SXSW partnership through the eyes of our attendees, and position yourself to make a powerful impact across the digital, film, music, and overall creative innovations landscapes. Through authentic engagement with an attendee-relevant campaign, the opportunities to grow mindshare and positive brand perception are incredible at SXSW.

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Headlining Sponsorship

Achieve the greatest marketing impact possible

The SXSW Headlining Sponsor is the highest level of promotional partnership available at SXSW, delivering the greatest alignment with SXSW and deepest integrations. A Headlining Sponsor brand will reach and inspire tens of thousands of creatives, influencers and media from more than 100 countries, amplifying brand stories to a global audience who are hungry for tomorrow’s innovations.

Connect with SXSW
Porsche activation at SXSW 2024 – Photo by Ben Godkin

Porsche activation at SXSW 2024 – Photo by Ben Godkin

Major Sponsorship

Home in on your target audience

A Major Sponsorship positions your brand to have maximum exposure and engagement opportunities throughout the duration of the SXSW Conference or a specific SXSW Festival, as well as inclusion in SXSW’s season-long promotional campaign

Connect with SXSW
Banco Itau at SXSW 2023 - Photo by Jordan Hefler

Banco Itau at SXSW 2023 - Photo by Jordan Hefler

Align Your Brand With SXSW

 

High Profile Programs

Leave a lasting impression with customized high profile programs

SXSW offers a handful of focused opportunities that give your brand visibility in interesting and effective directions while aligning your brand’s marketing objectives with highly targeted SXSW opportunities.

Category Exclusivity and Available Categories

Top-level SXSW Sponsorship provides the opportunity for brands to align with SXSW as key promotional partners including category exclusivity within category and much more. Some of the available categories include (but are not limited to):

  • Automaker
  • Credit Card and Consumer Banking
  • Insurance
  • Quick Serve and Casual Dining Restaurants
  • Airlines
  • Big Box Retail Stores
  • Malt Beverages - including:
    • Major Beer
    • Craft Beer
    • Hard Seltzers
    • Ready to Drink Cocktails
  • General Consumer Electronics
  • Hotel Chains
  • Salty Snacks
  • Sweet Snacks and Candy (confections)
  • Car Rental, Rideshare and Ground Transportation
  • Travel services and Vacation Rental
  • Multiple non-alcoholic beverage categories including:
    • Energy Drinks
    • Carbonated Soft Drinks
    • Tea
    • Coconut Water
    • Kombucha and other non-alcoholic drinks
  • Bottled Water
  • Wireless/TeleComm Providers
  • Mobile Device Manufacturer
  • Distilled Spirits
  • Wine

"This audience is amazing because they go back into the world talking about what the experience here was. They’re talking about which people or brands they engaged here and that is really the essence of SXSW."

Gilbert Heise, Global Head of Brand Marketing, Volkswagen

"Delta’s top goal (...) is to connect with our customers in ways that only SXSW enables."

Alicia Tillman, Chief Marketing Officer, Delta Air Lines

Participate

Interested in Marketing at SXSW?

Contact a SXSW representative for more information on assets and custom opportunities that fit your brands marketing goals.

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Register for SXSW 2025

Experience unparalleled discovery at SXSW 2025 from March 7-15 in Austin, TX. Secure your SXSW Badge and hotel early to secure the best rates!

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