
Daniel Slotta
Research expert covering Greater China

Detailed statistics
Wearable device unit shipments worldwide 2014-2029

Detailed statistics
Smartwatch and fitness tracker shipments worldwide 2021-2024

Detailed statistics
Wearables unit shipments worldwide 2014-2022, by vendor

Smartwatches or wearable fitness/activity trackers ownership Japan 2025
Ownership of smartwatches or wearable fitness/activity trackers in Japan as of September 2025

Smartwatches or wearable fitness/activity trackers ownership Japan 2025, by gender
Ownership of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender

Smartwatch and wearable fitness/activity trackers ownership India 2025, by age
Ownership of smartwatches and wearable fitness/activity trackers in India as of September 2025, by age group

Smartwatch and wearable fitness/activity trackers ownership India 2025, by gender
Ownership of smartwatches and wearable fitness/activity trackers in India as of September 2025, by gender

Reasons against buying smartwatches or wearable fitness/activity trackers Japan 2025
Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2025

Smartwatch and wearable fitness/activity trackers ownership India 2025
Ownership of smartwatches and wearable fitness/activity trackers in India as of September 2025

Usage frequency of smartwatches or wearable fitness/activity trackers Japan 2025
Frequency of using smartwatches or wearable fitness/activity trackers in Japan as of September 2025

Smartwatches or wearable fitness/activity trackers ownership Japan 2025, by age
Ownership of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by age group

Reasons against buying wearable devices Japan 2025, by gender
Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender

Smartwatch and wearable fitness/activity trackers ownership South Korea 2025
Ownership of smartwatches and wearable fitness/activity trackers in South Korea as of September 2025

Smartwatch and wearable fitness/activity trackers ownership South Korea 2025, by age
Ownership of smartwatches and wearable fitness/activity trackers in South Korea as of September 2025, by age group

Popularity of walking for fitness in the U.S. 2010-2024
Number of people walking for fitness in the United States from 2010 to 2024 (in millions)

Apps connected to smartwatches and fitness trackers South Korea 2025
Popular type of apps connected to smartwatches and fitness/activity trackers in South Korea as of September 2025

Apps connected to smartwatches and fitness trackers South Korea 2025, by age group
Popular type of apps connected to smartwatches and fitness/activity trackers in South Korea as of September 2025, by age group

Apps connected to smartwatches and fitness trackers South Korea 2025, by gender
Popular type of apps connected to smartwatches and fitness/activity trackers in South Korea as of September 2025, by gender

Leading shared fitness tracker brands in the U.S. 2023, by brand awareness
Aided brand awareness level of selected fitness tracker brands in the United States in 2023

Motivation for buying smartwatches or wearable fitness/activity trackers Japan 2025
Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2025

Smartwatch or wearable fitness/activity trackers brands owned South Korea 2025
Brands used by owners of smartwatch or wearable fitness/activity trackers in South Korea as of September 2025

Participants in fitness sports in the U.S. 2013-2024
Share of population who participate in fitness sports in the United States from 2013 to 2024

Usage frequency of wearable devices Japan 2025, by gender
Frequency of using smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender

Usage frequency of wearable devices Japan 2025, by age
Frequency of using smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by age group

Reasons against buying wearable devices Japan 2025, by age
Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by age group

Penetration rate of smartwatches and fitness trackers Japan 2025, by gender
Share of people who own smartwatches or wearable fitness trackers in Japan as of September 2025, by gender

Use of fitness tracking technology in France 2023
Share of respondents who use connected technology to track their physical activity in France as of July 2023

Quarterly consumer spend on fitness tracker apps in Indonesia Q1 2019- Q4 2023
Quarterly consumer spending on fitness tracker apps in Indonesia from 1st quarter 2019 to 4th quarter 2023 (in 1,000 U.S. dollars)

Awareness of wearable device brands Japan 2025
Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025

Awareness of wearable device brands Japan 2025, by gender
Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender

Usage of scientific fitness management services South Korea 2017-2024
Share of South Koreans who used scientific fitness management services from 2017 to 2024

Wearables revenue in Russia 2023, by device
Sales revenue of wearables in Russia in 2023, by device (in billion Russian rubles)

Number of wearables sold in Russia 2023, by device
Sales volume of wearables in Russia in 2023, by device (in millions)

Smartwatch or wearable fitness trackers brands owned South Korea 2025, by age group
Brands used by owners of smartwatch or wearable fitness/activity trackers in South Korea as of September 2025, by age group

Fitness class participation England 2015-2024
Number of people participating in fitness classes in England from 2015-16 to 2023-24

Sales volume of wearables in Germany 2015-2024
Sales volume of wearables in Germany from 2015 to 2024 (in millions)

Revenue of leading fitness markets in Europe 2023
Revenue of the fitness industry in Europe in 2023, by country (in billion euros)

Motivation for buying wearable devices Japan 2025, gender
Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender

Share of smart wearable owners Asia 2025, by country
Share of smartwatch and fitness tracker owners in Asia in 2025, by country or territory

Wearable tech usage frequency South Korea 2025
Frequency of using smartwatches or wearable fitness/activity trackers in South Korea as of September 2025

Most popular health and fitness apps in Portugal 2024, by downloads
Leading health and fitness apps in Portugal in 2024, by downloads

Most popular brands of wearable devices Japan 2025
Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025

Most popular brands of wearable devices Japan 2025, by gender
Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender

UK: number of fitness facilities 2008-2022
Number of fitness facilities in the United Kingdom from 2008 to 2022

Share of people who own a fitness tracker in Poland 2022-2023, by age
Share of people who own a fitness tracker in Poland from 2022 to 2023, by age

Reasons for not buying wearable tech South Korea 2025, by gender
Reasons against purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2025, by gender

Reasons for not buying wearable tech South Korea 2025, by age group
Reasons against purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2025, by age group

Fitness centers number South Korea 2014-2023
Number of fitness centers registered in South Korea from 2014 to 2023

Reasons for buying wearable tech South Korea 2025
Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2025

Reasons for buying wearable tech South Korea 2025, by age group
Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2025, by age group

Reasons for buying wearable tech South Korea 2025, by gender
Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2025, by gender

Generic fitness training participation England 2016-2024
Number of people participating in generic fitness training in England from 2016-17 to 2023-24

Leading health and fitness apps in Portugal 2024, by revenue
Leading health and fitness apps in Portugal in 2024, by revenue (in U.S. dollars)

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