Social commerce in Brazil - statistics & facts

With over five billion people worldwide using social media every month, it is no surprise that users are now shopping directly through these platforms. This growing trend is known as social commerce. In 2025, over 1.5 billion people already use social media platforms to purchase products and services instead of regular online stores.

Number of global social media users: ****bn

Highest revenue-generating platform: Instagram

Average daily social media usage worldwide: 141 min

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Current statistics on this topic

Social commerce as percentage of total e-commerce worldwide from 2018 to 2029

Key Figures of E-Commerce

Social commerce as share of total e-commerce worldwide 2018-2029

Revenue growth in the social commerce market in Brazil from 2019 to 2029

Online Retail

Revenue change in social commerce in Brazil 2019-2029

Global social network penetration rate as of October 2025, by region

Social Media & User-Generated Content

Social media: global penetration rate 2025, by region

Overview

Social commerce as share of total e-commerce worldwide 2018-2029
Social commerce as share of total e-commerce worldwide 2018-2029
Social commerce as percentage of total e-commerce worldwide from 2018 to 2029
Share of social commerce buyers worldwide 2024, by country
Share of social commerce buyers worldwide 2024, by country
Percentage of online consumers buying from social networks in selected countries worldwide in 2024
Social commerce revenue in Brazil 2018-2029
Social commerce revenue in Brazil 2018-2029
Social commerce revenue in Brazil from 2018 to 2029 (in billion U.S. dollars)
Revenue change in social commerce in Brazil 2019-2029
Revenue change in social commerce in Brazil 2019-2029
Revenue growth in the social commerce market in Brazil from 2019 to 2029
Revenue of the social media advertising industry in Brazil 2019-2029
Revenue of the social media advertising industry in Brazil 2019-2029
Revenue of the social media advertising market in Brazil from 2019 to 2029 (in billion U.S. dollars)
Social media users in Brazil 2020-2029
Social media users in Brazil 2020-2029
Number of social media users in Brazil from 2020 to 2029 (in millions)

Leading platforms

Top social commerce platforms in Brazil 2018-2029, by revenue
Top social commerce platforms in Brazil 2018-2029, by revenue
Leading social media platforms in the social commerce market in Brazil from 2018 to 2029, by revenue (in million U.S. dollars)
Most used social commerce platforms in Brazil 2024
Most used social commerce platforms in Brazil 2024
Leading social media platforms online users shop from in Brazil in 2024
Main social media platforms used to search for products in Brazil 2025
Main social media platforms used to search for products in Brazil 2025
Leading social media platforms for product discovery in Brazil in 2025
Leading social media platforms consumers bought products through ads in Brazil 2025
Leading social media platforms consumers bought products through ads in Brazil 2025
Main social media platforms consumers bought products from after seeing an advert in Brazil in 2025
Social media ad reach in Brazil 2025, by platform
Social media ad reach in Brazil 2025, by platform
Reach of social media advertising in Brazil as of February 2025, by platform
Most used social media platforms for shopping in Latin America 2024, by country
Most used social media platforms for shopping in Latin America 2024, by country
Share of online buyers likely to use social media platforms for shopping in selected Latin American countries in 2024
Social media usage to find products for purchase in Latin America 2024, by country
Social media usage to find products for purchase in Latin America 2024, by country
Share of online users using social networks to find products to purchase in selected Latin American countries in 3rd quarter 2024

Players

Social commerce revenue forecast of TikTok in Brazil 2018-2029
Social commerce revenue forecast of TikTok in Brazil 2018-2029
Projected social commerce revenue of TikTok in Brazil from 2018 to 2029 (in million U.S. dollars)
Social commerce revenue forecast of Instagram in Brazil 2018-2029
Social commerce revenue forecast of Instagram in Brazil 2018-2029
Projected social commerce revenue of Instagram in Brazil from 2018 to 2029 (in million U.S. dollars)
Social commerce revenue forecast of Youtube in Brazil 2018-2029
Social commerce revenue forecast of Youtube in Brazil 2018-2029
Projected social commerce revenue of Youtube in Brazil from 2018 to 2029 (in million U.S. dollars)
Brazil: Instagram user share 2025, by age group
Brazil: Instagram user share 2025, by age group
Distribution of Instagram users in Brazil as of August 2025, by age group
Brazil: Facebook user share 2025, by age group
Brazil: Facebook user share 2025, by age group
Distribution of Facebook users in Brazil as of July 2025, by age group
Social commerce revenue forecast of Facebook in Brazil 2018-2029
Social commerce revenue forecast of Facebook in Brazil 2018-2029
Projected social commerce revenue of Facebook in Brazil from 2018 to 2029 (in million U.S. dollars)
Youtube users in Brazil 2017-2025
Youtube users in Brazil 2017-2025
Forecast of the number of Youtube users in Brazil from 2017 to 2025 (in millions)

Shopping behavior

Share of consumers who use social media platforms to shop online in Brazil 2025
Share of consumers who use social media platforms to shop online in Brazil 2025
Share of shoppers who use social media platforms to make an online purchase in Brazil in 2025
Consumers shopping preferences in Brazil 2024, by channel
Consumers shopping preferences in Brazil 2024, by channel
Share of consumers buying products in Brazil in 2024, by channel
Consumers following product recommendation in Brazil 2025, by generation
Consumers following product recommendation in Brazil 2025, by generation
Share of consumers following social media influencers for product recommendation in Brazil in 2025, by generation
Social media platforms influence on shopping decisions in Brazil 2025, by generation
Social media platforms influence on shopping decisions in Brazil 2025, by generation
Social media platforms with the most influence on consumers' shopping decisions in Brazil in 2025, by generation
Consumers buying products on social media after influencers' ads in Brazil 2025
Consumers buying products on social media after influencers' ads in Brazil 2025
Share of consumers purchasing through influencers' advertisements on social media in Brazil in 2025
Gen Z shoppers discovering and buying on social media 2023-2024
Gen Z shoppers discovering and buying on social media 2023-2024
Share of Gen Z shoppers who discovered a new product or brand on social media and purchased it in 2023 and 2024
TikTok users' attitudes toward brands and influencers on the platform in Brazil 2025
TikTok users' attitudes toward brands and influencers on the platform in Brazil 2025
TikTok users' attitudes toward brands and influencers on the platform in Brazil as of January 2025
Share of users who had already purchased something due to a TikTok ad in Brazil 2025
Share of users who had already purchased something due to a TikTok ad in Brazil 2025
Percentage of TikTok users who had already purchased something following an ad on the platform in Brazil as of January 2025
Share of TikTok users believing brands should be on social media in Brazil 2023-2025
Share of TikTok users believing brands should be on social media in Brazil 2023-2025
Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil from 2023 to 2025

Number of global social media users: ****bn

Highest revenue-generating platform: Instagram

Average daily social media usage worldwide: 141 min

Key figures

The most important key figures provide you with a compact summary of the topic of "Social commerce in Brazil" and take you straight to the corresponding statistics.

Share of shoppers buying through influencers
**%
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Detailed statistics
Consumers buying products on social media after influencers' ads in Brazil 2025
Share of consumers using social media to shop
**%
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Detailed statistics
Share of consumers who use social media platforms to shop online in Brazil 2025
Leading social media platforms in Brazil
Instagram
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Detailed statistics
Top social commerce platforms in Brazil 2018-2029, by revenue

Most used digital payment
Credit card installments
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Most used form of payment to make online purchases in Brazil 2025
Most purchased online product category
Clothing & shoes
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Most often purchased e-commerce product categories in Brazil 2024
Leading factor to buy online
Free delivery
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Detailed statistics
Leading online purchase drivers in Brazil 2024