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Amazon fashion - statistics & facts

When it comes to fashion, Amazon may not be the first brand people think of. However, the massive marketplace ecosystem that Amazon offers consumers has allowed the company to position itself as one of the world’s largest apparel retailers today. With both private label and third-party brands selling on the marketplace as well as convenient prices, speedy delivery times, and the added perks of optional Prime membership, Amazon presents an appealing mixed bag for fashion shoppers globally.
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Published by Xin Ou, Dec 17, 2025

Key insights

Overall revenue
638bn USD
Online retail revenue
247bn USD
Share of the most profitable sellers on Amazon selling fashion
**%

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Leading online stores in the fashion segment in the United States in 2024, by e-commerce net sales (in billion U.S. dollars)

B2C E-Commerce

Top fashion online stores in the U.S. in 2024

Top online stores in the Fashion segment in Germany in 2024, by e-commerce net sales (in million U.S. dollar)

B2C E-Commerce

Germany: Top 10 Fashion online stores

Leading online stores in the fashion segment in Italy in 2024, by e-commerce net sales (in million U.S. dollars)

B2C E-Commerce

Fashion: top 10 online stores in Italy in 2024, by net sales

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Further reports

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Fast fashion e-commerce
Fast fashion e-commerce
Luxury fashion e-commerce worldwide
Luxury fashion e-commerce worldwide
Fast fashion e-commerce in the U.S.
Fast fashion e-commerce in the U.S.
Fashion e-commerce in Europe
Fashion e-commerce in Europe
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