A. Guttmann
Research Lead covering media
Artificial intelligence (AI) in influencer marketing worldwide – statistics & facts
Artificial intelligence (AI) has been making significant waves in the world of influencer marketing, transforming how brands, creators, and consumers interact. The usage of AI tools tripled from 2020 to 2025, rising from 116 to 379 million users. Its skyrocketing adoption also changes the game for marketers and creators. For example, AI tools make it easier to identify influencers, locate and distribute relevant content, predict trends, automate content creation, and optimize campaigns, according to a 2024 survey. To underscore this point, industry leaders participating in a survey published in 2025 have already expressed that AI has mostly improved outcomes in influencer marketing. Industry experts already anticipate that AI will become an indispensable part of marketing strategies, with further integration of automated content generation, predictive analytics, and personalized consumer interactions driving campaigns.
