Influencer marketing in Canada – statistics & facts

Following several high-profile influencer scandals, whereby influencers were inflating follower numbers or utilizing engagement bots to attract big brands, the Advertising Standards Canada (ASC) and the Canadian Competition Bureau released revised guidelines regarding brand relationships with influencers. Instances such as these have thrown a light on the need to pursue transparency and the importance of consumer trust in influencer marketing in Canada. Still, during a late 2024 survey, it ranked among marketing executives' top trend picks for 2025 across Canada and the United States.

Influencer advertising spending in Canada in 2024: ***m USD

Most used social media platforms according to influencers in Canada: Facebook & YouTube

Most popular influencer genres in Canada: Comedy & music

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Most common internet accesses by type in Canada in 2025

Demographics & Use

Most common internet accesses by type in Canada 2025

Attitudes towards the internet in Canada in 2025

Demographics & Use

Attitudes towards the internet in Canada 2025

Revenue per user of the e-commerce market in Canada in 2022 and 2029, by category (in U.S. dollars)

B2C E-Commerce

E-commerce revenue per user in Canada 2022-2029, by segment

Overview

Influencer marketing platform market size worldwide 2022-2025
Influencer marketing platform market size worldwide 2022-2025
Influencer marketing platform market size worldwide from 2022 to 2025 (in billion U.S. dollars)
Influencer advertising spending in Canada 2017-2030
Influencer advertising spending in Canada 2017-2030
Influencer advertising spending in Canada from 2017 to 2030 (in million U.S. dollars)
Familiarity with influencers in Canada 2023
Familiarity with influencers in Canada 2023
Level of familiarity with influencers among consumers in Canada as of March 2023
Trust in social media influencers worldwide 2024, by country
Trust in social media influencers worldwide 2024, by country
Trust in social media influencers in selected countries worldwide as of June 2024, by country

Marketer insights

Most important trends according to marketing agencies in the U.S. & Canada 2025
Most important trends according to marketing agencies in the U.S. & Canada 2025
Most important industry trends in 2025 according to marketing agencies in the United States and Canada as of December 2024
Investment in influencer marketing in Canada 2023
Investment in influencer marketing in Canada 2023
Annual spending in influencer marketing according to marketers in Canada as of June 2023 (in thousand Canadian dollars)
Marketers' ways to influencer marketing management in Canada 2023
Marketers' ways to influencer marketing management in Canada 2023
Approaches to managing influencer marketing among marketers in Canada as of June 2023
Leading industry categories for influencer marketing in Canada 2023
Leading industry categories for influencer marketing in Canada 2023
Leading industry categories marketers are managing in influencer marketing in Canada as of June 2023
Main type of influencers marketers partner with in Canada 2023
Main type of influencers marketers partner with in Canada 2023
Share of marketers partnering with various tiers of influencers in Canada as of June 2023

Influencer insights

Popular influencers in Canada 2025, by authority score
Popular influencers in Canada 2025, by authority score
Leading influencers in Canada as of January 2025, by authority score
Popular business influencers in Canada 2025, by authority score
Popular business influencers in Canada 2025, by authority score
Leading business influencers in Canada as of January 2025, by authority score
Leading Instagram creators in Canada 2024, by number of followers
Leading Instagram creators in Canada 2024, by number of followers
Leading influencers on Instagram in Canada as of October 2024, by number of followers (in millions)
Main social media platforms used by influencers in Canada 2024
Main social media platforms used by influencers in Canada 2024
Most used social media platforms according to influencers in Canada as of July 2024
Most popular influencer genres in Canada 2025
Most popular influencer genres in Canada 2025
Most popular influencer genres in Canada in 2025
Most valued creators and channels on YouTube in the U.S. & Canada 2023
Most valued creators and channels on YouTube in the U.S. & Canada 2023
Leading content creators and channels on YouTube in the United States and Canada in the 1st quarter 2023, by Influencer Media Value (IMV) (in million U.S. dollars)
Top platforms for paid influencer marketing in Canada 2023
Top platforms for paid influencer marketing in Canada 2023
Most effective platforms for paid influencer marketing according to marketers in Canada as of June 2023
Influencer / content creators follower in Canada in 2023
Influencer / content creators follower in Canada in 2023
Influencer / content creators follower in Canada in 2023

Consumer insights

Consumer preferences for influencers vs. marketing content in Canada 2024, by age
Consumer preferences for influencers vs. marketing content in Canada 2024, by age
Share of consumers who prefer influencers' content over scripted marketing content in Canada as of July 2024, by age group
Consumers following AI generated or virtual influencers in Canada 2024, by age
Consumers following AI generated or virtual influencers in Canada 2024, by age
Share of consumers who follow artificial intelligence (AI) generated or virtual influencers on social media platforms in Canada as of July 2024, by age group
Perceived usefulness of fashion influencers worldwide 2024
Perceived usefulness of fashion influencers worldwide 2024
Share of consumers who believed influencers were a useful source for information on clothing and fashion topics worldwide as of May 2024
Influencer content found credible by consumers in Canada 2022-2023
Influencer content found credible by consumers in Canada 2022-2023
Share of consumers who deem influencer content credible in Canada in 2022 and 2023
Most effective platforms for influencer product promotion in Canada 2024, by age
Most effective platforms for influencer product promotion in Canada 2024, by age
Most effective platforms for promoting products through influencers according to consumers in Canada as of May 2024, by age group
Familiarity with influencer content among consumers in Canada 2023
Familiarity with influencer content among consumers in Canada 2023
Level of familiarity with sponsored and non-sponsored influencer content among consumers in Canada as of March 2023
Reasons why consumers followed influencers on social media in Canada 2023
Reasons why consumers followed influencers on social media in Canada 2023
Reasons why consumers followed influencers on social media in Canada as of March 2023

Effectiveness

People buying products due to celebrity ads in selected countries worldwide 2025
People buying products due to celebrity ads in selected countries worldwide 2025
Share of people buying products due to celebrity or influencer ads in 53 countries & territories worldwide, as of January 2025
Sources of inspiration for new products in Canada 2025
Sources of inspiration for new products in Canada 2025
Sources of inspiration for new products in Canada in 2025
Consumer purchasing affected by aspects of influencer content worldwide 2024
Consumer purchasing affected by aspects of influencer content worldwide 2024
Share of consumers whose purchasing decisions were influenced by selected aspects of influencer content in selected countries worldwide as of September 2024
Consumer purchases through social media platforms in Canada 2024, by gender
Consumer purchases through social media platforms in Canada 2024, by gender
Share of consumers who made purchases through social media platforms in Canada as of July 2024, by gender
Attitudes towards online advertising in Canada 2025
Attitudes towards online advertising in Canada 2025
Attitudes towards online advertising in Canada in 2025
Frequency of learning about new products from influencers in Canada 2023
Frequency of learning about new products from influencers in Canada 2023
Frequency of learning about new products from influencers among consumers in Canada as of March 2023

Influencer advertising spending in Canada in 2024: ***m USD

Most used social media platforms according to influencers in Canada: Facebook & YouTube

Most popular influencer genres in Canada: Comedy & music

Key figures

The most important key figures provide you with a compact summary of the topic of "Influencer marketing in Canada" and take you straight to the corresponding statistics.

Leading influencer in Canada
Justin Bieber
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Detailed statistics
Popular influencers in Canada 2025, by authority score
Leading influencer on Instagram in Canada
Nickeh**
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Leading Instagram creators in Canada 2024, by number of followers
Top industry categories marketers are managing in influencer marketing in Canada
Financial services & CPG
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Detailed statistics
Leading industry categories for influencer marketing in Canada 2023

Aspect of influencer content impacting purchasing decisions the most worldwide
Honest reviews
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Detailed statistics
Consumer purchasing affected by aspects of influencer content worldwide 2024
Share of Canadian adults shopping via social media
>**%
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Detailed statistics
Consumer purchases through social media platforms in Canada 2024, by gender
Share of consumers who purchased a product because of an influencer's recommendation in Canada
**%
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Detailed statistics
Influencer marketing effectiveness in Canada 2023
Most effective influencer marketing platforms among the 18-29 age group in Canada
TikTok & Instagram
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Detailed statistics
Most effective platforms for influencer product promotion in Canada 2024, by age
Age group most preferring influencers' content over scripted marketing content in Canada
**-**
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Detailed statistics
Consumer preferences for influencers vs. marketing content in Canada 2024, by age