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Travel and tourism trends 2025

Statistics report on travel and tourism trends in 2025

Travel and tourism trends 2025

This report presents a range of statistics and facts on the key trends for the travel and tourism sector in 2025. It includes figures on investments in artificial intelligence, the impact of overtourism and climate change on travel behavior, as well as data on the travel experience market, solo travel, and noctourism.

Table of contents

AI investments

4
  • Premium Statistic Share of tech investments by travel and mobility corporations worldwide 2018-2024
  • Premium Statistic Main ways travel companies used generative AI worldwide 2024
  • Premium Statistic Applications of generative AI for internal processes by global travel companies 2024
  • Premium Statistic Main barriers preventing the use of generative AI by travel companies worldwide 2024

Combating overtourism

6
  • Premium Statistic Main barriers to choosing lesser-known travel destinations worldwide 2024, by country
  • Premium Statistic Impact of overtourism on travel plans in Europe 2024
  • Premium Statistic Opinions of Europeans on tourist tax fees to reduce overtourism worldwide 2024
  • Premium Statistic Opinions of Europeans on the amount of inbound tourists in their local area 2024
  • Premium Statistic Opinions of Europeans on advance booking for tourists to visit popular sites 2024
  • Premium Statistic Popular destination dupes U.S. travelers would visit 2024

Climate change's impact on travel behavior

5
  • Premium Statistic Change in flight searches on Google for cold travel destinations worldwide 2013-2023
  • Premium Statistic Europeans' main concerns about trips within Europe 2025
  • Premium Statistic Intention to travel less due to climate change in Europe 2024
  • Premium Statistic Travelers' intention to change mode of transport due to climate change in Europe 2024
  • Premium Statistic Impact of climate change on travel destination choices in Europe 2024

Experiential travel

6
  • Premium Statistic Travel experience market size worldwide 2024
  • Premium Statistic Important factors when considering a travel destination worldwide 2024
  • Premium Statistic Countries with the highest share of tourism spending on experiences worldwide 2024
  • Premium Statistic Interest of Gen Z and millennials in travel experiences worldwide 2024
  • Premium Statistic Interest in traveling for sporting events worldwide 2024, by generation
  • Premium Statistic Affluent travelers' contribution to the travel experience market worldwide 2019-2023

Solo travel

4
  • Premium Statistic Global weekly interest in selected travel trends on Google search 2024-2025
  • Premium Statistic Share of Gen Z and millennial travelers planning to take a solo trip worldwide 2024
  • Premium Statistic Gen Z and millennials' motivations to travel solo worldwide 2024
  • Premium Statistic U.S. solo vs. group travelers: opinions on the personal impact of travel 2024

Noctourism

4
  • Premium Statistic Main activities of travelers planning to visit darker sky destinations worldwide 2024
  • Premium Statistic Favorite dark sky experiences for travelers in the UK 2024
  • Premium Statistic Leading spots for Northern Lights in North America 2024, by growth in hotel searches
  • Premium Statistic Main urban dark sky destinations in North America 2024, by growth in hotel searches
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