Personal Care - Worldwide
Worldwide- The Personal Care market worldwide is projected to generate a revenue of US$293.08bn in 2025.
- Over the period of 2025-2030, the market is estimated to experience an annual growth rate of 2.98% (CAGR 2025-2030).
- When compared globally, United States stands out as the highest revenue generator, with US$47bn in 2025.
- In terms of per capita revenue, each individual is expected to contribute US$37.51 in 2025.
- The global personal care market is thriving, with countries like the United States leading the way in innovative product development and consumer demand.
Definition:
The Personal Care market covers all products intended for personal cleansing such as shampoo, shower gels, bathing products, deodorants, oral care and shaving products. Skin care cosmetics such as lotions, facial cleansing products and body care services are not included.
Structure:
Personal Care consists of 6 different markets:
- The Hair Care market covers cosmetic products designed for care and protection of the face covering face and eye creams, face scrubs, masks and lip balms.
- The Shower & Bath market includes cosmetic products designed for care and protection of the skin. These incorporate all types of creams and lotions for the body, massage oil, hand and foot care.
- The Oral Care market includes cosmetic products used for sun protection of the skin. These incorporates all types of adult sunscreens, sun sprays and after sun lotions.
- The Deodorants cover products designed for the young and for the protection of their skin. These incorporate baby lotion, baby oil, baby powder and sunscreen for babies and children.
- The Shaving market covers cosmetic products designed for care and protection of the skin. These cover all types of creams and lotions for face, hand and foot care as well as sunscreen. The products are made from natural ingredients and designed to contain low or minimal amounts of synthetic chemicals content.
- The Natural Personal Care market covers cosmetic products designed for care and protection of the skin. These cover all types of creams and lotions for face, hand and foot care as well as sunscreen. The products are made from natural ingredients and designed to contain low or minimal amounts of synthetic chemicals content.
Additional Information:
The market comprises revenue, average revenue per capita and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.
- Hair care
- Bathing products
- Deodorants
- Oral care
- Shaving products
- Decorative cosmetics
- Facial cleansing products
- Professional products & services
- Alcoholic Drinks
- Footwear
- Eyewear
- Accessories
- Consumer Electronics
- Household Appliances
- Furniture
- OTC Pharmaceuticals
- Toys & Hobby
- Non-Alcoholic Drinks
- Luxury Goods
- DIY & Hardware Store
- Smart Home
- Pet & Animal Supplies
- Hot Drinks
- Food
- Tobacco Products
- Home & Laundry Care
- Beauty & Personal Care
- Tissue & Hygiene Paper
- Apparel
Revenue
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update:
Source: Statista Market Insights
Most recent update:
Source: Statista Market Insights
Key Players
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Source: Statista Market Insights
Sales Channels
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Source: Statista Market Insights
Global Comparison
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Source: Statista Market Insights
Methodology
Data coverage:
The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.Consumer
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Key Market Indicators
Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update:
Source: Statista Market Insights
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