Beauty & Personal Care - India
India- The Beauty & Personal Care market in India is projected to generate a revenue of US$*****bn in ****.
- This market is expected to witness an annual growth rate of ****% (CAGR *********).
- The largest segment within this market is the Personal Care segment, which is estimated to have a market volume of US$*****bn in ****.
- When compared globally, United States leads in terms of revenue generation, with an estimated revenue of US$***bn in ****.
- In India, the per person revenue generated in the Beauty & Personal Care market is approximately US$***** in ****, based on the total population figures.
- Looking ahead, it is anticipated that online sales will contribute about ***% of the total revenue in the Beauty & Personal Care market by ****.
- The demand for natural and Ayurvedic beauty products is on the rise in India, as consumers prioritize traditional and organic ingredients.
Definition:
The Beauty & Personal Care market refers to consumer goods for cosmetics and body care. This market includes various categories such as cosmetics, skin care, personal care, fragrances and beauty tech. Excluded categories are beauty services, such as hairdressers, and professional products. Products that primarily serve medical purposes are also excluded here but are shown as part of the OTC Pharmaceuticals market. All shown sales values refer to the retail value and include sales taxes.
Structure:
The market consists of 5 different segments:
- The Cosmetics cover face cosmetics, lip cosmetics, eye cosmetics, nails, and natural cosmetics.
- The Skin Care covers face skin care, body care, sun protecting products, baby & child and natural skin care.
- The Personal Care covers hair care, shower & bath, oral care, deodorants, shaving, natural and personal care.
- The Fragrances cover the consumer market for perfume and Eau de Toilette and any fragrances that cover normal body odor.
- The Beauty tech covers the development and application of digital tools and devices that aim to enhance beauty-related experiences, improve skincare routines, and provide personalized beauty solutions.
Additional Information:
The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.
- Decorative cosmetics
- Skin care
- Personal care
- Hair care and styling products
- Perfume and eaux de toilette
- Professional products & services
- Electronic personal care products (hair dryers, shavers)
Revenue
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update:
Source: Statista Market Insights
Most recent update:
Source: Statista Market Insights
Sales Channels
Most recent update:
Source: Statista Market Insights
Notes: The chart reflects the percentage of revenue generated from the sale of Beauty & Personal Care products through specific retail sales channels.
Most recent update:
Sources: Statista Market Insights, Statista Consumer Insights Global
Purchase Criteria
Notes: Survey question: Which criteria do you usually select your body care and cosmetics products? (multi-pick)
Most recent update:
Sources: Statista Market Insights, Statista Consumer Insights Global
Global Comparison
Most recent update:
Source: Statista Market Insights
Analyst Opinion
The Beauty & Personal Care market in India is witnessing negligible growth, influenced by shifting consumer preferences towards natural products, increased competition, and economic challenges. These factors are reshaping the industry's landscape, impacting overall market dynamics.
Customer preferences: Consumers in India are increasingly gravitating towards beauty and personal care products that emphasize natural ingredients and sustainability, reflecting a broader cultural shift towards health-conscious living. This trend is particularly pronounced among younger demographics, who prioritize eco-friendly brands and seek transparency in product sourcing. Additionally, the rise of social media influencers has significantly shaped consumer preferences, driving demand for personalized and innovative beauty solutions that resonate with individual identities and lifestyle choices.
Trends in the market: In India, the Beauty & Personal Care market is experiencing a surge in demand for products that highlight natural ingredients and sustainable practices, aligning with a health-conscious lifestyle. This trend is particularly evident among millennials and Gen Z consumers, who are increasingly opting for eco-friendly brands that offer transparency in sourcing. Furthermore, social media influencers are playing a pivotal role in shaping consumer preferences, driving interest in personalized beauty solutions that cater to individual identities. These shifts have significant implications for industry stakeholders, prompting brands to innovate and adopt sustainable practices to remain competitive.
Local special circumstances: In India, the Beauty & Personal Care market is uniquely influenced by its diverse cultural heritage and regional beauty practices, which vary widely across states. Traditional ingredients like turmeric, neem, and sandalwood are deeply embedded in local customs, driving demand for products that celebrate these natural elements. Additionally, stringent regulations on product safety and labeling enhance consumer trust, while the country's vibrant social media landscape allows regional influencers to promote localized beauty solutions. These factors collectively shape a dynamic market that values authenticity and cultural relevance.
Underlying macroeconomic factors: The Beauty & Personal Care market in India is significantly influenced by macroeconomic factors such as disposable income growth, urbanization, and changing consumer preferences. Rising disposable incomes, especially among the middle class, enable greater spending on personal care products, while urbanization drives demand for convenience-oriented beauty solutions. Additionally, government initiatives promoting 'Make in India' encourage local manufacturing, thus enhancing product availability and affordability. Global trends towards sustainability and clean beauty are also shaping consumer choices, compelling brands to innovate and align with eco-friendly practices, ultimately fueling market growth.
Methodology
Data coverage:
The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.Consumer
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Key Market Indicators
Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update:
Source: Statista Market Insights
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