IT STARTUP

BUSINESS PLAN
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TABLE OF CONTENTS

01 02 03
DESCRIPTION COMPANY MARKET STATE
BUSINESS PLAN DESCRIPTION ANALYSIS

04 05 06
PRODUCTS OR MK & SALES FINANCIAL
SERVICES STRATEGY PROJECTIONS
EXECUTIVE SUMMARY
Our business plan outlines the strategy for
[company name], a [legal structure] that provides
[products/services] to [target market]. Our
mission is to [mission statement/goal of the
company]

The market analysis shows that there is a high

demand for our products/services in the industry.
We have identified key competitors and believe
we can differentiate ourselves through our unique
selling propositions (USPs)
BUSINESS PLAN 01
COMPANY DESCRIPTION

HISTORY AND VISION MANAGEMENT TEAM

Provide a brief history of your Describe the key members of
company, including when it your team, their roles, and
was founded and its evolution their relevant industry
over time. Then, describe experience. Highlight any
your company's vision for the unique skills or qualifications
future and its long-term apart from competitors to
objectives establish credibility with
potential investors
MARKET ANALYSIS

INDUSTRY TARGET COMPETITIVE

OVERVIEW MARKET LANDSCAPE
Provide a brief Describe your target Analyze the
overview of your customer segment(s) competitive landscape
industry, including its in detail, including for your industry,
size and growth demographics and identify key
trends. Identify key psychographics, and competitors and their
players in the market explain why they strengths. Then, you
and any regulatory or represent an can explain how you
technological changes opportunity for the plan to differentiate
that could impact your product or service yourself and your
business or company business from them
PRODUCTS OR SERVICES

DESCRIPTIONS PRICING STRATEGY

Provide a detailed description of Discuss your pricing strategy,
your products or services, including any discounts or
highlighting their features and promotions you offer. Explain how
benefits. Use images or videos to you arrived at your pricing model
help illustrate your offerings and why it is competitive

DEVELOPMENT CUSTOMER SUPPORT

Share any plans you have for Describe customer support
developing new products or services offered, including
services in the future. Explain how technical support, training, and
these offerings will address a need warranties/guarantees. Highlight
in the market and differentiate customer success stories to
from others demonstrate effectiveness
MARKETING & SALES STRATEGY

TARGET MARKET VALUE MK CHANNELS

Identify your target Clearly communicate the Outline the channels you
audience, including unique value that your will use to reach your
demographics, product or service target market, such as
psychographics, and provides to customers social media, email
buyer personas to study marketing…
them

SALES PROCESS ANALYSIS GOALS

Describe how you plan to Analyze the strengths Define key performance
convert leads into and weaknesses of your indicators (kpis) that
customers through your competitors in terms of measure the success of
sales process and how it their products, pricing your marketing and sales
can improve strategy… efforts
$4,498,300,000
Budget for the new products/ of the company services
BUDGET FOR THIS QUARTER

$1,000,000,000
Product development

$1,500,000,000
Marketing

$998,300,000
Talent acquisition

$1,000,000,000
Research

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
REVENUE INFORMATION

Q1 Q2 Q3 Q4 TOTAL

PRODUCT SALES $50,000 $60,000 $75,000 $90,000 $275,000

LABOR $20,000 $24,000 $30,000 $36,000 $110,000

SALARIES $15,000 $18,000 $20,000 $24,000 $77,000

MARKETING $7,000 $8,000 $9,000 $10,000 $34,000

NET INCOME $24,500 $26,750 $28,000 $34,250 $113,500

RENT $5,000 $5,000 $5,000 $5,000 $20,000

UTILITIES $1,500 $1,750 $2,000 $2,250 $7,500

MOCKUP
A mockup provides a visual
representation of your product or
service, allowing investors or
stakeholders to better understand what
you're offering and how it works
BUSINESS PLAN TIMELINE

Research and Start-up phase Growth phase Partnership

planning

Product expansion Scaling phase Innovation phase Exit strategy

planning
CANVAS INFOGRAPHIC

KEY PARTNERS KEY VALUE VALUE BUSINESS CUSTOMER CUSTOMER

BUSINESS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS

Identify important Identify key Define what sets your Determine how you Define specific
partners for your activities that create business apart from will interact with target
product or service value for your competitors customers customer type
customers groups

KEY RESOURCES CHANNELS

Identify important Determine how you

resources needed for will reach and
your business engage with
customers

COST STRUCTURE REVENUE STREAMS

Identify fixed and variable costs associated with the Define sources of revenue for your business
business
MY BUSINESS STRATEGY

Attractive business model

GROWTH AND Reorientation or

High competitive strength

Low competitive strength

EXPANSION abandonment
strategy
STRATEGY

Maintenance and Reduction or

protection strategy elimination strategy

Unattractive business model

TARGET INFOGRAPHICS
DEMOGRAPHICS LOCATIONS & POTENTIAL
AGE 25-50 years old MINIMUM

GENDER Male and female MEDIUM

OCCUPATION Employees and students
MAXIMUM
FAMILY SITUATION Single and married
people Follow the link in the map to modify its data and then paste
INCOME the new one here. For more info, click here
$50,000/year

● Actions and reactions that a product aims to elicit from its intended
BEHAVIOR audience
● Understanding the desired behavior can inform customer engagement
tactics
● Identifying and catering to the target behavior can increase our goals
ORGANIZATIONAL CHART

CEO

CTO CFO

DIRECTOR OF IT DIRECTOR OF HR CONTROLLER TREASURER

SYSTEMS ACCOUNTING FINANCIAL ACCOUNTS

IT MANAGER
ADMINISTRATOR MANAGER ANALYST PAYABLE
MARKET SIZE INFOGRAPHICS

$100 M
"With the innovative approach and
unique features, we aim to capture
a significant portion of the $100
$100 M million"
$20 M
"The research indicates that the
market for [product/service] is
$20 M projected to reach $20 million by
next year"
$5 M
$5 M "The market for [product/service] is
currently valued at $5 million"
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