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Table of contents

01 02 03
Business Company Market
plan description analysis

04 05 06
Products Marketing & Financial
or services sales strategy projections
Executive summary
Our business plan outlines the strategy for [company
name], a [legal structure] that provides [products/services]
to [target market]. Our mission is to [mission
statement/goal of the company]

The market analysis shows that there is a high demand

for our products/services in the industry. We have
identified key competitors and believe we can differentiate
ourselves through our unique selling propositions (USPs)
0
1
Business
plan
Company description

History and vision Management team

Provide a brief history of your Describe the key members of

company, including when it was your team, their roles and
founded and its evolution over responsibilities, and their relevant
time. Then, describe your industry experience. Highlight any
company's vision for the future unique skills or qualifications that
and its long-term objectives set your team apart from
competitors to establish credibility
with potential investors or
partners
Market analysis

Industry Competitive
overview Target market landscape

Provide a brief overview of Describe your target Analyze the competitive

your industry, including its customer segment(s) in landscape for your industry,
size and growth trends. detail, including identify key competitors and
Identify key players in the demographics and their strengths and
market and any regulatory or psychographics, and explain weaknesses. Then, you can
technological changes that why they represent an explain how you plan to
could impact your business opportunity for your product differentiate yourself and your
or company or service business from them
Products or services

Descriptions Pricing strategy

Provide a detailed description of your Discuss your pricing strategy,
products or services, highlighting their including any discounts or promotions
features and benefits. Use images or you offer. Explain how you arrived at
videos to help illustrate your offerings your pricing model and why it is
competitive

Development Customer support

Share any plans you have for Describe customer support services
developing new products or services in offered, including technical support,
the future. Explain how these offerings training, and warranties/guarantees.
will address a need in the market and Highlight customer success stories to
differentiate from others demonstrate effectiveness
Marketing & sales strategy

Target market Value proposition Mk channels

Identify your target audience, Clearly communicate the unique Outline the channels you will use
including demographics, value that your product or service to reach your target market, such
psychographics, and provides to customers compared as social media,
buyer personas to competitors email marketing…

Competitive
Sales process analysis Metric and goals
Describe how you plan to convert Analyze the strengths and Define key performance indicators
leads into customers through your weaknesses of your competitors (KPIs) that measure the success
sales process in terms of their products/services, of your marketing and sales
pricing strategy… efforts. Set specific goals
$4,498,300,0
00
Budget for the new products/services of the company
Budget for this quarter
$1,000,000,0
00
Product development
$1,500,000,0
00
Marketing

$998,300,000
Talent acquisition
$1,000,000,0
00
Research

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Revenue information
Q1 Q2 Q3 Q4 Total
Product sales $50,000 $60,000 $75,000 $90,000 $275,000

Labor $20,000 $24,000 $30,000 $36,000 $110,000

Salaries $15,000 $18,000 $20,000 $24,000 $77,000

Marketing $7,000 $8,000 $9,000 $10,000 $34,000

Net income $24,500 $26,750 $28,000 $34,250 $113,500

Rent $5,000 $5,000 $5,000 $5,000 $20,000

Utilities $1,500 $1,750 $2,000 $2,250 $7,500

 Mockup
A mockup provides a visual
representation of your
product or service, allowing
investors or stakeholders to
better understand what
you're offering and how it
works
Business plan timeline

Research Start-up Growth Partnership

and planning phase phase
Canvas infographic
Key partners Key activities Value propositions Customer Customer
relationships segments

Identify important Identify key activities Define what sets your Determine how you will Define specific
partners for your that create value for business apart from interact with customers target customer
business customers competitors groups

Key resources Channels

Identify important Determine how you will

resources needed for reach and engage with
your business customers

Cost structure Revenue streams

Identify fixed and variable costs associated with the business Define sources of revenue for your business
My business strategy
Attractive business model

Growth and Reorientation or

expansion
High competitive strength

abandonment

Low competitive strength

strategy
strategy

Maintenance and Reduction or

protection strategy elimination strategy

Unattractive business model

Target infographic
Demographics Behavior Locations

Age 25-50 years old ● They may be interested

in personal and
professional
Gender Male and female development, as they
are both employees and
students
Occupation Employees
and students ● They may be tech-
savvy and use
Family Single and Region Various
technology to
situation married people streamline their work
and personal life Area Urban
Income $50,000/year

Follow the link in the map to modify its data and then paste the new one here. For more info, click here
Organizational chart
Systems
Director of HR
administrator

CTO Director of IT IT manager

CEO

CFO Controller Accounts payable

Accounting
Treasurer
manager

Financial analyst
Market size infographic
$100 M
$100 M
"With the innovative approach and unique
features, we aim to capture a significant
portion of the $100 million"
$20 M
$20 M
"The research indicates that the market for
[product/service] is projected to reach $20
million by next year"
$5 M
$5 M
"The market for [product/service] is currently
valued at $5 million"
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