QUẢN TRỊ TÀI

CHÍNH CÁ
NHÂN
 NỘI DUNG

1. QUẢN TRỊ TÀI

CHÍNH LÀ GÌ

2. CÁC PHƯƠNG
PHÁP QUẢN LÝ

3. MỤC TIÊU TRONG

TƯƠNG LAI

SLIDES BY NTK
 TABLE OF CONTENTS
BUSINESS COMPANY
1 2
PLAN DESCRIPTION

MARKET PRODUCTS OR
3 4
ANALYSIS SERVICES

MK & SALES FINANCIAL

5 6
STRATEGY PROJECTIONS
EXECUTIVE SUMMARY

Our business plan outlines the strategy for

[company name], a [legal structure] that provides
[products/services] to [target market]. Our mission
is to [mission statement/goal of the company]

The market analysis shows that there is a high

demand for our products/services in the industry.
We have identified key competitors and believe we
can differentiate ourselves through our unique
selling propositions (usps)
 1
BUSINESS
PLAN
You can enter a subtitle here if you need it
COMPANY DESCRIPTION
HISTORY AND VISION
Provide a brief history of your company, including
when it was founded and its evolution over time.
Then, describe your company's vision for the future
and its long-term objectives

MANAGEMENT TEAM
Describe the key members of your team, their roles
and responsibilities, and their relevant industry
experience. Highlight any unique skills or
qualifications that set your team apart from
competitors to establish credibility with potential
investors or partners
 MARKET ANALYSIS

INDUSTRY TARGET COMPETITIVE

OVERVIEW MARKET LANDSCAPE
Provide a brief overview of Describe your target Analyze the competitive
your industry, including its customer segment(s) in landscape for your industry,
size and growth trends. detail, including identify key competitors
Identify key players in the demographics and and their strengths and
market and any regulatory psychographics, and explain weaknesses. Then, you can
or technological changes why they represent an explain how you plan to
that could impact your opportunity for your product differentiate yourself and
business or company or service your business from them
 PRODUCTS OR SERVICES
DESCRIPTIONS PRICING STRATEGY
Provide a detailed description of Discuss your pricing strategy,
your products or services, including any discounts or
highlighting their features and promotions you offer. Explain how
benefits. Use images or videos to you arrived at your pricing model
help illustrate your offerings and why it is competitive

DEVELOPMENT CUSTOMER SUPPORT

Share any plans you have for Describe customer support services
developing new products or services offered, including technical support,
in the future. Explain how these training, and warranties/guarantees.
offerings will address a need in the Highlight customer success stories
market and differentiate from others to demonstrate effectiveness
MARKETING & SALES STRATEGY
TARGET MARKET PROPOSITION
Identify your target audience, Clearly communicate the unique
including demographics, value that your product or service
psychographics, and potential provides to customers compared
buyer personas to competitors

MK CHANNELS SALES PROCESS

Outline the channels you will use Describe how you plan to convert
to reach your target market, such leads into customers through your
as social media, email sales process
marketing…

ANALYSIS METRIC AND GOALS

Analyze the strengths and Define key performance indicators
weaknesses of your competitors in (kpis) that measure the success of
terms of their products/services, your marketing and sales efforts.
pricing strategy… Set specific goals
4,498,300,000
Big numbers catch your audience’s attention
 BUDGET FOR THIS QUARTER

$1,500,000,000 60%
Product development

$998,300,000 20%
Marketing

$998,300,000 20%
Talent acquisition

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 REVENUE INFORMATION
Q1 Q2 Q3 Q4 TOTAL

Product sales $50,000 $60,000 $75,000 $90,000 $275,000

Labor $20,000 $24,000 $30,000 $36,000 $110,000

Salaries $15,000 $18,000 $20,000 $24,000 $77,000

Marketing $7,000 $8,000 $9,000 $10,000 $34,000

Net income $24,500 $26,750 $28,000 $34,250 $113,500

Rent $5,000 $5,000 $5,000 $5,000 $20,000

Utilities $1,500 $1,750 $2,000 $2,250 $7,500

 MOCKUP
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 BUSINESS PLAN TIMELINE

01 02 03 04
Research and plan Start-up phase Growth phase Partnership
 CANVAS INFOGRAPHIC
KEY KEY VALUE CUSTOMER CUSTOMER
PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS

Identify Identify key Define what values sets Determine how you will Well define
important activities that create your business apart from interact with customers specific target
potential value for potential other competitors customer groups
partners for your customers
business journey
KEY
CHANNELS
RESOURCES

Identify important Determine how you will

resources needed for reach and engage with
your business future customers

COST STRUCTURE REVENUE STREAMS

Identify fixed and variable costs associated with the Define sources of revenue for your business
business plan
 MY BUSINESS STRATEGY
Attractive business model
High competitive strength

Low competitive strength

GROWTH AND EXPANSION REORIENTATION OR
STRATEGY ABANDONMENT STRATEGY

MAINTENANCE AND REDUCTION OR

PROTECTION STRATEGY ELIMINATION STRATEGY

Unattractive business model

 TARGET INFOGRAPHIC
LOCATIONS BEHAVIOR DEMOGRAPHICS
● They may be Age 25-50 years old
interested in personal
and professional
development, as they Gender Male and female
are both employees
and students
● They may be tech- Occupatio
Employees
Region: America, savvy and use n
Asia technology to
Area: Urban streamline their work Income $50,000
and personal life

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 ORGANIZATIONAL CHART
CEO

CTO CFO

DIRECTOR DIRECTOR

IT manager 1 IT manager 2 Analyst 1 Analyst 2

MARKET SIZE INFOGRAPHIC

$100M $100M
"With the innovative approach and unique
features, we aim to capture a significant
portion of the $100 million"
$20M
$20M
"The research indicates that the market
for [product/service] is projected to reach
$20 million by next year"

$5M $5M
"The market for [product/service] is
currently valued at $5 million"
THANKS!
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