AXIS BANK
LTD.
NAME- CH SAHIL RAJ
ENROLLMENT NO.-
23BSP0499
ABOUT THE COMPANY
Axis Bank Limited is a prominent Indian multinational banking and financial services company,
headquartered in Mumbai, Maharashtra. Established in 1993 as UTI Bank, it was rebranded to Axis
Bank in 2007. It is recognized as the third-largest private sector bank in India, offering a
comprehensive range of financial services that cater to various customer segments, including large
corporations, small and medium enterprises (SMEs), agriculture, and retail businesses
Founded- 3 December 1993 as UTI Bank
Headquarters- Mumbai, Maharashtra, India
Key People- Amitabh Chaudhry (MD & CEO), Shri Rakesh Makhija (Chairperson)
Services offered- Retail Banking, Corporate Banking, Treasury Operations, International Banking
and Digital Operations
AXIS BANK’S JOURNEY
Axis Bank's journey began in 1993 when it was established as UTI Bank, promoted by the Unit Trust
of India (UTI) and several insurance companies. The bank officially commenced operations in April
1994 with its first branch in Ahmedabad.
1993-2007: Founded as UTI Bank, the institution focused on building a robust retail and corporate
banking presence. In 2007, to avoid confusion with other entities, it rebranded itself as Axis Bank.
Expansion: The bank rapidly expanded its branch network, reaching over 4,800 branches and
13,000 ATMs by 2021. It also ventured into international markets, opening branches in Singapore,
Hong Kong, and Dubai.
Acquisitions: In 2010, Axis Bank acquired the investment banking and equities units of Enam
Securities, enhancing its capabilities in the financial services sector.
Leadership Changes: Shikha Sharma served as MD and CEO from 2009 until 2018, followed
by Amitabh Chaudhry, who took over in January 2019.
Digital Transformation: Axis Bank has embraced digital banking, launching various online
services and products to enhance customer convenience.
PROFIT AND LOSS
ANALYSIS
BALANCE SHEET
ANALYSIS
FUTURE
Focus on Growth Segments: Concentrate on SMEs, Personal Loans, and Credit Cards to
leverage growth potential. PLANS
Digital Transformation: Enhance digital banking capabilities to align with India's growing
digital economy.
Sustainability Initiatives: Increase lending in environmentally positive sectors, targeting
₹30,000 crores by 2026.
Financial Inclusion: Improve financial inclusion by reaching out to the rising affluent
population and enhancing financial literacy.
Strengthening Capital Position: Maintain a strong capital base to support growth and
absorb shocks.
Investment in Technology: Invest in technology to streamline operations and enhance
customer engagement.
Geographical Expansion: Expand both domestically and internationally to tap into new
markets.
COMPARATIVE
ANALYSIS
COMPETETIORS COMPARATIVE
ANALYSIS (ICICI BANK)
COMPETETIORS COMPARATIVE
ANALYSIS (HDFC BANK)
AXIS BANK’S LATEST
NEWS
Launch of Neo for Merchants: In August 2024, Axis Bank introduced "neo for merchants,"
a comprehensive solution for the merchant community in partnership with VISA and Mintoak.
Ultra Luxury Credit Card: The bank unveiled the "PRIMUS" credit card aimed at India's
elite, enhancing its premium offerings.
Sparsh Week 2024: Axis Bank launched Sparsh Week to reinforce its commitment to customer
delight, focusing on enhancing customer experiences.
Support for GST Payments: Axis Bank facilitated seamless GST payments for its
Commercial Card clients, improving operational efficiency for businesses.
Digital Opening of US Dollar Fixed Deposits: The bank introduced a feature for NRIs
to digitally open US Dollar Fixed Deposits through its mobile app.
Financial Results Announcement: Axis Bank reported significant growth in its financial
results for FY 2023-24, with a net profit increase of 143.9% compared to the previous year.
THANK
YOU
