Axis Bank
Reinventing Banking
Index
Banking In India
Introduction
Company profile
Branches
New Logo
New Initiatives
Board Of Directors
Services
Competitors
SWOT Analysis
Financial Position
Mission & Core Value
Conclusion
Banking In India
Effective banking system in India
Indian banking system had reached even to the remote
corners of the country
Indian bank since 1969 has paid rich dividends
Money have become the order of the day
Introduction
Top ten banks amongst India
UTI to Axis – July 30, 2007
Brand – change voluntarily
Refers to line of reference, stability and maturity
Company Profile
Axis Bank was established in the year 1993
Promoted by UTI – Unit Trust of India
Branding was done in 2007
Bank is divided into four segments – retail, corporate,
treasury and merchant business
Branches
It has branches in 20 states
Total number of branches are 152
Branches are in :- Maharashtra
Goa
Gujarat
Madhya Pradesh & so on…
New Logo
Retained the burgundy color, but has changed the logo
Depicts a strong growth
Earlier the bank logo used the alphabets U, T & I
New Initiatives
Remittance card – Remit2india.com
Remitters from 23 different countries
Delivery mode
VISA money – 28 millions VISA cards
Beneficiary of funds
Availability
Platinum card – First VISA platinum card
Stores Card holder’s information
Cannot be duplicated
BOARD OF DIRECTORS
P.J. NAYAK (Chairman and Executive officer)
N.C.SINGHAL
A.T.PANNIR SELVAM
J.R.VARMA
R.H.PATIL
RAMA BIJAPURKAR
R.B.L.VAISH
M.V.SUBBIAH
RAMESH RAMANATHAN
K.N.PRITHVIRAJ
SERVICES
Retail banking Personal banking
Deposit schemes Accounts
Loans and advances
- Terms deposits
- Personal Loans - Fixed deposits
- Housing Loans - Recurring deposits
- Cards
- Consumer durables Cards
- Auto Loans
Different variants like:
Gold plus cards, silver
and silver plus cards
Continue…
Corporate banking
Accounts
Normal current a/c
Trust/NGO savings a/c
Services
Private equity, mergers and acquisitions
Advisory services
Capital market funding
E- broking
Competitors
Private Sector competitors:
-HDFC
-ICICI
Public Sector competitors:
-SBI
-PNB
SWOT
Analysis
THREATS
THREATS
1)
1) Advent of
Advent of MNC’s
MNC’s
banks
banks
2)
2) Dissatisfied
Dissatisfied
customers
customers
3)
3) Ever
Ever improving
improving
nationalized
nationalized banks
banks
OPPORTUNITIES
OPPORTUNITIES STRENGTH
STRENGTH
1) New
1) New IT
IT &
& ITES
ITES 1) Brand
1) Brand name
name
companies
companies 2)
2) Market
Market Share
Share
2)
2) Dissatisfied
Dissatisfied customer
customer 3) Diversified Portfolio
3) Diversified Portfolio
of
of other
other banks
banks 4)
4) Treasury
Treasury department
department
3)
3) Business
Business advising
advising for
for 5) Aggressive
5) Aggressive marketing
marketing
smaller
smaller players 6)
players 6) Technology
Technology
WEAKNESSES
WEAKNESSES
1)
1) Transaction
Transaction cost
cost
2)
2) Defensive
Defensive approach
approach
in
in lending
lending
3)
3) Little presence
Little presence
outside
outside India
India
4)
4) Poor
Poor customer
customer care
care
Axis Financial Position
Rs in crs.
Particulars Mar 07 Mar 08 Mar 09
Deposits 58,785.60 87,626.22 117,374.11
Advances 36,876.48 59,661.14 81,556.77
Share Capital 281.63 357.71 359.01
Net worth 3,402.21 8,770.69 10,214.80
Book Value 120.80 245.19 284.53
Interest earned 4,560.40 7,005.32 10,835.49
Interest
2,993.32 4,419.96 7,149.27
expenditure
Net profit 659.03 1,071.03 1,815.36
Net NPAs 0.61% 0.36% 0.35%
Total Assets 73,257.21 109,577.84 147,722.06
Mission
Customer Service and Product Innovation
Continuous technology up gradation while maintaining
human values
Progressive globalization and achieving international
standards.
Efficiency and effectiveness built on ethical practices.
Core Values
Customer Satisfaction through
Providing quality service effectively and efficiently
"Smile, it enhances your face value" is a service quality
stressed on
Periodic Customer Service Audits
Maximizations of Stakeholder value
Success through Teamwork, Integrity and People
Conclusion !!!!
AXIS bank has differentiated itself very well on the basis
of high level service and product quality.
They have successfully implemented the change and
due to this their market share has increased only despite
of tough competition prevails.
Thank You
