Clientele and Audiences in
Communication
The professionals and practitioners in communication are
the communicators and journalists.
The core purpose of journalist is to research, document,
write, and present the news in an honest, ethical, and
unbiased way.
Communicators are persons who are able to convey or
exchange information, news or ideas, especially one who
is eloquent or skilled.
The Importance of Great
Communication in Client
Relationships
1. Transparency - A client wants to work with accurate and
honest people. Being transparent can create a stronger and
more profitable client relationship. The more you provide
regular updates to the client and keep them in-the-know the
more client relationship is stable.
2. Trustworthiness - It is good to remain accessible to your
client and have regular contact with them. It will help them
build trust and respect for you. It will also instill confidence
in your client that their needs and concerns will be addressed
as soon as possible.
3. Understanding/Empathizing - You have to make sure that
you can convey messages and information effectively. Having
regular conversations with your clients allow you to have a
good understanding of their expectations and requirements.
When issues arise, it is best to resolve and restore it through
healthy verbal communication with the client. Paying close
attention to your clients and always put yourself in their shoes is
the best way to practice empathy.
PERFORMANCE TASK NO. 1