Infosys: Growing Share Of Customer
Business
Introduction
Prairie Four Square Insurance (PFS) is a leading insurance company in USA
Infosys wants to win Ariba e-procurement project of its existing client, PFS
This is a “end to end solution” project, involving both consulting expertise and day to day
operational excellence
Infosys has already established its credibility as an excellent IT maintenance service
provider to PFS, but does not have track record as a solution provider
Infosys is competing with Merrimac and Excalibur Consulting – Amongst top 15
consulting firms but lack experience in IT maintenance
This project has long term strategic significance for Infosys as success in this project will
help in gaining larger projects with PFS and other customers
Problem Statement
Infosys now has to figure out a strategy and a communication plan to convince PFS
that it is capable of providing end to end solution for the e-procurement project
Objectives
Reinforcing the benefits of Infosys’s IT maintenance expertise
Proving Infosys’s consulting capabilities
Convincing PFS the entire e-procurement project should go to a single vendor
The Sales Pitch (1/3)
Highlighting Infosys’s evolution- Briefly describing the four phases of evolution
First Phase (1980s)- Offshore outsourcing model
Second Phase (early 1990s)- Maintenance contracts for legacy systems
Third Phase (late 1990s) – Providing end to end solutions
Fourth phase (current) – Business domain excellence
Emphasizing that consulting solution is not new to Infosys and they are doing it a
decade now, since the third phase
Infosys has surpassed PFS’s expectations in all the three dimensions: quality,
timeliness and reliability
The Sales Pitch(2/3)
Highlighting Infosys’s real life success stories for PFS:
Successfully completed five major re-engineering projects
Data corruption prevention subroutine
Record comparison algorithm
Reduction in disability claim reserves
In each case it has exceeded customer expectations and delivered increased
employee productivity
Providing data to validate these claims
Total Savings of $ 14,961,120 annually
The Sales Pitch(3/3)
Benefits of soul sourcing – Zero knowledge transfer time will translate into huge
saving for PFS (5 programmers * 3 months * $8,000 = $120,000)
Showing specific steps being taken by Infosys to develop in house consulting talent
pool like hiring well seasoned people from top consulting firms and top MBA
programmes
Taking advantage of PFS vendor management team visit- showcasing its world
class training facilities, successfully completed JAVA projects and meetings with
employees having consulting experience
Calculations
Table 1: Savings from Re-engineering projects
Year 1 Year 2 Year 3 Year 4 Year 5
No. of US based employees 250 250 75 0 0
No. of India based employees 0 0 250 100 100
Cost of Employees for the year(In $ mn) 24 24 16.8 11 11
Savings(In $ mn) - - 7.2 5.8 -
Total savings(In $ mn) 13
Table 2: Savings from Data Corruption Prevention Table 3 : Savings from Record Comparison Algorithm
Category ofEmployees Programmers Tech Assistants PFS Workers Monthly Penalty $ 360,000.00
No. of Employees 3 1 125 Probability of penalty being imposed 0.01
No. of Incidents 24 24 24 Amount saved per month $ 3,600.00
Hours involved per emloyee 4 1 4 Annual Savings $ 43,200.00
$
FTE costs per hour $ 45.00 40.00 $ 42.00 Table 4 : Savings from Reduction in disability claims
$ Reduction in cash reserves $ 14,000,000.00
Savings from subroutine $ 12,960.00 960.00 $ 504,000.00 Cost of Capital(%) 10
Total Savings $ 517,920.00 Annual Savings $ 1,400,000.00
Total Savings per annum $ 14,961,120.00
Thank You