Organization Study in .: Kerala Solvent Extractions LTD

ORGANIZATION STUDY IN
KERALA SOLVENT EXTRACTIONS LTD.

PRESENTED BY
JOBIN RAJU |121931
INTRODUCTION
 KSE ltd incorporated in 25 Sep 1963
 KSE Ltd produces cattle feed, edible oils and Diary products
 Commercial operation started in 1972 by setting Kerala’s 1st Solvent
extraction plant – Coconut oil from Coconut Cakes
 It is Headquarter in Irinjalakkuda, Thrissur
BUSINESS SEGMENTS
 Cattle feed
Engaged in production and marketing of cattle feed
Cattle feed is made up of de oiled rice bran cake, maize and de-oiled
coconut cake
 Produces 3 type cattle feed.
BUSINESS SEGMENTS
 DAIRY DIVISION
 OIL CAKE PROCESSING
Dairy division started in Jan 2000
- extract coconut oil from coconut
cakes using Solvent extraction Integration of cattle feed business
technology. was the motto.
- KSE Ltd has 2 solvent extraction The ice cream brand VESTA is
plants – capacity 90000 MT cocnut oil famous in kerala
cake per annum
PRODUCTS
 Milk Products  Ice Cream Products
 CATTLE FEED
- Vesta Paneer - Tub 1l
- K S Supreme Pellet
- Vesta Ghee - Cone Vita Big/small
- K.S Delux Plus Pellet
- KS Milk - Fruitae
- K. S Premium Pellet
- KS Curd - Milk Lolly
- Sundae
- Fundae , Bulk Pack
ORGANIZATIONAL STRUCTURE
Human Resource Department
 Recruitment
 Pay Fixation
 Promotion
 Welafare
 Performance Appraisal
Production Department
 Production Process
- Raw Material Feeding Raw Material weighing
Batch Grinding Batch Mixing Molasses
Mixing Palletizing Bagging
Quality Check Dispatch
Marketing Department
 Advertisement and Sales Promotion
 Training to sales person
 Cattle shows
 Market segmetation
- Dry animals with no milk - Animals yielding milk 5L
- Animals yileding milk 5-10L - Animals yielding milk more than 10L
Finance Department Quality Control Dept.
 The Finance department deals with  Raw material quality verification
procurement and management of
 Quality maintenance during
funds
grinding and mixing
 Budget and budgetary control
 Product quality verification
 Management of receipts and
 After sales quality control
payments
 Auditing and costing
Major Competitors
 Kerala Feeds Ltd – It is a PSU under the Govt. of Kerala.
Headquarter at Thrissur.
Products - KF Elite, Keramin Mineral mixture, KF Dairy rich etc.
 Grand Master Global – It is Cattle feed manufacturer under
Thaliyan group. They produce all kind of animal feeds.
 Diary Products
- Milma - Amul - Lazza - Malanadu Milk
-for more info…List location or contact for specification (or other related documents)
SWOT ANALYSIS
 STRENGTH  WEAKNESS
- Market Leader in cattle feed Segment - Difficulty in procuring coconut oil
cake domestically
- Strict Quality maintenance of the
products Importing makes product expensive
- Huge network of product dealers Limited promotional activities
- Uniqueness in diary products

SWOT ANALYSIS
 OPPORTUNITIES  THREATS
Expansion of distribution area - Probable entry of MNCs
Presence of production units in other Competition from other manufactures
states and expansion will help in of organized and unorganized sectors
income generation
Price shot up in gasoline
Setting up more ice cream production
Indirect control of government over
units to make more volume and
readiness. the price of milk
OBSERVATIONS
 KSE Ltd has a huge demand for its product associated with their
goodwill created.
 The proper management/administration helped the company to
sustain in long-term.
 Good relationship between employees and management
 Firm has good marketing network in Kerala and Tamilnadu.
 Milk and Icecream production is limited due to unavailability of raw
material
CONCLUSION
 Providing quality products at reasonable price
 Promote domestic farmers and make a strategy to acquire raw
materials from themselves.
 By professionally managing the KSE Ltd increasing its revenue YoY.
 Increasing promotional activities for diary products will definitely give
an edge to the competitors.
THANKYOU

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ORGANIZATION STUDY IN

KERALA SOLVENT EXTRACTIONS LTD.

- Huge network of product dealers Limited promotional activities

- Uniqueness in diary products

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