‘A COMPARAVITE STUDY ON SUPPLY CHAIN MANAGEMET WITH REFERANCE TO HIMALAYA AND

DABUR’
A report submitted in partial fulfillment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
OF
BANGALORE UNIVERS

Submitted By Under the Guidance of

Mr. Prasanna Kumar M S Ms. Rohini R
Reg. no: 20UHCMD079 Assistant Professor
Department of Management

EAST WEST COLLEGE OF MANAGEMENT

No.63, off Magadi Road, Vishwaneedam post, Bharath Nager,
Bangalore – 560091
Bangalore University
2020-2022
 CHAPTER 1
INDUSTRY PROFILE
SUPPLY CHAIN MANAGEMENT INDUSTRY
INDRODUCATION

Macro scenario of supply chain management.

1) It establisted in 1911 by Fredrik Taylor.

2) Market size of Supply chain management USD 23.2 billion of 2020.
3) 10.3 % of market growth.
4) Competition might improve the vulnerability level both in upstream and downstream business sectors.
5) External environmental factors
1) Financial environment
2) Political Change
3) Technological Change
4) Social-culture change
5) Environmental fluctuations
Micro scenario of supply chain management

1) Its benefits and importance in Indians industry sector from obtaining to make and circulation to a definitive
clint.
2) Supply chain management the executives have expanded consistently since the 1980s.
3) Supply chain management market size is expected upon to reach $42.46 billion by 2027
4) Market growth of supply chain management 10.4% in every year.
5) Technology impacts speed. Precision and productivity inside the supply chain. By implementing new
innovation.
6) External environmental factors of supply chain management, Water shortage. Issues with land use. Toxic
waste. Water pollution. Deforestation. Air quality and energy use are all importance considerations.
 Theoretical background

Meaning of supply chain management

Supply chain management is the handling of the entire production flow of good or service starting from the raw
components all the way to delivering the final product to the consumer.

Advantage of supply chain management

1) Better collaboration with suppliers.

2) Better quality control.
3) Shipping optimization.
4) Reduced inventory and overhead costs.
5) Improved risk mitigation.
6) Stronger cash flow.
7) Better visibility and data analytics.
Disadvantage of supply chain management
1) Can be expensive to implement.
2) As a differentiation strategy it is easily copied.
3) The organization might become reactive rather than proactive to customer needs.
4) Requires skills and experience for the benefits to be fully realized.
5) There is a risk of loss of focus on core competence and activities.
6) It relies on suppliers willingness to adopt to customer needs.

Benefits of supply chain management

7) Fulfill customer demands.

8) Improve organizations responsiveness.
9) Develop value for the customer.
10) Create network resiliency.
11) Encourage financial sustainability.
Supply chain management
 CHAPTER 2
COMPANY PROFILE
Himalaya company

Founder Mohammed Manal

Industries Pharmaceuticals
Headquarters Bangalore, Karnataka
Type Privately Held
Founded 1930
Why company was started Company was founded to commercialise
the roots and herbs product being used
in natural from earlier.
Vision
Bring wellness and joy to every home via herbal solution based on science

Mission
1) Himalaya mission to make herbal wellness a part of every home.
2) Problem solving.
3) Head-to-heel brand.
4) Harnessed from natures wealth and characterized by trust and healthy lives.

Goals
5) Increase in sales by 10% every year.
6) To set up our product internationally in the market.
7) To gain 5% market year after 2 years of launching.
8) To maintain retain brand loyalty of our product.
 Competitors profile

1) Dabur Company.
2) Patanjali Company.
3) Charaka Company.
4) Jiva Arurveda.
Organization structure
 DABUR COMPANY PROFILE

Who started the company S.K. Burman

When was company started 1884

Where it was started Calcutta

Why company started Dedicated to the health and wellbeing of

every household.
Revenue 8989 cores INR (US$1.3 billion, 2020)

Headquarters Ghaziabad, Utter Pradesh.

Vision
“Dedicated to the health & wellbeing of every household”

Mission
1) Maximizing the value offered to the shareholders.
2) Get more profit.
3) Help to environment.

Goals
4) Contacting new topographies, inside and outside India.
5) Work on functional efficiencies by utilizing innovation.
6) Essentially speed up productive development by giving solace to other people.
Organizational Structure
 CHAPTER 3
KEY FUNCATIONAL AREAS
This division of work is helping in acquiring specialization different exercises of concern and helps in
putting right men on right work which should be possible by choosing individuals for different offices
as indicated offices by their capabilities.

Department of Himalaya company

1) Finance department
2) Marketing department
3) Sales department
4) Production department
5) Research and developed department

Department of Dabur Company

6) Human Resources department
7) Finance Department
8) Manufacturing Department
9) Purchases Department
10) Quality Department
 CHAPTER 4
RESEARCH AND METHODOLOGY

Statement of the problem

This study is being done to know the supply chain management which is adopted in Himalaya and Dabur
Industry. To know how these company have efficiently adopted supply chain management in their Firms.

Objectives of the study

1) the main objective of supply chain management are to reduce cost in production.
2) To improve the overall organization performance and by improving product or service delivery to the
consumer.
3) Supply chain management is to achieve cost quality balance and optimization.
4) To achieve more awareness on supply chain dynamics and efficiency.

Scope of study
This study confirmed to know about supply chain management in two difference industries
with reference to Himalaya and Dabur.
Limitation of study
1) Secondary data may be biased, because recent updates may not be available.
2) There is no easy way to collate the current information.
3) It does not compare other product with Himalaya and Dabur.
4) Deep study on the subject is not possible due to the constraints of time.

Methodology
I will be using the descriptive and survey method to get a deeper understanding of the subject under the study.

Tools and Data collection

Secondary data: Internet, Research paper, Magazine, Newspaper, Google,

Tools of Data Analysis

5) Percentage analysis
6) Graphs
7) Pie charts
 CHAPTER 5
SWOC ANALYSIS
Himalaya Company
Strengths:
1) Location is a big positive for the business.
2) Customer perception is positive.
3) Frist mover advantage.
Weakness:
4) Big working capital.
5) High dependence on raw materials.
6) High sensitivity of crops.
Opportunities:
Global market.
Changing demographics and segmentation variables.
Marketing and promotion.
Challenges:
7) Inventory costs are high.
8) Threat of new entrants.
9) High cost of products.
Dabur Company
Strengths:
1) Lower prices.
2) Websites and E-commerce.
3) Market share.
Weakness:
4) Rules and regulation.
5) Duplicacy.
6) More Competitors.
7) Less merchandise and local retails.

Opportunities:
8) Yoga & Ayurveda all over the word.
9) Recent health activities.
10) Demand in foreign market.

Challenges
11) Competition from MNC.
12) Entrance of local bodies.
13) Too many products.
 CHAPTER 6
DISCUSSION

1) Himalaya and Dabur both company have effectively adopted of supply chain management,
2) Himalaya has taken supply chain management as: Manufacturing – Distubuter-Agent-Wholesales-Retailer.
3) Dabur company has taken supply chain management as : Manufacturing-Distubuter- Agent-Wholesaler-
Retailer.
4) Himalaya drug company scored higher in 3 areas; Work- life balance , Culture & Values.
5) Dabur India Company scored in 6 areas; Overall rating , Career Opportunities, Compensation & Benefits,
Senior Management, CEO Approval and Positive business outlook.
6) In Himalaya company Has taken Supply chain management more responsibility in their Product /Service to
reach customer.
7) Himalaya company give more margin to their distubuter and Customer on MRP then Dabur company.
8) Himalaya Company having more shops then Dabur Company.
 CHAPTER 7
FINDINGS

1) Himalaya is having more percentage of profit on their product.

2) Dabur is having decreasing trend in the profit when compare to Himalaya.
3) Dabur Company is concentrating more on organization product.
4) Himalaya company is concentrating more on Herbal product.
5) By studying in the supply chain management concept in both companies we can have better understanding
on quality control in both companies.
6) By having good supply chain management in the organization we can have smooth function.
7) Better visibility and data annalistic can we done through supply chain management.
8) Dabur Company is having less % of profit on their product.
9) Through supply chain management function in both the companies more customers attracted.
10) Supply chain management increases sales as well as profit.
 CHAPTER 8
SUGGESTION AND RECOMMENDATIONS

1) Suggested to company concentrate more on product division strategy.

2) Himalaya Company should undertake massive rebranding excesses.
3) By doing rebranding excesses Himalaya company can enter international market.
4) The product trail system must be improved in Himalaya.
5) Health care as be identified as on important growth engine for future in dabur company.
6) The rural distribution channels has to be reach aggressively.
7) The sales strategy must be reorganization to get proper process on different product in Dabur company
8) The company has developed varies cost detection and energy saving invitees resulting in sharp drop in
manufacturing cost.
9) Dabur company is having connected to consumer so high degree of customer insult must be considered in
development of each product.
10) In the present competitor market, Dabur Company should increase the advertisement and promotion
spends.
 CHAPTER 9
CONCLUSION

Supply chain management is an important part for every organization as it improves the effectiveness,
efficiency, Management of resources, etc. it also establish good and prominent relations with the stakeholders
like Suppliers, Customers.

From the above study the information made on both the companies, Himalaya and Dabur company it is seen
that Himalaya Company is having a good supply chain management, Hierarchy from manufacturing to
customer its easy to reach their product. Himalaya have more shops its also good for their sales and increase
their profit.
Bibliography
Himalayawellness.com
https://www.ukessays.com/essays/marketing/the-himalaya-company.php
https://www.emerald.com 
https://www.fairrobserver.com
https://en.Wikipedia.org
https://www.marketing91.com
https://www.project4mba.com
https://www.youtube.com
Research paper
Bangalore university student project refer