RASA SAYANG
CATERING SDN.
BHD.
NAME
NO. ID
Amirul Azim Bin Shukor
56212114067
Shahrul Faris bin Ahmad Fauzi
56212114208
Mohd
Jumat
Ridwan
Bin
Mohd 56212114171
Syahrul Afham Bin Saipul Anuar
56212114135
Rasa Sayang catering business is a sole proprietorship that will
be registered in early December 2015, to run a catering service
in Seri Manjung, Perak.
From our experience, we found catering business is a potential
business for there is a lot of demand.
We are confident that this business will run thrive and can
achieve our business objectives, particularly in profits.
Registered with the Ministry of Finance, as well as several other
private entities to make it possible to compete with other entity.
Provides and responsible for scheduling, estimates, training,
inventory, ordering, payroll and customer care management
Our motto is low cost, high impact.
We also expected the long term contract with any kind of sector
rather than fast profit.
COMPANY SUMMARY
Name of the company
Business Address
RASA SAYANG CATERING SDN. BHD.
Lot G-12-A, Manjung Point,
32400 Sri Manjung,
Perak Darul Ridzuan
Email
senangrasa_katering@yahoo.com
Fax Number
03-78324578
Telephone Number
011-26008850
Form of Business
Private services Company
Main Activities
Catering Services
Date of Registration
13 January 2015
Registration Number
234350-D
COMPANY
BACKGROUND
The main service carried out by this business is to
provide and supplying food and drink to the marriage
feast around the town of transverse and surrounding
areas such as Teluk Intan, Sitiawan, Lumut and Lekir.
Providing morning tea, afternoon tea and meals in
accordance with customer demand. Send customer
reservation to the destination requested and provide all
works in reception.
Providing wedding, engagement and others
photography session according to customer need.
PRODUCT AND
SERVICE FEATURE
Example of our photograph session
Example of our product
SOCIAL MEDIA PLATFORM
Reasons why choose Facebook as the platform
for marketing
Pages Allow Marketers to Publish to the Stream.
Pages Allow Marketers to Engage Fans with Rich Media.
Promote philanthropy, coupons, or sweepstakes
Gauge fan interest.
Encourage fan interaction.
Host live events.
MANAGEMENT STRATEGY
Applying teamwork among the staff and management
for mutual benefit.
Provide guidance to staff.
Each party either subordinates or management
regularly discuss and give opinions and suggestions on
the best way.
Providing food / beverage quality, clean and delicious.
Providing the assemblies were beautifully decorated.
Workers will be exposed to new techniques by sending
them for courses related to the job.
Promotion by holding an open house.
MARKETING
STRATEGIES
The potential customer for our company is from the private
company to the large companies and government who want
to sponsor any event.
There is always demand in catering services including tent,
table and many more especially in wedding services.
There are many event sponsored by government and they
want a company who can setup the event.
There are also customer from the organization and large
companies who sponsored an event, example is Petronas
Night Award.
CUSTOMER ANALYSIS
Price strategy
Referring to our motto, low cost, high impact
reasonable prices and attractive in terms of food
and menu is requested.
the business will offer a low price and withdraw
competitors to win over customers.
business will take a 20% deposit for booking a
week before the date of booking and the balance
paid a week after the order is placed.
MARKETING MIX
Product strategy
Producing quality food, tasty and according to customer tastes.
To ensure efficient service and delivery will be completed on time.
Hygiene and health customers.
The friendly customer service, provide the best service.
Employees will be provided with uniforms.
This business will be sending employees to attend relevant courses in
order to improve the quality of service.
Provide halal food
This refers to the accessibility of the products to
costumers.
Near residents area
Easy to access
Near to facilities and utilites around these area
Place strategy
For the promotion strategy we promote in term
of package that the customer order.
We also provide photography session which
come in lower price compare to others.
Promotion strategy
This is one of example of our promotion
strategy
Innovation strategy
Rasa Sayang catering also provide wedding
equipment and wedding planning
Has photographer service with high skilled
Growth strategy
Rasa Sayang Catering will be expanding the
business as expand is it could as our customers is
increasing and always in demand.
FIVE COMPETITIVE
STRATEGIES
Strengths
Skills in marketing,
communications,
Local presence in major
market,
Small Biz focus
Entrepreneurial
relationships
Opportunities
Weaknesses
Distinctive
Competencies
Founders working full-time Large company skills,
jobs,
Small biz experience,
Little experience in
Focus on Small Biz,
accounting,
Good relationships,
Few people initially limit
Using technology to reduce
serviceable market
client costs
Threats
Key Success Factors
Core strengths in
Business growth in target
Small budgets,
marketing and strategy,
area,
Low barriers to entry,
Local presence,
Lack of marketing skills,
Well funded competitors,
Small Business focus,
Focus on profit
Need for local presence
Venture Capital
SWOT ANALYSIS
relationships
Hire workers with experience
Provide service with low cost
Make sure our service have HALAL certificates
updated
Make sure our cleanliness certificate from KKM
is updated
SUGGESTIONS TO OVERCOME PROBLEM
As a conclusion, Rasa Sayang Catering will be a
good services in catering in Sri Manjung area. It
is because our business provide much services
type and also supply delicious and healthy
food. Although our company is new, but we
have and hired only experience worker. But
inexperience worker can also learn from our
workers. In addition, we also promote our
catering service at media social, Facebook. You
can contact us through Facebook if you have
any enquiry.
CONCLUSION
