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A new brand for Ravensbourne
Michael Johnson, johnson banks March 2010
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An introduction to johnson banks
A visual list of our identity projects
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Ravensbourne
The context
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Ravensbourne
Visually uninspiring sector (in the UK)
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Ravensbourne College: University Arts London
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Ravensbourne College: Bournemouth University
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Ravensbourne College: MICA, USA
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Ravensbourne College: Ringling College of Art and Design, USA
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Ravensbourne College: Cooper Union, USA
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Ravensbourne
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Ravensbourne
Bringing it all together
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The agreed words
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Our view of We live in a wired-up world: one that demands creative, practical people who
the world can think on their feet. Silo thinking leads to silo thought. That’s the old-world.
We’re excited by the new world, where traditional disciplines of
design, media, innovation and communications merge and blur.
Some see this convergence as crazy – we think it’s liberating.
Open-source, digitally-driven methods will drive the design and digital media,
broadcast and narrowcast, of the future. Our job is to explore this technological
future from a human perspective, and shape it to the real needs of real people.
The way colleges work is changing. The smart ones, like us, innovate, finding
new ways to collaborate with business and local communities. We offer specialist
skills and creativity, treating new-business incubation and entrepreneurial
enterprise as the norm, not the exception. We work like a hub, with spokes
that can be physical or digital, and which can connect to the local or
the global community. The world is not just our marketplace: it’s our
innovation-space.
The barriers to this change are buildings: solid walls help trap traditional college
departments in silos. They’re the enemies of collaboration. Designers of the
future will expect access to everything, not just one corner. And
they’ll want it whenever and wherever it suits them. The solution has to
be digital.
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What we We’re driven by the creative use of digital technologies. We’re determined to help
believe in shape the future, not simply to be shaped by it. We’re leaders, not followers. We
learn from the past and experiment in the present, but we’re always
asking: what’s next?
We’re the sum of many parts. A design and digital media school that’s
part hub, part ideas lab, part innovation incubator. Digital natives today
demand the education of tomorrow, which is why our new approach attracts
some of the most innovative and diverse minds in design, media and technology.
Many of these come from across the world, but we’re just as keen to find the
creators of the future right on our doorstep, within our local community.
Our home is living testament to Ravensbourne’s new spirit of digitally inspired
creativity: a hive of interlinked floors, connecting a massed diversity of thinkers
and doers. It’s a distinctive building designed for distinctive ideas; for
creative collaboration; for fusion and flux. ‘Can-do’ is the custom.
‘Why not?’ are our watchwords.
Because we’re so closely integrated with industry, enterprise and
entrepreneurship are hard-wired in. Your professional career starts on your first
day at Ravensbourne, not your last.
Greenwich is the perfect location for us. Here, where the world’s day
turns, we reset the clock of design and media education. From here,
there is only the future.
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What kind We’re world-leading digital thinkers and doers, with a firmly
of people human view of the technological future
are we?
We’re known for innovation and digital mastery; for breaking
boundaries and for ‘can-do’ creativity
Our staff and students are known for their confident
professionalism, vocational specialism and collaborative energy
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Naming summary
Ravensbourne Ravensbourne
Innovation in digital media and design Innovation in digital media and design
A university sector college, London
Ravensbourne
Innovation in digital media and design
A university sector college, London
Validated by City University, London
Ravensbourne: a university sector college innovating in digital media and design
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How the naming will work
We will trade from now on as ‘Ravensbourne’ and
Ravensbourne use the stand-alone word as much as possible. The
Privy Council approved this name change in Feb
Innovation in digital media and design 2010. We’ve chosen to retain the name - let’s
strengthen it and use it stand-alone as much as we
A university sector college, London
can.
This describes what we do in a few short words.
It should appear on the cover (or near the the
front) of brochures + prospectuses. It should
appear on the homepage. Don’t ‘lock’ it to the
name though, use it with more freedom than that
We have to say this, but for most uses we see this
as bottom of web page/back of brochure level
information.
It may be useful in international markets to use it
more prominently (where ‘University’ has cachet).
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Our starting points for visual design
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Chelsea Palmer, James Taylor
The penrose - all of it
The penrose - some of it
Your location, 0º
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Olya Lapido
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Turhan Osman
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Kozue Sufu
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Ayesha Begum
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Jodie Mclean, Kirsty Nolan
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Ronnie Howard
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Osvaldo Moniz
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Warren Roache
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Ravensbourne
Further down the line
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Summary
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Next steps
• Going to artwork now on first items
• Signage and wayfinding at second stage
• Interim guidelines being finalised this week
• Finalising logos
• Ironing out implementation issues
• Web live April 1st, 31st March interim stationery
• Prospectus 16th April, brand guidelines on intranet April 1st
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Thank you for listening
Michael Johnson, johnson banks March 2010
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