Sampling Procedure

The method used to select or choose

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 Probability Sampling Procedure

Uses chance in choosing or selecting

Mostly used in quantitative studies

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Probability Sampling Methods
1. Simple Random Sampling
2. Systematic Random Sampling
3. Stratified Random Sampling
4. Cluster Sampling
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Probability Sampling Methods
1. Simple Random Sampling
is a method of choosing samples in which all the
members of the population are given an equal
chance of being selected. It is an unbiased way of
selection, as samples are drawn by chance. There are
various ways of obtaining samples through simple
random sampling (Treece & Treece, 1986).
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 These include the roulette
wheel, fishbowl method, and
the use of table of random
numbers.

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b. Systematic Random Sampling
is a method of selecting every nth
element of a population, e.g., every
fifth, eighth, ninth, or eleventh
element until the desired sample
size is reached.
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 Example: If you want to have a sample
of 150, you may select a set of numbers
like 1 to 15, and out of a list of 1,500
students, take every 15th name on the
list until you complete the total number
of respondents to constitute your
sample.
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c. Stratified Random Sampling
is a method where the
population is divided into
different strata (groups), and
then the sampling follows.
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 Age, gender, and educational
qualifications are some possible
criteria used to divide a population
into strata. , ninth, or eleventh
element until the desired sample
size is reached.
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 Example: A researcher will study
the common effects of smoking on
high school students. The
researcher decides to select equal
numbers of students from the
freshman, sophomore, junior, and
senior levels. 11
 d. Cluster Sampling is used in
large-scale studies. Clusters are
representative
samples of the population as a
whole.
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After the clusters are established, a
simple random sample of the
clusters is drawn and the members
of the chosen clusters are sampled.
Sampling procedures are difficult
and time-consuming.
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Example: A researcher wants to interview 100
teachers across the country. It will be
difficult and expensive on their part to have
respondents in 100 different cities or
provinces. Cluster sampling is helpful for the
researcher who randomly selects the
regions (first cluster), then selects the schools
(second cluster), and then the number
of teachers.
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Non-Probability Sampling
Methods
1. Convenience Sampling
2. Purposive Sampling
3. Quota Sampling
4. Volunteer Sampling
5. Snowball Sampling 15
Non-Probability Sampling Procedure

● Does not use chance in choosing or

● Mostly used in qualitative research

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 1. Purposive Sampling
● Researcher has pre-selected criteria
in choosing the respondents.
● Mostly used in qualitative research
● A “purpose” for choosing the sample
of the study
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 An investigation on consumer
decision making on the shampoo
brands
Example ofX, Y and Z.
Purposive
Sampling
Respondents should have used or
are regularly using the shampoo
brands stated in the study.
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 2. Convenience Sampling

Choosing a sample is based on

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 Perception of young professionals on
using ofselected life insurances
Example
Convenience
Sampling
Choose young professionals who
you already know personally.

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 3. Quota Sampling
● Forms subgroups that contain specific
characteristics that the researcher
needs.
● The researcher has the liberty to choose
any of the respondents per subgroup
until quota or desired number of
respondents per subgroup is reached.
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 Perception of stay-at-home moms one
brand imaging
Groupofthe population into age
Example
Quota
groups (e..g, 21-40 and 41-60). Then
Sampling
select five from each subgroup who
can be a relative, friend, or
acquaintance.
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 Quota sampling is the
counterpart of cluster
sampling in probability
sampling method.

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 4. Snowball Sampling
● Sample is based on
recommendations of
respondents.
● Sample grows gradually like a
“snowball.”
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 Attitudes of HUMSS students towards digital
storytelling
Example of
Look for one HUMSS student who writes
Snowball
Sampling
digital stories then ask for
recommendations on other possible
respondents.

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 Snowball sampling is
mostly used in researches
with samples that are
difficult to find.
26q
 5. Volunteer Sampling
involves people who self-
select into the survey.
Often, these
folks have a strong interest
in the main topic of the
survey. 27q
STRATEGIES TO OBTAIN A
QUALITY SAMPLE

28q
 1. Focus on the study.
2. Find a representative
sample.
3. Determine a recruitment
strategy.
29q
 4. Consult with the
community to identify and
recruit potential
participants.
5. Avoid selection bias.
30q
6. Do not give up after the
first attempt to recruit a
potential participant.
7. Allow flexibility in the
process.
31q