CrossFit Gym Business Plan

Fitness, Community, Strength

BUSINES
S PLAN
2023

10200 Bolsa Ave, Westminster, CA, info@example.co

John Doe 92683 (650) 359-3153 m

http://www.example.com

Information provided in this business plan is unique to this business and confidential; therefore, anyone reading
this plan agrees not to disclose any of the information in this business plan without prior written permission of the
company.
Table of Contents

Executive Summary 6
Market opportunity 6
Services Offered 6
Marketing & Sales Strategies 7
Financial Highlights 7
Units Sold v/s Revenue 8

Company Overview 9
Ownership 9
Business Owners 9

Mission statement 10
Business history 10
Future goals 10

Market Analysis 11
Target Market 11
Market size and growth potential 11
Market Size 12

Competitive analysis 12
CrossFit Pinnacle 12

MetroFlex CrossFit 13

Market trends 13
Regulatory environment 13

Products and Services 15

Services 15
Group CrossFit Classes 15

Personal Training 16

Specialty Programs (e.g., CrossFit Kids) 16

Open Gym 17

Nutritional Counseling 17
 Online Coaching 17

CrossFit Apparel (e.g., T-shirt) 18

Quality Measures 18
Additional Services 18

Sales And Marketing Strategies 19

Unique Selling Proposition (USP) 19
Pricing Strategy 19
Marketing strategies 20
Online 20

Offline 20

Sales strategies 21
Customer retention 22

Operations Plan 23
Staffing & Training 23
Operational Process 23
Equipment & Machinery 24

Management Team 25
Key managers 25
John Doe 25

Jane Smith 26

Robert Brown 26

Alice Williams 26

Brian Green 27

Organizational structure 27
Organization chart 28

Compensation plan 28
Board of advisors 29
Dr. Edward Grey 29

Ms. Emily White 29

Financial Plan 30
Profit & loss statement 30
Cash flow statement 33
Balance sheet 35
Break-even Analysis 37
Financing needs 39

Appendix 41
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Executive Summary

An executive summary is the first section of the business plan

intended to provide an overview of the whole business plan.
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 Help tip  CrossFit Gym Business Plan

Start your executive summary by briefly introducing your business to your readers.

This section may include details like the name of your CrossFit gym, its location, and
when it
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Market opportunity

 Help tip  CrossFit Gym Business Plan

Summarize your market research, including market size, growth potential, and
marketing trends. Highlight the opportunities in the market and how your business will
fit in to fill the gap.

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Services Offered

 Help tip  CrossFit Gym Business Plan

Highlight the services you offer your clients. The USPs and differentiators you
offer are always a plus.
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Marketing & Sales Strategies

 Help tip  CrossFit Gym Business Plan

Outline your sales and marketing strategies—what marketing platforms you

use, how you plan on acquiring customers, etc.
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Financial Highlights

 Help tip  CrossFit Gym Business Plan

Briefly summarize your financial projections for the initial years of business
operations. Include any capital or investment requirements, associated startup
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costs, projected revenues, and profit forecasts.


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Units Sold v/s Revenue

Revenu
Units Sold e

15.00k

10.00k

5.00k

0
Year 1 Year 2 Year 3

Financial
Year Units Sold Revenue

Year 1 1,550 $10,000

Year 2 1,800 $12,000

Year 3 2,050 $14,000

 Help tip  CrossFit Gym Business Plan

Summarize your executive summary section with a clear CTA, for example,
inviting angel investors to discuss the potential business investment.
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Write a call to action for your business plan.

Company Overview

Depending on what details of your business are essential,

you’ll need different elements in your business overview.
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 Help tip  CrossFit Gym Business Plan

Describe your business in this section by providing all the basic information:

Describe your CrossFit gym and its name.

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Ownership

 Help tip  CrossFit Gym Business Plan

List the names of your CrossFit gym founders or owners. Describe what shares
they own and their responsibilities for efficiently managing the business.
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Business Owners

60% John Doe

40% Jane Smith

Mission statement

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Summarize your business’ objective, core principles, and values in your mission
statement. This statement needs to be memorable, clear, and brief.
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❛ At [CrossFit Endeavor], we empower individuals to transcend

their boundaries, fostering a community where fitness is a way
of life. Our commitment is to deliver unparalleled training,
inspire

strength, and nurture the spirit of perseverance.

Business history

 Help tip  CrossFit Gym Business Plan

If you have an established CrossFit gym, briefly describe when it was

founded and how it evolved over time.
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Future goals

 Help tip  CrossFit Gym Business Plan

It’s crucial to convey your aspirations and vision. Mention your short-term and
long-term goals; they can be specific targets for revenue, market share, or
expanding your services.
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Start writing here..
Market Analysis

Market analysis provides a clear understanding of the market in

which your
printing business will run along with the target market, competitors,
and
growth opportunities.
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 Help tip  CrossFit Gym Business Plan

To write the introduction section of your market analysis, start by clearly
identifying your primary target market.
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Target Market

 Help tip  CrossFit Gym Business Plan

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Start this section by describing your target market. Define your ideal customer
and explain what types of services they prefer. Creating a buyer persona will help
you easily define your target market to your readers.


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Market size and growth potential

 Help tip  CrossFit Gym Business Plan

Describe your market size and growth potential and whether you will target a
niche or a much broader market.
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Start writing here..
Market Size
Available Market
Total individuals in the city interested in
500k fitness activities.

Served Market
Individuals specifically interested in
CrossFit training.
150k
Target Market
Fitness enthusiasts aged 25-35 seeking
advanced CrossFit programs.
75k

 Help tip  CrossFit Gym Business Plan

Identify and analyze your direct and indirect competitors. Identify their
strengths and weaknesses, and describe what differentiates your CrossFit
services from them.
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Competitive analysis

CrossFit Pinnacle
Located just a few miles from CrossFit Endeavor, CrossFit Pinnacle has been in
operation for over [5 years]. Catering to a broad demographic, this establishment
boasts a large facility and has a strong presence in local athletic events.

Features Strengths Weaknesses

Established brand
Comprehensive CrossFit recognition Limited use of technology
programs including beginner, due to their long-standing for member engagement
intermediate, and advanced presence. (lack of a mobile app or
online classes).
levels.
Diverse range of programs
Fewer personal training
Specialized training sessions catering to different age
slots, leading to less
for senior citizens. groups.
Nutritional guidance and Strong community vibe individualized attention.
meal with an
The facility, though
planning. engaged member base. large, requires modern
Active community
upgrades.
engagement Collaborations with local
through monthly events and businesses for nutrition and
challenges. gear.
MetroFlex CrossFit
MetroFlex CrossFit is a newer establishment, having opened its doors just [2 years]
ago. Located in the heart of the city, it appeals to the urban population, especially
young professionals.

Features Strengths Weaknesses

High-tech facility with the Still building their brand
latest Strategic location attracting a and
steady influx of urban
CrossFit equipment. clientele. community presence.
Limited diversity in
Digital member portal for Strong emphasis on programs,
technology integration,
tracking progress, booking offering mainly targeting young
classes, and accessing online a seamless member professionals.
resources. experience.
Higher membership fees
Flexible timings, catering to
Evening and early morning the compared to other local
classes catering to working busy schedules of competitors.
professionals. professionals.

Collaborative workouts and Partnerships with corporate

corporate wellness programs. entities, providing wellness
programs.

Market trends

 Help tip  CrossFit Gym Business Plan

Analyze emerging trends in the industry, such as technology disruptions, changes in

customer behavior or preferences, etc. Explain how your business will cope with all the
trends.

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Regulatory environment

 Help tip  CrossFit Gym Business Plan

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List regulations and licensing requirements that may affect your CrossFit
gym, such as business registration, insurance, trainer certifications, safety
regulations, environmental regulations, state and federal regulations, etc.
 

Start writing here..

Products and Services

The product and services section of a CrossFit gym business plan should
describe the specific services and products that will be offered to
customers. To write this section should include the following:
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 Help tip  CrossFit Gym Business Plan

To craft the introduction for your "Products and Services" chapter, begin by
positioning your business within its industry, emphasizing its unique strengths
or value proposition.
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 Help tip

Mention the fitness services your business will offer. This list may include services
like,

• Group CrossFit classes

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Services

Group CrossFit Classes

Price: [$150]/month

Structured group sessions fostering a sense of

community, suitable for all fitness levels. These
classes aim to offer varied high-intensity
functional workouts that change daily.

Specifications

• Duration: 60 minutes per session

• Max. Participants: 20 members

• Includes warm-up, strength or skill work,
workout of the day (WOD), and cool-down
Personal Training
Price: [$60]/hour

Tailored one-on-one sessions with certified

trainers. Designed to cater to individual fitness
goals, providing focused guidance and optimized
workout plans.

Specifications

• Duration: 60 minutes per session

• Customized workout plan

• Nutritional guidance included

• Progress tracking and monthly evaluations

Specialty Programs (e.g., CrossFit

Kids)
Price: [$100]/month

Specialized CrossFit modules targeting specific

groups or objectives. CrossFit Kids focuses on
making fitness fun and functional for children aged
6-12.

Specifications

• Duration: 45 minutes per session

• Max. Participants: 15 kids

• Age-appropriate workouts focusing on

agility, balance, and coordination
Open Gym
Price: [$75]/month

Description: Flexible access to the gym facilities

without structured classes. Ideal for members
wanting to practice specific movements or have self-
led workouts.

Specifications

• Access during non-class hours

• Full use of equipment

• Availability of staff for guidance

Nutritional Counseling
Price: [$50]/session

In-depth sessions with certified nutritionists,

providing guidance on meal plans, dietary
supplements, and overall well-being.

Specifications

• Duration: 45 minutes per session

• Customized meal plans

• Periodic evaluations and adjustments

Online Coaching
Price: [$100]/month

Virtual coaching sessions for those unable to

attend in-person or prefer remote guidance.
Includes video sessions, workout plans, and
feedback.

Specifications

• Duration: 40 minutes per session

• Access to video resources

• Weekly check-ins and progress tracking

 CrossFit Apparel (e.g., T-shirt)
Price: [$25]/item

High-quality, branded CrossFit Endeavor

workout t-shirts, ensuring comfort and style
while working out.

Specifications

• Material: 90% Polyester, 10% Spandex

• Sizes: XS - XXL

• Durable and sweat-wicking material

Quality Measures

 Help tip  CrossFit Gym Business Plan

This section should explain how you maintain quality standards and
consistently provide the highest quality service.
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Additional Services

 Help tip  CrossFit Gym Business Plan

Mention if your CrossFit gym offers any additional services. You may include
services like physical therapy, massage therapy, recovery modalities, etc.
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Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list

of strategies you will use to attract and retain your clients.
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 Help tip  CrossFit Gym Business Plan

To create an effective introduction for your "Sales and Marketing Strategies"

chapter, start by setting the stage within your specific industry or market.
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Unique Selling Proposition (USP)

 Help tip  CrossFit Gym Business Plan

Define your business’s USPs depending on the market you serve, the equipment you
use, and the unique services you provide. Identifying USPs will help you plan your
marketing strategies.

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Pricing Strategy

 Help tip  CrossFit Gym Business Plan

Describe your pricing strategy—how you plan to price your CrossFit services and
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stay competitive in the local market. You can mention any limited-time offers you
plan on offering to attract new customers to your CrossFit studio.


Start writing here..

  Help tip  CrossFit Gym Business Plan

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Discuss your marketing strategies to market your services. You may include
some of these marketing strategies in your business plan—social media
marketing, Google ads, brochures, email marketing, content marketing, and
print marketing.


Marketing strategies

Online

Social Media Marketing Email Marketing

Leveraging platforms like Regular newsletters,
Instagram, Facebook, and updates, and special offers
Twitter to showcase success to our subscriber base.
stories, live sessions, and
engage with our
community.
Google Ads
Content Marketing
Targeted advertising to reach
Blog posts, workout tips, and fitness enthusiasts in our
nutritional advice on our locality.
website to drive organic
traffic.

Offline

Brochures Print Marketing

Distributed in strategic Local newspaper ads, posters,
locations like health food and banners in strategic
stores, local businesses, and locations.
cafes.
  Help tip

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Outline the strategies you’ll implement to maximize your sales. Your sales
strategies may include consultative sales, partnering with influencers and fitness
enthusiasts, offering referral programs, etc.


Sales strategies

Partner with Businesses Consultative Sales

Collaborating with local Offering prospects detailed
influencers and fitness consultations to understand
enthusiasts for workshops, which their fitness goals and
also serves as a platform to recommend tailored
introduce our services. programs.

Referral Programs
Existing members can refer
friends or family and avail
discounts or free sessions,
encouraging organic growth.
  Help tip

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Special Events and

Challenges
Monthly fitness
challenges, workshops,
or guest sessions to
keep members engaged
and motivated.

Describe your customer retention strategies and how you plan to execute
them. For instance, introducing loyalty programs, discounts on annual
membership, hosting special events and challenges, etc.


Customer retention

Loyalty Programs
A points-based system where
members can earn points for
attendance, referrals, or
participation in events,
redeemable for discounts or
merchandise.

Annual Membership Discounts

Offering attractive rates for
members committing long-term.
Operations Plan

When writing the operations plan section, it’s important to consider

the
various aspects of your business operations.

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 Help tip  CrossFit Gym Business Plan

To create an effective introduction for your "Operational Plan" chapter, start by
emphasizing the
pivotal role of efficient operations in the success of your business, underscoring how
they
directly impact the quality of services delivered.
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
Start writing
here..

Staffing & Training

 Help tip  CrossFit Gym Business Plan

Mention your CrossFit business’s staffing requirements, including the number of
trainers,
support staff, and therapists needed. Include their qualifications, the training
required, and the
duties they will perform.
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
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here..

Operational Process Upmetrics!

 Help tip  CrossFit Gym Business Plan

 Outline the processes and procedures you will use to run your CrossFit gym.
Your operational processes may include running classes, assigning coaches,
attending walk-ins, billing, and training staff.


Start writing here..

Equipment & Machinery

 Help tip  CrossFit Gym Business Plan

Include the list of equipment and machinery required for the CrossFit gym, such as
plyometric boxes, dumbbells, barbells, pull-up bars, rowing machines, squat racks, pull-
up bars, etc.

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Management Team

The management team section provides an overview of the

individuals responsible for running your business plan.
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 Help tip  CrossFit Gym Business Plan

To craft an introduction for your "Management Team" chapter, begin by

emphasizing the crucial role of leadership in the success of any business.
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Key managers

 Help tip  CrossFit Gym Business Plan

Introduce your management and key members of your team, and explain
their roles and responsibilities.
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JOHN DOE
CEO & Co-founder - john.doe@example.com

A passionate fitness enthusiast, John's vision for a holistic CrossFit

hub led to the inception of CrossFit Endeavor.

With an MBA from [Prestigious University] and a decade of experience in

the fitness industry, John brings both strategic acumen and a hands-on
approach.

Prior to founding CrossFit Endeavor, John worked as a strategic

consultant for leading gyms across the country, crafting business
models and optimizing operational efficiencies.
JANE SMITH
Chief Operating Officer (COO) - jane.smith@example.com

Jane oversees the operational facets of CrossFit Endeavor,

bringing structure and efficiency to the gym's day-to-day
functions.

She has a Bachelor's degree in Sports Management from [Notable

University] and previously served as an Operations Manager for
[Well-known Fitness Chain].

Her keen eye for detail and commitment to member satisfaction

are invaluable assets.

ROBERT BROWN
CMO - robert.brown@example.com

Leading our branding and outreach initiatives, Robert has been

instrumental in establishing CrossFit Endeavor's presence in the
market.

An MBA graduate specializing in Marketing from [Top Business

School], Robert has spearheaded marketing campaigns for
prominent fitness brands in the past.

His innovative strategies and data-driven approach ensure

our brand consistently resonates with our target audience.

ALICE WILLIAMS
CrossFit Head Trainer - alice.williams@example.com

With a Level 3 CrossFit certification and over 8 years of hands-on

experience, Alice leads our team of trainers with a mix of expertise and
enthusiasm.

She graduated with a degree in Physical Education from [Acclaimed

University] and has been a pivotal force in curating our workout
regimes and speciality programs.

Prior to joining CrossFit Endeavor, Alice worked as a Senior Trainer at

[Leading CrossFit Gym], where she was recognized for her innovative
training methods.
 BRIAN GREEN
Customer Services Manager - brian.green@example.com

Brian's role is all about ensuring every member's experience is top-

tier.

With a Bachelor's in Hospitality from [Reputed College], he blends

his academic knowledge with his experience from his tenure as a
Customer Relations Manager at [Known Health Club].

Brian's ability to handle inquiries, address concerns, and foster a

welcoming environment makes him a crucial member of the CrossFit
Endeavor family.

Organizational structure

 Help tip  CrossFit Gym Business Plan

Explain the organizational structure of your management team. Include the

reporting line and decision-making hierarchy.
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Organization chart

John Doe
CEO

Robert Brown Jane Smith

CMO COO

Brian Green Alice Williams

Customer Services Manager CrossFit Head Trainer

Emily Thompson
Finance Manager

Compensation plan

 Help tip  CrossFit Gym Business Plan

Describe your compensation plan for the management and staff. Include
their salaries, incentives, and other benefits.
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  Help tip

Mentioning advisors or consultants in your business plans adds credibility to

your business idea.
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Board of advisors

DR. EDWARD GREY

Fitness Consultant

with over 20 years in the fitness and wellness industry, advises

on program development and innovation.

MS. EMILY WHITE

Business Strategy Advisor

Ms. Emily White, an MBA from [Prestigious Business School],

provides insights on business growth and expansion.
Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive
overview of your financial projections for the first few years of your business, You may provide the
following:
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 Help tip  CrossFit Gym Business Plan

To create an effective introduction for your "Financial Plan" chapter, begin by stressing the critical role of a well-
structured financial plan in the success of your venture.
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 Help tip

Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement.
Make sure to include your business’s expected net profit or loss.
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Profit & loss statement

 2023-
24 2024-25 2025-26 2026-27 2027-28
Revenue
$0 $0 $0 $0 $0

Cost Of Sales
$0 $0 $0 $0 $0
General Costs
$0 $0 $0 $0 $0
Revenue Specific Costs
$0 $0 $0 $0 $0
Personnel Costs (Direct
Labor)
$0 $0 $0 $0 $0

Gross Margin
$0 $0 $0 $0 $0
Gross Margin (%)
0% 0% 0% 0% 0%

Operating Expense
$0 $0 $0 $0 $0
Payroll Expense
(Indirect Labor)
$0 $0 $0 $0 $0
General Expense
$0 $0 $0 $0 $0
Bad Debt
$0 $0 $0 $0 $0
Amortization of Current
Assets
$0 $0 $0 $0 $0
 2023-
24 2024-25 2025-26 2026-27 2027-28

EBITDA
$0 $0 $0 $0 $0

Additional Expense
$0 $0 $0 $0 $0
Long Term
Depreciation
$0 $0 $0 $0 $0

Gain or loss from Sale

of Assets
$0 $0 $0 $0 $0

EBIT
$0 $0 $0 $0 $0
Interest Expenses
$0 $0 $0 $0 $0
EBT
$0 $0 $0 $0 $0
Income Tax Expense
$0 $0 $0 $0 $0

Total Expense
$0 $0 $0 $0 $0
Net Income
$0 $0 $0 $0 $0
Net Income (%)
0% 0% 0% 0% 0%
 2023-24 2024-25 2025-26 2026-27 2027-28

Retained Earning
$0 $0 $0 $0 $0
Opening

Owner's Distribution $0 $0 $0 $0 $0

Retained Earning
$0 $0 $0 $0 $0
Closing

 Help tip

The cash flow for the first few years of your operation should be estimated and described in this section. This may
include billing invoices, payment receipts, loan payments, and any other cash flow statements.
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Cash flow statement

2023-24 2024-25 2025-26 2026-27 2027-28

Cash Received $0 $0 $0 $0 $0

Cash Paid $0 $0 $0 $0 $0

COS & General Expenses $0 $0 $0 $0 $0

Salary & Wages $0 $0 $0 $0 $0

Interest $0 $0 $0 $0 $0
 2023-
24 2024-25 2025-26 2026-27 2027-28
Sales Tax
$0 $0 $0 $0 $0
Income Tax
$0 $0 $0 $0 $0
Net Cash From
Operations
$0 $0 $0 $0 $0

Assets Sell
$0 $0 $0 $0 $0
Assets Purchase
$0 $0 $0 $0 $0
Net Cash From
Investments
$0 $0 $0 $0 $0

Amount Received
$0 $0 $0 $0 $0
Loan Received
$0 $0 $0 $0 $0
Common Stock

Preferred Stock
$0 $0 $0 $0 $0
Owner's Contribution
$0 $0 $0 $0 $0
Amount Paid
$0 $0 $0 $0 $0

Loan Capital $0 $0 $0 $0 $0
 2023-24 2024-25 2025-26 2026-27 2027-28

Dividends & Distributions $0 $0 $0 $0 $0

Net Cash From

$0 $0 $0 $0 $0
Financing

Summary

Starting Cash $0 $0 $0 $0 $0

Cash In $0 $0 $0 $0 $0

Cash Out $0 $0 $0 $0 $0

Change in Cash $0 $0 $0 $0 $0

Ending Cash $0 $0 $0 $0 $0

 Help tip

Create a projected balance sheet documenting your CrossFit studio assets, liabilities, and equity.

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Balance sheet
 2023-24 2024-25 2025-26 2026-27 2027-28

Assets $0 $0 $0 $0 $0

Current Assets $0 $0 $0 $0 $0

Cash $0 $0 $0 $0 $0

Accounts Receivable $0 $0 $0 $0 $0

Inventory $0 $0 $0 $0 $0

Other Current Assets $0 $0 $0 $0 $0

Long Term Assets $0 $0 $0 $0 $0

Gross Long Term Assets $0 $0 $0 $0 $0

Accumulated Depreciation $0 $0 $0 $0 $0

Liabilities & Equity $0 $0 $0 $0 $0

Liabilities $0 $0 $0 $0 $0

Current Liabilities $0 $0 $0 $0 $0

Accounts Payable $0 $0 $0 $0 $0

Income Tax Payable $0 $0 $0 $0 $0

Sales Tax Payable $0 $0 $0 $0 $0

Short Term Debt $0 $0 $0 $0 $0

 2023-24 2024-25 2025-26 2026-27 2027-28

Long Term Liabilities $0 $0 $0 $0 $0

Long Term Debt $0 $0 $0 $0 $0

Equity $0 $0 $0 $0 $0

Paid-in Capital $0 $0 $0 $0 $0

Common Stock $0 $0 $0 $0 $0

Preferred Stock $0 $0 $0 $0 $0

Owner's Contribution $0 $0 $0 $0 $0

Retained Earnings $0 $0 $0 $0 $0

Check $0 $0 $0 $0 $0

 Help tip  CrossFit Gym Business Plan

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
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Break-even Analysis
 2023-24 2024-25 2025-26 2026-27 2027-28

Starting Revenue $0 $0 $0 $0 $0

Net Revenue $0 $0 $0 $0 $0

Closing Revenue $0 $0 $0 $0 $0

Starting Expense $0 $0 $0 $0 $0

Net Expense $0 $0 $0 $0 $0

Closing Expense $0 $0 $0 $0 $0

Is Break Even? 0 0 0 0 0

Break Even Month 0 0 0 0 0

Days Required 0 0 0 0 0

Break Even Revenue $0 $0 $0 $0 $0

Break Even Units

Financing needs

 Help tip  CrossFit Gym Business Plan

Calculate costs associated with starting a CrossFit gym, and estimate your financing needs and how much capital you
need to raise to operate your business.
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Start writing here..

Appendix

When writing the appendix section, you should include any

additional information that supports the main content of your plan.
This may include financial statements, market research data, legal
documents, and other
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