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Niharika Jain CV

Niharika Jain is a PPC Executive with over 2 years of experience in performance marketing, managing significant ad budgets and achieving high ROAS through data-driven strategies. She has worked with various companies, focusing on optimizing paid media performance, SEO, and social media marketing. Niharika holds a Bachelor's degree in Commerce and a diploma in Digital Marketing.

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Ashray Bhardwaj
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11 views2 pages

Niharika Jain CV

Niharika Jain is a PPC Executive with over 2 years of experience in performance marketing, managing significant ad budgets and achieving high ROAS through data-driven strategies. She has worked with various companies, focusing on optimizing paid media performance, SEO, and social media marketing. Niharika holds a Bachelor's degree in Commerce and a diploma in Digital Marketing.

Uploaded by

Ashray Bhardwaj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Niharika Jain

+91 8595711430 · niharikaj2315@gmail.com


Uttam Nagar, Delhi-110059

Linkedin Profile Link: HERE

PPC EXECUTIVE
Performance Marketing Specialist with 2+ years of experience managing $1,000+ monthly ad spend
across Google and Bing Ads for e-commerce brands. Achieved 6x ROAS through data-driven campaign
strategies, audience segmentation, and A/B testing. Skilled in optimizing paid media performance, driving
scalable growth through targeted advertising and performance analytics.

KEY SKILLS
Google Ads, Bing Ads, and Email Marketing
Google Analytics
A/B Testing and Optimization, Keyword Research
Knowledge of WordPress, SEO, SMO, SMM
Knowledge of HTML and CSS

PROFESSIONAL EXPERIENCE
WEN Lighting PPC Executive July 2023 - Dec 2024

Managed Paid Campaigns with a monthly budget of $1,000 across Google Ads and Bing Ads.
Achieved 6x ROAS through data-driven campaign strategies through optimization and implementation of
A/B testing to optimize ads and enhance ROI.
Monitored campaign budgets and adjusted bidding strategies to maximize ad spend efficiency.
Used Google Analytics to find useful insights and improve campaign performance.
Executed B2B marketing initiatives and push notifications to enhance engagement and lead quality.
Assisted in on-page and off-page SEO optimization to improve organic visibility and site traffic.

Suyogy Technologies SEO Executive Jan 2023 - July 2023

Focused on improving search rankings through effective keyword research, content optimization, and
backlink strategies.
Enhanced on-site SEO by optimizing meta tags, headers, and internal linking structures.
Collaborated with content teams to align SEO efforts with business goals.

Junior DPS Head Office - Janakpuri, Delhi Social Media & SEO Intern May 2022 - Oct 2022

Executed SEO best practices to improve website performance.


Scheduled and published content across Facebook, Instagram, and LinkedIn.
Managed audience interactions and gained working knowledge of Google Search Console.

Webmaster4SEO Feb 2022 - April 2022


Social Media Marketing Intern
Worked on organic social media growth by designing and publishing content across multiple platforms.
EDUCATION
Delhi University
Bachelor’s of Commerce - Bcom 2025

Delhi Institute of Digital Marketing- DIDM Dec 2021


Diploma in Digital Marketing

Senior Secondary School


Sarvodaya Kanya Vidyalaya 2021

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