AMIT KUMAR TIWARI

SEARCH ENGINE OPTIMIZATION | SOCIAL MEDIA OPTIMIZATION | PAY PER LINK

Email:amittiwarimca@gmail.com Mobile: +91 9717101363,+919015888965

Present Address: 32/5 Rajiv Nagar,Gurugram 122001

A results-driven Digital Marketing Specialist with 12 years of experience increasing website traffic and organic search
ranking through content strategy, on-page, GMB and off-page optimization methods. Proficient in using tools such as
Google Analytics, Google Search Console, Ahrefs, Semrush etc.
Profile Summary

 Versatile & achievement-driven professional with rich experience of 12 years in managing all aspects of
Digital Marketing.
 Proven excellence in breaking new avenues, developing business from scratch and driving revenue growth
 Successfully planned & implemented SEO strategies with the goal of bringing more people/traffic to the website,
by improving the search engine rankings and keyword research & analysis, meta tags creation, content
optimization.
 Excellence in driving SMO( Facebook, LinkedIn, Twitter, YouTube, and Instagram) initiatives for enhancing
the company’s presence and online reputation through interactive communities that accelerate product/brand
awareness, customer acquisition, market share, penetration and revenue.
 Proficiency & hands-on experience in Google Ads (Search, Display & Shopping Ads) Campaigns and Google
Analytics and Omniture Reporting.

Education

 MCA from Ajay Kumar Garg Engineering College, Ghaziabad in 2009.

 B.Sc. from H.C.P.G Collage Varanasi, V.V.S.P University in2004.
 Completed 12th Standard Examination from U.P. Board in 2001.
 Completed High School Examination from U.P. Board in 1999.

Core Competencies
Digital Marketing (Planning & Search Engine Optimization Social Media Marketing
Execution)

Management /Client Reporting Market Analysis & Research Content Planning

Website Customization Client Relationship Management Team Management& Leadership

Work Experience
Sep’19 – Present with HSAD India (An LG Company), Noida Assistant Manager -SEO
Key Result Areas:
 Administering SEO, off page, on page, content planning and optimization.
 Engaged in all advertising communications, including creative concept development, creation of advertisements.
 Plan, develop and implement our SEO strategy.
 Work towards organic search optimization and ROI maximization.
 Monitor redirects, click rate, bounce rate, and other KPIs.
 Identify our buyer persona to better target identified audiences.
 Review technical SEO issues and recommend fixes.
 Regularly perform thorough keywords research.
 Collaborate with web developers and marketing team.
 Stay up to date with the latest SEO trends for best practices.
 Use analytical tools to gauge the success of content.
 Prepare and present reports regularly.
 Planning & execution of the marketing strategies (SEO) to promote services to online customers and designing the
website marketing plans.
 Creating digital marketing campaigns using a variety of tools including SEM, SEO, website, e-commerce, landing
pages, mobile, display advertising and so on.
 Testing the digital campaigns before the launch and evaluating the same post campaigning to evaluate the
performance of the campaigns.
 Analyzing traffic & revenue for each campaign; selecting the applications suitable for each campaign
 Driving social and communication programs in accordance with defined objectives & with the other
regions/segments.
 Front-leading wide variety of activities inclusive of:
o Creating brand awareness and brand visibility through digital marketing channels (Organic Marketing).
o Ensuring cost efficiency in several campaigns through smart negotiations with partners across digital
platforms.
o Coordinating and collaborating with multiple agencies for driving marketing communication functions.

Nov’17 – Sep’19 with Moretask Business Solution Pvt. Ltd as Senior Digital Marketing Expert - Leads
Generation, SEO

Key Result Areas:

 Managed Off Page Activities: Blog promotion, Bookmarking, Classified, Blog commenting, forumposting, Guest
Posting, Web 2.0 Sites Creation and Promotion
 Performed On Page Optimization: Keywords Suggestion, Meta Tags Creation, Image Alt Implementation, Content
Suggestion, Landing Page Suggestion, Content Checking, Keywords Promotion.
 Lead Generation, SMO,PPC ,

Previous Experience
Sep’16 – Sep’17 with DI Media House Pvt. Ltd.as Senior Digital Marketing Executive
Mar’14 – Feb’15 with Abhinav Outsourcing Pvt. Ltd., Delhi as Senior SEO Executive
Dec’12 – Nov’13 with Gulshan Homz Pvt. Ltd., Ghaziabad as Senior Web Analyst
Nov’09 – Nov’11 with IYogi Technical Services Pvt. Ltd., Gurugramas SEO Executive

Knowledge Purview
SEO:
 On page –content management, URL Structuring, Page Titles and Meta descriptions implementation, Headers h1,
h2 optimization, breadcrumbs, Image Alt-text, Schema implementation, Internal Linking, Mobile Responsiveness,
Site Speed, AMP implementation, Robot.txt implementation, .ht access file creation, FAQ implementation,
Canonical tag, www & non-www issue fix, xml site map Creation, GA and webmaster setup, 301 redirect, 302
redirection, local listing
 Off Page - Web 2.0 Creation, Web 2.0 promotion, Guest posting, Guest post promotion, Article posting, Article
promotion, classified posting, Profile creation, Image share, Quora Q&A, podcast submission, Infographic creation,
Infographic promotion, Site map submission, social bookmarking, On site blog promotion, Forum Profiles, PPT
Creation & submission, Business listing, Pinterest submission, video submission, video promotion, Blog
commenting

 Social Media Advertising: Facebook, LinkedIn, Twitter, YouTube, and Instagram.

Strong Points in PPC (Pay Per Click)

 Run National, Global PPC Campaigns
 Implement and Monitor Conversion in Google Analytics and AdWords for CPC. Bid Management, Testing Ads
Copy, and Expanding Keyword Lists
 Undertake Competitor Analysis, Perform Keyword Research for PPC; .Analysis of Data, And Execute Reporting
Personal Details
Date of Birth: 18thFebruary 1985
Languages Known: English & Hindi
Permanent Address: Village - Malikpura, Post - Majhua, Dist. Ballia 277403.