MOHAMED GHONEIM

DIGITAL MARKETING & E-COMMERCE MANAGER

+966558199877

+966558199877
m.goneam@gmail.com

/in/mohamedgoneam

COVER LETTER

Dear Hiring Manager,

I hope everything is going well with you.
I'm writing to express my interest in the Digital Marketing/eCommerce Manager job. I'm
sure that my skills and experiences will make a great contribution to your business in the
short and long term.

I will offer you more than 12+ years of experience and practice in planning, implementing,
analyzing, measuring, developing, and leading digital marketing and eCommerce strategies
across many industries and markets. As well as the project and team's management to
drive all marketing efforts to achieve business objectives and provide forward-thinking
ideas to build and maintain a strong digital presence, boost revenue, and decrease
expenses.

Demonstrable experience with best practices in digital marketing and eCommerce, Mobile
marketing, SEO, PPC, GDN, Retargeting, Banner advertising, Social media marketing and
advertising, Email marketing, Web analytics, Conversion optimization, User funnels, A/B
testing, Lead Generation, Marketing automation, and Online reputation management.

In addition to possessing good knowledge in graphic design, web design and development,
UI, UX, hosting management, landing pages, email templates, GDS, CRM, and a great eye
on details, as well as coordinating with third parties.

I am a highly motivated and results-oriented individual with a strong passion for digital
marketing and eCommerce. I am confident that I have the skills and experience necessary
to be successful in this role.

I have attached my resume with this letter for your review, and I would be grateful to hear
from you soon to learn more about the position and how I can contribute to your company's
success.

Thanks in advance for your time and consideration.

Sincerely,
Mohamed Ghoneim
 MOHAMED GHONEIM
DIGITAL MARKETING & E-COMMERCE MANAGER

+966558199877 +966558199877 m.goneam@gmail.com /in/mohamedgoneam

SUMMARY WORK EXPERIENCE (1of2)

Results-oriented Digital Marketing and E-commerce DIGITAL MARKETING & E-COMMERCE MANAGER @ALGHARBI
Manager with over 12 years of experience in driving 06/2023 - 12/2024 | FULL TIME (www.algharbis.com)
online revenue, maximizing ROI, and enhancing Developed and executed comprehensive digital marketing strategies to
customer engagement through multi-channel increase brand awareness, drive website traffic, and generate leads.
strategies. Proven success in managing e-commerce Managed and optimized e-commerce platform, including product listings,
platforms, implementing data-driven marketing content, pricing, promotions, shipping, and inventory management.
campaigns, and achieving top search engine Led a targeted campaigns, attracting over 150K new customers and
rankings. Skilled in leveraging SEO, PPC, social increasing customer retention by 40%, and resulting in a 250% in sales.
media, content marketing, and analytics to deliver Enhanced CRO by 35% through heat mapping, customer journey analysis,
sustained growth. Recognized for exceptional and A/B testing across product pages and landing pages.
leadership and the ability to work in fast-paced, Analyzed customer data and marketing metrics to inform strategic decisions
high-performance environments. and optimize spend, resulting in a 25% reduction in CPA.
Optimized website for search engines to increase organic traffic & rankings.
CORE COMPETENCIES Managed influencer and social media channels to engage with the target
audience and build brand loyalty.
Digital Marketing Strategy: Proficient in SEO, MARKETING ACQUISITIONS @ SIDC GROUP
PPC, social media, email marketing, content 06/2021 - 06/2023 | FULL TIME (www.sleephigh.com)
strategy, and influencer marketing. Designed and executed eCommerce and digital marketing strategies,
E-commerce Optimization: Expertise in including website development and optimization for various platforms.
Conversion Rate Optimization (CRO), A/B testing, Led the development and management of the group websites, ensuring
UX/UI improvement, and customer journey seamless functionality and enhanced user experience.
mapping. Improved website and ad performance, driving higher conversion rates.
Analytics & Data Insights: Skilled in Google Expanded online market share, optimized budget allocation, and
Analytics, Google Tag Manager, Firebase, Looker significantly increased revenue.
Studio, and CRM for forecasting and performance Developed targeted marketing strategies to capture new market segments,
tracking. focusing on expansion into Egypt.
Campaigns Management & Budgeting: DIGITAL MARKETING & E-COMMERCE MANAGER @MY LITTLE HOME
Experienced in managing budgets over $2M, 11/2019 - 06/2021 | FULL TIME (www.mylittlehome.com.sa)
ensuring effective spend and high ROAS. Strategically planned, implemented, and led eCommerce and digital
Team Leadership: Strong experience in leading marketing initiatives.
cross-functional teams for optimal growth and Built and managed the e-commerce platform, overseeing product listings,
productivity. pricing, inventory, and promotions.
Tools & Platforms: Expertise in Google Ads, Enhanced social media profiles, increasing followers, and brand reach.
Snapchat, TikTok, YouTube, App Stores, Meta Cultivated a loyal, segmented customer base for targeted marketing.
Business Suite, Shopify, Magento, WooCommerce, Developed and executed digital campaigns achieved 300% sales increase.
Salla, HubSpot, SEMrush, Ahrefs, Mailchimp, Achieved competitive positioning against top 5 competitors within 3 months.
Adobe Creative Suite. Optimized customer experience, reducing churn by 15%.
SKILLS Launched a new e-commerce website, boosting conversion rates by 10%.
DIGITAL MARKETING & E-COMMERCE MANAGER @ ALHABIB SHOP
HARD 11/2018 - 11/2019 | FULL TIME (www.alhabibshop.com)
Marketing Automation Tools Managed comprehensive digital marketing campaigns, including Google
Ads, social media, email marketing, and influencer collaborations.
E-commerce Tools Increased website traffic by 50% and boosted online sales by 30%.
Tracking Tools Developed and executed a content marketing strategy, resulting in a 20%
growth in organic traffic.
HTML, CSS, JS
Led digital marketing campaigns that drove a 30% rise in website traffic and
SMM & SEO Tools a 20% increase in sales.
Graphics Tools SENIOR DIGITAL MARKETING @ ORASCOM HOTELS
10/2017 - 11/2018 | FULL TIME (www.hotels.elgouna.com)
SOFT Managed and optimized digital marketing campaigns, including Google Ads,
Negotiating Analytical Thinking social media, email marketing, and paid ads.
Communication Problem Solving Enhanced website performance through SEO and SEM strategies.
Improved conversion rates, ROAS, and overall user experience.
Collaborator Researching
Oversaw hotel listings across platforms like Booking, Hotels, Agoda, and
Multitasking Administrative Expedia, ensuring accurate and engaging content.
 MOHAMED GHONEIM
DIGITAL MARKETING & E-COMMERCE MANAGER

+966558199877 +966558199877 m.goneam@gmail.com /in/mohamedgoneam

EDUCATION & CERTIFICATIONS WORK EXPERIENCE (2of2)

BSc in Social Work 2005 - 2009 SENIOR DIGITAL MARKETING @ PLENA GROUP
Google Partner Badge 2015 - 2025 12/2015 - 10/2017 | FULL TIME (www.plena-group.com)
Developed and executed B2B marketing strategies to drive business growth.
Google Ads & Analytics 2012 - 2025 Created marketing, advertising, and event materials to support brand
Apple Search Ads 2022 initiatives.
Managed digital marketing campaigns, including Google Ads, social media,
Adobe Photoshop 2010 paid ads, and email marketing.
Web & Graphic Design Diploma 2010 Optimized website for SEO and SEM, increasing online visibility and product
awareness.
Microsoft (ICDL) 2009
DIGITAL MARKETING MANAGER @ COMPUTEK INTERNATIONAL
English Language (AUC) 2009 02/2013 - 05/2016 | PART TIME (www.computek.com.eg)
Planned and developed B2B and B2C marketing strategies.
Planned marketing strategies to target new market in Egypt and Gulf.
LANGUAGES Managed the company's digital marketing campaigns, including google ads,
social media, email marketing, and paid advertising.
Arabic Native Language Optimized the company's websites for SEO and SEM.
Increased awareness of the company's products online.
English Very Good
DIGITAL MARKETING MANAGER @ MONGINIS
05/2015 - 11/2015 | PART TIME (www.monginisbakery.com)

INTERESTS Planning marketing strategies to target Gulf markets.

Planned and leaded eCommerce and digital marketing campaigns, driving
a 30% increase in company sales, reducing customer churn by 15%.
Markeitng & E-Commerce Optimized the company's website for conversion, SEO and SEM.
Programing & Design Trends
DIGITAL MARKETING EXECUTIVE @ RAYA SHOP
AI and Technologies 12/2014 - 11/2016 | FULL TIME (www.rayashop.com)

Softwares & Web Scripts Managed the company's digital marketing campaigns, including google
ads, social media, email marketing, and paid advertising.
Media Buying Techniques Optimized the company's website for conversion, SEO and SEM.
Marketing Automation Improved social media accounts, increased followers.
Optimized the customer experience, reducing customer churn.
Content Management System Optimized conversion rate, budget, and targeting.
Team & Project Management DIGITAL MARKETING EXECUTIVE @ TABARAK HOLDING
Shopping Experiences 05/2013 - 11/2014 | FULL TIME (www.tabarakholding.com)
Managed the company's digital marketing campaigns in MENA, including
google ads, social media, email marketing, and paid advertising.
Optimized the company's websites for conversion, SEO and SEM.
PERSONAL INFO Improved social media accounts, increased followers.
Optimized ads for conversion rate, budget, and targeting.
Enhanced and Monitored social media accounts.
Date of Birth: March 14th, 1985
DIGITAL MARKETING SPECIALIST @ WORLD AVENUES
Gender: Male 03/2011 - 04/2013 | FULL TIME (www.world-avenues.com)
Marital Status: Married Managed B2B and B2C marketing strategies to target Egypt and Gulf
markets.
Nationality: Egyptian Managed the company's digital marketing campaigns, including google
Military Status: Exempted ads, email marketing, and paid advertising.
Optimized the company's website for conversion, SEO and SEM.
Home: Cairo, Egypt Improved social media accounts, increased followers.
Address: Riyadh, Saudi Arabia Managed the company's hotels listing on Booking, Hotels, Agoda and
Expedia.