MAYANK AGARWAL
Male, 33 Years
mayank6k@gmail.com
9654267560
EDUCATION
Hierank Business School, Sector-62, Noida (UP) Bachelor of Computer 61% 2010-2013
Applications (BCA)
Assisi Convent School, Sector-33, Noida (UP) Class 12th (CBSE) 65% 2009-2010
Assisi Convent School, Sector-33, Noida (UP) Class 10th (CBSE) 74% 2007-2008
PROFESSIONAL EXPERIENCE
Felix Hospital Noida Sr. Digital Marketing Executive Aug. 2022 – July 2024
• Strategizing & Structuring Pay Per Click (PPC) campaigns by defining keywords & ad texts.
• Creation & Modification of Google Ad Campaign Ad Copies, Adding Relevant Ad
Pay Per Click Extensions, Improving Ad Click-Through Rate (CTR), Optimizing Keyword Quality Score,
Marketing Checking Performance of targeted keywords in campaign, Creating list of Audience for
Product Remarketing & Identifying New audience for all the projects.
• Managing keyword bids on a daily basis, choosing the correct bid strategy as per business
goal & adding right type of negative keywords in order to minimize spend & maximize
conversions.
• Preparation of Monthly Performance Reports for all PPC projects &discussing it with the
PPC Manager for further improvement.
• Analyzing Google Ad Search Terms for all projects on a daily basis & giving necessary
suggestions for changes to be made in the product landing page.
Propshop, Noida PPC Manager Aug. 2021 – August 2022
• Strategizing & Structuring Pay Per Click (PPC) campaigns by defining keywords & ad texts.
Pay Per Click
• Creation & Modification of Google Ad Campaign Ad Copies, Adding Relevant Ad
Marketing Extensions, Improving Ad Click-Through Rate (CTR), Optimizing Keyword Quality Score,
Checking Performance of targeted keywords in campaign, Creating list of Audience for
Product Remarketing & Identifying New audience for all the projects.
• Managing keyword bids on a daily basis, choosing the correct bid strategy as per business
goal & adding right type of negative keywords in order to minimize spend & maximize
conversions.
• Preparation of Monthly Performance Reports for all PPC projects &discussing it with the
PPC Manager for further improvement.
• Analyzing Google Ad Search Terms for all projects on a daily basis & giving necessary
suggestions for changes to be made in the product landing page.
• Experience of running Google Search, Display, G-mail, Remarketing & Shopping
Campaigns.
Green Byte Web Pvt.
Ltd.Noida PPC Executive Jul 2020 - Jul 2021
• Strategizing & Structuring Pay Per Click (PPC) campaigns by defining keywords & ad texts.
Pay Per Click
• Creation & Modification of Google Ad Campaign Ad Copies, Adding Relevant Ad
Marketing Extensions, Improving Ad Click-Through Rate (CTR), Optimizing Keyword Quality Score,
Checking Performance of targeted keywords in campaign, Creating list of Audience for
Product Remarketing & Identifying New audience for all the projects.
• Managing keyword bids on a daily basis, choosing the correct bid strategy as per business
goal & adding right type of negative keywords in order to minimize spend & maximize
conversions.
• Preparation of Monthly Performance Reports for all PPC projects &discussing it with the
PPC Manager for further improvement.
• Analyzing Google Ad Search Terms for all projects on a daily basis & giving necessary
suggestions for changes to be made in the product landing page.
• Experience of running Google Search, Display, G-mail, Remarketing & Shopping
Campaigns.
Indus Cosmeceuticals
Faridabad Digital Marketing Executive Mar 2018 - Aug 2019
• Strategizing & Structuring Pay Per Click (PPC) campaigns by defining keywords & ad texts.
• Organic & Paid marketing on social media websites like Facebook, Twitter, Instagram,
Pinterest, Linkedin & YouTube.
• Execution & management of Google Ads Campaign for 3 projects (Indus-Valley.com ,
IbrowHenna.com & CertifiedOrganicColor.com)
Pay Per Click • Creation & Modification of Google Ad Campaign Ad Copies, Adding Relevant Ad
Marketing Extensions, Improving Ad Click-Through Rate (CTR), Optimizing Keyword Quality Score,
Checking Performance of targeted keywords in campaign, Creating list of Audience for
Product Remarketing & Identifying New audience for all the projects.
• Managing keyword bids on a daily basis, choosing the correct bid strategy as per business
goal & adding right type of negative keywords in order to minimize spend & maximize
conversions.
• Experience of running Google Search, Display, G-mail, Remarketing & Shopping
Campaigns.
•
• c
Lueur Cosmeceuticals Digital Marketing Executive Nov 2016 - Mar 2018
New Delhi
• Promoted products through SMS & WhatsApp Marketing.
• Analysis & Preparation of Website Traffic Report from Google Analytics & Google Search
Console Tool.
• Promotion on Social Media Websites like Facebook, Twitter, Instagram & Pinterest through
images, videos & other forms of marketing.
• Managing & Optimizing Google PPC Campaign under the guidance of Digital Marketing
Search Engine Manager for selected PAN India locations.
Marketing • Worked on SEO Off-Page Activities like Social Bookmarking, Classified Submission, Image
& Video Submission.
Digital IP Insights,
Research Analyst Dec 2015 - Oct 2016
Noida
• Primary data research for international & domestic clients
• Worked on counterfeit products & Creation of violated product report for clients.
Primary Data • Worked on PayPal & torrent project of international countries.
Research
CERTIFICATIONS/ TRAININGS
Digital Marketing • Megara Infotech Private Limited, Gurugram (Haryana)
KEY SKILLS
Digital Marketing • Pay-Per-Click Marketing, Social Media Marketing, Search Engine Optimization
EXTRACURRICULAR ACTIVITIES
Toastmasters • Worked as Secretary of Central Delhi Toastmaster’s Club, New Delhi.
2015
PERMANENT ADDRESS
Golf City Apartments, Plot Number 8, Flat I- 303, 3rd Floor, Sector 75, Noida - 201307
