Harveen Kaur
harveenkaur0555@gmail.com| 9821887205 | LinkedIn
PROFESSIONAL SUMMARY
A dedicated professional currently pursuing an MBA from NSUT complementing a BSc in Botany. Passionate about product
management with hands-on experience in executing innovative projects. Skilled in leveraging data for marketing and driving
product growth. Committed to continuous learning and applying results-driven strategies for organizational excellence
WORK EXPERIENCE
Social Media and Brand Strategist
Aam Admi Party Jan 2022 – June 2022
Strategized and executed over 15 customized social media campaigns, strengthening the public brand and increasing
engagement by 30%
Developed and implemented a comprehensive posting strategy across 4 social media platforms aligning with current
trends and enhancing reach by 25%
Analyzed post-campaign data, providing actionable insights that improved future strategies and increased audience
engagement by 15%
Social Media Manager
Go Mechanic Jan 2023 – July 2023
Managed 10+ creative product photoshoots for a start-up, overseeing all aspects from ideation to execution, resulting in
a 30% increase in brand engagement.
Collaborated with 5+ influencers to create and design targeted social media content, contributing to a 25% growth in
follower engagement through innovative ideation and content creation.
Coordinated with cross-functional teams, including marketing and design departments, to efficiently plan and execute
photoshoot operations and logistics, ensuring 100% on-time delivery for all campaigns.
Marketing Ambassador
Go Dutch Aug 2023-Dec 2023
Assisted project managers in planning and executing 15+ projects, ensuring 100% adherence to project timelines and
deliverables.
Monitored project success and tracked key analytics, providing detailed reports that contributed to the optimization of
5+ marketing campaigns, resulting in a 20% increase in campaign ROI.
Prepared monthly reports to evaluate campaign effectiveness, identifying cost-saving opportunities that reduced
marketing spend by 15% while maintaining campaign quality.
Digital Marketing Intern
Ken Research May 2024-Aug 2024
Developed and launched a banking-focused website, resulting in a 20% increase in site traffic within the first three
months.
Implemented on-page and off-page SEO strategies, improving organic search rankings by 15% and driving a 10%
increase in web traffic.
Innovated and executed influencer marketing strategies for B2B, generating 5+ successful partnerships that expanded
brand reach and contributed to a 30% increase in lead generation.
Utilized Google Analytics to track and analyse website performance, providing actionable insights that improved
conversion rates by 12%.
Implemented LinkedIn Account-Based Marketing (ABM) campaigns, engaging 50+ key decision-makers, resulting in a
25% increase in qualified leads for the sales team.
Brand Strategist
Dischh Marketing Sept 2024-Dec 2024
Developed and executed brand strategies for 10+ diverse brands, resulting in a 25% increase in brand visibility and
engagement across multiple platforms.
Led market research and competitive analysis for brand positioning, helping clients achieve a 15% growth in market
share.
Collaborated with cross-functional teams to design and implement targeted campaigns, contributing to a 20% increase
in customer acquisition and a 10% boost in retention rates.
Optimized branding efforts through data-driven insights, driving a 30% improvement in ROI for client campaigns.
Managed client relationships, ensuring a 95% satisfaction rate through timely project delivery and effective
communication.
SKILLSET
Communication skills | Analytical Thinking | Problem-solving | Creative Thinking | Leadership Skills | Client Relationship
Management | Customer Service | Quantitative and Qualitative Market Research Skills | | Operational and Marketing Strategy
Development | New Market Entry Strategy Development | Customer Analysis Studies | Preparation of Market Research Reports
and Documents | Data Visualization – PowerPoint & Power BI | MS Office | Product Strategy | Market Analysis | Cross-
Functional Team Leadership | Agile Methodologies | Data Analysis | Customer Feedback Analysis | Go-To-Market Strategy|
Google Ads | Instagram Ads| Facebook Ads | Google Analytics | SEO | Social Media Optimization | Brand Awareness Strategy |
Email Marketing|
EDUCATION
Master of Business Administration (MBA) July 2023– June 2025
Netaji Subash University of Technology
President of Marketing Society| Class Representative | Social media member of Finance Society | Placement Coordinator of
Training and Placement Cell
Bachelor of Science Honors (B.Sc. Hons) in Botany July 2019-June 2022
SGTB Khalsa College (Delhi University)
President of Botanical Society | Member of Green Club | Placement Coordinator of Training and Placement Cell
Diploma in Digital Marketing June 2023-Aug 2023
Delhi Institute of Management
SEO | SEM | Social Media Marketing | Google Analytics | Digital Marketing Strategy | Content Marketing | Campaign
Management
PM Fellowship Sept 2024-Nov 2024
Product Space
Capstone Project: 1st Place in the program | Top 5 Ranking Product Management | Market Research | Product Development
Strategy | Cross-functional Team Leadership | Data-Driven Decision Consumer Insights | Product Launch | Agile Methodology
Collaborative Problem Solving | Stakeholder Engagement Mentored by Industry Experts | Developed Go-to-Market Strategies
Academic Projects
.
Capstone Project: Duolingo User Engagement Enhancement
Achieved 1st place by designing innovative solutions to enhance user engagement and language fluency for Duolingo.
Improved user retention by an estimated 15% through personalized, real-world conversational features delivering
adaptive feedback.
Addressed 3 key user pain points, including learning challenges and engagement barriers, to guide solution design.
Prioritized 10+ user stories and applied agile methodologies to ensure iterative, user-centered development.
Collaborated with a cross-functional team to deliver solutions impacting 100M+ active users globally.
GoSats Live Project
Streamlined onboarding, improving user retention by 20% through a smoother journey.
Implemented strategies that increased card activation rates by 25% and encouraged 3+ transactions per user.
Boosted engagement by 30% through the integration of Bitcoin and Gold rewards.
Collected and analysed feedback from 500+ users to iterate on features and enhance the FinTech user experience.
Product Teardown Challenge: Zepto Quick Commerce
Identified opportunities to boost customer retention and increase AOV by 20%.
Designed strategies to enhance product discovery, driving a 15% improvement in user engagement.
Segmented users into key personas, aligning solutions with Zepto’s growth goals.
Delivered a detailed presentation deck showcasing actionable insights to optimize customer experience.
