[go: up one dir, main page]
Scribd
Upload
139 views6 pages

Module 4 - Lesson 1 Brief Overview

The RMBC Method by Stefan Georgi outlines a structured approach to writing effective sales letters. It emphasizes understanding the audience, identifying their pain points, and crafting compelling promises and solutions. The method also includes elements like bold claims, background stories, and upsell ideas to enhance the sales copy.

Uploaded by

yousseph88
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
139 views6 pages

Module 4 - Lesson 1 Brief Overview

The RMBC Method by Stefan Georgi outlines a structured approach to writing effective sales letters. It emphasizes understanding the audience, identifying their pain points, and crafting compelling promises and solutions. The method also includes elements like bold claims, background stories, and upsell ideas to enhance the sales copy.

Uploaded by

yousseph88
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 6

The

RMBC Method
for Writing
Winning
Sales
Letters
by Stefan Georgi

LESSON 1
Module 4
Visit Me At:
stefanpaulgeorgi.com
Brief Overview MODULE 4

LESSON 1
Brief
OVERVIEW 4

Stefan Georgi 2
Brief Overview MODULE 4

BRIEF
1. WHO’S THE AUDIENCE?

2. WHAT ARE THE PAIN POINTS,


OR BIGGEST FEARS?
(+ identify the 1-3 HUGE ones, while the rest are secondary)

- Short Term:

- Long Term:

3. SO BY REVERSING THE PAIN POINTS /BIGGEST


FEARS, WHAT IS THE ONE BIG PROMISE (1-3
SENTENCES) YOU ARE GOING TO MAKE ABOUT
THE SALES COPY THEY’RE NOW READING… HOW
WILL THIS CHANGE THEIR LIVES FOREVER?

4. WHAT SOLUTIONS FOR THE READER’S PROBLEM(S)


EXIST ALREADY (AND WHY AREN’T THEY WORKING
FOR THEM)?

Stefan Georgi 3
Brief Overview MODULE 4

5. WHAT’S THE NEW CLAIM/ ROOT CAUSE/


SURPRISING INFO? AND HOW DOES THIS NEW
SOLUTION WE’RE OFFERING THEM WORK?
[THIS IS THE UNIQUE MECHANISM PART]
(Think about it as if they had 99% of the solution already, but you’re
sharing that missing 1%... the easy but unexpected REAL REASON,
or REAL SECRET to their success).

6. PARADOXICAL QUESTION:

7. METAPHOR:

8. BOLD CLAIM
(What’s the huge promise about the results they’re going to get
using this product/solution?):

9. WHAT IS THE PRODUCT?


(If you can write out fascinations here, it will help you immensely.
This is the part where you get to shape exactly what the product
we’re selling will include)

Stefan Georgi 4
Brief Overview MODULE 4

10. BACKGROUND STORY + STORY OF DISCOVERY:

11. SOME HEADLINE IDEAS:


(One sentence – something that would be the first line of the VSL, or
in the copy above the video screen. Attention grabbing)

2. IDEAS FOR A POTENTIAL UPSELL PRODUCT?


(Something that could be sold to the customer immediately after
purchasing the main product. You’d want this to be related to
product, but solve an additional problem, or provide a significant
additional benefit).

Stefan Georgi 5
facebook.com
/stefanpaulgeorgi

facebook.com
/groups/1931560346918594

instagram.com
/stefangeorgi

linkedin.com
/in/stefanpaulgeorgi

medium.com
/@stefangeorgi

quora.com
/profile/Stefan-Georgi-3

twitter.com
/StefanGeorgi

youtube.com
/channel/UCh52opmDQjXc6pDTAHvruuA

Visit Me At:
stefanpaulgeorgi.com

You might also like