[go: up one dir, main page]
Scribd
Upload
880 views6 pages

Module 2 - Lesson 1 Research Overview

This document provides an overview of research techniques for writing sales letters. It outlines areas to research such as customer demographics, existing solutions, and factors that may have prevented success in the past. Specific questions are provided under each area, like determining customer attitudes, experiences with current options, and whether corruption or conspiracies impacted previous attempts to solve the problem. Examples are also given to illustrate potential research findings.

Uploaded by

matheus8oliveira-44
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
880 views6 pages

Module 2 - Lesson 1 Research Overview

This document provides an overview of research techniques for writing sales letters. It outlines areas to research such as customer demographics, existing solutions, and factors that may have prevented success in the past. Specific questions are provided under each area, like determining customer attitudes, experiences with current options, and whether corruption or conspiracies impacted previous attempts to solve the problem. Examples are also given to illustrate potential research findings.

Uploaded by

matheus8oliveira-44
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 6

The

RMBC Method
for Writing
Winning
Sales
Letters
by Stefan Georgi

LESSON 1
Module 2
Visit Me At:
stefanpaulgeorgi.com
Research Overview MODULE 2

LESSON 1
Research
OVERVIEW 2

Stefan Georgi 2
Research Overview MODULE 2

TABLE OF
CONTENTS
What We’re Looking For... 4
Insights Into Demographic
Other Existing Solutions
Curiosity
Corruption 5

Stefan Georgi 3
Research Overview MODULE 2

RESEARCH
WHAT WE’RE LOOKING FOR…

INSIGHTS INTO DEMOGRAPHIC


• Who Is Your Customer?
• What Attitudes Do They Have? Religious, Political, Social, Economic)
• What Are Their Hopes and Dreams?
• What Are Their Victories and Failures?
• What Outside Forces Do THEY Believe Have Prevented Their Best Life?
• What Are Their Prejudices?
• Sum Up Their Core Beliefs About Life, Love, and Family in 1-3 Sentences.

OTHER EXISTING SOLUTIONS


• What is the Market Already Using? (List Out)
• What Has Their Experience Been Like?
• What Does the Market Like About Existing Solutions?
• What Does the Market Dislike About Existing Solutions?
• Are There Horror Stories About Existing Solutions?
• Does the Market Believe Existing Solution Works?
• If Not, Why?

CURIOSITY
• Has Someone Tried to Solve the Market’s Pain Points Before In A Very
Unique Way?
• What Was The Result?
• Is There A Conspiratorial Story Behind Why Old Solutions Didn’t Work?
• Are There Any Older Attempts to Solve the Problem (Pre-1960) That Are
Unique?
• What Happened? Were they successful but forgotten? Or were they a
failure? Why?

Stefan Georgi 4
Research Overview MODULE 2

Examples
1. Tesla in the energy space. Big energy didn’t want his solutions, he was
discredited and shamed. His inventions and discoveries were thrown into
the ash heap of history until now.
2. U.S. Army tried to cure foot fungus during WWII, surgeon general was on a
desperate race because troops were missing service time. Finally succeeded
by using Undecylenic Acid. But today we forget how effective it is.

CORRUPTION
• Is There A Belief That the Market’s Pain Point Used To Not Exist, Or Used
To Not Be So Bad?
• Is There A Belief That It’s Been Recently Exacerbated By Outside Forces?
• If So, What Are Those Forces And What’s The Reason Behind Their
Presence?

Examples
Obesity and diabetes being the result of Dr. Ancil Keyes.

This isolated group of people doesn’t struggle from whatever condition/pain


point that most of us do. In America we DO suffer from this pain point. The
reason why is that we are exposed to these outside forces while this isolated
group isn’t.

Stefan Georgi 5
facebook.com
/stefanpaulgeorgi

facebook.com
/groups/1931560346918594

instagram.com
/stefangeorgi

linkedin.com
/in/stefanpaulgeorgi

medium.com
/@stefangeorgi

quora.com
/profile/Stefan-Georgi-3

twitter.com
/StefanGeorgi

youtube.com
/channel/UCh52opmDQjXc6pDTAHvruuA

Visit Me At:
stefanpaulgeorgi.com

You might also like