TUTORIAL SHEET 4
TUTORIAL SHEET 4
TUTORIAL SHEET 4
Review Questions
4. What are the different market entry strategies available to managers seeking to expand
their business internationally or globally? For each strategy, outline its advantages and
disadvantages.
5. Identify two Jamaican companies that have expanded their operations overseas.
a. Briefly describe their international presence (which countries, for how long).
b. Analyze why they might have chosen those specific countries for expansion.
c. Identify the market entry strategy they likely used (e.g., exporting, licensing, joint
venture, etc.).
d. Discuss the potential reasons behind their choice of entry strategy.
6. What are the three primary dimensions of the international environment that impact
international firms?
2. Compare the advantages associated with the foreign market entry strategies of
exporting, licensing, and wholly owned subsidiaries.
a. For each strategy, highlight its key benefits and explain why a company might
choose that approach.
3. How can a company minimize product design and marketing errors when launching
new products in a foreign country?
5. What strategies can managers employ to prevent control and decision-making errors
when working in a foreign culture?
True or False
1. _____ The reality of today's borderless companies also means that consumers can easily
identify from which country they are buying.
2. _____ ABC Manufacturing is in the domestic stage. It has its market potential open to the
countries that border its home country.
4. _____ The belief in the right to vote, the right of choice and equal rights is part of the
beliefs, values and ways of thinking that defines a society's culture.
6. _____ Multinational corporations typically receive more than 55 percent of its total sales
revenues from operations outside the parent’s home country
7. _____ Changes in the exchange rates can have major implications for the profitability of
international operations.
9. _____ An example of global sourcing is when Nordia and Sanjay from Gap, Inc use low-
cost Caribbean labor to cheaply produce their clothing, and then finish off and sell
their clothing in the United States.
10. ____ An organization developed for the purpose of eliminating tariffs in trading
between Canada and the United States is called The North American Freedom of
Tariffs Administration (NAFTA).
13. List the three examples of direct investing mentioned in your text.
Multiple Choice
a. globally
b. regionally
c. nationally
d. strategically
e. customers first
15. The process of globalization typically passes through all of the following stages EXCEPT
a. domestic stage.
b. global stage.
c. international stage.
d. inter-domestic stage.
e. multinational stage.
16. If you built a computer company in Africa and then found that your product was having
difficulty being distributed to customers because of the road system, your problem would
be related to
17. Although the challenge in unstable countries is great, often the biggest area of
__________ is also there.
a. opportunity
b. consumer shopping
c. economic improvement
d. leadership
e. low governmental control
18. Color Copiers operates in a true global fashion, making sales and acquiring resources in
whatever country offers the best opportunities and lowest cost, what stage of international
development is it in?
a. Stateless stage
b. Multinational stage
c. International stage
d. Domestic stage
e. Multidomestic stage
Instructions: