IRA FLORENDO
• digital marketing & e-commerce •
SUMMARY CERTIFICATIONS
Well-versed Digital Marketing & E-Commerce 2022 - 2023 • Google
professional with a heart for innovative Google Ads Search Certificate
experiences who has been in the field since
2018. Industry experience include 2022 - 2024 • HubSpot Academy
automotive, hospitality, retail, publication, Social Media Certified
and service (B2C & B2B).
2020 • CIIT College of Arts and
SKILLS & SOFTWARES Technology, Inc.
Copywriting Duda Site Builder Certificate course in Digital Marketing
Digital Marketing Google Ads
E-Commerce Google Analytics 2020 • Google Digital Garage
Email Marketing Google Suite The Fundamentals of Digital Marketing
Reports & Analytics Google Tag Manager
SEO Optimization Later.com
LinkedIn / Ads EDUCATION
ActiveCampaign Mailchimp
2014 - 2018 • University of Asia and the
Adobe Lightroom Meta Business Suite
Adobe Photoshop Meta Creator Studio Pacific
Buffer Shopify BS Entrepreneurial Management
Canva WordPress
EXPERIENCE
03/2022 - Kuubiik
Present Digital Marketing Executive
• Creates regular social media and email marketing copy for multiple B2C & B2B
clients.
• Schedules and regularly updates social media profiles of multiple B2C & B2B
clients.
• Creates website wireframes for the multiple B2C & B2B clients.
• Manages and helps optimize SEO/SEM implementations of multiple B2C & B2B
clients with Google Ads Manager.
• Manages and maintains website and blog updates of B2B clients using Hubspot
CRM and WordPress.
• Serves as an additional marketing support to multiple projects within the
company.
• Accounts: Rych, AEM SG, AEM US, Botanic Minds, Energia Singapore, Hygear /
Xebec Inc., MyRepublic - Consumer, Nexus Aesthetic Singapore, ZaZaZu
+63 917 156 4741 • miariniel@gmail.com • www.linkedin.com/in/miarinieliraflorendo
IRA FLORENDO
• digital marketing & e-commerce •
EXPERIENCE
10/2021 - The Beat Digital Group
03/2022 Digital Marketing Associate
• Created email campaigns to subscribed members and contacts from across all
cities — Hong Kong, Singapore, and Manila — which includes weekly,
seasonal/themed, and spotlight newsletters through ActiveCampaign.
• Ensured that email database and contact list are regularly updated with
unsubscribed and bounced emails cleaned out; contact lists regularly updated
through segmentation and proper tagging.
• Developed and set up email automations based on audience behavior and
interests on the website, TheBeat.Asia, through ActiveCampaign.
• Set up landing pages, forms, and Thank You pages for specific website events
such as contest giveaways through ActiveCampaign.
• Implemented Facebook pixels through Facebook Business Manager and Google
tags through Google Tag Manager for site event tracking.
• Conducted regular SEO tracking and best practices which include competitive
analysis, keyword tracking and ranking, keyword writing, and monitoring
TheBeat.Asia's website standing.
• Implemented Google in-article ads to TheBeat.Asia content articles across all
cities (Hong Kong, Singapore, and Manila).
• Contributed to the Editorial Team by writing content articles as needed.
03/2021 - Crate and Barrel Philippines
09/2021 Digital Marketing Manager
• Spearheaded the launch of Crate and Barrel Philippines’ Official Pinterest
account; included regularly updating and uploading content.
• Part of the starting team in the launch of the Official Website of Crate and
Barrel Philippines; managed the setup of Facebook Pixels and Google Analytics
for the website in coordination with the respective digital agencies.
• Managed updates on the e-commerce website (powered by Shopify) such as
updating visuals and content in coordination with the designated developer and
digital agency; constantly updating and uploading product inventory on the
website; activating promotions on the website; and all other website updates
necessary.
• Managed digital ads (Facebook & Instagram) in coordination with the digital
ad agency which include providing the efficient audience and targeting
parameters, ideal budget, ad duration, and ad campaign objective for optimized
ad campaign runs.
+63 917 156 4741 • miariniel@gmail.com • www.linkedin.com/in/miarinieliraflorendo
IRA FLORENDO
• digital marketing & e-commerce •
EXPERIENCE
03/2021 - Crate and Barrel Philippines
09/2021 Digital Marketing Manager
• Created and analyzed weekly and monthly performance reports of the website.
• Managed SEO implementation and optimization in coordination with the
digital agency which include choosing the best-fitting keywords, approval of
meta descriptions, and monitoring the SEO performance through monthly
alignments.
• Supervised and closely worked with the Creatives Team in the creation of
digital materials for social media and e-commerce.
• Managed social media inquiries in coordination with the digital agency which
include crisis management.
• Created and sent out regular email marketing campaigns and newsletters to
the e-commerce website database.
01/2020 - Hospitality Innovators, Inc.
03/2021 E-Commerce Officer
• Monitored and ensured quality control across all digital shopfronts (social
media, websites, and e-mail marketing) of the company-managed properties.
• Strategized monthly branding and performance campaigns of the company-
managed properties.
• Implemented social media advertisements (FB & IG) for the company-managed
properties.
• Assisted in copywriting for websites, social media, e-mail marketing, and
collaterals for the different properties managed by the company.
• Analyzed monthly performance reports to help properties improve online
performance and presence.
• Assisted in maintaining and creating necessary edits on property websites
such as creating pop-ups, announcements, and forms through the use of Duda —
a website builder application (limited to widget feature/drag-and-drop only).
• Optimized and launched all paid social media campaigns in order to drive
conversion across all company-managed websites.
• Scheduled, curated, and posted organic social media content of the company-
managed properties.
02/2019 - Hospitality Innovators, Inc.
12/2019 Marketing Assistant
• Developed monthly social media (Facebook & Instagram) content.
+63 917 156 4741 • miariniel@gmail.com • www.linkedin.com/in/miarinieliraflorendo
IRA FLORENDO
• digital marketing & e-commerce •
EXPERIENCE
02/2019 - Hospitality Innovators, Inc.
12/2019 Marketing Assistant
• Generated social media ads for the properties managed by HII.
• Managed social media campaigns to increase brand awareness of the different
properties.
• Created strategies to help drive online traffic to the properties' sites through
ads.
• Generated social media performance reports on a monthly basis through
insights and analytics.
• Analyzed monthly social media performance reports to help properties
improve social media performance and presence.
• Conducted photo shoots for social media and digital content.
• Experienced in copywriting and creating online travel agency write-ups, e-
mail newsletters, and corporate letters such as invitation letters with corporate
rates for clients.
06/2018 - Hakuhodo-BCI
01/2019 Junior Accounts Manager
• Managed above-the-line and digital marketing materials for major account,
Mitsubishi Motors Philippines Corporation (MMPC).
• Processed quasi-government requirements for advertisements such as ASC
(Ad Standards Council) applications and permits.
• Ensured that all marketing materials assigned were ASC applied and approved
prior to airing and launching.
• Spearheaded and managed MMPC's social media project alongside Hakuhodo
team.
• Created monthly social media content alongside the assigned copywriters for
MMPC.
• Generated monthly social media reports as needed by the Hakuhodo team and
MMPC team.
• Project manager for MMPC's XPANDER digital testimonial video series on
Facebook and YouTube: XPANDER XPERIENCE.
• Spearheaded live stream campaign efforts alongside Hakuhodo team for the
2018 Philippine International Motor Show and the Xpander Unboxing on
Facebook and YouTube.
+63 917 156 4741 • miariniel@gmail.com • www.linkedin.com/in/miarinieliraflorendo
IRA FLORENDO
• digital marketing & e-commerce •
ADDITIONAL EXPERIENCE (FREELANCE)
11/2019 - HR Network, Inc.
Present Seasonal Digital Marketing Consultant
• Creates digital and print materials for the company and its clients as needed
by the direction of the President & CEO.
• Provides insight to the President & CEO through focused discussions as
needed in digital matters and platforms.
02/2022 - Princess Laura Jewelry
06/2022 Digital Marketing Consultant
• Curated monthly social media (Facebook & Instagram) content for the brand.
• Monitored and optimized social media and website content for the brand.
• Created monthly digital marketing reports to monitor progress of implemented
social media and website optimization.
• Integrated Google Analytics and Google Tag Manager to the brand's e-
commerce site.
• Revamped the brand's e-commerce site to a more user-friendly interface and
customer journey.
02/2021 Ericka Evangelista House of Fashion Design
Digital Marketing Consultant
• Optimized relevant audience targeting for Ericka Evangelista's Bridal
Collection social media launch and paid campaign.
• Generated leads through Facebook messenger which helped improve client
database for the brand, including converted and potential clients.
10/2020 - HELIX ERP
11/2020 Digital Marketing Consultant
• Acted as marketing consultant in recommending necessary changes to be made
onto the overall look of their marketing collaterals and company brand website.
• Redesigned marketing collaterals as needed such as modules, company profile,
and brochure.
- END -
+63 917 156 4741 • miariniel@gmail.com • www.linkedin.com/in/miarinieliraflorendo
