S.
DIVYA PROFILE
An enthusiastic & high energy driven professional aiming for
PRIYADHARSHINI challenging assignments in Digital Marketing with a reputed
organization
CAMPAIGN MANAGER
PROFILE SUMMARY
A focused and result-oriented professional with an year of experience
in Digital Marketing, Social Media Marketing, Search Engine
Marketing, Site Auditing
Managed high-quality customer satisfaction while adhering to the
work processes and tracked performance metrics such as click-
through rate, cost per click, and cost per lead
Optimized Search Engine Marketing (SEM) campaigns through
effective keyword generation and ad copywriting, analysis of search
query reports, implementation of bid changes, landing page tests.
Helped the company’s business development team in creating
proposals within the digital marketing segment
An effective communicator with strong analytical/logical skills and
skills to relate to people at any level of business and management
Skilled in identifying issues and risks in a timely manner;
implementation of appropriate mitigation and contingency plans
EXPERIENCE
CAMPAIGN MANAGER
YUNG DIGITAL MARKETING AGENCY | OCT 2020 - TILL NOW
Promoting to build new department with responsibility for web
analytics, lead generation/landing page design, social media strategy,
multivariate testing
Designing, building, and maintaining social media presence for the
company and its clients
Managing 7 web developers/designers/Content writers for creating
digital marketing campaigns using tools including SEM, SEO, website,
E-commerce, landing pages, mobile & video
Creating comprehensive keyword lists and mapping keywords to ad
groups and landing pages
Effectively managing the social media accounts to brand the company
and services; supporting in optimizing ongoing Google AdWords
Campaigns to enhance Lead Generation
Assisting in the brainstorming/formulation of strategies to engage
with consumers and prospects across diverse Digital and Social Media
Platforms
Monitoring digital marketing projects for clients; reporting on
achievements as well as ensuring achievement of Return on
Investment (ROI)
CONTACT Partnering with internal teams for developing landing pages as well
as optimizing the user experience
8056260624 Managing Google-Banner Ads (including client search strategies);
setting-up and optimizing Paid Search/ Pay-Per-Click campaigns;
dividv1995@gmail.com creating, testing.
linkedin.com/in/divya-priyadharshini-6853761a7 Run/optimize online ads on channels like Facebook, YouTube, Google,
Instagram, email & remarketing.
Drive funnel efficiencies of the leads generated from multiple digital
sourcing activities and campaigns.
S.DIVYA ASSOCIATE CONSULTANT
BRUHAT INSIGHTS GLOBAL | NOV 2019 - JUL 2020
PRIYADHARSHINI Sourcing candidates using internal databases, Internet web sites,
LinkedIn, job postings, referrals and networking.
Responsible for End to End recruitment.
CAMPAIGN MANAGER
Following up with candidates to get their interviews done.
Took Vendor calls, understood the client’s exact requirements,
summarize the call notes and forwarded it to my team members
Exceptionally negotiated salaries, relocation costs, margin, and
billing rates to maximize profit.
Worked for recruiting specialized positions for not only for the
business side but also on the technical side.
JUNIOR ENGINEER
CAPITAL ENGINEERING CONSULTANTCY | DEC 2018 - AUG 2019
Tendering and Bidding process - Preparation of tender documents and
floating NIT for various work packages, Techno commercial
Negotiations, Bid evaluation and Rate Analysis.
Experienced in procurement/sourcing and coordination with external
agencies for negotiations, preparation of tender / contract documents,
cost estimates, including billing, variation proposals, etc. for both
Consulting, EPC, PPP Projects.
Coordination and Communication regarding tendering process to the
vendors - Conducting meetings with various stakeholders, managing pre
bid and post bid meetings.
Submitting report and updates on various ongoing tendering processes
to the management.
Issuing Letter of Award and Contract agreement to the contractors
EDUCATION
DIPLOMA IN DIGITAL MARKETING
ESEARCH ADVISORS | 1 MONTH COURSE
MERIT
M.TECH IN CONSTRUCTION ENGINEERING AND MANANGEMENT
JERUSALEM COLLEGE OF ENGINEERING | 2016 - 2018
CGPA: 8.35
B.E CIVIL ENGINEERING
JEPPIAAR ENGINEERING COLLEGE | 2012 - 2016
CGPA: 7.1
CONTACT SKILLS
SEO and Google Analytics
8056260624 Social media strategy
Marketing
dividv1995@gmail.com
Web content development
linkedin.com/in/divya-priyadharshini-6853761a7 Lead Generation
