Best Lady Tailoring Shop
Best Lady Tailoring Shop
Best Lady Tailoring Shop
TELEPHONE: 0796439500
I hereby declare that this Business plan is my original work and not a duplication of similarly
published work of any scholar for academic purpose and it has not been submitted in any other
Institution of higher learning for the award of Diploma in Business Management
i
DEDICATION
I dedicate my gratitude to my lord and savior Jesus Christ who gave me good health and parents,
brother, sister and constant encourage who had full humor, honesty and strength for me. God
bless you all.
ii
ACKNOWLEDGEMENT
Special thanks also goes to my supervisor Mr. Danstone not forgetting my parents, brothers and
sisters for their love and financial support they gave me during the period I have been carrying
out this business plan project.
Also my thanks goes to my dear friends for their great support they gave me during my writing
by encouraging me and giving directions.
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EXECUTIVE SUMMARY
BUSINESS DESCRIPTION
The owner of the business will be Adisi Caren Iyaite. She pursued Diploma in Business name
will be BEST LADY TAILORING SHOP. It will be located in Kakamega town along
Bungoma Mumias road at the main stage. The business is stated to start in the year 2022 selling
of ready made clothes is it main activity.
The business management will propel the business to higher standard by improving service
delivery to suit all the customers and also quality of goods sold in the shelves and this will result
into the expansion of the outlet into a wholesale.
After expansion in few years the business is set to have branches all over the country so as to
reach its customers from different places thus resulting to a steady and fast growth of the
business
MARKETING PLAN
DOMESTIC CUSTOMERS: This consists of daily customers who buy from the supplier.
This promotes the business in that large profit will be made by supplying the institutions with
uniforms
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MANAGEMENT TEAM
The business will have a team to ensure it achieves its goal by the end of the day. The team will
be made up of qualified personnel made up of the following;
General Management
Cashier
Distributor
Cleaner
Watchman
OPERATIONAL PLAN
The following equipment are required by the business. Machines, Fabric, Disks, Thread and
fitting of the business premise with CCTV Cameras
FINANCIAL PLAN
The projected initial capital will be Sh 400,000. The money will be from family, relatives and
personal savings. The major term of expenditures of the business include.
The breaking point of the business will be 74.89% and net profit ratio will be 50:10%
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TABLE OF CONTENT
DECLARATION………………………………………………………………………… i
DEDICATION…………………………………………………………………………… ii
ACKNOWLEDGEMENT……………………………………………………………… .iii
EXECUTIVE SUMMARY……………………………………………………………. iv
BUSINESS DESCRIPTION…………………………………………………………… iv
MARKETING PLAN…………………………………………………………………… iv
MANAGEMENT TEAM………………………………………………………………… v
OPERATIONAL PLAN………………………………………………………………….. v
FINANCIAL PLAN………………………………………………………………………. v
TABLE OF CONTENT…………………………………………………………………... vi
CHAPTER ONE………………………………………………………………………… 1
1.7 INDUSTRY…………………………………………………………………………… 3
1.8 JUSTIFICATION……………………………………………………………………… 4
vi
CHAPTER TWO…………………………………………………………………………. 5
2.3 COMPETITION………………………………………………………………………. 7
CHAPTER THREE……………………………………………………………………… 12
CHAPTER FOUR…………………………………………………………………………16
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4.4 PRODUCTION STRATEGY………………………………………………………… 17
CHAPTER FIVE………………………………………………………………………… 20
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CHAPTER ONE
The owner of the business will be ADISI CAREN IYAITE, who is 200 years old, from Busia
County, Teso North District, Ang’urai Division, Changara location, Akobwait Sub-location,
Ateukut village. She went to Changara Primary School from the year two thousand and four
(2004) and sat for the Kenya Certificate of Primary Education (KCPE) in the year two thousand
and twelve (2012) and Sat for the Kenya Certificate of Secondary Education (KCSE) in the year
two thousand and sixteen (2016). She is currently taking Diploma in Business Management
(DBM1) at The Sigalagala National Polytechnic (TSNP)
The owner of the business chose BEST LADY TAILORING SHOP as the name of the
business of the following reasons;
1
The owner of the business require Ksh400,000/= as her start up capital for the proposed business.
The owner will obtain her capital from the following sources
The proposed business will be located in Kakamega town along Bungoma Mumias road at the
main stage
The owner of the proposed business chose the location of her proposed business of the following
reasons
P.O. BOX 63
KAKAMEGA
The business will be start-up kind of business because of the following reasons;
2
1.5 GOALS AND OBJECTIVES
a) PRODUCTS
b) SERVICES
i) Repair of clothes
ii) Distribution of uniforms to institutions
1.7 INDUSTRY
The business will fall under the clothing and textile industry.
The owner of the business will employ some measures to cope with the changing technology.
3
1.8 JUSTIFICATION
i) Presence of Kakamega Patrol based police station which will be for the security
purposes
ii) Increasing population in town
iii) Many institution like schools, colleges and Universities
a) ENTRY STRATEGY
The proposed business will be started on 1st Jun 2022 because of the following reasons
i) The owner will have gained enough capital to start proposed business
ii) The owner will have gained enough skills to start and run the business
iii) The owner will have finished the course study
The owner will use the following methods to introduce the proposed business to the customers;
i) Word of mouth
ii) Posters
iii) Advertisement of Radio
iv) Banners
b) MATURITY STAGE
i) Many customers
ii) Increased profit
iii) Recognition by many people.
c) GROWTH STRATEGY
4
CHAPTER TWO
The research carried out by the owner help in coming up with strategic plan for marketing the
goods and the need to determine the customers.
The business potential customers will be institutional customers like Masinde Muliro University,
Sigalagala National Polytechnic and even students , those from the outskirts of the other areas
also included
The business will target all people from different place; this is because is defined by a number of
customers and how much the owner gets in a day.
Classification of Customers
I) Potential Customers
This customer buys regardless of their religion background or social class in the geographical
area.
These will include Workers, students and teachers of Masinde Muliro, Sigalagala National
Polytechnic or any other institution around.
These include institution such as schools and colleges around. The most actual customer is
Msinde Muliro University.
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2.1.2 INSTITUTIONAL CUSTOMERS
These will include Masinde Muliro N on-teaching staff, students, teachers, others from nearby
colleges, primary and secondary schools. They are targeted to buy goods and services at large
quantity and any mode of payment will be allowed eg cheques and even cash via M-pesa or
through deposits
These are customers who by goods and services in large quantities and break into smaller
quantities then again they sell to there customers. They will be achieved by providing highly
quality goods and services.
These are customers outside the country. The business will be reaching even those who are
outside the country. These will be done through internet and online shopping
(Www.carenshop.com) and this is where customers will be allowed to buy online.
These are customers who buy goods for their personal use. The common end user will be worker
of Masinde Muliro University eg uniforms which they put on during there manual work.
Mama Hope tailoring shop is not the only tailoring shop around but there are some other shop
such as Kings collection , Highway tailoring shop located along the road. The shares are brought
due to hard work in the business .This will also determine the kind of your customers around.
The following will be my market share in the unit depending on the number of customers.
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Name of the firm Quantity Selling prices Sales per % Share
2.3 COMPETITION
The competition of the business will be Mama Hope Tailoring shop, Kings collection Tailoring
shop Highway Tailoring shop
STRENGTH
WEAKNESS
STRENGTH
WEAKNESS
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HIGHWAY TAILORING SHOP
STRENGTH
WEAKNESS
No credit offer
The owner will decide to develop variable pricing model which will be vital role to the business
putting the following into consideration
The business will work within the rule of law & the constitution
b) Cost of production
When the cost of production will be high then there will be low supply of materials by the
business
The owner will ensure that his price operates slightly lower than of his competitors
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d) Marketing Demands
The owner will also ensure that she will be able to manage the growth of the business. He will be
able to meet and satisfy the increased demand.
The business will offer discount only on regular customers and bulk buyers to appreciate their
contribution to the business
After analyzing all the weaknesses of the owners competitors The BEST LADY TAILORING
SHOP is likely to use the weaknesses of its competitors as its strength. Employing of sales
persons to deliver the goods on promotions on the streets, school and business places.
Advertisement
These are the channels the owner will use to make sure the business reach many people.
i) Radio
This is the most common form of communication and also very cheap
They are also important in that they are very flexible i.e. radio uses all languages
The business owner will make the advertisement mainly at 7.00am and 8.00pm
ii) Television
The owner of the business will make arrangement for the business to be advertised at every news
hour on citizen channel.
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iii) Posters
They will be made on reach and every corners of the town to ensure that people are conversant
with them
iv) Newspaper
v) Sign Post
There will be a board at the junction of the Kakamega to Bungoma road, Kisumu and Kakamega
town.
Kakamega
Promotion
These include what the owner of the business will be in position to offer so that the owner have
many customers
i) Offer
Customer who buy goods in large quantity will be given offer which may motivate the
customers.
ii) Debts
The rule of giving debts shall be followed e.g. Debts will not be allowed twice.
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2.7 DISTRIBUTION STRATEGY
Here the owner of the business must tell customers when and how the customer will get the
goods
WHOLESALER
RETAIL INSTITUTIONAL
END USER
Transport
Goods will be transported using good channels of transportation under good security to reach the
people or the customers outside the country. The transportation will be charged according to the
commodities carried and the distance.
The owner will make sure the transportation fee is lower than the normal fee
a) Inadequate products
b) Poor infrastructure like roads
c) Lack of market knowledge
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CHAPTER THREE
Management is the act of running and controlling a business Best Lady Tailoring Shop need
people who will coordinate in the business so that the shop runs smoothly
Management team are the people who will help the owner in the running of the business
i) General Manager
The business manager will be in charge of any movement, interaction in the business premises
The manager will be able to work under management policy of the business promises.
ii) Cashier
He will be in charged of selling the products and keeping the sales records
iii) Distributors
iv) Cleaner
v) Watchman
He will be in charge of security during working hours and when the business is closed.
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3.1 ORGANIZATIONAL STRUCTURE
GENERAL MANAGER
CASHIER DISTRIBUTOR
CLEANER WATCHMAN
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3.2 STAFFING AND THEIR QUALIFICATION
TOTAL 48300
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3.4 TRAINING AND PROMOTION
i) Training
the owner of the business will be giving the following training of her employees in order for
them to gain more experience and skills
The owner of the business will promote his employees basing on the following;
Performance
Educational level
Seniority
The owner of the business require a licence for the business to operate peacefully
The licence will be obtained from Kakamega County Government at a cost of five thousand
shillings.
The business will also need the following Acts as stated by the law
a) Health Act
This will include the cleanness of the products and the employees selling the products.
b) Safety Act
This act contain all the safety measure that the owner will put in place to protect his customers
and the employees
c) Environment Act
It shows that the business has been given the permission to operate under a specified
environment and also the owner requires a permit to dispose off the waste.
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CHAPTER FOUR
The business will lay the following strategies in order to improve the production of goods and
achieve the maximum profit
i) PRODUCT DESIGN
The business will be mainly dealing with ready made clothes both for the ladies and men
The goods will be packed in good and attractive carrier bags to attract and make customers
comfortable and also easy to carry.
ii) DEVELOPMENT
The owner of the business will buy machines which are modernized to make work easier and
faster within a shorter period of time and this will also increase the productivity.
The table below shows the list of facilities and equipment that Best Lady Tailoring Shop require.
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REPAIR AND MAINTENANCE
The machines will be repair by a mechanic on weekly basis to ensure smooth running of the
business activities.
The repair and maintenance of the machines will cost the owner 10,000 per month.
TOTAL 70,000
Cashier 1 1400
Distributor 1 8000
Cleaner 2 9000
Watchman 1 3300
TOTAL 52800
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c) MONTHLY PRODUCTION EXPENSES
Repair 10,000
Transport 40,000
Electricity 15,000
Water 7,200
Telephone 5,000
Rent 20,000
TOTAL 97,200
TOTAL 220,000
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4.5 PRODUCTION PROCESS CAPACITY
Transportation of Goods
Selling to Customers
i) ENVIRONMENTAL ACT
Waste products from the shop will be disposed properly to avoid environmental pollution.
The workers will be taken medication incase of any illness and the bill will be catered by the
business. The owner will do this by providing monthly medical allowance.
The owner of the business will be protecting his employees against any harm within the working
areas.
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CHAPTER FIVE
This is the systematic plan that shows how the owner of the business will manage and analyze
his funds.
ITEM AMOUNT
Transport 10,000
Insurance 3,000
Electricity 5,000
Rent 6,000
Water 600
Equipment 150
Total Cost
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5.2 WORKING CAPITAL
ITEM AMOUNT
Current Assets
Cash at Bank 500,000
Cash in Hand 1,600,000
Debtors 300,000
Total Current Assets
Creditors 40,000
Bank Overdraft 50,000
Loan 1,500,000
Total Current Liabilities
Creditors 40,000
Bank Overdraft 50,000
Loan 1,500,000
Total Current Liabilities 1,590,000
Total working Capital 810,000
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5.3 PROJECTED CASH FLOW
ITEM JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC TOTAL
Bal b/f - 2,211,000 2,606,450 2,838,450 3,131,450 3,459,400 3,843,85 1,8090,600
0
Sales 400,000 450,0000 300,000 250,000 400,000 450,000 500,000 2,850,000
Capital 200,000 2,000,000
Total inflow 2,400,000 2,661,000 2,906,450 3,188,450 3,531,480 3,909,400 4,343,85 22,940,000
0
Insurance 5,000 5,000
Rent 20,000 20,000
Electricity 2,500 2,000 1,500 1,000 15,000 2,500 4,000 15,000
Water bill 1,000 1,050 1,000 1,000 1,050 1,050 1,050 7,200
Wages/Salaries 10,500 11,000 12,000 15,000 16,000 17,000 18,000 99,500
Licence 10,000 10,000
Transport 40,000 40,500 40,000 40,000 40,000 45,000 40,000 285,500
Total Outflow 189,000 54,550 68,000 57,000 72,050 65,550 63,050 569,200
Bal c/d 2,211,000 2,606,450 2,838,450 3,131,450 3,459,400 3,843,800 4,280,80 22,371,400
0
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5.3.2 PROJECTED CASH FLOW FOR THE YEAR 2023
ITEM JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC TOTAL
Bal b/f 4,280,800 4,554,050 4,838,200 5,107,25 5,371,650 5,722,300 6,070,45 6,405,450 6,754,200 7,108,05 7,515,850 7,919,000 63,724,750
0 0 0
Sales 500,000 500,000 500,000 500,500 600,000 600,000 600,000 600,500 600,500 700,000 700,500 800,000 8,050,000
Debtors 30,000 30,000 25,000 30,000 35,000 35,000 35,000 35,000 40,000 450,000 40,000 450,000 405,000
Total inflow 4,810,800 5,084,050 5,363,200 5,637,75 6,006,650 6,705,950 7,040,95 7,394,700 7,853,050 7,256,35 8,764,000 8,824,000 76,354,250
0 0 0
Purchase 200,000 210,000 220,000 230,000 240,000 250,000 260,000 250,000 250,000 300,000 300,000 350,000 4,240,000
Electricity 250 250 250 300 350 350 400 350 350 400 450 400 4,200
Waterbill 5,000 600 700 800 9,000 1,000 900 800 700 800 900 1000 11,200
Transport 15,000 15,000 15000 15,000 15,000 15,000 15,600 15000 15000 15000 15000 15000 109,800
Wages/Salaries 20,000 20,000 20000 20,000 20,000 20,000 20,000 20000 20000 20000 20000 20000 240,000
Total Outflow 256,750 245,850 255,950 266,100 284,350 286,350 300,500 286,750 286,650 337,200 337,350 387,450 3,831,250
Bal c/f 4,554,050 4,838,200 5,107,250 5,371,65 5,722,300 6,070,450 6,405,45 6,754,200 7,108,050 7,515,85 7,919,000 8,376,550 72,101,300
0 0 0
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5.3.3 PROJECTED CASH FLOW FOR THE YEAR 2024
ITEM JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC TOTAL
Sales 300,000 350,000 400,000 400,000 400,000 400,000 550,000 550,000 550,000 600,000 650,000 700,000 5,850,000
Debtors 20,000 20,000 25,000 25,000 30,000 30,000 35,000 35,000 40,000 40,000 45,000 50,000 285,000
Total inflow 8,696,55 8,703,250 8,782,950 8,911,650 9,044,35 9,126,000 9,310,650 9,490,25 9,614,850 9,794,550 9,974,200 10,207,80 95,575,470
0 0 0 0
Purchase 300,000 300,000 250,000 250,000 300,000 350,000 350,000 400,000 400,000 450,000 450,000 500,000 4,230,000
Electricity 300 300 300 300 350 350 400 400 300 350 400 400 4,500
Transport 10,000 15,000 16,000 17,000 18,000 20,000 25,000 35,000 30,000 35,000 30,000 40,000 297,000
Wages/Salaries 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 360,000
Total Outflow 363,300 345,300 296,300 297,300 348,350 400,350 405,400 465,400 460,300 515,350 516,400 570,400 5,623,600
Bal c/f 8,333,25 8,357,950 8,486,650 8,614,350 8,696,00 8,725,650 8,905,250 9,024,85 9,154,550 9,279,200 9,457,800 9,637,400 115,049,450
0 0 0
25
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5.4 PROFOMA INCOME STATEMENT
ITEMS YEAR 1 2021 YEAR 2 2022 YEAR 3 2023
Sales 2,850,000 8,650,000 5,850,000
Less cost of sale
Opening stock 4,280,800 8,376,550
Add purchases 2,960,000 4,240,000 4,230,000
Less closing stock 2,211,000 4,554,050 8,333,250
Gross profit 639,000 3,966,750 4,273,250
Gross profit total 2,211,000 4,683,250 1,576,700
Less expenses
Insurance 5,000 6,000 7,000
Rent 20,000
Electricity 15,000 42,000 45,000
Water bill 7,200 11,200
Wages/Salaries 99,500 240,000 360,000
Licence 10,000 15,000 16,000
Transport 285,500 109,806 297,200
Net profit before tax 1,768,800 4,297,044 892,200
Net profit after tax 15% 265,320 64,455,606 133,830
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5.5 THE PROFOMA BALANCE SHEET FOR THREE YEARS
ITEM YEAR 1 YEAR 2 YEAR 3
FIXED ASSETS
Furniture 250,000 260,000 280,000
Building 1,500,000 2,00,000 2,500,000
Electricity 42,000 50,000 55,000
CURRENT ASSETS
Cash at hand 280,000 290,000 300,000
Cash at bank 600,000 700,000 800,000
Stock 5,500,000 3,500,000 1,580,000
Total assets 8,172,700 8,010,00 812,000
CURRENT LIABILITIES
Bank loan 2,200,000 3,141,000 2,492,200
Accounts payable 500,000 2,000,000 1,500,520
TOTAL LIABILITIES 3,600,000 5,141,080 4,392,520
FINANCED BY 1,800,000 1,733,220 3,370,000
Capital 4,541,570 3,001,700 418,200
ADD NET PROFITS 7,263,280 8,141,220 8,142,580
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5.6 NET PROFIT
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5.7 BREAK EVEN POINT
Break-even point analysis will help Best Lady Tailoring shop to determine the level ofwhich
business does not make profit or suffer loss
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5.8 DESIRED FINANCE
This refers to breakdown of how capital is to be used i.e. operational cost + working capital =
Desired Finance
DESCRIPTION AMOUNT
Pre-operational cost 1,550,500
Working capital 950,000
Miscellaneous 40,000
Total 2,540,500
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