Betty Cherop Kids Hair Saloon
Betty Cherop Kids Hair Saloon
REG NO : KSS/056/23C
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DECLARATION
This business plan is my original work. It has never been produced and presented or
presented to any examination body for marking.
SIGNATURE ……………………………………
DATE ……………………………..
This business plan is approved by the supervisor and presented to the Kenya national
examination
SIGNATURE …………………………….
DATE …………………………..
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DEDICATION
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ACKNOWLEDGEMENT
I would like to express my gratitude to the Almighty God for enabling me to come up
with this document. Special regards to my lecturer. For her conscience support all
through and approval and this business plan and my parents for supporting me financially
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TABLE OF CONTENT
DECLARATION..................................................................................................................i
DEDICATION...................................................................................................................iii
ACKNOWLEDGEMENT..................................................................................................iv
CHAPTER ONE..................................................................................................................1
1.0 EXECUTIVE SUMMARY.....................................................................................1
1.1 BUSINESS DESCRIPTION...................................................................................1
1.2 MARKETING PLAN..............................................................................................1
1.3 ORGANISATION PLAN........................................................................................1
1.4 OPERATION PLAN...............................................................................................1
1.5 FINANCIAL PLAN.................................................................................................2
CHAPTER TWO.................................................................................................................3
2.0 BUSINESS DESCRIPTION...................................................................................3
2.1 BUSINESS NAME...................................................................................................3
2.2 PHYSICAL LOCATION........................................................................................3
2.3 FORM OF OWNERSHIP.......................................................................................4
2.4 TYPE OF OWNWRSHIP.......................................................................................4
2.5 SERVICES OFFERED...........................................................................................4
2.6 JUSTIFICATION OF THE BUSINESS................................................................4
2.7 BRIEF HISTORY OF THE BUSINESS...............................................................4
2.8 GOALS OF THE BUSINESS.................................................................................4
2.9 ENTRY AND GROWTH STRATEGY.................................................................5
CHAPTER THREE.............................................................................................................6
3.0 MARKETING PLAN..............................................................................................6
3.1 POTENTIAL CUSTOMERS.................................................................................6
3.2 COMPETITORS.....................................................................................................6
3.3 PRICING STRATEGY...........................................................................................7
3.4 ADVERTISING AND PROMOTION STRATEGY............................................7
3.5 MARKET SHARE...................................................................................................8
3.6 SALE TACTICS......................................................................................................8
3.7 DISTRIBUTION STRATEGY...............................................................................8
CHAPTER FOUR...............................................................................................................9
4.0 ORGANISATION PLAN........................................................................................9
4.1 ORGANISATION STRUCTURE..........................................................................9
4.2 MANAGEMENT TEAM........................................................................................9
4.3 REMUNERATION AND INCENTIVES............................................................11
4.3.1 REMUNERATION.............................................................................................11
4.4 JOB DESCRIPTION AND INDUCTION...........................................................11
4.5 LICENSES, PERMITS AND BY-LAWS............................................................11
4.6 ORGANISATIONAL RULES..............................................................................12
4.7 SUPPORTIVE SERVICES...................................................................................12
CHAPTER FIVE...............................................................................................................13
5.0 OPERATION PLAN.............................................................................................13
5.1 PRODUCTION FACILITIES..............................................................................13
5.2 ATTAINABLE CAPACITY.................................................................................13
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5.3 PRODUCTION DESIGN AND DEVELOPMENT............................................13
5.4 PRODUCTION STRATEGY...............................................................................13
5.5 DESIRED PRODUCTION CAPACITY.............................................................13
5.6 PRODUCTION PROCESS...................................................................................13
CHAPTER SIX..................................................................................................................14
6.0 FINANCIAL PLAN...............................................................................................14
6.1 ASSUMPTIONS....................................................................................................14
6.2 PREOPERATIONAL PLAN................................................................................14
6.3 ESTIMATION OF WORKING CAPITAL........................................................15
6.4 PROJECTED CASH FLOW STATEMENT........................................................1
6.5 AHMED 'S SALON PROFORMA INCOME STATEMENT............................2
6.6 AHMED'S SALON STATEMENT OF AFFAIRS AS AT THE BEGINNING
OF THE YEAR..............................................................................................................2
6.7 AHMED BALANCE SHEET FOR THE THREE YEARS.................................3
6.10 DESIRED FINANCING.......................................................................................6
6.11 PROPOSED CAPITALIZATION.......................................................................7
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EXECUTIVE SUMMARY
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The business will be financed by a capital of Ksh 300,000 and the business shall be
expanded through ploughing back of profits. The following shows the source of capital
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CHAPTER ONE
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1.6 JUSTIFICATION OF THE BUSINESS
The business is located in an ideal position that has a good infrastructure and a growing
population thus customers get access to it easily. The premise also gets plenty of water
from municipal council and from Tarama thus has improved standards of cleanliness
compared to the other premises.
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1.8.3 SHORT TERM GOALS
This includes;
To maximize profits.
To avoid time wastage by offering quickest services.
To offer better quality services.
After penetrating the market, the owner will save some money for expansion of the
business and buy more machines. In connection to that, the manager can employ more
workers to reduce workload in the saloon and also mobile charging and airtime sold to
customer who come to the saloon.
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CHAPTER TWO
I. KIDS
Our main target customers will be kids around the town, we focused on kids
because our competitors have no space for kids thus making them our target they
will be lured to come to our business with their parents.
II. STUDENTS
Students from East Africa institute of certified studies, Thika Technical training
institute and Machakos secondary are expected to form the customer base and most
of them come to the premise during the weekends. Also during opening days
secondary school girls come to the premise either for plaiting or blow-out.
III. TRAVELLERS
Travelers waiting to board buses or Nissans are also targeted in the premise.
2.2 COMPETITORS
The competitors surrounding the premise are;
IV. Lydia Pedicure.
V. Caro Manicure and Pedicure.
STRENGTH
-Has be established for a long period of time and hence a wide market knowledge.
-It offers credit facilities
WEAKNESS
-Opens at unfavorable time i.e. late in the day.
-Their workers are not qualified
STRENGTHS
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-Advertise their services.
-Have employed many workers.
WEAKNESSES
-Have unskilled workers.
-Have poor managerial skills.
-Their workers are lazy and lack courtesy.
-They don’t offer credit facilities.
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2.4.1 POSTERS
The poster which will be used by the business is as below
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Wholesalers Retailer Customer
CHAPTER THREE
MANAGER
SUPERVISOR
3.2.1 MANAGER
DUTIES
Recruit and train workers
Assign duties to workers
Settle conflicts arising between employees
Pay employees their salaries
QUALIFICATION
A higher Certificate in beauty and therapy from a recognized institution
At least 2 years experience in saloon industry
Above 24 years
Should be physically fit
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3.2.2 SUPERVISOR
DUTIES
supervise workers when the manager is absent
assign duties to newly recruited workers
make periodical reports
QUALIFICATION
Certificate in business management/administration.
Should be above 24 years.
Should be physically fit
3.2.3 CASHIER
DUTIES
Issue a receipt following service offered and their cost
Receiving and making payment
Required to portray good human and public relation skills to the business and
public at large to create a good human image
QUALIFICATION
Should have CPA I
Should have worked for at least 2 years
Should be computer literate
3.2.4 WORKERS
DUTIES
Attend and offer quick service to customers
To market the saloon using attractive language
To be punctual at work
QUALIFICATION
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Should have worked for at least 1 year in a busy saloon
Have a certificate in hair dressing from reputable institute
DUTIES
Guard the premise against theft
QUALIFICATION
Be physically fit
Should be aged 30 years and above
Have worked as a security guard for at least years in the same field
3.3.1 REMUNERATION
The table below shows the remuneration schedule
3.3.2 INCENTIVES
The manager will pay the workers in advance e.g. mid month and may decide to give out
increment depending on the production of the business. They will also be compensated in
cases of accidents during operation.
3.4.1 RECRUITMENT
The vacancies will be advertised through print media. The interested person will apply
for the job through writing application letter. The management team will look the
application and shortlist candidate who will be interviewed later. They will then be
contacted through cell phone about the job.
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3.4.2 TRAINING
The will be done by allowing the staff to attend seminars and workshops concerning the
business in order to increase knowledge on the business.
3.4.3 PROMOTION
The manager will promote the workers according to qualification and experience
3.5 .1 LICENSING
The business before commencement of its operation will acquires a trading license from
the district commissioner office and this will be renewed annually.
3.5.2 PERMITS
The permit is required by the business because the business will be required to make
announcements within the public places/ functions further more making stickers within
the town, which is obtain from the municipal council.
3.5.3 BY-LAWS
The by-laws laid by the municipal council will be strictly adhered to by the saloon;
for instances:
a) All employees will be registered under the national security act.
b) The employment act cap 226 will be government code for regulating the terms and
conditions of the work.
3.7.1 BANKING
The banking account shall be opened at Kenya commercial bank, KCB branch that will
be a current account. The banks address is
Kenya commercial bank
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Po box 242
3.7.3 ELECTRICITY
It will be sought from Kenya power and lighting company.
3.7.4 SECURITY
Security services will be provided by kali security to prevent theft.
CHAPTER FOUR
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Drier 2 3000 6000
Telephone 1 1000 1000
Totals 19800
She will also employ 5 employees, three majoring on service provision while the two sell
the beauty products. The management will ensure that they employ qualified personnel
for efficient w
Totals 144000
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4.3 PRODUCT DESIGN AND DEVELOPMENT
The owners business will be challenged in using latest technology due to a lot of research
so as to have modern means of offering services and coming up with more hairstyles and
weaving designs.
STEP 1
STEP 2
STEP 3
STEP 4
Thank the client for coming and ask her to come next time.
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4.5 REGULATION AFFECTING OPERATION
The owner’s business will need to make applications to several necessary licenses
legislation and permit providers. This will enable efficient operation. The service
providers must adhere to legislation and regulation governing the industry.
Also will adhere to all compliance required where applicable under the laws of
government of Kenya and respective county government.
CHAPTER FIVE
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License 2000
Insurance 3000
Aprons 2000
Furniture 3000
Total 90000
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5.4 PROJECTED CASH FLOW STATEMENT
MONTHS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Bal b/f - 421000 492000 628800 789000 960100 109000 1270300 143640 161640 18044 2001700 1262950
0 0 00 0
Bank loan 400000 400000
Sales 250000 300000 370000 390000 400000 380000 390000 400000 410000 420000 43000 440000 5580000
0
Total cash 650000 721000 862400 1018800 1189000 1340100 1494000 1670300 184640 303640 22344 2441700 960000
0 0 00
Less cash
payment
Salaries 80000 80000 800000 80000 80000 80000 80000 80000 80000 80000 80000 80000 960000
Electricity 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24000
Telephone bill 3000 2500 2400 2800 2500 3000 2500 2900 2700 2600 2500 3000 31900
Advertisement 1000 1000 1000 1000 1000 1000 1000 10001 1000 1000 1000 1000 12000
Rent 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 60000
Stationary 20000 20000 20000 20000 20000 20000 20000 20000 20000 2000 20000 20000 240000
Plaiting materials 30000 3100 3200 3000 3400 3100 3200 3000 3300 3400 3200 3500 48400
Loan repayment 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 360000
Water bill 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 60000
Incentives 40000 40000 40000 40000 40000 40000 40000 40000 40000 40000 40000 40000 480000
Purchases 40000 40000 45000 41000 40000 42000 40000 45000 41000 43000 44000 45000 506000
Less payment 229000 228600 233600 229800 228900 231100 228700 233900 230000 232000 23270 234500
0
Bal c/f 421000 49200 628800 789000 960100 1109000 1270300 1436400 1616400 1804400 2001700 2207200
1
5.4.2 YEAR 2 PROJECTED CASH FLOW
1
5.5 BETTY’S KIDS HAIR SALOON PROFORMA INCOME STATEMENT
FIXED ASSETS
Equipment 59000
Fittings 30000
Furniture 3000
Total fixed assets 83000
CURRENT ASSETS
Debtors 500000
Stock -
Cash at bank 480000
Cash at hand 20000
Total current assets 1180000
2
Total current liabilities 400000
Financed by
Capital 863000
5.7 Betty Kids Hair saloon BALANCE SHEET FOR THE THREE YEARS
CURRENT ASSETS
Debtors 120000 40000 30000
Stock 150000 180000 200000
Cash at bank 100000 150000 250000
Cash at hand 70000 25000 80000
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Break-even point refers to the point at which the business will able to meet its cost by
making no profit or loss.
YEAR 1
= 91592.20
YEAR 2
6975000- 93120=6881880
YEAR 3
4
82088 X 9067500 = 82896.75
8979036
= 82896.75
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c) CURRENT RATIO
BETTY’S KIDS HAIR saloon will require the following amount to start the business;
Kshs
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Pre occupation cost 90,000
Working capital 1,180,000
FIXED ASSETS
Machinery and equipment 50,000
Furniture and fittings 30,000
Total 1,350,000
SOURCE AMOUNT
Kshs
Savings 300,000
Bank loan 400,000
Donations from friends 163,000
Total amount 863,000
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MACHAKOS
UNIVERSITY
APPENDIX MACHAKOS
TTC
BUSINESS LOCATION INSTITUTE
MASII
TO
LYDIA PETROL
MACHAKOS
SALOON STATION
BOYS SEC SCHL
SUN RISE
SALOON
CARO
SALOON MACHAKOS
TO KITUI
MARKET
BETTY’S
KIDS HAIR
SALOON
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