Website Optimization Checklist

 User – Mobile – Google: Friendly

 Content optimization (Quality)
 Keyword optimization
 Readability And UX
 Loading Speed
 User – friendly URLs

Keywords

Keywords Research Tools

 Keywords Planner
 Keywords Shitter & Ahrefs
 Google

Long – Tail Keywords ↔ Short – Tail Keywords

Low Volume High
Low Competition High
High Focus Low
Low Cost High
High Conversion Low
Types of Keywords

Applying Keywords to your Website

Keyword Research data

Filteration
(Product/Service)

Content

Example: https://www.cims.org/
How Google Search Works

SEO = ON PAGE + OFF PAGE

On Page SEO

Introduction

On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search
engines and users.

Common on-page SEO practices include:

 Optimizing title tags

 Content
 Internal links
 Urls

Ranking Factors

 Indexing-crawling
 Blogging
  Image
 UI-UX
 Readability
 Internal & External linking

For crawling register on Google Search Console.

Understand the Product/ Service of your business before working on Keywords

Example: Digital Marketing Services

 Keyword Research
 Selecting the main keywords
 Filtration
 Work Structure and Blogging

Where we can use Keywords?

 Page Titles
 Meta Descriptions
 Subheadings
 Image (Alt Text)
 Domain
 Social Media

1. Page Titles

Length: 50 – 60 Words

Use Keywords

 Brand name in your title

 CTA

2. Meta Descriptions

Length: 155 – 160 Words

How to Generate Meta title and Meta Description for your websites?

Website for Meta Title & Description

 https://totheweb.com/learning_center/tool-test-google-title-meta-description-lengths/
 https://www.kayakmarketing.com/page-titles-and-meta-descriptions-
tool#:~:text=Marketing%3A%20META%20Descriptions&text=Write%20compelling
%20marketing%20copy,they%20are%20a%20marketing%20factor

3. Sub heading

Depands on your product search a keywords and use it.

4. Image (Alt Text)

 Alt text (alternative text), also known as “alt attributes,”
 “Alt descriptions,” or technically incorrectly as “alt tags,” are used within an HTML
code to describe the appearance and function of an image on a page.
5. Domain

Why SEO Friendly URL is important?

 Including keywords and phrases in URLs gives more traffic.

 It helps crawlers and searchers to understand in a better way.
 Work Structure and Blogging

Checklist for creating SEO - friendly URLs.

 Keep your URLs shot and understandable with the Right keyword
 Use understandable URL
 Try to buy shorter domain ( under 10 words)
 Use lower case letters in URLs
 Avoid dates & funky names in URLs
 Try to create an experience eg. Apple
 Avoid using such URLs
 computergyan.com/digibajabhs/cbabsb
 computergyan.com/digital-marketing/services
 computergyan.com/digital-marketing/services/seo-services
6. Page Speed
Here’s a visual from Google that shows how the Core Web Vitals.
7. Bounce Rate
Bounce rate is defined as the percentage of visitors that leave a webpage without taking an
action, such as clicking on a link, filling out a form, or making a purchase.

Bounce Rate Formula:

Single−PageVistis
Bounce Rate=
Total Website Visits

8. Exit Rate
Exit Rate is the percentage of people that leave a specific page (even if they didn’t initially
land on that page.)
 Tips to Reduce Bounce Rate
 Provide a Better Overall User Experience
 Work on CTA
 Implement Chabot
 Info graphics should be there
 Use at least one video
 Use High-Quality Images to Captivate User Attention

9. UI & UX –SEO
 SEO + UX = Conversion
 SEO is all about User Experience
 UX is all about Making Visitors Happy
 It includes = Structure + Images + Content + Speed
 Eg. Apple, WeTransfer, Garyvee, Neil Patel, Backlinko

Strategies to Build UI & UX User-friendly

 Well Researched Content

 To the point and simple website (relevance should be there)
 Try to reduce website loading speed
 Typography and Font should be catchy
 Clickable content
Chrome Extensions & Premium tools

 Similar Web
 Alexa Ranking
 Moz Tool Bar
 Ahref
 Google Analytics
 SEO Quake

Google Algorithms

1. Google Panda  February 23, 2011

 Thin Content
 Duplicate content
 Low-Quality Content
 Lack of Authority
 Copy- Paste
2. Google Penguin  April 24, 2012
 Link Schemes
 Keywords Stuffing

3. Google Humming  August 20, 2013

Bird  Local Search
 Voice Search
 Query Searched

4. Google Fred  March 09, 2017

 Focus On Quality
 Hit sites with more
advertising

5. Pigeon Update  December 22, 2014

 Local Search
Improvement

6. Mobile  July 9, 2018

 Mobile- Friendliness
of the Site
 7. Rank Brain  December 10, 2015
 Machine learning to
understand the
search query
 Mathematical
calculations to refine
the results based

OFF-Page SEO

Off-page SEO includes activities done off of a website in an effort to increase the site's search engine
rankings. Common off-page SEO actions include building backlinks, encouraging branded searches,
and increasing engagement and shares on social media.

 To actions taken outside of your own Website to impact your Rankings Within Search Engine
Results Pages
 It Covers All SEO Tactics That Take Place Outside of your Own Website.
 Comprehensive SEO Strategy = Brand Building + Content Marketing + Social Media

Why is Off Page SEO Important for Marketing?

 It Increases you SERP

 Page Rank
 Website Traffic Through Various Platforms
 Guest Blogging
 Outreach
 Social Media
Without Off Page SEO your Website Can not Rank

 Website Authority
 Link Juice ( Brand Reputation )
 Word of Mouth
 Reviews and Reference
What is DA?

 Domain Authority
 Domain Age
 Domain Authority Scores Range from 1 to 100
 It is based on Data from Link Explorer Web Index and Users Dozens of Factors in its
Calculations.

What is PA?

 Page Authority
 Page Authority Scores Range From 1 to 100

Link Building

 Backbone of any off-Page SEO Strategy

 Objective: Build Awareness and Solve the Issue
 Authority Website Helps To Improve Your Ranking
 Focus Should Be on Quality Over Quantity
Brand Building

 Brand Searches
 Reputation
 Tracking Should Be Also There for the Same
 Brand Mentions

Content Marketing

 Guest Posting
 Info graphics
 Surveys, Studies & Research Papers
 Whitepapers & eBooks

Commenting

 Comment on Other Blogs With the Link that Leads Back to Your Website
 Reviews and Reference
 Social Media Platforms Commenting

Forums

 Forum Discussion
 Give your Advice and Suggestions for Queries
 Engage with a Different Website with the Same Niche

Influencer Outreach

 Add a Community- Driven Section to your Article

 Eg. Instagram Post Comments from a Verified Account
 Youtube Videos and Social Media Platfoms

Local SEO-Google My Business

 GMB (Local Ranking)

Guest Blogging

Guest Blogging also Called “Guest Posting” is the Act of Writing Content for Another Company’s
Website.

Generally, Guest Bloggers Write for Similar Blogs Within Their industry in order to Attract Traffic.

Submissions

 Article Submission
 PDF Submission
 Directory Submission
 Social Bookmarking
 PPT Submission