What is Search Engine Optimization(SEO)?
-- Search Engine Optimization (SEO) is process of growing
the quality and Quantity of website traffic by increasing the
visibility of a website or a web page to users of a Web
search engine.
-93% user interacts with Google.
-100 billion search on Google daily
- Online user - Global, cheap Digital presence
- Search and Business increase new concept Role of SEO
expert - understanding of Google
-What work -understanding Website
-This website is help ranking on a Google Top
-How it works?
-Algorithms of search engines?
-Business Related?
-Web Design?
-Use of SEO for business - Ranking of Business
-Freelancer
Types of SEO
1) On-Page SEO
-On-page SEO is the Process Of optimizing each and every web
Page of your site in order to rank higher in the Search Engine
Results Pages (SERPS).
-On-page SEO has todo with both Techanical
SEO(Titles,Descriptions,URLS)and the content of your web pages.
-10 Must have On-Page SEO Factors
1. Title tag and Page Title
2. Meta Description
3. URL Structure
4. Header tags
5. Image SEO
6. Internal Linking
7. Keyword density
8. External Link
9. Social tags
10.Bold/Italics
1. Title tag and Page Title
Page Title
Your page titles are one of the most important SEO factors on
your site. Each of your pages & Posts should have its
Own unique titles, which include the main keywords for that
page.
Best practice
-Not More than 60 characters
-Main Keyword in 1st word
2. Meta Description
Meta description plays a major role in increasing CTR.
Best practice
-Not More than 180 characters
-Main Keyword in 1st line and one CTA (call to action)
Many people forget to include meta descriptions for their
pages.These descriptions are an important place to include
relevant keywords for your content,as thses are used within the
search results when your page is listed.
3. URL Structure
Your page is listed. Including search engine friendly URLs for each
of your pages is highly recommended, ad these bring better
crawling. Shorter URLs seem to perform better in search engine
results; however that is not the only factor.
Best practice
-Add keywords In URL
-URL length should not more than 75 char.(include keyword)
4. Header tags
Break up your content into smaller sections & paragraphs to make
to make it easier for people to read.these sections can be given
heading,which is where H1,H2,H3,H4 etc. tags are used.
Best practice
-use only 1 H1 tags
-Add main keywords in H2 and LSI Keywords in H3
5. Image SEO
Using images within your content is a great way to make your site
more visually appealing and breakup boring chunks of text.You can
utilize these images to help improve your site SEO.
<img src="/images/some-image.png" alt="this is the
alt text">
e.g-<img src="brownies.jpg" alt="Chocolate Brownies
with Strawberries on Top"/>
Best practice
-Keyword in alt tags-
-Keywords in file name
-Keywords in caption
6. Internal Linking
Placing links to your other websites pages, is a great way of
improving your site & used properly, internal links can be a useful
weapon in your SEO arsenal.
Best practice
-Add at least 2 internal links.
-at least one link to home page.
7. Keyword density
Including relevant keywords throughout your content is very
important,as it helps search engines work out what your content
is about
Best practice
-keep your keyword density to roughly 2-5%
-use LSI keywords
8. External Link
Your page titles are one of the most important SEO factors on your
site. Each of your pages & posts should have its own unique title,
which includes the main keywords for that page.
Best practice
-Not more than 60 characters
-Main keyword in 1st word
9. Social tags
Debugger
-https://developers.facebook.com/tools/debug/sharing/
- https://cards-dev.twitter.com/validator
Add that one TRIGGER Point which attracts people to click on it.
Best practice
-Not more than 60 characters
-Main keyword in 1st word
10.Bold/Italics
Your page titles are one of the most important SEO factors on your
site. Each of your pages & posts should have its own unique title,
which includes the main keywords for that page.
Best practice
-Not more than 60 characters
-Main keyword in 1st word
2)Off-Page SEO
This factor is not on the page.
-All the measures that can be taken outside of the actual
website in order to improve its position in search rankings.
20 Blog Promotion Techniques
1. Facebook page
2. Facebook Profile
3. Tweets
4. LinkedIn
5. Instragram story(10000 and above followers)
6. Quora
7. Email to Subscribers
8. Whatsapp forward
9. Whatsapp status
10.Facebook groups
11.LinkedIn Groups
12.Facebook boost post
13.twitter listening
14.blog commenting
15.Email Signature
16.Pinning/Blog photos on Pinterest
17.Giving Link to Authoritative Blogger
18.Collaborate with influencers and write to them about the blog
19.Post on stumbleupon,scoop.it
20.Blog Community
3) Technical SEO
Definition-website and server optimization that help search engine spiders crawl
and index your site more effectively
-The technical SEO-Speeds Certificate
-Technical Factors Need- Developer, Server.
Plugins use in 2 word press
1. All in One SEO
2. Yoast SEO
Extension for browser
-SEO Meta in 1 click
Keyword Everywhere
